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The Kotak Mahindra Group was born in 1985 as Kotak Capital Management Finance Limited.

This company was promoted by Uday Kotak, Sidney A. A. Pinto and Kotak & Company. the

custumer based of this group is more than 14 lakh.Industrialists Harish Mahindra and Anand

Mahindra took a stake in 1986, and that's when the company changed its name to Kotak

Mahindra Finance Limited.

The  c  group is a financial organization established in 1985 in India. It was

previously known as the Kotak Mahindra Finance Limited, a non-banking financial company. In

February 2003, Kotak Mahindra Finance Ltd, the group's flagship company was given the

license to carry on banking business by the Reserve Bank of India (RBI). Kotak Mahindra

Finance Ltd. is the first company in the Indian banking history to convert to a bank. Today it has

more than 20,000 employees and Rs. 10,000 crore in revenue.

Since the inception of the erstwhile Kotak Mahindra Finance Limited in 1985, it has been a

steady and confident journey leading to growth and success. The milestones of the group growth

story are listed below yearwise

2010 - 2005
c àc Ahmedabad Derivatives and Commodities Exchange, a Kotak anchored enterprise,

became operational as a national commodity exchange.

=c

c àc Kotak Mahindra Bank Ltd. opened a representative office in Dubai

 àc Entered Ahmedabad Commodity Exchange as anchor investor.

=c

c àc Launched a Pension Fund under the New Pension System.

=c

c àc Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital Company

and Kotak Securities.

=c

c àc Kotak Group realigned joint venture in Ford Credit; their stake in Kotak Mahindra

Prime was bought out (formerly known as Kotak Mahindra Primus Ltd) and Kotak

group¶s stake in Ford credit Kotak Mahindra was sold.

àc Launched a real estate fund.

2004 - 2000

=c

c àc Launched India Growth Fund, a private equity fund.

=c
 c àc Kotak Mahindra Finance Ltd. converted into a commercial bank - the first Indian

company to do so.

=c

c àc Matrix sold to Friday Corporation.

àc Launched Insurance Services.

àc Kotak Securities Ltd. was incorporated

=c

c àc Kotak Mahindra tied up with Old Mutual plc. for the Life Insurance business.

àc Kotak Securities launched its on-line broking site.

àc Commencement of private equity activity through setting up of Kotak Mahindra

Venture Capital Fund.

=c

c àc Entered the mutual fund market with the launch of Kotak Mahindra Asset

Management Company.

=c

c àc The Auto Finance Business was hived off into a separate company - Kotak

Mahindra Prime Ltd (formerly known as Kotak Mahindra Primus Ltd).

 àc Kotak Mahindra took a significant stake in Ford Credit Kotak Mahindra Ltd, for

financing Ford vehicles.

àc The launch of Matrix Information Services Ltd marked the Group's entry into

information distribution.

=c

c àc Brokerage and Distribution businesses incorporated into a separate company - Kotak

Securities.

àc Investment Banking division incorporated into a separate company - Kotak

Mahindra Capital Company.

1994 - 1990

=c

c àc Entered the Funds Syndication sector

=c

c àc The Investment Banking Division was started. Took over FICOM, one of India's

largest financial retail marketing networks

=c
 c àc The Auto Finance division was started

1989 - 1985

=c

c àc Kotak Mahindra Finance Ltd entered the Lease and Hire Purchase market

=c

c àc Kotak Mahindra Finance Ltd started the activity of Bill Discounting

Kotak Mahindra is one of India's leading banking and financial services groups, offering a wide

range of financial services that encompass every sphere of life.

 cc c!c

=c Kotak Mahindra Bank Ltd is a one stop shop for all banking needs.

The bank offers personal finance solutions of every kind from savings accounts to credit

cards, distribution of mutual funds to life insurance products. Kotak Mahindra Bank

offers transaction banking, operates lending verticals, manages IPOs and provides

working capital loans. Kotak has one of the largest and most respected Wealth

Management teams in India, providing the widest range of solutions to high net worth

individuals, entrepreneurs, business families and employed professionals.

 c"#$c%&'$cc

=c Kotak Mahindra Old Mutual Life Insurance Ltd is a 74:26 joint

venture between Kotak Mahindra Bank Ltd., its affiliates and Old Mutual plc. A

Company that combines its international strengths and local advantages to offer its

customers a wide range of innovative life insurance products, helping them take

important financial decisions at every stage in life and stay financially independent. The

company covers over 3 million lives and is one of the fastest growing insurance

companies in India.

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=c Kotak Securities is one of the largest broking houses in India with a

wide geographical reach. Kotak Securities operations include stock broking and

distribution of various financial products including private and secondary placement of

debt, equity and mutual funds.

Kotak Securities operate in five main areas of business:

àc Stock Broking (retail and institutional)

àc Depository Services

àc Portfolio Management Services

àc Distribution of Mutual Funds

àc Distribution of Kotak Mahindra Old Mutual Life Insurance Ltd products

 cc("c )(*c+,c

=c Kotak Investment Banking (KMCC) is a full-service investment bank

in India offering a wide suite of capital market and advisory solutions to leading domestic

and multinational corporations, banks, financial institutions and government companies.

