Revised Syllabus Ib

Master of Business Administration
(International Business)
Programme Code: MIB
Duration – 2 Years Full Time
Programme Structure
And
Curriculum & Scheme of Examination
2009
AMITY UNIVERISTY UTTAR PRADESH

GAUTAM BUDDHA NAGAR
PREAMBLE
Amity University aims to achieve academic excellence by providing multi-faceted education

to students and encourage them to reach the pinnacle of success. The University has designed
a system that would provide rigorous academic programme with necessary skills to enable
them to excel in their careers.
This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of
Examination. The Programme Structure includes the courses (Core and Elective), arranged
semester wise. The importance of each course is defined in terms of credits attached to it. The
credit units attached to each course has been further defined in terms of contact hours i.e.
Lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms
of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical
hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have
3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits.
The Curriculum and Scheme of Examination of each course includes the course objectives,
course contents, scheme of examination and the list of text and references. The scheme of
examination defines the various components of evaluation and the weightage attached to each
component. The different codes used for the components of evaluation and the weightage
attached to them are:
Components Codes Weightage (%)

Case Discussion/ Presentation/ Analysis C 05 - 10
Home Assignment H 05 - 10
Project P 05 - 10
Seminar S 05 - 10
Viva V 05 - 10
Quiz Q 05 - 10
Class Test CT 10 - 10
Attendance A 05
End Semester Examination EE 70
It is hoped that it will help the students study in a planned and a structured manner and
promote effective learning. Wishing you an intellectually stimulating stay at Amity
University.
July, 2009
PROGRAMME STRUCTURE
FIRST SEMESTER
‘Course Code Course Title Lectures Tutorial Practical Total Date
(L) Hours (T) Hours (P) Hours Credits of
per week per week per week Exam
MIBGM 10101 Principles of Global Business 3 1 - 4 16
Management
MIBMK 10101 Marketing Management 3 1 - 4 19
MIBFN 10101 Accounting and Finance 3 1 - 4 17
MIBIT 10101 Essential IT Tools & Techniques 2 - 1 3 20
for Global Managers
MIBOM 10101 Quantitative Applications in 2 1 - 3 23
Management
MIBEN 10101 Economic Analysis 3 - - 3 18
MIBRM 10101 Research Methods and Report 3 - - 3 24
Preparation
MIBBS 10101 Business Communication – I 1 - - 1
MIBBS 10102 Behavioural Science – I 1 - - 1
Foreign Language – I 2 - - 2
MIBFR 10101 French
MIBGR 10101 German
MIBSH 10101 Spanish
MIBJP 10101 Japanese
MIBCE 10101 Chinese
TOTAL 28
SECOND SEMESTER
MIBHR 10201 Strategic Human Resource 3 - - 3
Management
MIBOM 10201 Operations Research 2 1 - 3
MIBIB 10201 Export Import Documentation and 3 1 - 4
Logistics
MIBFN 10201 International Financial 2 1 1 4
Management
MIBMK 10201 International Marketing 3 - - 3
MIBIB 10202 International Institutions and Trade 3 - - 3
Implications
MIBIB 10203 Cross Cultural Management and 3 1 - 4
Management of Multinational
Companies
MIBBS 10201 Business Communication – II 1 - - 1
MIBBS 10202 Behavioural Science – II 1 - - 1
Foreign Language – II 2 - - 2
MIBFR 10201 French
MIBGR 10201 German
MIBSH 10201 Spanish
MIBCE 10201 Chinese
TOTAL 28
SUMMER INTERNSHIP
THIRD SEMESTER
MIBIB 20301 International Strategic 3 - - 3
Management
MIBIR 20301 Risk & Insurance in International 3 - - 3
Trade
MIBFN 20301 Management of Forex Transactions 3 - - 3
MIBLW 20301 WTO and International Regulatory 3 - - 3
Environment
MIBHR 20301 Organization Behaviour: A Global 3 - - 3
Perspective
MIBOM 20301 Operations & Supply Chain 3 - - 3
Management
MIBBS 20301 Business Communication – III 1 - - 1
MIBBS 20302 Behavioural Science – III 1 - - 1
Foreign Language – III 2 - - 2
MIBFR 20301 French
MIBGR 20301 German
MIBSH 20301 Spanish
MIBCE 20301 Chinese
MIBSI 20350 Summer Internship (Evaluation) - - - 9
Elective Papers for Dual Specialization in IB & Marketing
MIBMK 20301 Product & Brand Management 3 1 - 4
MIBMK 20302 Marketing of Services 3 1 - 4
Elective Papers for Dual Specialization in IB & Finance
MIBFN 20302 Mergers, Acquisitions and Re- 3 1 - 4
structuring
MIBFN 20303 Corporate Tax Planning 3 1 - 4
Elective Papers for Dual Specialization in IB & HR
MIBHR 20302 Industrial Relations and Labour 3 1 4
Laws
MIBHR 20303 Management of Change and 3 1 - 4
Compensation Management
Elective Papers for Dual Specialization in IB & IT
MIBIT 20301 Data Warehousing & Data Mining 3 1 - 4
MIBIT 20302 Data Communications, Networking 3 1 - 4
& Emerging Computing
Environments
TOTAL 39
FOURTH SEMESTER
MIBIB 20401 Growth Prospects of Thrust Areas 3 - - 3
of Indian Exports
MIBIB 20402 Global Corporate Social 3 - - 3
Responsibility and Sustainability
Management
MIBFN 20401 Forex Banking 3 - - 3
MIBIT 20401 Leveraging Information 2 - 1 3
Technology in Global Business
MIBBS 20401 Business Communication – IV 1 - - 1
MIBBS 20402 Behavioural Science – IV 1 - - 1
Foreign Language – IV 2 - - 2
MIBFR 20401 French
MIBGR 20401 German
MIBSH 20401 Spanish
MIBCE 20401 Chinese
MIBDI 20460 Dissertation - - - 9
Elective Papers for Dual Specialization in IB & Marketing
MIBMK 20401 Retail & Sales Management 3 1 - 4
MIBMK 20402 Consumer Behaviour 3 1 - 4
Elective Papers for Dual Specialization in IB & Finance
MIBFN 20402 Security Analysis and Portfolio 3 1 - 4
Management
MIBFN 20403 Strategic Financial Management 3 1 - 4
Elective Papers for Dual Specialization in IB & HR
MIBHR 20401 Recruitment Selection Training & 3 1 - 4
Development
MIBHR20402 Performance Appraisal and 3 1 - 4
Potential Evaluation
Elective Papers for Dual Specialization in IB & IT
MIBIT 20402 Systems Engineering & Project 3 1 - 4
Management
MIBIT 20403 Workflow, ERP & BPR 3 1 - 4
TOTAL 33
Curriculum & Scheme of Examination
PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT
Course Code: MIBGM 10101 Credit Units: 04
Course Objective:
The main purpose of this paper is to familiarize the participants with the various aspects of Principles of Global
Management, with a view that conducting business is exciting, challenging and globally oriented. This course
will provide the students with an integrated and practical approach to understand the concepts of Global
Management and also to provoke critical thinking about various principles, guidelines and practices of Global
Business Management.
Learning Outcomes:
The learning outcomes that students are expected to achieve in this course include:
• Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are
integral to the international management literature.
• Attain a clear understanding of the various factors that help determine the appropriateness of different
management strategies for different types of international ventures.
• Examine ethical issues that are pertinent to international business management practices and to the personal
value system of the student.
• Explore and evaluate different career opportunities, specific regional locations, and organizations where the
students may seek to pursue an international business management career
Course Contents:
Module I: Globalization and trends in Management System

Introduction, definition and explanation of globalization
Drivers of Globalization
Managing in Global Marketplace
Strategies for going global
Different Entry Modes
Strategic Alliances
Module II: International Trade Theory

