2009—2010 in Review through
Morristown Partnership, a Special
Improvement District (S.I.D.) and 501 (c)
(3) non-profit organization, is staffed by
three full-time employees and is gov-
erned by a 17-member Board of Trustees:
15 SID commercial property/business
owners who are elected by the constitu-
ency for three-year terms, and a mayoral
and Town Council representative who are
appointed. Approximately 45% of its 2010
Budget is derived from an assessment
imposed only on commercial proper-
ties in the S.I.D. and the remainder from
foundation and/or government grants,
promotional participation, sponsorships
for community events, and financial & in-
kind donations. Morristown Partnership
is a member of: Association of Fundrais-
ing Professionals, Downtown New Jersey,
Morris County Chamber of Commerce,
and Morris County Tourism Bureau.
We Can Help Your Business. Invest in
Morristown. Invest in our Success.
Morristown Partnership
14 Maple Avenue, Suite 201
Morristown, NJ 07960
Tel: 973-455-1133. Fax: 973-455-1147.
Email: webmaster@morristown-nj.org
Visit us at www.morristown-nj.org and
find us on Facebook.
Save
theDates
2011
Downtown Morristown
Restaurant Week:
April 4 through April 16
Morristown Farmers Market:
Sundays June 19 through October 30
Morristown Workplace Blood Drive:
mid-July
Morristown Festival on the Green:
Sunday, October 2
Christmas Festival at
the Morristown Green:
November 25 through December 21
Development Update:
Historic Downtown Morristown welcomed the opening of 40 Park, The Highlands at Mor-
ristown Station/NJ Transit Village, The Metropolitan, and Vail Commons offering more than
500 condos and rental units with over 80,000 square feet of retail space. In addition, more
than 1,500 parking spaces and 20,000 square feet of office space was also constructed.
January:
Here Comes the Bride Bridal Show was held at Hyatt Morristown
showcasing Morristown bridal-related businesses exclusively.
This group show is a continuation
of retail/services Bridal Business
Here comes the
Bride
initiative created by Morristown Morristown, NJ
Make Morristown your premier
Partnership (MP) in mid-2009 and includes over 35 bridal-re- one stop wedding destination
lated businesses located in the S.I.D. Among those, 25 created
a “Wedding Passport” available at their place of business.
Upon securing the services of five Wedding Passport busi-
nesses brides-to-be receive a $100 MP Gift Certificate and are
eligible to win a Grand Prize.
Benefactor Reception held at and sponsored by Hyatt Morris-
&stamp your way
town, in honor of Morristown Partnership’s outstanding Com- to a fabulous grand prize
munity and Business Event Sponsors, distinguished financial For complete details please visit: www.morristown-nj.org
supporters including grantors and private donors, Town and
County officials and event volunteers. This annual and complimentary event is purely social
and an effective networking opportunity.
March:
Geraldine R. Dodge Foundation-funded Morristown Partnership initiative, Step Ahead Mor-
ristown transfers to newly created Town of Morristown Sustainability Office.
Annual Election for Board of Trustees is held. Self nomination forms and election ballots
are mailed to all S.I.D. constituents and ballots are tallied by the League of Women Voters.
April:
First ever Downtown Morristown Restaurant Week event was held
thanks to Presenting Sponsorship support received from TD Bank and
Think
l
Globa
Dine
Local
media partner The Star Ledger. 39 Participants were recruited includ-
ing restaurants, cafes/delis, grocery stores & wine shops. Alongside
their regular menu, restaurants were required to offer a prix-fixe
dinner menu not to exceed $30 per person, excluding alcohol, tax &
gratuity; others offered special promotions and discounts. Market-
ing campaign included event window decals, in-kind Ads with print
media, billboard Ads placed in NJ Transit Stations in Bernardsville,
Madison, Morristown, and Summit. 5,000 pocket-sized Restaurant
Guides were created & distributed to participating restaurants, area
Monday, April 19 through
Saturday, April 24
th
hotels, and Morris County Tourism Bureau. Feedback received from
th
some participating restaurants: Nestor Bedoya of Tim Schafer’s
,UNCH3PECIALSs0RIX&IXE$INNERs4ASTINGS
%NTERTAINMENTs3PECIAL0ROMOTIONS
& More