Our services encompass Equity & Debt Capital Markets, M&A Advisory, Private Equity

Advisory, Restructuring and Recapitalization services, Structured Finance services and

Infrastructure Advisory & Fund Mobilization.

 cc )$c!c+ !,c

=c Kotak Mahindra Prime Ltd is among India's largest dedicated

passenger vehicle finance companies. KMPL offers loans for the entire range of

passenger cars, multi-utility vehicles and pre-owned cars. Also on offer are inventory

funding and infrastructure funding to car dealers with strategic arrangements via various

car manufacturers in India as their preferred financier.

 c $ "c &%$%%c

=c Kotak International Business specialises in providing a range of

services to overseas customers seeking to invest in India. For institutions and high net

worth individuals outside India, Kotak International Business offers asset management
 through a range of offshore funds with specific advisory and discretionary investment

management services.

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=c Kotak Mahindra Asset Management Company offers a complete

bouquet of asset management products and services that are designed to suit the diverse

risk return profiles of each and every type of investor. KMAMC and Kotak Mahindra

Bank are the sponsors of Kotak Mahindra Pension Fund Ltd, which has been appointed

as one of six fund managers to manage pension funds under the New Pension Scheme

(NPS).

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=c Kotak Private Equity Group helps nurture emerging businesses and

mid-size enterprises to evolve into tomorrow's industry leaders. With a proven track

record of helping build companies, KPEG also offers expertise with a combination of

equity capital, strategic support and value added services. What differentiates KPEG is

not merely funding companies, but also having a close involvement in their growth as

board members, advisors, strategists and fund-raisers.

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=c Kotak Realty Fund deals with equity investments covering sectors such

as hotels, IT parks, residential townships, shopping centres, industrial real estate, health

care, retail, education and property management. The investment focus here is on

development projects and enterprise level investments, both in real estate intensive

businesses.

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1.c Before 1979, when CompuServe marketed MicroNET to consumers, no individual used

the net, just businesses. MicroNET, the retail branch of CompuServe, found an outlet at

Radio Shack and soon gained wide appeal and it accounted for over 50 percent of the

company's income by the year 1987 when it took back the parent name, CompuServe.

The Source, its competitor that also started in 1979, grew rapidly. However, CompuServe

bought them out in 1989.

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2.c Imagine the enthusiasm of Bernie Newcomb when Phil Porter shared his idea about

trading stock on a personal computer back in 1980. Newcomb understood programming

and developed the necessary one to successfully trade a stock. A dentist in Michigan

made the first stock trade on July 11, 1983. This was the first trade for the company

Trade*Plus. It took 9 more years before the company was named the fastest growing

company in Silicon Valley and by 1996, Trade*Plus received the new name E-Trade

Group.

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3.c Other companies entered the market for consumer stock trading. First Omaha Securities,

Inc. became a clearing broker in 1983. It changed its name to Accutrade. Later when they

were part of a holding company in 1987 the name changed again to TransTerra Company

Inc 1987 and eventually became AmeriTrade in 1996. It offered the first order system via
 the touch-tone phone in 1988. Slowly the necessity of the broker started to seem less

important.

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4.c Bernie Newcomb and Phil Porter split as partners and Porter started a new company, E-

Trade Group. E-Trades Securities was a subsidiary, and the primary reason for the

company. It offered services to the public that allowed trading on both America Online

and CompuServe. Later when the firm grew dramatically, by 1996, it went public and the

changed the name to E*Trade Financial.

/##$'%c

5.c The market gets bullish for the 1990's. This fact, coupled with the lower cost of Internet

access started to drive the uses of the Internet. Communication via email and total access

to the web made the transition easy for millions of people. Now, they no longer had to

call a broker or schedule an appointment. The Web was open 24 hours a day and the

market was hot. By January of 1996, AmeriTrade introduced "Accutrade for Windows"

and developed the first eBroker.

$$#%c

6.c Discount brokerage houses grew, as did online trading. Schwab, one of the innovators of

discount brokerage services, offered the first 24-hour quotation service to clients in 1980.

By the year 1996, they offered live trading on the web. Other companies also jumped into

the action. The American public fell in love with online trading because even an idiot
 could make money in the stock market during the excessively bullish 1990's. The cost of

a trade was dramatically lowered. At first, a $24 trade was magnificent. However, as

companies grew more web-based the price dropped. When the market went south in 1999

and early 2000, web brokers slashed even more at the cost of the trade to maintain their

clients. Today, Online stock trading accounts are owned by most people that invest. Even

if they use the services of a broker, they normally have the option of trading stock on

their own, via the Internet.

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Mr. Uday Kotak, is the Executive Vice-Chairman and Managing Director of the Bank, and its

principal founder and promoter. Mr. Kotak is an alumnus of Jamnalal Bajaj Institute of

Management Studies.

In 1985, when he was still in his early twenties, Mr Kotak thought of setting up a bank when

private Indian banks were not even seen in the game. First Kotak Capital Management Finance

Ltd (which later became Kotak Mahindra Finance Ltd), and then with Kotak Mahindra Finance

Ltd, Kotak became the first non-banking finance company in India's corporate history to be

converted into a bank. Over the years, Kotak Mahindra Group grew into several areas like stock

broking and investment banking to car finance, life insurance and mutual funds.