Benefits of Trade
Comparative Advantage
Heckscher-Ohlin Theory
The Product Life Cycle Theory
Competitive Advantage Porter’s Diamond Model
Module III: The Cultural, Political, Legal and Economic environment facing Global Business
The Cultural Environment
The concept of culture
The strategy for managing across culture
Cross-cultural differences & similarities
The Political and Legal Environment
The Political system and its functions
Impact of Political system on management decision
Formulating legal & political strategies in International Business
The Economic Environment Facing Global Business
Classifying Economic System
Key Macroeconomic issues
Adapting to Foreign Economic System (WTO)
Module IV: Control Strategies

Planning
Control strategies in Internationalization Process
Organization Structure
Location of Decision making
Module V: Issues in Functional Areas of Global Business

Marketing in the global marketplace (Module 1 & 2)
Global Manufacturing Strategies
Global Quality Standards
Global Sourcing
Global Purchasing and Supplying Strategies
Role of Human Resource Manager in Global Perspective
Country Difference in Accounting Standards
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects,
Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture
methods, class presentation by groups of students, self study sessions. Each student is required to do the back
ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be
analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
Components C1 V A CT EE
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Hodgetts Richard M & Luthans F., 2002, International Management, Tata McGrawHill
References:
• Robbins Stephen. P. (2004) Management, Prentice Hall, 8th Edition
• Koontz Harold and Weihrich Heinz, (2001), Management : A Global Perspective, Tata McGraw Hills
Publishing Co. Ltd., 10th Edition,
• Hill Charles W L (2003) International Business: Competing in Global Marketplace, Tata McGraw Hills
Publishing Co. Ltd.
• Daniels John D. Radedaugh, (2003), International Business, Pearson Education, 8th Edition
• Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata
McGraw Hills Publishing Co. Ltd.
• Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall
• Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express
• Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week
Helpful Websites:
• http://globaledge.msu.edu/ibrd/ibrd.asp
• http://www.economist.com
• http://library.uncc.edu
• http://www.eiu.com
• http://www.forbes.com
• http://www.fortune.com/fortune
• http://www.businessweek.com/globalbiz/index.html
• http://www.worldpress.org
MARKETING MANAGEMENT
Course Code: MIBMK 10101 Credit Units: 04
Course Objective:
The course aims to provide students with an introductory understanding of Marketing, with a special focus on
the role of marketing in an international business context. It provides the students with an awareness and
consideration of tools available to a marketer. It will enable the students to realize the importance of customers
and their behaviour in the context of marketing decisions.
Learning Outcomes:
At the end of the course students will be able to:
Explain key concepts and elements of marketing management and differentiate between marketing and sales
Examine the 4Ps of Marketing and discuss different strategies
Analyse consumer behaviour for various sectors and assess the STP strategies of different multi-national
companies.
Course Contents:
Module I: Marketing - Managing Profitable Customer Relationships
Introduction to Marketing
Differentiation between Marketing and Selling.
Marketing Management
5 Ps – product, promotion, place, price, placement.
Management orientations
Customer relationship management and strategies
Challenges
Important concepts- BCG matrix, Green marketing, Services marketing, Direct marketing, Rural marketing
(only concepts)
Module II: Marketing Environment, Marketing Information System and Marketing Research
Factors affecting marketing Environment- Macro and Micro Factors
Marketing Information System- concept and importance
Marketing Research- introduction and process
Module III: New-Product Development and Product Life-Cycle Strategies

Product Attributes
New Product Development strategies- Idea generation to commercialization.
Product Life Cycle strategies- different marketing strategies for different stages.
• Branding, packaging and labeling.
Module IV: Marketing Channels and Supply Management

Marketing channels- concept, importance
Retailers Vs Wholesalers
Integrated supply chain management.
Module V: Integrated Marketing Communication Strategy

Tools of marketing communication mix.
Process of IMC
AIDA Model and L and S model
Advertisement
Sales Promotion
Personnel Selling.
Module VI: Consumer Markets, Consumer Buyer Behaviour and Demand Forecasting
Define consumer market.
Decision Making Process
Types of buying decision behaviour
Factors influencing consumer buyer behaviour.
Adoption and diffusion process for new products.
Demand forecasting- concept
Methods of estimating future demand
Module VII: Building the Right Relationships with the Right Customers
Market Segmenting- Understand the major basis for segmenting consumer and business markets
Market Targeting - Identify attractive market segments and device a target marketing strategy.
Positioning for competitive advantage
Module VIII: Pricing Considerations and Approaches

New product pricing Strategies
Product mix pricing strategies.
Price – Adjustment Strategies.
Price Change
Teaching and Learning Methods:

The assessment programme will be student driven, requiring the student to develop his/ her communication
skills by presentation and debate. Critical participation of students is expected in each of the assessment
programme. The class lectures will focus on an International context to understand the environment in which
decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a
mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and
International companies. The students will form a group and each group will pick up any one major product
category and select a non Indian company. It will study, and then write about, the marketing strategy followed
by this company. Case studies will be discussed by the instructor and accompanied by group presentations -
written and oral - by the students under the supervision of the faculty.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Kotler. P and Keller. K, Marketing Management: Analysis, Planning, Implementation, and Control,
12th edition, Prentice-Hall, USA, 2005
References:
• Kotler. P, Marketing Management, 11th, Pearson Education, Asia, 2003
• Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998
• Johannsen. H and Terry. G, International Dictionary of Management, Kogan Page, India, 2002
• Kotler. P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
• Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson
Education, London, 2001
• Harvard Business Review
Helpful Web Sites:

• http://www.marketingterms.com
• http://www.knowthis.com/general/terms.htm
ACCOUNTING AND FINANCE
Course Code: MIBFN 10101 Credit Units: 04
Course Objective:
The course aims to develop an understanding of the importance, language and techniques of Financial and Cost
accounting along with skills for preparation and analysis of financial statements for better management planning
and control. It aims to explain how the costing techniques are useful in the process of managerial decision
making.
Learning Outcomes:
At the end of this course the students should be able to:
• Demonstrate an understanding of the double entry accounting system and basic accounting concepts
• Prepare all major financial statements
• Develop a skill to analyse the financial statements
• Understand the basic concepts of company accounts and process of determination of cost, cost-sheets,
process and marginal costing.
Course Contents:
Module I: Introduction ( Theory 1Q )
Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial,
cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial
Balance.
Module II: Final Accounts (Theory Depreciation & Final A/c)

Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and
expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.
Module III: Analyzing of Financial Position (Theory Ratio & 1Q Prac)

Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios,
Analysis of Financial Statements.
Module IV: Company Accounts (A/c’ng & Buss A/c Theory)

Accounting for Business Combinations; Introduction to stocks, shares and stock markets.
Module V: Cost and Management Accounting (1Q Cost Sheet, Process Costing, Cost Volume)
Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing
and Cost Volume – Profit
Learning Methods:
A series of lectures will impart information and be complemented by interactive tutor-led and student-led
discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching
methods that should help students to study the various aspects of international financial business environment.
Formative tasks and presentations will enable students to build towards the completion of their assignment
during the delivery of the unit.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill
References:
• Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co
ESSENTIAL IT TOOLS & TECHNIQUES FOR GLOBAL MANAGERS
Course Code: MIBIT 10101 Credit Units: 03
Course Objective:
Information Technology (I.T.) has become a major factor in nearly every aspect of our society. The personal
computer has developed into a powerful tool for gathering, manipulating, and delivering information and
sophisticated databases allow us to store, collate, and access data. Networks and telecommunications technology
allow delivering and retrieving information from around the world
Managers at all levels must have a better understanding of IT, its language and issues. Armed with this
knowledge, the manager will be able to improve communication with the IT group and make more accurate
business decisions
This course aims to develop the students’ ability to manage commercial transactions electronically, particularly
through the internet. The course is concerned with the main functional areas of management and processing in
the world of international business.
Learning Outcomes
• Understand information technology, its major components and its broad applications;
• How these major components (operating systems, software, networks, and databases) relate to the personal
computer or workstation;
• The fundamental terminology of computing
• What an operating system is and what it provides
• How a computer uses software
• Networking, what network protocols are, and how systems use them to communicate
• How the Internet sends information around the world
• How web technologies provide information to users of the Internet
• The basics of client-server software development
• Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and
global economics.
• Examine the evolution, role, function and impact of E commerce in global business operation.
• Use common models to describe business to business and business to customer transactions.
• Understand business security issues, including internet risks, protections, privacy, policies, and emerging
business practices on the Net.
• Track electronic payment systems, explaining online advertising, promotional strategies, and public
policies.
• Describe ethical dimensions of the Internet in a local, regional, national, and global perspective.
• Explore needed features for building an effective web site.
Course Contents:
Module I: Foundation of IT & E-business

