Padmashree dr.d.y.

patil university
DEPARTMENT OF BUSINESS MANAGEMENT

SYNOPSIS

To Study Consumer Perception

Towards “Mobile Number Portability
Services”

Submitted To:
Prof. Richa Chaudhary

Submitted
by:
Rajnikant K. Gharat
MBA – Marketing
 Synopsis Approval Form

Date of submission: 20/1/2011

Name of student: Rajnikant K. Gharat
Roll no: 09119
Specialization: Marketing
Title of the project: To Study Consumers Perception
Towards “Mobile Number Portability Services”
Name of guide: Richa Chaudhary
Approved: ________ Not
approved:____________
Remarks :

Signature of guide:
Introduction
Mobile number Portability (MNP) In this service the mobile user can switch to
other service provider without changing the mobile numbers. Both prepaid and
postpaid tele-users have the facility to switch to other favorable tele-operators.
Consumers have given an authority to change their service provider if they were
unhappy with some services.

The service, which was initially launched in Haryana is being taken nationwide in
a bid to ensure that people dissatisfied with the quality of service of the existing
telecom providers are given a choice while being able to retain their phone
numbers.

This Study majorly focuses on To know whether the consumers want to

change their current mobile service provider when they are permitted to retain the
current mobile phone number that they had.
This study covers following service providers:
1. Airtel
2. Vodafone
3. Reliance
4. TATA DOCOMO
5. Idea

The Study also emphasizes on which are the influencing factors causing
consumers to change their service providers.
Following are some Influencing factors

1. Price Of Services

2. Quality of services

3. Network

4. Varieties of product offered

and also to find out which is the most preferred service provider brand to which
consumers willing to shift.
Objectives of Study

1. To Study and Analyze Consumer Perception towards mobile number

portability services and their intention to avail service provider.

2. To Study and analyze factors Influencing consumer perception to change

their service provider.

3. To determine the rate of switching of customers to different service

providers

4. To analyse the most preffered service provider.

Scope of the Study

It is aimed to study Indian telecom sector and consumer perception towards mobile
number portability services. To know whether People want to change their current
mobile service provider when they are permitted to retain the current mobile phone
number that they have. And also what are the factors which influence consumers to
change their service provider.
Research Methodology
1. Primary Data

Primary data is collected by surveying the Consumers of different service

providers.

• Personal Interviews

• Questionnaires

2. Secondary Data
Secondary data is collected from secondary sources such as

• Internet

• Research Journals

3. Sample Size
Sample size taken for the survey is 150 and the sampling technique used is
Random Sampling.
 CHAPTERIZATION

Sr.No Chapter Title Page No.

1 A List of Tables

2 B List of Figures

3 C List of Abbreviations

4 D Executive Summary

5 Chapter 1 Introduction

6 1.1 Indian telecom sector

7 1.2 TRAI

8 1.3 Mobile Number Portability(MPN)

9 1.4 Introduction To Service Providers

10 1.5 Objectives

11 Chapter 2 Literature Review

12 Chapter 3 Research Methodology

13 Chapter 4 Data Analysis and Interpretation

14 Chapter 5 Suggestions & Conclusion

16 Annexure

17 Bibliography
Limitations Of Study
· The research will be conducted in a limited area.

· The possibility of biased responses can’t be ruled out.

· Lack of interest of respondents.

. The respondents includes only those who are willing to switch their service
providers.
Bibilography and Web References
• en.wikipedia.org/wiki/Mobile_number_portability

• www.mobilenumberportability.com/

• economictimes (Dated 20th january 2011)

• Times of India (Dated 31st October 2010)