Professional Documents
Culture Documents
Com2
Marketing Communication Competition
Proud Sponsor and brought to you by CSL Malaysia
PARTICIPATING JUDGES:
• Representatives from CSL Group, Tourism Malaysia, Primeworks Studios Sdn. Bhd,
and The Association Of Accredited Advertising Agents of Malaysia (4As).
PRIZES:
1st Prize RM2000 + Spice Mi700 DoidPad worth RM1599
2nd Prize RM 1500 + Mi410 worth RM1499
3rd Prize RM1000 + Mi300 worth RM699
CONTEST STRUCTURE:
1. The contest is open to all full-time and part-time students from all institutions of higher learning with
proof as registered student e.g. copy of student i.d. card.
i) Group details
b. Colleges/Universities
a. Objectives
b. Target Audience
c. Message Strategy
d. Execution
e. Description and rationale of all creative materials submitted:
i) The video must not exceed 1 minute & 30 seconds in duration and must include
relevent audio.
ii) All videos must be compiled & submitted in playable DVD with MPEG, or AVI format
4.3. A print material (e.g. Poster) which must also comply with the
following formats,
ii)The execution (focus and exposure) of illustrative art, photographic quality and
5. Subject and theme of video & print materials must be in sync with the key message:
“How to Promote Domestic Tourism Malaysia through Mobile Internet Devices (MID)”
6. Commencement date is on the 25th January 2011 and submission must reach us by 20 March
2011 before 5pm.
7. 10 shortlisted entries will be selected and notified by 21 March 2011. The candidates’ video and
8. Shortlisted candidates are also required to present their Marketing Communication Proposals to
the panel of judges in Universiti Sains Malaysia, Main Campus, Penang on 25 March 2011.
9. Entries submitted must reflect/contain the key message (Kindly read Contest Structure Clause
No. 5). The term “Domestic Tourism Malaysia” includes cultures, heritages, customs, costumes,
personal or working lifestyle, food, communities, art, performances, iconic locations, events,
10. Recommended genre: Drama, Comedy, Adventure, Epics or Musicals. Characters featured can
12. Video entries that are in any other languages/foreign languages, English subtitles are required.
14. Proposal must be endorsed by the own colleges’/universities’ lecturers or any relevant academic
staffs to sign to certify that all submitting materials attached are genuine and not plagiarized.
15. Contestants may submit as many entries but each entry must be original work that has not won
any prize in other competitions. Proposal that have not been published in any form, including
adaptations are not eligible. Plagiarism is not allowed. Any entry found to have breach this rule will
automatically be disqualified.
16. Illegible, incomplete and erroneous entries and those that do not comply with the contest’s Rules
17. The Organizer will have full copyright to the winning Marketing Communication Package
(proposal, video production, and print material). CSL Malaysia will have the exclusive and absolute
rights to use and reproduce the video without prior notice, consent, payment, or royalties to the
winners.
18. By participating in this contest, contestants agree to be bound by the contest’s Rules and
Regulations, and all decisions made by the Organizer and the panel of judges.
19. Closing date for all entries will be on 20 March 2011, 5pm. Entries received after the closing date
1. The submitted entries will be evaluated by judges appointed by the Organizer and their project
partners. Entries will be evaluated based upon originality and creativity of the entry received.
3. The Organizer and judges reserve the right to disqualify any entries submitted which do not
conform to the regulations mentioned above.
4. Judges reserve the right to reject entries which are found to have won in other competitions,
5. The 3 winners from the 10 shortlisted productions will be selected base on the judges’ decisions
and on their popularity voting by the public. Winners will be announced on 26 March 2011.
CONTEST PRIZES:
1. The prizes are non-refundable, cannot be transferred and cannot be exchange for cash.
2. Prize winners are required to collect their prize on 26 March 2011 at the Award Presentation
with this contest, prize or prizes and accepts no responsibility for any complaint by contestants
INDEMNITY
1. While the Organizer will exercise care in handling of entries, they shall not be held responsible for
entries damaged, misdirected or lost through the post. Proof of post is not valid as proof of receipt.
2. All winning entries become the property of the Organizer and are non-returnable.
3. The Organizer reserves the right to photograph any winner and publish and/or use the names,
particulars and photographs of the contestants and their entries at any time for the purpose of
4. Prizes unclaimed after 1 month will be deemed to have been forfeited and the Organizer reserves
SUBMISSION OF ENTRIES:
PULAU PINANG