• Introduction of ICT for Managers
• Fundamentals of ICT (Office Automation & Communication Technologies)
• Definitions and content of E-business
Module II: Launching an E-Business

• E-Strategy - Hosting an E-Business
• Things that can go wrong - Site visibility
• Evaluation of web sites and usability testing
• Web site Optimization , content and traffic management
• Web based solutions: ERP, CRM, CMS etc.
Module III: E-Business Models, E- Marketing, E-Tailing

• E-business & various models
• E-marketing & advertising
• E-Tailing
Module IV: Electronic Payment Systems & E-Security

• E-banking
• Payment System Models
• The Risks & threats in Cyberspace
• Protection and Recovery -Encryption
• Legal & ethical issues
• E-governance
• Cyber Laws: A Global Perspective
Module V: M-Commerce & Future of EC in Global Scenario

• M-commerce in Indian and global perspective
• Global EC
• Future of EC
Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link
will be made between the academic underpinning and its practical application. Students will be given
time to develop skills and analyse the benefits and limitations of using e commerce in organisations.
A 'hands on' approach will ensure that students can develop a wide range of knowledge of different
applications of IT. The practical knowledge can be used to develop an awareness of how e commerce
can be adopted by organisations to improve business efficiency. This will be achieved via a
combination of case studies, evaluations of actual e commerce projects, guest lectures and self study
sessions. It is very important that the students go through the textbook chapter(s) and other reference
material before coming to the class.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

References:
• Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education
• Awad Elias M, 2004, Electronic Commerce: From Vision to Fulfillment Prentice Hall, 4th Edition
• Joseph P T, 2000- Electronic Commerce: A Managerial Perspective Prentice Hall.
• Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley
• Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi)
• Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005,
(Ninth Edition) Prentice Hall.
• Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall
QUANTITATIVE APPLICATIONS IN MANAGEMENT
Course Code: MIBOM 10101 Credit Units: 03
Course Objective:
The objective of this course is to develop the understanding of the various statistical models, used for decisions
making in the functions of the management of any organization with respect to International Business. It also
aims to develop the understanding of the various optimization techniques used for decisions making in the
functions of the management of any organization.
Learning Outcomes:
Use statistical techniques to collect and analyse data
Produce forecasts based on formalised procedures
Apply quantitative techniques to business situations.
Course Contents:
Module I: Introduction
Quantitative Decision Making - an overview
Introduction to Business Statistics and its applications. Classification of Data, Diagrammatic & Graphical
Presentation of Data, Measures of Central Tendency - Mean, Median, Mode, Weighted Mean
Measures of Dispersion – Range, Quartile Deviation, Average & Standard Deviation, Variance & Coefficient of
Variation.
Module II: Correlation & Regression

Correlation and its significance, Methods of Correlation – Scatter Diagram, Karl Pearson’s and Spearman’s
Rank.
Regression Analysis – Difference with correlation. Linear Regression, regression coefficients and their relation
with correlation coefficient.
Module III: Forecasting Techniques

Introduction to Index Numbers and their business use, Methods of Constructing Index Numbers, Chain Index
Numbers, Base shifting, Limitations of Index Numbers.
Time Series Analysis – Methods of Forecasting, Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular
Variations
Module IV: Probability

Introduction to Probability and its theories, Probability Laws, Probability Distributions – Random Variable
concept, Continuous and discrete probability functions, Binomial, Poisson and Normal distributions.
Module V: Sampling
Sampling Concept, Random Sampling Methods, Sampling Distributions, Standard Error & Sampling Errors,
Estimation
Learning Methods:
methods that should help students to quantitatively study the various aspects of international business
environment. Formative tasks and presentations will enable students to build towards the completion of their
assignment during the delivery of the unit.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition
References:
• Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India
• Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons
• Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd.
• Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication, New Delhi
• Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory and
Applications, 1995
• Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management:
Modern Techniques and Applications Chapman & Hall/Crc Financial Mathematics Series, 2007
ECONOMIC ANALYSIS
Course Code: MIBEN 10101 Credit Units: 03
Course Objective:
The course aims to train the students with modern tools of micro economics and macro economic analysis and
to help them understand and analyze the complexities of the real business world and also enhance their ability
for intuitive decision making.
Learning Outcomes:
On successful completion of the course, students will be able to:
Understand the application of basic micro-economic principles and macro economic concepts for business
decision making
Develop a rational decision making perspective and analytical frame work required for managerial decision
making.
Course Contents:
Managerial Economics (Micro and Macro) nature and scope
Circular flow of Economic Activity
Objective of a Firm
Constrained Decision Making
Module II: Basic Concepts

Concept of Economic Profit, Opportunity Cost and Accounting Profit
Functional Relationship – Total, Average and Marginal
Equi-Marginalism
Time Perspective in Decision Making
Module III: Demand, Supply and Market Equilibrium

Determinants of Market Demand
Law of Demand
Deamand Function and its relationship with Total and Marginal Revenue
Elasticity of Demand – Price Elasticity, Income Elasticity, Cross Elasticity
Using Elasticity in Decision Making
Determinants of Market Supply
Law of Supply
Determination of Market Equilibrium
Demand Forecasting
Module IV: Production Analysis

Production Function
Production Function with one variable input – short run analysis
Production Function with two variable input – long run analysis
ISO COST and ISO QUANTS
Economies of Scale
Module V: Cost Analysis

Economic concept of cost
Opportunity Cost
Explicit and Implicit Cost
Marginal, Incremental and Sunk Cost
Short run Cost function
Long run Cost function
Contribution Analysis, Break Even, Operating Leverage
Estimation of Cost Function
Module VI: Market Structure

Price output under Perfect Competition
Price output under Monopoly
Price output under Monopolistic Competition
Price output under Oligopoly
Barrier to Entry and Strategic Behaviour leading to Imperfection
Module VII: Indicators of Economic Growth
National Income, Real National Income, Per Capita Income
Human Development Index, Physical Quality of Life Index
Gross Domestic Product, Gross National Product, Net National Product
Module VIII: Monetary Policy

Bank Rate Policy
Open Market Operation
Cash Reserve Ratio, SLR
Module IX: Fiscal Policy

