Hsien-­‐Hui

 Tang  @  Design  Informa<on  &  Thinking  Lab  

DESIGN  AND  ITS  DIFFERENT  FACETS  1

WHAT  IS  DESIGN?
Func<on,  shape,  mechanism
WHICH  COMPANY  PRODUCED  THE  
FIRST  CORDLESS  STEAM  IRON?
Steam  Iron  with  Retractable  Cord
Observe  Users,  Solve  the  Problem
No  Kids  Fishing  Any  More
IDEO  Fishing  Reel  Combo  for  Kids
 Problem  Finding  
Opera<onal  Process  
Material  
Color  for  kids  
 19th  century

Engineering

Mass  
Produc<on
Aesthe<cs Marke<ng
 Defini<on  of  Design  by  ICSID
•  Design  is  a  crea<ve  ac<vity  whose  aim  is  to  
establish  the  mul<-­‐faceted  quali<es  of  
objects,  processes,  services  and  their  systems  
in  whole  life  cycles.  Therefore,  design  is  the  
central  factor  of  innova<ve  humanisa<on  of  
technologies  and  the  crucial  factor  of  cultural  
and  economic  exchange.  
–  The  Interna<onal  Council  of  Socie<es  of  Industrial  
Design  (Icsid)
 Task  One  
•  Enhancing  global  sustainability  and  
environmental  protec<on  (global  ethics)  
2007  Japan  Good  Design
 Sanyo  Eneloop  Universe
•  rechargeable  hyrbids  in  about  2.5  hours,  also  
juice-­‐up  your  USB-­‐equipped  gear.  
•  it  takes  about  6  days  for  the  internal  lithium  
ion  ba_eries
 Task  Two
•  Giving  benefits  and  freedom  to  the  en<re  
human  community,  individual  and  collec<ve  
final  users,  producers  and  market  protagonists  
(social  ethics)  
Resolve  Problems  Crea<vely
h_p://www.joinred.com/
One  Laptop  per  Child
TAP  Project  $1  for  TAP  WATER
LifeStraw®
 Task  Three

•  Suppor<ng  cultural  diversity  despite  the  

globaliza<on  of  the  world  (cultural  ethics)  
 
YOTHAKA
Timo  Sarpaneva
Eva  Solo
Eva  Solo
Norm  03
37  pieces
Norm  69
 Task  Four
•  Giving  products,  services  and  systems,  those  
forms  that  are  expressive  of  (semiology)  and  
coherent  with  (aesthe<cs)  their  proper  
complexity.
YAMAHA    the  Silent  Cello