Among the many awards to Mr Kotak's credit are the CNBC TV18 Innovator of the Year Award

in 2006 and the Ernst & Young Entrepreneur of the Year Award in 2003. He was featured as one

of the Global Leaders for Tomorrow at the World Economic Forum's annual meet at Davos in
1996. He was also featured among the Top Financial Leaders for the 21st Century by Euromoney

magazine. He was named as CNBC TV18 India Business Leader of the Year 2008 and as the

most valued CEO by businessworld in 2010.

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Mr. C. Jayaram, is an Executive Director of the Bank and is currently in charge of the Wealth

Management Business of the Kotak Group. An alumnus of IIM Kolkata, he has been with the

Kotak Group since 1990 and member of the Kotak board in October 1999. He also oversees the

international subsidiaries and the alternate asset management business of the group. He is the

Director of the Financial Planning Standards Board, India. He has varied experience of over 25

years in many areas of finance and business, has built numerous businesses for the Group and

was CEO of Kotak Securities Ltd. An avid player and follower of tennis, he also has a keen

interest in psephology.
 c

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An electronics engineer and an alumnus of IIM Ahmedabad, Mr. Gupta has been with the Kotak

Group since 1992 and joined the board in October 1999.

He heads commercial banking, retail asset businesses and looks after group HR function. Early

on, he headed the finance function and was instrumental in the joint venture between Kotak

Mahindra and Ford Credit International. He was the first CEO of the resulting entity, Kotak

Mahindra Primus Ltd.

Kotak Securities Ltd., a 100 % subsidiary of Kotak Mahindra Bank, is one of the oldest and

largest stock brokers in the Industry.

Our offerings include stock broking services for stock trading through the branch and Internet,

Investments in IPO, Mutual funds and Portfolio management services.

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'' "$%c '"&$5c Best Broker in India by FinanceAsia for 2010 & 2009 UTI MF ±

CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker (National) for the year

2009 Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006 Best

Performing Equity Broker in India ± CNBC Financial Advisor Awards 2008 Avaya Customer
Responsiveness Awards (2007 & 2006) in Financial Services Sector The Leading Equity House

in India in Thomson Extel Surveys Awards for the year 2007 Euromoney Award (2007 & 2006)

- Best Provider of Portfolio Management: Equities Euromoney Award (2005)-Best Equities

House In India Finance Asia Award (2005)-Best Broker In India Finance Asia Award (2004)-

India's best Equity House Prime Ranking Award (2003-04)- Largest Distributor of IPO's

We have been the first in providing many products and services which have now become

industry standards. Some of them are:

Facility of Margin Finance to the customers for online stock trading Investing in IPOs and

Mutual Funds on the phone SMS alerts before execution of depository transactions Mobile

application to track portfolio of your investments in stock market AutoInvest - A systematic

investing plan in Equities and Mutual funds Provision of margin against securities automatically

against shares in your Demat account

We have a full-fledged research division involved in Macro Economic studies, Sectoral research

and Company Specific Equity Research which publishes in-depth stock market analysis. This

combined with a strong and well networked sales force which helps deliver current and up to

date market information and news.

We are also a depository participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL), providing dual benefit services wherein the

investors can avail our stock broking services for executing the transactions and the depository

services for settling them. We process more than 400000 trades a day which is much higher even

than some of the renowned international brokers.

Our network spans over 400 cities with 1200 outlets.

Kotak Securities Limited has Rs. 2250 crore of Assets Under Management (AUM) as of 30th

June, 2010. The portfolio Management Service provides top class service, catering to the high

end of the market. Portfolio Management from Kotak Securities comes as an answer to those

who would like to grow exponentially on the crest of the stock market, with the backing of an

expert.

Kotak Securities Ltd., a 100 % subsidiary of Kotak Mahindra Bank, is one of the oldest and

largest stock brokers in the Industry.

Our offerings include stock broking services for stock trading through the branch and Internet,

Investments in IPO, Mutual funds and Portfolio management services.

&c
'' "$%c'"&$5c

Best Broker in India by FinanceAsia for 2010 & 2009

UTI MF ± CNBC TV18 Financial Advisor Awards - Best Performing Equity Broker

(National) for the year 2009

Best Brokerage Firm in India by Asia0money in 2009, 2008, 2007 & 2006

Best Performing Equity Broker in India ± CNBC Financial Advisor Awards 2008
 Avaya Customer Responsiveness Awards (2007 & 2006) in Financial Services Sector

The Leading Equity House in India in Thomson Extel Surveys Awards for the year 2007

Euromoney Award (2007 & 2006) - Best Provider of Portfolio Management: Equities

Euromoney Award (2005)-Best Equities House In India

Finance Asia Award (2005)-Best Broker In India

Finance Asia Award (2004)- India's best Equity House

Prime Ranking Award (2003-04)- Largest Distributor of IPO's

We have been the first in providing many products and services which have now become

industry standards. Some of them are:

Facility of Margin Finance to the customers for online stock trading

Investing in IPOs and Mutual Funds on the phone

SMS alerts before execution of depository transactions

Mobile application to track portfolio of your investments in stock market

AutoInvest - A systematic investing plan in Equities and Mutual funds

Provision of margin against securities automatically against shares in your Demat account
We have a full-fledged research division involved in Macro Economic studies, Sectoral research

and Company Specific Equity Research which publishes in-depth stock market analysis. This

combined with a strong and well networked sales force which helps deliver current and up to

date market information and news.

