Abstract

Purpose / Objective: The purpose of the study is to research

and analyse the Growing Organised Retail Market in India to the
Consumer base and it’s spending towards consumer items like Food
& related items, Telecom, FMCG, Consumer durables, Clothing and
Footwear. The Research has been carried out to study the
performance of the specific retailers (Super Market, Shopping Stores,
and Mobile Stores) and consumers buying behaviour on these
developing Organised Retailers approach in India.

Coverage: The coverage of the Study is restricted to the well

developed Metro Chennai (Tamil Nadu) city where there is a Fast
development of Organised Retail Sector is emerging. The Study
concentrates on certain Factors,
• Growth in the share of Organised Retail Market in the city.
• Growing Awareness and branding conscious among people for
buying a product in big Shopping Malls, Mobile Stores & Super
Markets.
• Increase in the price level of expenditure categories.
• Growth in the number of house holds to buy quality products
and services.
• Growing economy of the Country intends Purchasing power of
Consumers has been increased due to rising incomes.
• Better infrastructure & comfort provided by retailers.

Design/methodology/approach: The methodology for the

Study will be in four aspects.
1. Data Drawn from the Retail sources present in and
around Chennai Metro city.
2. Consumers able to perceive newer service dimensions in
retailing which is the introduction of new store formats.
 3. Is the service provided to customers differs across the
nature of products sold in the stores.
4. A questionnaire is designed to know the Sufficient
Purchasing Power of Household in the Chennai city in
limited areas to know the consumers preference in some
products like cost, Likeness, Comfort etc.
Findings: The findings presented shows that more malls and
shopping centres have been developed in south part of India.
Customers are willing to spend almost 1-3 hours in Malls and 1-2
hours in Super Markets for their purchase of various products. Credit
limits and home service are helping them to hold on to their
customers. There are few variables were consumers look for in the
Retail stores clearly indicate their priority for cleanliness/ freshness
of food products followed by Price, quality, Variety, packaging, and
Non-seasonal availability. Many new Mobile stores are having
attracting offers with huge ordering for purchase and gaining profits
and lure the customers with different models. Retailing focus is
changing towards satisfying the different needs to customers.