Revenue Budget & Capital Budget
Surplus Budgeting and Deficit Budgeting
Learning Methods:
methods that should help students to study the various aspects of international economic business environment.
Formative tasks and presentations will enable students to build towards the completion of their assignment
during the delivery of the unit.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill
• Dwivedi, D. N. (2006), “Managerial Economics”, Vikas Publishing House.
References:
• Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005
• Economics, 3rd edition, Sloman, Prentice hall of India, 2004
• Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005
• Chaturvedi, D D, Managerial Economics: Text and Cases, Brijwasi Book, 2003
• Gupta, A C, Business Economics, Rawat Publication, 2003
• Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989
• Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995
• Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998
• Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004
• Mansfield, E. (1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co.,
New York.
• Koutsoyiannis, A. (1979), “Modern Microeconomics”, Macmillan, London.
• Ivan Png (2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers.
• RH Dholakia and A.N Oza (1997), “Microeconomics for Management Studies”, Oxford University Press.
• Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co.,
London.
• Allen, R.G.D. (1956), “Mathematical Analysis for Economists”, Macmillan, London.
• Salvatore, D. (1989), “Managerial Economics”, McGraw Hill, New York.
• Parl R Ferguson, Glenys J Ferguson (2000), “Business Economics”, Macmillan, London.
• K. E. Boulding (1948), “Economic Analysis” Harper and Bros., New York.
• Pindyek & Rubinfield (2004), “Microeconomics”, Prentice Hall of India, New Delhi.
• Shapiro, Edward, “Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York.
• Prabhat Patnaik (1997), “Macroeconomics”, Oxford University Press.
• Bhole, L.M. (2004), “Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth
Edition, Tata McGraw-Hill Publishing Co., New Delhi.
• Gupta, Suraj B. (1999), “Monetary planning for India”, Oxford University Press. New Delhi.
• Economic Survey (2007-08)
• Bhatia, H.L., “Public Finance”, Vikas Publishing House.
• H.G. Mannur (1999), “International Economics”, Oscar Publications.
• Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.
RESEARCH METHODS AND REPORT PREPARATION
Course Code: MIBRM 10101 Credit Units: 03
Course Objective:
The course aims to provide a thorough understanding of the essential characteristics and the basic tenets of
research methodology and report preparation. The course will focus on quantitative and descriptive research
methods and techniques that are essential for the validity and reliability of the research process. The course will
identify and review the components essential for preparation of research proposals, research reports, business
proposals and feasibility studies in order to develop report writing and formal presentation skills of the research
projects undertaken.
Learning Outcomes:
On completion of this module students will have:
• Considered the nature of research methods and research methodologies
• Evaluated and justified the research methodologies to be employed
• Identified the components and problems/constraints underlying a research project and report proposal
• Developed the ability to analyze, interpret and conclude research findings and provide relevant
recommendations
• Carried out a formal presentation on how to write a project report.
Course Contents:
Module I: Research Methodology and Research Methods
Objective, significance and types of research
Research Methods vis-à-vis Methodology
Research Process and criterion for good research
Ethics in Business Research
Module II: Research Problem and Research Design

Defining and Identifying the Problem
Formulation of Hypothesis
Techniques involved in defining the Problem
Meaning and features of Research Design
Types of Research: Qualitative and Quantitative Research
Developing a Research Plan: Industry Specific Research Proposals
Module III: Sampling Design and Scaling Techniques

Census and sample survey
Criteria for selecting a sampling procedure
Measurement and Scaling techniques
Classification and importance of Scaling techniques
Market Specific Sample survey
Module IV: Interpretation and Analysis of Data

Methods of Data collection: Primary and Secondary Data
Constructing Questionnaires: Guidelines
Elements / Type of Analysis of Data
Processing Operations
Usage of Statistical Software such as SPSS
Problems of accuracy in interpretation of data
Module V: Testing of Hypothesis

Z-test
F-test
T-test
Chi-Square Test
Module VI: Design and Analysis of Experiments

Analysis of Variance
Completely Randomized Design
Factorial Design (22 Factorial Experiment, 23 Design)
Module VII: Report Writing

Significance of Report Writing: Market Research and Experience Based Reports
Mechanics and Steps in writing a Research Report
Techniques and Interpretation of Research Process
Salient aspects of Oral Presentation
Learning Methods:
Occasional, non-graded homework sets will be handed out in class. It is also expected that students will work
the problems as the part of assignments.
The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups
of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the
data.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Dr .S. Shajahan (2004), Research Methods for Management 2nd Edition, Jaico Publishers
References:
• Kothari C R, (1990) Research Methodology: Methods & Techniques, Wishwa Prakashan Publisher
• Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata McGraw Hill
• Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India
• Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied
Publishers
BUSINESS COMMUNICATION - I
Course Code: MIBBS 10101 Credit Units: 01
Course Objective:
One cannot‘not communicate’. This course is designed to facilitate our young Amitians to communicate
effectively by emphasizing on practical communication through refurbishing their existing language skills and
also to bring one and all to a common take-of level.
Course Contents:
Module I: Fundamentals of communication
Relevance of communication
Effective communication
Models of communication
Effective use of language
Module II: Tools of communication

Proficiency in English – The international
Language of business
Building vocabulary
(Denotative & connotative)
Extensive vocabulary drills
(Synonyms / Antonyms / Homonyms)
One Word substitution
Idioms & phrases
Mechanics and Semantics of sentences
Writing sentences that really communicate
(Brevity, Clarity, and Simplicity)
Improving the tone and style of sentences
Module III: Barriers to Effective use of language

Avoiding clichés
Removing redundancies
Getting rid of ambiguity
Euphemism
Jargons
Code switching
Examination Scheme:
Components C P V Q A CT
Weightage (%) 20 20 10 5 5 40
Text & References:
• Working in English, Jones, Cambridge

• Business Communication, Raman – Prakash, Oxford
• Echoes: Jha Madhulika: Orient Longman
• Practical English Usage, Swan M , Cambridge
BEHAVIOURAL SCIENCE - I
(SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)
Course Objective:
This course aims at imparting an understanding of:
Self and the process of self exploration
Learning strategies for development of a healthy self esteem
Importance of attitudes and their effect on work behaviour
Effective management of emotions and building interpersonal competence.
Course Contents:
Module I: Understanding Self
Formation of self concept
Dimension of Self
Components of self
Self Competency
Module II: Self-Esteem: Sense of Worth

Meaning and Nature of Self Esteem
Characteristics of High and Low Self Esteem
Importance & need of Self Esteem
Self esteem at work
Steps to enhance Self Esteem
Module III: Emotional Intelligence: Brain Power

Introduction to EI
Difference between IQ, EQ and SQ
Relevance of EI at workplace
Self assessment, analysis and action plan
Module IV: Managing Emotions and Building Interpersonal Competence

Need and importance of Emotions
Healthy and Unhealthy expression of emotions
Anger: Conceptualization and Cycle
Developing emotional and interpersonal competence
Self assessment, analysis and action plan
Module V: Leading Through Positive Attitude

Understanding Attitudes
Formation of Attitudes
Types of Attitudes
Effects of Attitude on
Behaviour
Perception
Motivation
Stress
Adjustment
Time Management
Effective Performance
Building Positive Attitude
Module VI: End-of-Semester Appraisal

Viva based on personal journal
Assessment of Behavioural change as a result of training
Exit Level Rating by Self and Observer
Examination Scheme
Components J V1 A CT C1 C2 V2
Weightage (%) 30 30 5 10 10 10 5
Text & References:
• Towers, Marc: Self Esteem, 1st Edition 1997, American Media
• Pedler Mike, Burgoyne John, Boydell Tom, A Manager’s Guide to Self-Development: Second edition,
McGraw-Hill Book company.
• Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd.
• Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan
• Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books
• Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt Ltd.
• Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press.
• Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications.
• Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books
• Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.
FRENCH - I
Course Code: MIBFR 10101 Credit Units: 02
Course Objective:
To familiarize the students with the French language
• with the phonetic system
• with the accents
• with the manners
• with the cultural aspects
To enable the students
• to establish first contacts
• to identify things and talk about things
Course Contents:
Unité 1, 2: pp. 01 to 37
Contenu lexical: Unité 1: Premiers contacts