We are also a depository participant with National Securities Depository Limited (NSDL) and

Central Depository Services Limited (CDSL), providing dual benefit services wherein the

investors can avail our stock broking services for executing the transactions and the depository

services for settling them. We process more than 400000 trades a day which is much higher even

than some of the renowned international brokers.

Our network spans over 400 cities with 1200 outlets.

Kotak Securities Limited has Rs. 2250 crore of Assets Under Management (AUM) as of 30th

June, 2010. The portfolio Management Service provides top class service, catering to the high

end of the market. Portfolio Management from Kotak Securities comes as an answer to those

who would like to grow exponentially on the crest of the stock market, with the backing of an

expert.

Welcome to the Media Kit. Whether you are looking for that one fact, milestone or just the latest

news about Kotak Securities, you are at the very right place.

The information within the Media Kit shall help you know us better and provide you with the
corporate profile, press coverages and the latest events at Kotak Securities.

This section has been designed to provide Individuals with easy access to all the information and

thus acts as a comprehensive data reserve.

Check out the latest news and press releases Kotak Securities and get a glimpse into the

accomplishments, happenings and events.

At Kotak Securities, we are always looking for individuals with the desire, drive and creativity to

find solutions that help meet our clients' needs - individuals who want the opportunity to learn

and grow with the organization. We place a premium on high performance, quality service and

the ability to execute strategy.

Above all, we are committed to serve our clients, so we seek employees with the highest ethical

standards, who want to make a difference in people's lives.

 ( $c  #"$ c

Kotak Mahindra is one of India's leading banking and financial services organizations, offering a

wide range of financial services that encompass every sphere of life. From commercial banking,

to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the

diverse financial needs of individuals and corporate sector.

The group has a net worth of over Rs. 100.6 billion and has a distribution network of branches,
franchisees, representative offices and satellite offices across cities and towns in India, and

offices in New York, London, San Francisco, Dubai, Mauritius and Singapore servicing around 8

million customer accounts.

 c1 &(c  &'%c6c
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Bank

Life Insurance

Mutual Fund

Car Finance

Securities

Institutional Equities

Investment Banking

Kotak Mahindra International

Kotak Private Equity

Kotak Realty Fund

$%%c$"$%$

 c
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=c Its Biz as usual on D street despite Bandh

(Tuesday, 06th July 2010)

=c Stock Recos

(Monday, 05th July 2010)

=c Broking Firms revive expansion plans

(Tuesday, 29th June 2010)

=c Proper Homework is advisable

(Sunday, 23rd May, 2010)

=c Sensex at 19 - 20K by 2010 end

(Tuesday, 11th May, 2010)

=c Rally in the bank stocks may have run its course.

(Wednesday, 21st April, 2010)

=c Currency fluctuation will not trigger FII exit, only hot money may flow out.

(Monday, 12th April, 2010)

=c Broking firms take a hit as investors play it safe

(Thursday, 18th March, 2010)

=c Expect no value change in Short term

(Thursday, 11th February, 2010)

=c India Inc sees only temporary relief in commodity prices

(Monday, 08th February, 2010)

=c Top 5 picks of the day

(Tuesday, 04th February, 2010)

=c Stockrecos

(Tuesday, 04th February, 2010)

=c Expect no value change in Short term

(Friday, 13th November, 2009)

=c Fund houses, wealth planners push MFs through PMS route

(Wednesday, 2nd September, 2009)

=c HCL Tech quarterly profit doubles, sees tough«.

(Wednesday, 26th August, 2009)

=c HCL Tech in the black, but stays cautious

(Wednesday, 26th August, 2009)

=c HCL's Q4 income more than doubles

(Wednesday, 26th August, 2009)

=c High Stakes For Options.

(Monday, 31st August, 2009)

=c Do initial calculations before investing in a public offering.

(Sunday, 16th August, 2009)

=c Sensex, Nifty earnings at a fourth-quarter high

(Monday, 3rd July, 2009)

=c Cautious Line In Troubled Times

(Monday, 20th July, 2009)

=c Infosys beats estimates with 17.3% profit in Q1, raises hopes

(Saturday, 11th July, 2009)

=c Markets

(Wednesday, 8th July, 2009)

=c A Rally And Its Lessons

(Monday, 6th July, 2009)

=c Markets Up Marginally

(Monday, 6th July, 2009)

=c Targeting The Small Investor

(Monday, 29th June, 2009)

=c Playing the national anthem.

(Friday, 12th June, 2009)

=c No rush for exit anytime soon, say brokers, fund managers

(Sunday, 31st May, 2009)

=c Where should you invest?

(Monday, 25th May, 2009)

=c We expect the market to trend upwards

(Sunday, 24th May, 2009)

=c Wary retail investors don't fall for feel-good rally, yet

(Thursday, 21st May, 2009)

=c Will this rally sustain ?

(Monday, 11th May, 2009)

=c Antarrashtriya sanketon ke ulat bazaar ka rukh (Article in Hindi)

(Saturday, 9th May, 2009)

=c Corporate India puts up a spirited show in Q4

(Sunday, 3rd May, 2009)

=c Lost opportunity?