Cuisine said “this is the best thing the Morristown Partnership has
For complete details please visit
www.morristown-nj.org
ever done”. Sebastian’s Steakhouse’s business was up 80% on that
Presented by A Morristown Partnership Event
Thursday evening. “Great event” said its owner, Dean Piccolo. Hibiscus
Restaurant’s Karlene Brandon said their guests “loved the special menu and pricing”. “This
event was great for the Town” said Michael Thorne of Pazzo Pazzo. A reservation for 22
people was made at Provesi and everyone ordered from their Prix Fixe menu. “We’ve never
seen that before” said their Manager, Mimi. Morristown Partnership
welcomed many new businesses
May: downtown in 2009 & 2010.
3rd Business Card Exchange & Social event, sponsored by Union Center National Bank, was The partial list:
held at newly-opened 40 Park. This networking
event is reserved exclusively for 1,000+ busi- 4Ever Michelle Couture
nesses and 450+ property owners in S.I.D.. Event 40 Park
Aikou
was created in early 2009, during the height of
Appeal Jewelry
the recession, as a means to help our business
AT&T Mobility
owners get acquainted with each other and net- Baum Advanced Chiropractic
work. The first two Business Card Exchanges were BC Salon
held in 2009 at Hyatt Morristown and The Grand Better Homes Realty
Café. About 100 guests attended each event! Big Sky Group, The
Goal: encourage local businesses to “Think Local Blackwell Jewelers
First” and refer and do business with one Brick Oven of Morristown, The
another. Brown Executive Realty
Capital Business Solutions
June through mid-November: Cha Cha Cha’s Cuban Bistro
City Vibe Clothing
20th Annual Morristown Farmers Market Crossfit Morristown
Daily, John C. - Acupuncture
was sponsored by The Health Shoppe,
Docqlink
Daily Record, TD Bank, the NJ Council of
Dynova Laboratories
Farmers & Communities, and the Mor- Elite Jewelers
ristown Parking Authority. Over 1,000 Enslin Black Car, LLC
visitors from throughout Morris County Fancy Pets
and beyond attend the Farmers Market Figura Ideal
every Sunday. Market season was extended Full House Events, LLC
three weeks this year due to demand and overall markets’ success. A new collaboration was Gallery Egan
formed with the Morristown Community Soup Kitchen Grapeful Palate, The
(CSK) early in the Market season in which Farmers Mar- Health Partners in Care
ket surplus produce and baked goods are generously Highlands at Morristown Station, The
donated by five farm vendors and our baker to CSK at i do…i do…
Market closing hour every Sunday. Offering Farm-to- In Style Ballroom Studio
Table produce and goods, CSK guests are now able to Investors Savings Bank
select and benefit from fresh Market produce to take J. Hinari Restaurant
home to their families every week.) Jungle Juice
Kathryn Joseph Salon
La Estacion Mexican Restaurant
July: Major League Barbers
In conjunction with S.C.O.R.E., Counselors to Ameri- Manchesters – Furniture Consignment
ca’s Small Business, free workshops offered to business Marjan Persian Grill
Marki Law
owners on social media entitled, “Social Media –
MetLife Resources
The New Marketing Frontier”. Participating
Metro PCS
businesses learned how best to utilize outlets such as Facebook and Twitter to promote Metropolitan, The
their businesses. Michelle’s Boutique
Mo Town Tattoos
2nd annual Morristown Workplace Blood Drive. Alongside Novartis Pharmaceuticals Corp.,
Morristown Dairy
Morristown Partnership collaborated with Mor- My Bellissima, LLC
ristown Memorial Hospital (MMH), Morris County Olive Tree Music Studio
Chamber of Commerce, Hyatt Morristown, County Pomodore’s
of Morris, Morristown This Week, and Town of QPharma
Morristown in soliciting blood donations from SICA Wealth Management
people working in Morristown to directly benefit State Farm – Troy Evans Agency
MMH’s Blood Bank during summer months when Super Cuts
blood donation is at its most needed. Thanks to 98 Zebu Forno
individuals and 88 donors a 31% increase in blood (opening soon: David Todd’s City Tavern;
was collected over the 2009 Workplace Blood Drive. Roots Steakhouse; Urban Table)
Wells Fargo Advisors, Morristown, and Mack-Cali, If you do not see your new business listed here,
Morris County were recognized for their outstanding corporate and individual contributions please call Morristown Partnership
at Blood Drive’s Luncheon. at 973-455-1133