1. Nommer des objets, s’adresser poliment à quelqu’un
2. se présenter, présenter quelqu’un
3. entrer en contact : dire tu ou vous, épeler
4. dire où on travaille, ce qu’on fait
5. communiquer ses coordonnées
Unité 2: Objets
1. Identifier des objets, expliquer leur usage
2. Dire ce qu’on possède, faire un achat, discuter le prix.
3. Monter et situer des objets
4. Décrire des objets
5. comparer des objets, expliquer ses préférences
Contenu grammatical: 1. articles indéfinis, masculin et féminin des noms, pluriel des noms
2. Je, il, elle sujets, verbes parler, habiter, s’appeler, être, avoir, masculin et
féminin des adjectifs de nationalité
3. tu, vous sujets, verbes parler, aller, être, c’est moi/c’est toi
4. verbes faire, connaître, vendre, c’est/il est + profession, qui est-ce ? qu’est-
ce que ... ?
5. article défini, complément du nom avec de, quel interrogatif
6. adjectifs possessifs (1), pour + infinitif
7. verbe avoir, ne...pas/pas de, question avec est-ce que ?, question négative,
réponse Si
8. Prépositions de lieu, il y a/qu’est-ce qu’il y a
9. accord et place des adjectifs qualificatifs, il manque...
10. comparatifs et superlatifs, pronoms toniques, pronom on
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

le livre à suivre : français.com (débutant)
GERMAN - I
Course Code: MIBGR 10101 Credit Units: 02
Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar,
which will later help them to strengthen their language.
To give the students an insight into the culture, geography, political situation and economic opportunities
available in Germany
Course Contents:
Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc.
All personal pronouns in relation to the verbs taught so far.
Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es
tut mir Leid!),
Hallo, wie geht’s?: Danke gut!, sehr gut!, prima!, ausgezeichnet!,
Es geht!, nicht so gut!, so la la!, miserabel!
Module II: Interviewspiel

To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview
– game for self introduction.
Module III: Phonetics

Sound system of the language with special stress on Dipthongs
Module IV: Countries, nationalities and their languages

To make the students acquainted with the most widely used country names, their nationalitie and the language
spoken in that country.
Module V: Articles
The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals,
Furniture, Eatables, modes of Transport
Module VI: Professions

To acquaint the students with professions in both the genders with the help of the verb “sein”.
Module VII: Pronouns

Simple possessive pronouns, the use of my, your, etc.
The family members, family Tree with the help of the verb “to have”
Module VIII: Colours

All the color and color related vocabulary – colored, colorful, colorless, pale, light, dark, etc.
Module IX: Numbers and calculations – verb “kosten”

The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to
test the knowledge of numbers.
“Wie viel kostet das?”
Module X: Revision list of Question pronouns

W – Questions like who, what, where, when, which, how, how many, how much, etc.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

• Wolfgang Hieber, Lernziel Deutsch
• Hans-Heinrich Wangler, Sprachkurs Deutsch
• Schulz Griesbach, Deutsche Sprachlehre für Ausländer
• P.L Aneja, Deutsch Interessant - 1, 2 & 3
• Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2
• Braun, Nieder, Schmöe, Deutsch als Fremdsprache 1A, Grundkurs
SPANISH – I
Course Code: MIBSH 10101 Credit Units: 02
Course Objective:
To enable students acquire the relevance of the Spanish language in today’s global context, how to greet each
other. How to present / introduce each other using basic verbs and vocabulary
Course Contents:
Module I
A brief history of Spain, Latin America, the language, the culture…and the relevance of Spanish language in
today’s global context.
Introduction to alphabets
Module II
Introduction to ‘Saludos’ (How to greet each other. How to present/ introduce each other).
Goodbyes (despedidas)
The verb llamarse and practice of it.
Module III
Concept of Gender and Number
Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers
and introduction to ordinal numbers.
Module IV
Introduction to SER and ESTAR (both of which mean To Be).Revision of ‘Saludos’ and ‘Llamarse’. Some
adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to
agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar.
Module V
Time, demonstrative pronoun (Este/esta, Aquel/aquella etc)
Module VI
Introduction to some key AR /ER/IR ending regular verbs.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• Español, En Directo I A
• Español Sin Fronteras
JAPANESE - I
Course Code: MIBJP 10101 Credit Units: 02
Course Objective:
To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that
will later help them to strengthen their language.
Course Contents:
Module I: Salutations
Self introduction, Asking and answering to small general questions
Module II: Cardinal Numbers

Numerals, Expression of time and period, Days, months
Module III: Tenses

Present Tense, Future tense
Module IV: Prepositions

Particles, possession, Forming questions
Module V: Demonstratives
Interrogatives, pronoun and adjectives
Module VI: Description

Common phrases, Adjectives to describe a person
Module VII: Schedule

Time Table, everyday routine etc.
Module VIII: Outings

Going to see a movie, party, friend’s house etc.
Learning Outcome
 Students can speak the basic language describing above mentioned topics
Methods of Private study /Self help

 Handouts, audio-aids, and self-do assignments and role-plays will support classroom teaching
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

Text:
• Teach yourself Japanese
References:
• Shin Nihongo no kiso 1
CHINESE – I
Course Code: MIBCE 10101 Credit Units: 02
Course Objective:
There are many dialects spoken in China, but the language which will help you through wherever you go is
Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin,
Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Show pictures, dialogue and retell.
Getting to know each other.
Practicing chart with Initials and Finals. (CHART – The Chinese Phonetic Alphabet Called “Hanyu Pinyin” in
Mandarin Chinese.)
Practicing of Tones as it is a tonal language.
Changes in 3rd tone and Neutral Tone.
Module II
Greetings
Let me Introduce
The modal particle “ne”.
Use of Please ‘qing” – sit, have tea ………….. etc.
A brief self introduction – Ni hao ma? Zaijian!
Use of “bu” negative.
Module III
Attributives showing possession
How is your Health? Thank you
Where are you from?
A few Professions like – Engineer, Businessman, Doctor, Teacher, Worker.
Are you busy with your work?
May I know your name?
Module IV
Use of “How many” – People in your family?
Use of “zhe” and “na”.
Use of interrogative particle “shenme”, “shui”, “ma” and “nar”.
How to make interrogative sentences ending with “ma”.
Structural particle “de”.
Use of “Nin” when and where to use and with whom. Use of guixing.
Use of verb “zuo” and how to make sentences with it.
Module V
Family structure and Relations.
Use of “you” – “mei you”.
Measure words
Days and Weekdays.
Numbers.
Maps, different languages and Countries.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• “Elementary Chinese Reader Part I” Lesson 1-10

STRATEGIC HUMAN RESOURCE MANAGEMENT
Course Code: MIBHR 10201 Credit Units: 03
Course Objective:
This module will place previous studies of Human Resource Management within a strategic, international
dimension so as to illustrate the concept of competitive advantage applied to human resources.
Learning Outcomes:
On completion of this module students will be above to:
Demonstrate an understanding of the historical development of approaches to labour mangement, (including
HRM) in certain western societies and critically appraise the relevance and appropriateness of each of these to
contemporary organisations and employment.
Identify the strategic aspects of HRM and linkages between these and business terms of effectiveness and best
practice' approaches.
Understand and evaluate the role of organisational change in affecting HR policies and employee perceptions of
organisations.
Course Contents:
Module I: Introduction & Development of Ideas on Human resources
Introduction to Strategic Human Resource Management
Difference between traditional HR and SHRM
Pluralism, unitarism and frames of References: the 'excellence' literature and new managerialism
Summary & Review Questions, Case Studies.
Module II: Business and HR Strategy

Relationships between the business and HR strategy, competing approahces and models Changing Profiles of
employees and customers
Globalisation of Business and Human Resources
Challenges of leading an organisation
Summary & Review Questions, Case Studies
Module III: Employment realtionship and organisational change

Restructuring 'leanness' and 'downsizing' and the implications for the mangement of HR
Implications of contextual change for HRM in relation to resourcing, development
Management of human resources, and business.
Concepts and Growth of HRM and HRD
Module IV: Personality and Leadership

Concepts of Leadership, Determinants, Models of Personality
Concept of self – esteem, Socialisation, Components of attitudes
Leadership styles and organisational values
Challenges in Global business environs and Situational Leadership
Module V: Leading Effective Teams & working in Groups

Team as a competitive strategy & obstacles for effective team performance
Groups – Importance & Dynamics
Global Organisation, Reaching out the Global Customer & Role of individuals
Functional & Dysfunctional competition and cooperation in Organisation
Module VI: Learning organisations & Organisational learning