(Friday, 1st May, 2009)

=c Satyam ADR dips

(Tuesday, 14th April, 2009)

=c Demat account move into slow motion now

(Tuesday, 14th April, 2009)

=c Infrastructure, IT, Sugar stocks to do well in short term

(Monday, 13th April, 2009)

=c Where Is The Rally Headed

(Monday, 20th April, 2009)

=c Can quarterly results surprise on the upside?

(Friday, 17th April, 2009)

=c Sensex sees longest winning run in a year

(Friday, 10th April, 2009)

=c Stock rally puts Indian market ahead of developed world.

(Monday, 30th March, 2009)

=c Mkts end strong ahead of recovery

(Thursday, 26th March, 2009)

=c Fed¶s $1 tn recession remedy just«

(Friday, 20th March, 2009)

=c Incentive for bigger crimes

(Thursday, 16th March, 2009)

=c Rs. 250cr forex loss cuts TCS profit

(Friday, 16th January, 2009)

=c Tepid performance to continue

( Monday, 12th January, 2009)

 =c Crystal gazing: star sectors for µ09

(Friday, 2nd January, 2009)

=c Check out hottest stocks on bourses this year

(Thursday, 1st January, 2009)

=c Hangover will last well into 2009

(Thursday, 1st January, 2009)

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ü]c
c
/8  /
9

=c Welcome to Kotak Securities. We see investing from your perspective, and make

recommendations based on your needs. One of our important goals is to simplify

investing for you, along with this we also provide long term values to our customers.

We have a million reasons for you to choose us. Listed below are a few:

:"*5 We are a 100% subsidiary of Kotak Mahindra Bank and one of the oldest and

largest stock broking firms in the Industry. We have been the first and only NBFC to

receive the license to be converted into a bank.

 . %c c $c &%*5 We have been the first in providing many products and

services which have now become industry standards.

=c First to provide Margin Financing to the customers First to enable investing in IPOs and

Mutual Funds on the phone Providing SMS alerts before execution of depository

transactions Launching of Mobile application to track portfolio AutoInvest - A

systematic investing plan in Equities and Mutual fund Provision of margin against

securities automatically against shares in your Demat account

=c $":"*5 Our accolades are a testimony to our services and high standards. We have

been awarded as:

=c Best Broker in India by FinanceAsia for 2010 & 2009 UTI MF - CNBC TV18 Financial

Advisor Awards - Best Performing Equity Broker (National) for the year 2009 Best

Brokerage Firm in India by Asiamoney in 2009, 2008, 2007 & 2006 Best Performing
 Equity Broker in India ± CNBC Financial Advisor Awards 2008 Avaya Customer

Responsiveness Awards (2007) in Financial Services Sector The Leading Equity House

in India' in Thomson Extel Surveys Awards for the year 2007 Euromoney Award (2006

& 2007) - Best Provider of Portfolio Management : Equities

=c 4"&$5 Whether you are a customer with a small or large wallet size, you can expect us to

bring value to you in every form.

=c Quality Research Quick trade execution Low brokerages Accounts that suit your

investment profile Risk Profiler Superior Customer Service

=c
$.'$5 We believe in high standards of service and that's precisely what we offer. It's

an honour to be awarded the most customer responsive company award in the Financial

Institution sector by AVAYA GlobalConnect Award both in 2006 and 2007

 :&%c$' " -*5 We have developed our own proprietary trading platform which is

robust and among the best in the industry. We have more than 150 technology

professionals constantly working on upgrading and speeding up all our systems.

$"%$c %c -$)$c
*%$)5 Unlike many other players we have a

centralised risk management system. This allows us to offer the same levels of service to

customers across all locations.

/3'$( "c $%$'5 Unlike most other competitors we have our own in house

research team. Our in house research team is among the best in the industry and they

have years of experience in the financial markets. They scan through the plethora of
stocks and find the scrips that have a high potential of providing you good returns.

Our investors get research Technical, Fundamental, Derivatives, Macro-economic and

mutual fund research.

!-$c $%$'$5 We are present in 448 cities with 1358 offices all over the country. Our

employee strength extends beyond 4100.

 
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At Kotak Securities, we are always looking for individuals with the desire, drive and creativity to

find solutions that help meet our clients' needs - individuals who want the opportunity to learn

and grow with the organization. We place a premium on high performance, quality service and

the ability to execute strategy.

Above all, we are committed to serve our clients, so we seek employees with the highest ethical

standards, who want to make a difference in people's lives.

ü c&"&$

At Kotak Securities, we strive to create a work culture which gives you ample scope to display

your talent and help you grow as a professional and an individual.

Be a part of an organisation that is quintessentially Indian in it's values and ethics. Deal with a

global Indian brand placing emphasis on technology and adopting best practices along

international lines. An organization that rewards all it's employees for all their hard work, fosters

and encourages teamwork and collaboration and also encourages them to maintain a healthy

work±life balance.
We are proud of having a flat hierarchy and offer an open door policy encouraging easy

accessibility to Senior Management. Our young and energetic work force provides positive and

dynamic environment for goal attainment.

We believe in including the ³Fun´ element in every employees¶ work and providing

opportunities for learning and growth. Our enthusiastic and dedicated HR team organizes fun

activities throughout the year, celebrating festivals with inter divisional creativity contests,

fashion shows, talent shows and much more. Employees are encouraged to take part in Inter

Group tournaments of indoor and outdoor sports and are given opportunities to participate in all

external & internal Corporate Sports Activities.