Morristown Partnership www.morristown-nj.org • 973-455-1133

July: presented by

Morristown Partnership is recipient of The State of New Jersey Senate and General Assembly
Summer in
Citation in honor of the 2nd Annual Morristown Workplace Blood Drive and for demonstrat-
Downtown
ing an exemplary level of public spiritedness.
Morristown

August:
HT
MOOMONLVIIGESIN Show us what MORRISTO
Thanks to sponsors Goryeb Children’s Hospital, Audio Visual Dynamics, Morristown This Join us MORRISTO
WN Now Sho
wing
at the
Morristow
n you’re made of. FARMERSWN
Week, MetLife of Morristown, and Huntington Learning Center, the 8th annual Moonlight
from
7:00 PM
onwards!
Green
Thursday Give blood. MARKET
August 5
Ironman (PG-13) Every minute of every day, someone in Sundays
Movies in Morristown was presented on four Thursday nights, for hundreds to enjoy, on the
New Jersey needs blood. The Morristown June 20 th
Workplace Blood Drive will help supply the
through Octo
8:30 AM ber 31 st
Thursday blood bank of Morristown Memorial Hospital.
Spring and – 2:00 PM
August 12 ce 7FHFUBCMFT
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Celebrations
WHERE: Hyatt Morristown at 7/11, 8/8,
BLOOD DRIVE 3 Headquarters Plaza -PDBM
#VTJOFTT 9/12, 10/10
Thursday (parking is free) FT
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Give Blood. Save Lives. ions
August 19 HOW: Call Atlantic Health Class Registration
at 1-800-247-9580 or email
The Italian Job
(PG-13) donateblood@atlantichealth.org
You can make a difference in to schedule an appointment.
your workplace community. Walk-ins welcome.

Thursday

October:
August 26
FREE Akeelah and
Admission the Bee (PG)
Dates
No Rain For more
www.mor information
ation ristown-n
For more inform stown-nj.org
j.org
visit www.morri

16 annual Morristown Festival on the Green was presented by Novartis Pharmaceuticals

th
look inside for:
The Best
of Morristown
Corporation alongside Bayer HealthCare, Gagnon Cardiovascular Institute, and The Star thisweek

Ledger as Title Sponsors. Thanks to the support of 18 event sponsors about 50,000 visitors
enjoyed downtown Morristown on October 3rd. Over 130 exhibitors many Morristown
businesses including 20 restaurants, and Morris County non-profit and civic organi-
We invite you to support our sponsors
With the Morristown Farmers Market now underway every Sunday for 20 weeks and with the anticipated
return of Moonlight Movies in Morristown on four Thursday nights in August, genuine thanks are extended
to our sponsors. Their financial underwriting support is the vital lifeline to these free community events.
The Morristown Workplace Blood Drive returns this summer for a 2nd year enabling all that work in

zations were on site to interact with Festival visitors. Local live entertainment was
the Morristown area to take an hour out of their workday and donate blood. One pint of blood saves
three lives. Help us replenish Morristown Memorial Hospital’s blood bank this summer. Remember, blood
donated locally stays local.

offered on four venues as well as free children’s rides, and many special and unique Morristown Partnership is proud to be associated with those who share our passion for the continued
sustainability and vitality of Morristown! Thank you all.
venues. Complete event details are included in a special Daily Record tabloid posted on
MORRISTOWN
www.dailyrecord.com. MOONLIGHTIN
MOVIES FARMERS
MORRISTOWN MARKET
Trick or Treating in downtown Morristown businesses & Costume Contest. With over
100 business participants this family-friendly event draws over 3,000 children to
Trick-or- Treat at our friendly businesses in a safe and welcoming environment. Event
culminates with a Costume Contest held at Simon Gallery in 2009 and Hyatt Mor-
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ristown in 2010, with enthusiastic judges from the Arts Council of the Morris Area, Morristown
Parking Authority

Gallery Egan, Kiddie Academy, and MorristownGreen.com, and photos courtesy of

Walgreens.
www.morristown-nj.org

November through December:

In 2009 the MP launched its new Gift Certificate “Gift Greenback” promotion in which
an additional $10 MP Gift Certificate was given to anyone that purchased a $50 MP Gift
Certificate: a 20% bonus courtesy of Morristown Partnership. Over $60,000 was generated
in Gift Certificate sales that directly benefitted Morristown’s 150 participation businesses!
From November 1st through December 23rd this year, we are happy to bring back this special
promotion. The Gift Certificate Business Participant List was updated and now includes 174
businesses! Our Gift Certificates have no expiration date and no fees attached. Think Local,
Shop Morristown. Look for special window decals at participating businesses and visit our
website www.morristown-nj.org for complete promotion details. Visa/Mastercard
accepted.

Thank you to everyone who purchases our Gift Certificates throughout the year,
including countless of individuals and organizations including Morris County Park
reenb
Commission, The Peck School and The Seeing Eye as gifts for volunteers, employees, tG
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teachers, coaches, new neighbors, and family & friends.

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The 9th annual Christmas Festival at the Morristown Green offered to the commu-
ur

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ye
ar a of
ft er d at e

nity by Century 21 Department Store, Morristown Memorial Hospital, Hyatt Mor-

ristown, and The Star Ledger. With additional generous sponsorship support from
Morristown-area businesses our non-profit organization is able to produce this event
for four weeks bringing breathtaking LED-lighting decorations on the Morristown Green in-
cluding the new 31ft. Poinsettia Tree, and holiday activities including Santa’s Arrival & Light-
ing of the Green Ceremony, weekend visits and Photos with Santa, free miniature Electric
Train Rides, and hands-on activities & entertainment offered by various community groups
in our heated Activity Tent. They have included: the Artist on the Green, Arts Council of the
Morris Area, Calvary Baptist Church Choir, Gallery Egan, Girl Scouts of Northern NJ, Glass-
works Studio, Marty’s Reliable Cycle, Morris Choral Society Chamber Singers, MHS Habitat
for Humanity, Morristown Home School Associations, Morris Museum, The Seeing Eye, Unity
Charter School and more.

Morristown Partnership www.morristown-nj.org • 973-455-1133

 To enhance one’s entertainment, dining, shopping, and visiting experience, Morristown
Partnership offers free two-hour on-street parking for almost two weeks! And look for
Lighted Wreaths placed on over 200 antique replica street lights throughout the downtown
during the season. Enjoy!

Ongoing:
Maintenance of over 400 antique-replica street lights and various streetscape improvement
elements throughout the downtown; the direct result of $3.5 million in Federal and State
Department of Transportation grants awarded to Morristown Partnership and Town of Mor-
ristown in past ten years.

Maintenance of 11 landscape sites and “Morristown Welcomes You” signs at key entrance
points to the downtown.

Purchasing*, installation, and maintenance of 100 “Downtown Morristown

Welcomes You” street light banners. *Partial underwriting support for banners
received from our friends at Morris County Tourism Bureau.

The Morristown Partnership, Morristown Parking Authority and the Trustees of the
Morristown Green fund and oversee the Downtown Watch Patrol (DWP) program.
DWP is a collaborative security initiative created in the summer of 2008 enabling
the Morristown Police Department, on an on-going basis since, to hire, train, and
assign unarmed Class I Special Officers on foot-patrol in the downtown business
district during business hours weekly to improve the perception of security in the
downtown.

Retail Recruitment: To enhance its efforts to recruit new businesses to Morristown, the
Partnership retained the services of DANTH, Associates to develop a comprehensive demo-
graphical analysis of Morristown’s trade area as well as a strategic plan to recruit and retain
existing businesses. An online survey was conducted with input from more than five dozen
residents to help identify purchasing trends and retail categories Morristown needs.
To view an Executive Summary of analysis presented, please visit our website,
www.morristown-nj.org.

Thank You To Our 2010 Sponsors & Supporters

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Annual Appeal Donors • Geraldine R. Dodge Foundation • The Town of Morristown • Morris County Freeholders • NJ Council of Farmers &
Communities • Morristown Partnership Event Participants • and, assessed Morristown S.I.D. Commercial Property & Business Owners