Organisational learning – Process, Policy, Diffusion & Institutionalisation
Change & Effective implementation
Employee autonomy and ethical Managers
Goals, Policies, Creating and sharing vision
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Extensive research projects, Seminars, Weekend
experience in companies - the course is covered by adopting a combination of lecture methods, class
presentation by groups of students, self study sessions. Each student is required to do the back ground reading
from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed,
discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Mello Jeffrey, 2003, Strategic Human Resource Management, Thomson Learning
References:
• Robbins, Stephen. P. Management, PHI, New Delhi, 2000
• Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press.
• Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997
• Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006
• Beck, Robert C, Motivation theories and principles,Pearson Education,New Delhi,2000
• Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi, 2003
• Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004
• Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002
• Epstein Robert, The big book of motivation games, Tata McGraw Hill, New Delhi, 2001
• Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005
• Biddle, Derek, Human Aspects of management, 2nd, Jaico Publishing House, Mumbai, 2002
• www.indianmba.com
• www.umuc.edu
• www.allbusiness.com
• www.icmrindia.org/casestudies/Case_Studies
• www.irex.org/programs/uasp/CaseStudies
• www.questia.com
• www.books.google.co.in/en.wikipedia.org/wiki/Human_Resource_Management
OPERATIONS RESEARCH
Course Objective:
The course aims to provide a thorough understanding of the essential features, relevance, application, tools and
techniques of Operations Research. The objective of this course is to develop the understanding of models
building and quantitative approach to decisions making in the functions of the management of any organization
with special focus on International Business. It also aims to develop the understanding of the various
optimization techniques used for decisions making in the functions of the management of any organization.
Learning Outcomes:
• Considered the nature of Operations Research
• Understood problem solving methods based upon a careful discussion of model formulation, solution
procedure and analysis.
• Apply quantitative techniques to business situations.
• Developed the ability to apply different optimal techniques and procedures for decision making process
Course Contents:
Module I: Introduction to Operations Research
Nature and Significance
Advantages, Opportunities and Shortcomings
Applications and Scope
Module II: Linear Programming

Introduction, Application, Advantages and Limitations of Linear Programming
Linear Programming Model Formulation
Graphical Solution Methods
Simplex Method
Big-M method
Module III: Transportation and Assignment Problems

Introduction, Mathematical Model of Transportation problem
Methods for finding Initial Solution
Test for Optimality
Introduction to Assignment Problem
Methods of finding solution to Assignment Problem
Module IV: Theory of Games

Two-Person Zero-Sum Games
Pure Strategies
Mixed Strategies
Module V: Network Analysis

Network Diagram
Critical Path Method
PERT
Probability in Network Analysis
Module VI: Inventory Theory

Introduction, Meaning of Inventory Control
Functional Role of Inventory
Factors Involved in Inventory Problem Analysis
Inventory Model Building: Concept of EOQ
Inventory Control Models without Shortages
Inventory Control Models with Shortages
Module VII: Queuing Theory

Introduction, Essential Features of a Queuing System
Performance Measures of a Queuing System
Probability Distributions in Queuing System
Classification of Queuing Models: Single Server Queuing Models, Multi-Server Queuing Models
Learning Methods:
data.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• J K Sharma (2007), Operation’s Research, Macmillan Business Books
References:
• F Hillier, G Lieberman (2005), Introduction to Operations Research, Tata McGraw-Hill
• A Taha Hamdy (1987), Operations Research–An Introduction, Macmillian Publishing Company, New York
• A Ravindran (latest), Operations Research: Principles and Practices, John Wiley & Sons, New York
• L Rardin, Ronald (latest ed.), Optimization in Operations Research, Pearson Education, Singapore
EXPORT IMPORT DOCUMENTATION AND LOGISTICS
Course Code: MIBIB 10201 Credit Units: 04
Course Objective:
Trade procedures and documentation formalities are a critical part of international business management. This
subject aims at imparting knowledge of trade procedures and documentation formalities with a view to enable
the participants to develop a systematic approach in handling trade transaction and incidental paper work.
Learning Outcomes:
• Considered the framework of export and import documentation
• Evaluated and justified the various documents for processing export and import orders
• Evaluated the legal implications in the area of exports and imports
• Assessed the various terms and conditions of export finance
• Developed the ability to critically examine the EXIM policy framework
Course Contents:
Export Documentation Framework
Module II: Documents for processing export order and legal implications
Processing of an Export Order
INCO Terms
Foreign Exchange Regulation Act and introduction to FEMA
Module III: Export Finance and documents

Export Payment Terms
Export Finance
Forward Exchange Cover
Module IV: Central excise clearance

Customs Clearance of Export Cargo
Customs Clearance of Import Cargo
Role of Clearing and Forwarding Agents
Shipment of Export Cargo
Negotiation of Export Documents
Module V: EXIM Policy Framework

EPCG Scheme
Duty Exemption Scheme
Export Oriented Units and Export processing Zones
Exercise on Negotiation of Export Documents.
Learning Methods:
Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in
discussion. The discussion period may involve newsworthy events related to EXIM policy etc. The class will be
doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students.
There will be presentations also in which the student have to collect, collate and analyze the data. A few
additional journal articles related to topics discussed will be made available at the Library. The latest articles on
international policies on exports and imports will be distributed for discussion.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
Khurana P K, 2002, Export Management, Galgotia Publications
References:
• Notes of Amity Distance Education Course for EIDL
• E. Johnson, Export/Import Procedures And Documentation (Export/Import Procedures & Documentation,
2002)
• Thomas A. Cook, The Ultimate Guide To Export Management, 2001
• Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006
• Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow, International Logistics, 2002
• www.iift.org.in
• www.commin.nic.in
• www.tdctrade.com
• www.intracen.org
INTERNATIONAL FINANCIAL MANAGEMENT
Course Objective:
The purpose of the Financial Management in combination with International Financial Management course is to
furnish students with a general understanding of the financial decision making process globally. The course
principally concentrates to develop a high level understanding of the tactical and strategic significance of the
financial management function in the Multinational organizations. The aim is not to turn participants into
practicing accountants; the philosophy is rather to provide critical appreciation of the significance of financial
concepts in the development of projects and operations. The unit will enhance the ability to extract relevant
information from accounting data for the purpose of decision-making.
Learning Outcomes:
On the successful completion of this module the student will be able to:
Identify the key issues in financial management and analyse time value of money.
Differentiate methods of investment appraisals and apply appropriate appraisal technique for a given
organization and Evaluate risk & return.
Understand and apply the inter-relationship of exchange rates, inflation rates and interest rates.
Design capital structure of a company and understand the determinants of dividend
Identify and analyse the different forms of risk faced by organizations in an international environment
Implement strategies to manage these risks.
Course Contents:
Module I: Core concepts of financial management
Introduction: concept, nature, interaction of finance function with other management functions; role of the
finance manager, objectives of financial management, focus on the shareholder’s wealth maximization
principle; forms of business organizations.
The time value of money: the concepts of time value, PV & FV.
Module II: Long-term investment decisions

Capital Budgeting: Principles and techniques: introduction: the nature, meaning, kinds and importance of
investment decisions; Data requirement: identifying relevant cash flows, Evaluation techniques: accounting rate
of return, payback method, net present value, internal rate of return, profitability index, accept reject criteria:
NPV & IRR – a comparison, project selection under capital rationing.
Concept and measurement of cost of capital: introduction, importance, definition, cost of debt, cost of reference
shares, cost of equity capital, cost of retained earnings, computation of overall cost of capital.
Module III: Financing decision

Leverages: Operating leverage, financial leverage, combined effect of financial and operating leverage and
breakeven analysis
Capital structure: assumptions & definitions, the theoretical controversy about capital structure and the value of
the firm; net income approach, net operating income approach, traditional approach
Designing capital structure: introduction, profitability aspect, liquidity aspect, control, ratios, nature of industry,
timing of issue, characteristics; discussion on any lead company’s capital structure.
Module IV: Role of International Financial Management