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We firmly believe that all employees need to be recognised for their contribution towards the

growth of the organisation which also encourages them increase their own internal benchmarks

and perform better. Formal and Informal recognition forms an integral part of our culture and our

team goes all the way to ensure that employees feel special.

c
(("&, an official but informal medium to appreciate the work and efforts of our colleagues,

team members, subordinates, etc.

Month on month the employees compete for being recognized as a part of our formal Reward

program, where prizes include trips abroad, team picnics etc. Additionally, we also recognize

employees for their dedication and loyalty.

/)(" *$$c2$.$" ()$c  -)c+/2 ,c

We believe that constant learning is what contributes better growth in your career. Our

organisation constantly looks to provide learning opportunities to its employees which will equip

them to meet business challenges.

We are committed to the continuous Learning and Development of our employees in the areas of

functional, skill based and behavioral training. All training programs are planned and

implemented to support both the individual and organisation's objectives. Our Learning &

Development strategy focuses on creating an enriched and empowered workforce which is

capable of meeting new business challenges.

&$c($-%

Kotak Securities is a growing organization and to keep up with the pace of growth, we are

constantly looking at hiring like minded people who will blend in with our culture. The

following are some of the positions where we are looking for achievers:

!$$%(c
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I welcome you to join the Kotak Securities family. It's not only the Best Broking House in India*

but is also one of the best places to make your career.

We offer world class working environment and a young vibrant atmosphere where everyone has
chance to do well and grow.

We are a group of people who live out our dreams of being Manager entrepreneurs.

So join us if you believe, you have the dreams and the passions to grow. We will guarantee you a

great learning experience and in line with our vision to be the most preferred employer in the

financial services space.

Manish Kumar

Senior Vice President & Head

Human Resource Department

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Investing in equity & derivatives was never so easy. As the Best share broker in India* our

products and services are focused at making investments in equity & derivatives as simple as

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"What do I Buy?" Isn't this a common question we all have while investing in equity &

derivatives?

Our in house research team is among the best in the industry and they have years of experience

in the financial markets. Through in depth stock market analysis they offer stock

recommendations that have a high potential of providing you good returns. Know morec


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You can get stock alerts on mobile in addition to expert tips and recommendations as SMS on

your mobile phone so that you know what to invest in at all times. c

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A 3 in 1 trading account that integrates your Trading, Bank and Demat account. With Trinity

Account your transactions will be seamless and very convenient.

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We bring you brokerage rates which are among the most competitive in the industry. Our low

brokerage rates let you concentrate on investing your savings without worrying about the cost of

investment. Know morec

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You can capitalise on market opportunities even when your computer is inaccessible. Call &

Trade essentially provides you the convenience of trading in equity & derivatives by making a

simple phone call. Know more

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Use this superior trading platform to monitor market movements, view your gains and losses

and order placements instantaneously. Know morec

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It is exclusively designed to give you instant access to the stock market through your mobile

phone, thereby allowing you to catch every little market movement when you are on the move.

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You have access to comprehensive stock market news, right from its results, earnings, bonus,

share holding patterns etc. Also know about market developments, latest happenings, stock

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You not only get $3( %&$ against the cash margin in your trading account but we also

automatically provide you with exposure against the shares lying idle in your 2 c'' &. All

this comes to you at no extra charges.

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If you are not averse of taking risks, $..$% can prove to be a good investment option

especially with our research.

We, at Kotak Securities, have strived to make trading in futures & options simpler. Our

derivatives seminars educate new entrants in the stock options & futures trading market to be

more equipped with knowledge and techniques. Once you have the knowledge of trading in

derivative instruments our daily derivative reports will provide you with strategies that may yield

good returns for you.

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To start trading in derivatives, all you need to do is open an online trading account. Choose from

our wide range of accounts to suit your investment needs.

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Investing in %cis not complex anymore, Kotak Securities has made buying IPOs very simple.

All you have to do is make one ( $c'"", and that's all. No IPO application forms, no queues,

simply pick the phone or log on to www.kotaksecurities.com and place your IPO order within

seconds.

We also provide with you with information on c$7% ,  ' )-c % in India and a

lots more.

To start investing in IPOs, all you need to do is open an online trading account. Choose from our

wide range of accounts that suits your investment needs.

To open an account, '""c&% or fill in your contact details by '"'-c$$ and we will have our

representative meet you.

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1.c How to Transfer Money from bank to IPO?

2.c How to place an order for an IPO?

3.c News Channel

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No more paperwork, no more queues. We have made investing in

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As simple as dialing a pizza.

You can now invest in over 3000 different mutual fund schemes (in the Indian stock market)

online or through your phone. And to make this choice of choosing between which

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Scheme to invest in,we offer you our exclusive mutual fund research.

Investment in mutual fund can be made simply by going online and logging on to

www.kotaksecurities.com or just making a ( $c'"" . No paperwork no queues. Simply pick

the phone or log on to 777< %$'&$%<' ) and place your order.

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1.c How to Transfer Money from bank to Mutual Fund?

2.c How to place an order/modify/cancel order?

3.c News Channel

If we with its various challenges gives you opportunities to tackle them too. One of them is

getting insurance. We at Kotak Securities offer you a host of insurance options to help you stay

protected and financially secure.

