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42 CORPORATE SOCIAL RESPONSIBILIT Y AND AWARDS

A STEP BEYOND BUSINESS

LANDBANK’s CORPORATE SOCIAL RESPONSIBILITY projects are geared towards environmental protection,
assistING those in need in times of emergencies and calamities, and in shaping the future through education.
These projects include the Manila Bay SUNSET Partnership, Adopt-a-Watershed and Treeplanting, bloodletting,
assistance to typhoon victims, Tulong Aral scholarship program, the Scholarship Incentive Program for
Agricultural Growth (SIPAG) and the Gawad PaG-AARAL TUNGO SA MAUNLAD NA BAYAN (GAWAD PATNUBAY).

Manila Bay SUNSET Partnership parks, church compound and other public one hour’s worth of earnings of Landbankers
The Manila Bay SUNSET Partnership areas to plant trees in celebration of the in 2006 and 2007, while the remaining 50
originated from a simple clean-up activity at Bank’s anniversary every August. percent represents a counterpart donation
the Manila Bay in 2003 dubbed as “Linis- LANDBANK also partners with local from the Bank to cover the total expenses of
Lakad Para sa Manila Bay”. government units, schools and other private each scholar over a four-year period.
In 2009, LANDBANK expanded the and public offices to encourage more Aside from financial support, the Bank
coverage of its Manila Bay Clean-Up Program volunteers to help plant trees. also organizes seminars and workshops to
and formalized its collaboration with various develop the scholars’ confidence, values,
institutions through the signing of a five-year Bloodletting talents and life skills. Top performers among
agreement under the Socially Responsible In partnership with the Philippine National the scholars are also being acknowledged in
and United in Nurturing and Sustaining the Red Cross, LANDBANK regularly conducts a annual recognition ceremonies.
Environment (SUNSET) Partnership. bloodletting activity to promote volunteerism
Reaffirming the initial partnership were among employees and to help save lives. SIPAG (Scholarship Incentive
the Manila City Government, Department of The bloodletting activity has also been Program for Agricultural
Environment and Natural Resources - National part of the Bank’s anniversary celebration Growth)
Capital Region (DENR-NCR) and the Manila every August. With cooperatives as one of LANDBANK’s
Yacht Club. The SUNSET Partnership also In 2009, 186 donors donated 80,900ml priority clients, the Bank, through the
includes new partners namely: Manila Ocean of blood. LANDBANK Countryside Development
Park, Diamond Hotel Philippines, and the Foundation, Inc. launched the SIPAG to
Manila Broadcasting Company. Volunteers Relief operations and “Bangon develop the capacity and competence of
from the US Embassy and the Bank’s graphic Bayan” for the typhoon cooperative leaders, managers and middle-
design agency, OP Communications, Inc. also victims level management staff on professional
participated in the activity. LANDBANK undertook measures to assist management of cooperatives.
Partner-institutions under the SUNSET its clients who were adversely affected by The program is implemented in
Partnership pool their resources in support of typhoons Ondoy and Pepeng. These include partnership with the Polytechnic University
activities and projects intended to help clean instituting remedial measures for loan clients of the Philippines – College of Cooperative
the Bay’s waters, as well as raise the level of in the form of extension of maturity and/or and the National Cooperative Movement. The
awareness of the general public on the need refinancing and the facilitation of the release curriculum includes subjects on Co-op Values
to rehabilitate and protect the Manila Bay. of guarantee claims under the Agricultural and Culture, Co-op Laws and Social Legislation
LANDBANK financed the construction Guarante Fund Pool (AGFP). and Taxation, Co-op Education and Program
of trash racks in catch basins located in Senior officers led the distribution of Designing, and Co-op Entrepreneurship.
Padre Faura and Remedios Streets in Manila. relief goods in heavily-affected communities In 2009, 13 cooperative leaders
The Bank also financed an additional weekly in the National Capital Region, Northern, comprising the fifth batch of SIPAG scholars,
trip and maintenance of the Manila Yacht Central and Southern Luzon. earned their Post-Baccalaureate Diploma in
Club’s garbage boat. It also committed A fund drive dubbed as “Bangon Cooperative Management.
to purchase a garbage boat to be used in Bayan” was also launched where employees
cleaning the Bay. and clients donated cash and goods and Gawad Patnubay (GAWAD PAG-
other items which were distributed to AARAL TUNGO SA MAUNLAD NA
Adopt-a-watershed / calamity-affected areas that were identified BAYAN)
Treeplanting programs by the Department of Social Welfare and Also in partnership with the LANDBANK
In 2006, LANDBANK adopted and committed Development (DSWD). Countryside Development Foundation, Inc.,
to protect six watersheds in the country. LANDBANK grants a scholarship program to
These are Angat-Ipo River in Bulacan, Tulong Aral Scholarship 40 children or dependents of LANDBANK-
Bago River in Negros Occidental, Binahaan LANDBANK is a partner in implementing assisted small farmers and fisherfolk and
River in Leyte, Lasang River in Davao del the Tulong Aral Scholarship program which agrarian reform beneficiaries.
Norte, Magat River in Nueva Vizcaya, and aims to address poverty in the country Launched in August 2003, the
Silway River in South Cotabato. For the past by educating Filipino children. This is in scholarship program covers the tuition fees,
five years, Landbankers conduct regular partnership with the Petron Foundation, the uniforms, school supplies, class projects
clean-up and treeplanting activities in these DSWD and the Department of Education. and daily allowances of the scholars in their
watersheds. In March 2008, LANDBANK committed primary and secondary education.
Treeplanting has also become an annual a total of P4 million to support 100 scholars As of end-2009, 33 scholars are Grade 6,
tradition as Landbankers from the field units through their High School education. Half one is in Grade 5, and six are in high school.
troop to their selected sites, public schools, of the amount came from the accumulated
L andbank 2009 annual report 43