Introduction to International Financial Management, International Flow of Funds, Foreign Direct Investment,
Multinational Capital Budgeting, International Cash Management, 21st Century Trends in International Banking
and Finance
Learning Methods:
Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in
discussion. The discussion period may involve newsworthy events in international finance.
data.
A few additional journal articles related to topics discussed will be made available at the Library. As new crisis's
appear in international finance, articles will be distributed for discussion.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Jeff Madura, International Financial Management, 6th ed., ITP, 2000
• MY Khan & PK Jain, 2004, Financial Management Text & Problems (Tata McGraw -Hill Publishing
company, Third edition)
References:
• Van Horne J C- Fundamentals of financial Management (Pearson Education, 2003)
• IM Pandey- Financial Management (Vikas Publishing House Pvt Ltd, 2001)
• Gitman-Principles of Managerial Finance (Pearson Education, 2003)
• Brealy & Myers –Principles of corporate finance (McGraw-Hill)
• Chandra P, 2003, Financial Management Theory & Practice (Tata Mc Graw -Hill Publishing company,
Fifth edition)
• Jeff Madura, International Financial Management, 6th ed., ITP, 2000
Further reading:
Relevant articles from current and recent finance and business journals, such as:
• Journal of Finance
• Journal of International Financial Management & Accounting.
• Journal of International Financial Markets, Institutions and Money.
INTERNATIONAL MARKETING
Course Objective:
The course introduces the student to the various aspects of international marketing with the principle objective
of developing skills in the identification, analysis and solution of the problems encountered in the theories and
the practice international marketing abroad.
Learning Outcome:
On the completion of the module the student will be able to:
• Undertake secondary research into the national and international target markets.
• Analyze and rank- order market opportunities.
• Commission appropriate primary research in foreign markets.
• Propose adaptations to the marketing mix to meet the needs of individual product/ market combinations.
• Plan and create a programme of market expansion abroad.
Course Contents:
Module I: Global Marketing: An Overview

Introduction to Global Marketing
Reasons / Objectives
Environment of International Marketing
Transnational Marketing – Domestic to global
- Various terms
- EPRG framework
Driving & Restraining Forces
Module II: Social & Cultural Environment

Basic aspects of culture
- Cultural Knowledge
- Culture and its elements
Analytical Approaches to Cultural Factors
- Maslow’s hierarchy of needs
- Hofstede’s Cultural Typology
- The SRC
- Enviromental Sensitivity
Module III: Global Advertising

Global Advertising and Branding
.Selecting an advertising agency
Creating Advertising
Module IV: Global Marketing Channels and Physical Distribution

Channel objectives and Constraints
Distribution Channels: Terminology and Structure
Physical Distribution and Logistics
Module V: Global Marketing Information Systems

Overview of GMIS
Sources of Market Information
Formal marketing Research
Module VI: Global segmentation Targeting & Positioning

Global Market Segmentation
Geographic
Psychographic
Behaviour
Benefit
Vertical Vs Horizontal
Global Targeting
Criteria for Global targeting
Selecting a GTMS
Global Positioning
Marketing in a Developing Country
Module VII: Global e-marketing
The Death of Distance
Relationship marketing
Living in an Age of Technological Discontinuities
Components of the Electronic value chain
Learning Methods:
The assessment programme will be student driven, requiring the student to develop his/ her communication
skills by presentation and debate. Critical participation of students is expected in each of the assessment
programme. Students will be assessed on the basis of, their acquired knowledge of theory and the ability to
apply the same to practical situations, in the form of projects and research assignments, which will reflect the
various views available to the marketer.
To achieve the pass in the module student should gain 40% in the both, examination and the course work.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002
References:
• Matt. H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK
• Cateora. P and Graham. J, International Marketing, 12th, Mc Graw Hill, 2005, USA
• Hemel Hempstead, Prentice-Hall, 1995
• Kotler. P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
• Boone. E and Kurtz. D, Contemporary Business 2003, Thompson Press, USA, 2003
• Kotler. P, Armstrong. G, Saunders. J and Wong. Y, Principles of Marketing , 2nd, Pretice Hall, USA,
1999
• Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd, Prentice-
Hall, 1998
• Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002
• Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European edition,
Pearson Education, London, 2001
Helpful Web Sites:

• http://www.mhhe.com/business/management/ballmcculloch/directory2.mhtml
• http://www.marketingterms.com/
• http://www.knowthis.com/general/terms.htm
INTERNATIONAL INSTITUTIONS AND TRADE IMPLICATIONS
Course Objective:
Foreign Trade Management has gained considerable significance in India in the last decade. The objective of the
course is to inculcate a strong understanding on global economic and trading environment, trade liberalisation
initiatives taken by the government, policy framework, trends and pattern of export – import trade and foreign
trade management.
Learning Outcomes:
Identify the key issues in the international trade environment
Analyse the past and present export import policies of the country with References: to other nations
Assess the role of multinational organizations and trade blocs in development of the international trade
environment
Explore and analyse the country’s foreign trade and implications of government policies.
Course Contents:
Module I: International Trade Environment
Multilateral Trading System
Institutional Framework for Multilateral Trading System – WTO
Legal Framework for Multilateral Trading System
Implications of Uruguay Round – The Indian Perspective
4th Ministerial Meeting – Doha Declaration
Module II: Multinational Organisations

Role of World Bank & IMF in International Trade
UNCTAD
MIGA
International Trade Centre (ITC), Geneva
Centre for Promotion of Imports from Developing Countries
Module III: Regional Trade Blocks

EU, NAFTA, ASEAN, SAARC, LAIA, CARICOM
Module IV: Trade Information for Exports

Ministry of Commerce
Export Promotion Councils and Commodity Boards
India Trade Promotion Organisation
Export – Import Bank of India
Export Credit and Guarantee Corporation (ECGC) of India
Federation of Indian Export Organisations (FIEO)
DGCI & S
Module V: Settlement of Trade Dispute

Litigation, Conciliation, Arbitration
Action against Erring Exporters
Quality Complaints and Settlement Mechanisms
Module VI: FEMA and Export

FEMA and Exchange Control Regulations
Manner of Realisations of Export Proceeds
Exchange Control Declaration
Write Off of Unrealised Export Bills
Liberalised Exchange Rate Management System.
Module VII: India’s Foreign Trade

Trends and Direction in India’s Exports
Learning Methods
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Export Management : 6th Revised Edition : P.K Khurana, Galgotia Publishing Company, 2007
References:
• Exporter’s Manuel 2004, Nabhi Publications
• International Business – Roger Bennett : Pearson Education, 2001
• International Business Environment and Management – V.K Bhalla & S. Shivaramu, Anmol Publications
Pvt. Ltd. , 8th Edition, 2004
Useful Web Sites:

• www.wto.org
• www.worldbank.org
• www.imf.org
• www.unctad.org
• www.miga.org
• www.europa.eu.int
• www.nafta-sec-alena.org
• www.aseansec.org
CROSS CULTURAL MANAGEMENT AND MANAGEMENT OF
MULTINATIONAL COMPANIES
Course Objective:
The course seeks to impart understanding of Cross Cultural Management, so as to be able to relate it to
managerial activity in the new geo-economy. The Course Contents provide exposure to the diverse management
styles across the globe and impart understanding of different approaches to comparative analysis of each
management style.
The course study provides knowledge of mechanics of doing business abroad. The importance of cultural,
economic, political and environmental aspects when doing business abroad is reinstated while highlighting the
challenges, which management faces today in a global environment.
The course also introduces the importance of Business Ethics and how it pertains to social responsibility of
Cross Cultural Managers and the role ethics play in the management of transnational companies.
Learning Outcomes:
Ability to integrate and apply concepts about managing in different work cultures.
Appreciation cross-cultural and ethical issues faced by managers in global enterprises.
Ability to understand the work culture and management style of Multi National Organisations.
Enhance skill to manage international Business Negotiations
Enhance the ability to work in groups. Provide opportunities for students to exercise leadership skills. Polish
verbal and written communication skills, as well as presentation skills through projects.
Course Contents:
The Concept of International Comparative Management
Definition of Culture and impact of the culture on International Business,
Module II: Modalities of Cross-Cultural Dimensions