You can choose from various plans based on your needs and make an informed financial

decision for you and your loved ones.

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"Never keep all your eggs in one basket" - Financial markets are a classic example of this

proverb. These markets all around the world in all categories and at all points of time have taught

us to keep our investments diversified into various instruments. Hence, we at Kotak Securities

have brought a new investment opportunity for all Resident Indians, who can now diversify their

portfolio, by trading in Currency Derivatives.

Currency derivative is a contract between the seller and buyer, whose value is to be derived from

the underlying asset, the currency amount. A derivative based on currency exchange rates is a

future contract which stipulates the rate at which a given currency can be exchanged for another

currency as at a future date.

For the first time this segment is accessible to the retail players in the

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market. Further, Kotak Securities clients will enjoy the following major advantages:

A) Currency Derivatives (Currency Futures), Equities and Mutual Funds can be traded on one

trading platform B) Your Cash margin with Kotak Securities can be used for all the three

segments C) Exclusive research reports and seminars for Currency Derivatives Trading

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What is Portfolio Management?

Managing investments in equities requires time, knowledge, experience and constant monitoring

of stock market. Those who need an expert to help to manage their investments,

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(PMS) comes as an answer.

The business of portfolio management has never been an easy one. Juggling the limited choices

at hand with the twin requirements of adequate safety and sizeable returns is a task fraught with

complexities.
Given the unpredictable nature of the share market it requires solid experience and strong

research to make the right decision. In the end it boils down to make the right move in the right

direction at the right time. That's where the expert comes in.

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Kotak Securities is one of India¶s oldest portfolio management companies with over a decade of

experience. It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores.

Kotak Portfolio Management comes as an answer to those who would like to grow exponentially

on the crest of stock market, with backing of an expert.

We, at Kotak, measure our success through the success of our clients. Whatever be your

requirement, we will tailor your stock market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the identification of one's investment

objective. We help you identify your investment objectives and also outline important

requirements like liquidity, capital appreciation, current income, time span and fiscal

implications and then suggest an appropriate scheme.

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An Investment Relationship Manager will ensure that you receive all the services related to

your investment needs

A dedicated website and a customer services desk allows you to keep a tab on your portfolio¶s
 performance

Your portfolio of investments in stock market is tailored after a thorough research backed by

the expertise from the Kotak Securities Research team

An experienced team of portfolio managers ensure your portfolio is tracked, monitored and

optimised at all times

The personalised services also translates into zero paper work and all your financial statements

will be e-mailed

Products We have a product for every investment need and period. Following are the offerings:

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Do you dream of being rich? Who doesn't? But not many have a investment strategy in place to

build wealth.

Presenting
& .$% - an Online Trading Account based on Systematic Investment Planning,

in 1 "c/% (Exchange Traded Funds), Equities and Mutual Funds. Assistance in investments,

coupled with Systematic Investing, truly makes this product a very good option for investors.

AutoInvest provides a combination of Gold ETFs, Stocks and Mutual Funds recommended by

our Advisors, depending on an investor's risk appetite and investment view.

AutoInvest is unique from a general SIP in a way that it assesses the risk profile and investment

objectives of the investor, an important practice that Mutual Funds fail to carry. We offer c

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Are you new to trading? Do you want to feel the waters before you swim? If Yes, this is an ideal

stock trading account for you. As an independent Investor, you will have access to all the
research and trading facilities to execute your trades. You can decide what to buy, when to buy

etc. either based on your own research or use Kotak Securities research.

Kotak Securities Gateway Account, an Online Trading Account opens the gateway to a world of

investing opportunities for you. You may be anywhere, anytime and still manage to place your

trades using the Internet or our Call and Trade Facility. Open the Kotak Securities Gateway

Account and get started!

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Are you in search of the best online share trading and investing services for your individual

financial needs? You are at the right place; we offer you nothing but the best. Understanding

your individual investing needs we at Kotak Securities make sure you get to enjoy premium and

top of the line trading services only with Kotak Securities Privilege Circle. It is an internet based

trading account.

Executing your trades Independently with this online trading account gets you the lowest charges

in the industry as well as privileged services that only a few enjoy.  &c:$$#% ] 7c c

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If you are a consistent investor in the stock market and would like to take the advantage of your

consistent trading then we offer you Advance Fee Account. As a benefit of your consistent
trading, we offer you extremely low charges during the validity period.

Based on your requirement you can choose a plan which will best suit your need. There are

various plans available starting from Rs.1000 with 6 months validity to Rs.4000 with 6 months

validity.

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What is Portfolio Management?

Managing investments in equities requires time, knowledge, experience and constant monitoring

of stock market. Those who need an expert to help to manage their investments,

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(PMS) comes as an answer.

The business of portfolio management has never been an easy one. Juggling the limited choices

at hand with the twin requirements of adequate safety and sizeable returns is a task fraught with

complexities.

Given the unpredictable nature of the share market it requires solid experience and strong

research to make the right decision. In the end it boils down to make the right move in the right

direction at the right time. That's where the expert comes in.
 About Kotak Securities Portfolio Management.

Kotak Securities is one of India¶s oldest portfolio management companies with over a decade of

experience. It is also one of the largest, with Assets Under Management of over Rs. 3300 Crores.

Kotak Portfolio Management comes as an answer to those who would like to grow exponentially

on the crest of stock market, with backing of an expert.