LANDBANK'S SUCCESS IS THE PEOPLE'S SUCCESS

LANDBANK strikes a balance in fulfilling its social mandate of promoting countryside development
while remaining financially viable. Over the years, LANDBANK has garnered several awards and
recognitions from prestigious institutions both from the public and the private sectors. These
recognitions were anchored on the success of the programs, products and services which the Bank
fruitfully provides its diverse clientele and development partners. LANDBANK’s aggressive pursuit of its
business goals in 2009 did not go unnoticed as it continued to receive awards – proof that it pays to
work with passion and excellence.

1. Received a ‘stable’ outlook ICAAP is a new requirement for Harvest” also won an Anvil Award
from Fitch Ratings financial institutions and it covers of Merit. The calendar featured six
• Fitch Ratings assigned a ‘stable’ credit, market, interest rate, liquidity, agricultural festivals in the country
outlook on LANDBANK citing the operational compliance, strategic namely the Kadsayaan and Caracoles
Bank’s profitability and healthy level and reputation in which each risk is in Mindanao, Tatusan and Manggahan
of reserves that serve as buffer against assessed in terms of its impact on in Visayas, and Dinengdeng and
risk exposure. LANDBANK got a rating capital. Pinyasan in Luzon.
of ‘BB’ on its long-term foreign and • Meanwhile, the LANDBANK sa Radyo
local Issuer Default Ratings (IDR) while 4. Ranked first in the IDAP for Natin at DZRH, a 30-minute tele-radio
a rating of ‘AA’ was retained for the the 1st semester of 2009 program aired every Monday and
Bank’s national long-term rating. • LANDBANK ranked 1st in the first Friday at 4:30 to 5:00 pm over stations
semester of 2009 in the Integrity DZRH-AM and Radyo Natin-FM of the
2. Named as the Top Development Action Plan (IDAP) Manila Broadcasting Company received
Performing GSED in the which is aimed at fighting graft and a Philippine Quill Merit Award from the
Secondary Market for 2008 corruption through four strategies International Association of Business
• The Bureau of the Treasury named namely prevention, education, Communicators (IABC) and a Plaque of
LANDBANK as the country’s Best investigation and enforcement, and Recognition from the Anvil Awards.
Performing Government Securities strategic partnership.
and Exchange Dealer (GSED) in the 6. Recognized as one of
secondary market. Along with this 5. Communication Programs Manila’s top taxpayers
recognition, the Bank also bagged the won in the 44th Anvil • LANDBANK ranked 8th in the Business
second place in the combined primary Awards and the Philippine Taxpayer category during the 438th
and secondary markets and third place Quill Awards Araw ng Maynila celebration.
in the primary market. • LANDBANK won an Anvil Award of
Merit for the Profiles of Success 2: 7. LANDBANK Region IV
3. Commended by BSP for Stories of the Gawad PITAK Hall of honored as Outstanding
developing the Best ICAAP Fame Winners. The book chronicles Partner Institution of the
Trial Document the challenges and triumphs of 14 PCIC
• The Bangko Sentral ng Pilipinas cooperatives that have been elevated • PCIC conferred to LANDBANK
commended LANDBANK for developing to the Gawad PITAK Hall of Fame and the Biggest Lender of Agricultural
the best Internal Capital Adequacy the Ginintuang Gawad PITAK from Loans for Palay and Corn and for
Assessment Process (ICAAP) trial 2003 to 2007. an outstanding implementation of
document among the 38 universal and • The Bank’s 2008 calendar with the Crop Insurance Program in the
commercial banks in the country. the theme “Festivals of Bountiful Southern Tagalog Region.

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