We, at Kotak, measure our success through the success of our clients. Whatever be your

requirement, we will tailor your stock market portfolio to your specific investment need.

At the very base of a financially sound portfolio lies the identification of one's investment

objective. We help you identify your investment objectives and also outline important

requirements like liquidity, capital appreciation, current income, time span and fiscal

implications and then suggest an appropriate scheme.

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$.'$9

An Investment Relationship Manager will ensure that you receive all the services related to

your investment needs

A dedicated website and a customer services desk allows you to keep a tab on your portfolio¶s

performance

Your portfolio of investments in stock market is tailored after a thorough research backed by

the expertise from the Kotak Securities Research team

 An experienced team of portfolio managers ensure your portfolio is tracked, monitored and

optimised at all times

The personalised services also translates into zero paper work and all your financial statements

will be e-mailed

Products We have a product for every investment need and period. Following are the offerings:

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When you invest your hard earned money, it is imperative to know all about your investments.

Take a step forward towards Informed Investments, with Kotak Securities'  c2%'$ *c

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With NDPMS you are always consulted and informed of all investment decisions, thus giving

you total control of your portfolio.

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At most times the rationale behind your investments is a matter of concern. With NDPMS our

Portfolio Managers will always keep you apprised of the reason behind investment decisions,

plus you are always kept up-to-date on the allocation and distribution of your funds.

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NDPMS provides a scientific and disciplined basis for investing. Besides you have the flexibility

of making investment decisions after speaking to our Research Team.

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Traditional investment options do not provide a team of dedicated investment consultants.

NDPMS will provide you exclusive access to the Research Desk and their Proprietary Research

Reports.

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The Consultative Investment Approach of NDPMS gives you an opportunity to learn the

nuances, understand the rationale and details behind every investment decision.

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View all your transactions online and get access to an auditor's report which simplifies tax filing.

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=c A 12 member research team lead by an experienced Economist

=c Specialized Sector Analysts with diverse domain knowledge

=c Emphasis on global research and benchmarks

=c Active use of alternative research methodologies

=c According to the World Bank, India was already the fourth largest economy in 2001 in

terms of Purchasing Power Parity. With a consistently high GDP, and a buoyant and
 dynamic economy, India continues to outpace other economies in the region. According

to the IMF, India has accounted for around a fifth of Asian growth and a tenth of world

growth over the past two years.

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=c Indian companies are making their mark globally with remarkable progress being made

in IT, ITES, Pharmaceuticals, Biotechnology and a host of other sectors. There is reason

enough to believe that these sectors will source the stock markets as a prospective avenue

to source capital for expansion plans.

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=c India has a vibrant domestic credit market with an active corporate and government bond

market, interest rate and credit derivative markets. More importantly, the interest rates in

India are determined by the market.

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=c The Bombay Stock Exchange, founded in the 1870s, is the oldest stockexchange in Asia.

With 6,000 companies listed from every imaginable industry, investors have a plethora of

options to participate in India's growth. Most FII'S have started investing heavily in the

Indian stock markets and with most industries giving healthy returns on investments,

indications are that the markets will continue to perform above expectations.

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=c With over 20 million investors, India boasts of the third highest investor base in the

world, unthinkable till a few years ago.


($$*c$3$'& cc$"c)$c$% Time is of the essence. And in the stock market, every

second counts; which is why Kotak Securities brings you Real-Time Rates of stock price

movements as and when they happen. Plus news, ticker rates, many more advanced tools to help

you make the decisions!

Know instantly and react smart. Kotak gives you the ability to invest smartly.

Kotak Securities provides Speedy Execution in a fast moving environment with the very best in

trade technologies,

trading experience and the ability to understand the client¶s specific needs to help meet and

exceed targets.

-cc* &c% With Kotak Securities, making your investment decisions becomes a lot

easier and speedier. All you need to do is trust your instinct and experience and go for the stocks

you want to - because we put trading in your hands, literally.

We understand the significance of executing your order at the time you think is right. In such

events, delay caused while consulting a party or broker can make you lose the opportune

moment.

Kotaksecurities.com gives you access to a full range of trading, investing and financial products.

Our advanced trading tools process information as soon as there is a price movement and help

you decide on your stocks instantly. You can also get real time quotes and live reports -
including Order report, Trade report and Net position Report, which you can easily see on your

desktop. Plus intraday charts, EOD charts (right from NSE inception) along with all the charting

tools and indicator which enables you to decipher the market trends. And lots more so that you

can get the best deal out of your stocks.

&($c "% For an active trader like you, just knowing the market rates or price fluctuations is

not enough. Kotak Securities brings you a range of advanced on-line trading systems along with

your online trading account where you can see, follow and analyse market movements and take

informed decisions, every time.

/
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Intraday and historical charts for scrips, set scrip alerts, use most of the charting tools, view the

graphs type you want to, see derivative chains, see online order and trade confirmations, view

dynamic net positions, dynamic profit and loss, select indices/sectors or business groups and lots

more. All charts come with the best charting tools and indicators to help you decipher market

trends easily.

Designed specifically to your needs, you can further trim these tools to fit your requirements

comfortably. You can customise the tools so that you can view all charts and reports and much

more at a glance in one screen - so that stock trading is truly at your fingertips.