Kluckhohn and Strodtbeck`s Cultural Dimension
Hofstede’s Cultural Dimensions
Trompenaars Cultural Dimensions
Hall and Hall’s Cultural Dimension
Module III: Styles of Management and its impact on the International Business
Japanese Style of Management
German style of Management
UK style of Management
French style of Management
Spanish style of Management
Style of Management of United States companies
Management Characteristics of West European Companies
Styles of Management in African Countries
Style of Management of Latin American Countries
Indian style of Management
Module IV: Cross Cultural Leadership

Differences in managerial behaviour
Cultural influences on leaders and their behavioural patterns
Module V: Business Ethics with focus on Corporate Governance

Business Ethics and Corporate Governance
Business Ethics and Management of Change in the International Organisation
Comparative Analysis of Cultural Patterns in Different Economics and the issues, which affect the good
governance
Module VI: Management of Multinational companies

Management of Multinational Companies - Problems & Prospects of MNCs in an International environment
Module VII: Communication and International Negotiation

Culture and Communication
Major Obstacles to Intercultural Communication
Nonverbal Communication
Subtle art of negotiation
Managing Negotiation with Multinational Companies
Learning Methods:
discussion. Teaching consists of 2½ hours per week. The unit has thus been designed to use a variety of teaching
methods that should help students to study the various aspects of international business environment. Formative
tasks and presentations will enable students to build towards the completion of their assignment during the
delivery of the unit.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Daniels, J. D. and Radebaugh, L. H. (2004). International Business: Environments and Operations, 10 th
Edition. Prentice-Hall, Inc., New Jersey. ISBN: 0-13-121726-7. (referred to as D&R)
References:
• Hill, C. W. (2003). International Business: Competing in the Global Marketplace. 4 th Edition. McGraw-Hill.
(referred to as H)
• Griffin, R. W. and Pustay, M. W. (2002). International Business: A Managerial Perspective. FT/Prentice
Hall. 3rd edition.
• Griffin, R. W. and Pustay, M. W. (2005). International Business. FT/Prentice Hall. 4th edition.
• Hibbert, E. (1997). International Business Strategy and Operations. MacMillan Press Ltd.
• Henry, C. M. and Springborg, R. (2001). Globalization and the Politics of Development in the Middle East.
Cambridge University Press.
• Rugman, A. M. and Hodgetts, R. M. (2003). International Business. 3rd Ed. Pearson Education Limited.
ISBN: 0-273-67374-2. (referred to as R&H)
• Smith, A. (1937). The Wealth of Nations. New York: The Modern Library.
• Tayeb, M. (2003). International Management: Theories and Practice. Prentice Hall.
• Todaro, M. P. (2000). Economic Development, 7th Edition. Pearson Education Limited. ISBN: 0-201-
64858-X.
• Pandey, Janak, Sinha Durganand, (2001), Asian contributions to Cross-Cultural Psychology, SAGE
Publications
You can also refer to the following useful websites:

• http://www.uel.ac.uk/elbs/postgraduate/courses/ibmo.htm
• http://www.uel.ac.uk/wrstsd
• http://www.un.org
• http://www.globalexchange.org/economy/rulemakers
• http://www.wto.org
• http://www.imf.org
• http://www.aseansec.org
• http://www.apec.org
• http://www.economist.com
• http://www.europa.en.int
• http://www.eubusiness.com
• http://www.news.bbc.co.uk
• http://www.caricom.org
• http://www.eurunion.org/infores/eugide/Chapter1.htm
• http://www.nytimes.com
• http://www.us-asean.org
• http://www.cia.gov/cia/publications/factbook/index.html
• http://ww.news.bbc.co.uk/hi/english/events/the_launch_of_emu
• http://finance.wat.ch/guidedtour/tour.htm
• http://www.economist.com/markets/index.cfm
• http://www.economist.com/markets/Bigmac/index.cfm
• http://www.inc.com/articles/global/22118.html
• http://www.iasc.org.uk/cmt/0001.asp
• http://www.marketprices.ft.com/markets/currencies/ab
• http://www.virtualtourist.com/cgi-bin/currency.vtc?s=p
• http://www.oanda.com/convert/classic
• http://www.iasc.org.uk/cmt/0001.asp
• http://www.economist.com/markets/index.cfm
• http://www.imf.org
• http://www.worldbank.org
• http://www.sec.gov
• http://bigcharts.marketwatch.com
• http://www.virtualtourist.com/cgi-bin/currency.vtc?s=p
• http://www.oanda.com/convert/classic
• http://www.bain.com/bainweb/pdf/articles/7446.pdf
• http://www.capsresearch.org/practix.htm
• http://www.stanford.edu/group/scforum/Welcome
• http://www.alchemymag.com/Web_First/SS.nsf/ArticleID/DDAS-4K7JD4/
• http://www.alchemymag.com/Web_First/SS.nsf/ArticleID/DGRD-574TVN/
• http://www.nestle.com/html/home.html
• http://www.moeaboft.gov.tw/english.htm
• http://www.ictsd.org
• http://www.fita.org/index.html
• http://www.uncitral.org/en-index.htm
• http://www.cid.harvard.edu/cidtrade
• http://iserve.wtca.org
• http://pages.stern.nyu.edu/~nroubini/asia/cur_policy/int_trade.html
• http://www.strategy-business.com
• http://www.planware.org/strategy.htm
• http://www.apmforum.com/strategy/strategy.htm
• http://www.datadivision.dk/Strategi/Costas/whatIsStrategy.htm
• http://www.jinjapan.org/today/culture.html
• http://www.fastcompany.com/online/61/ibm.html
• http://home.att.net/~nickols/three_forms_of_strategy.htm
• http://www.refresher.com/!beyondstrategic.html
• http://www.fastcompany.com/online/44/porter.html
• http://managementconsult.profpages.nl/man_bib/rap/atkearney02.pdf
• http://www.mckinseyquarterly.com/article_page.asp?ar=1029&L2=18&L3=30
• http://www.refresher.com/!beyondstrategic.html
• http://strategis.ic.gc.ca/SSG/sc01071e.html
• http://www.apmforum.com/asia-business-strategy.php
• http://www.business-standard.com/strategist/index.asp
• http://www.sice.oas.org/tradee.asp
• http://www.georgetown.edu/sfs/programs/isd/schlesinger/since_sept11.pdf
• http://www.worldmarketsanalysis.com/InFocus2002/articles/globaloverview.html
• http://www.globalpolicy.org/ngos/analysis/anal00.htm
• http://www.epinet.org/webfeatures/viewpoints/global_strat_labor.html
• http://lnweb18.worldbank.org/essd/essd.nsf/NGOs/home
• http://www.worldbank.org/wbi/corpgov/csr/index.html
• http://www.interlog.com/~cjazz/action7b.htm
• http://www.corpwatch.org
• http://www.ilo.org/public/english/standards/ipec
• http://www.bsr.org
• http://www.nike.com/nikebiz/nikebiz.jhtml?page=29
• http://www.mtv.com/mtvinternational
• http://www.landsend.com
• http://www.landsend.co.uk
• http://www.landsend.co.jp
• http://esl.about.com/library/weekly/aa110698.htm
• http://www.webofculture.com/updates/index.asp
• http://www.asiasociety.org/arts/chinaphotos
• http://europa.eu.int/comm/culture/parten_en.htm
• http://www.indiana.edu/~aaamc
• http://www.si.edu/history_and_culture
BUSINESS COMMUNICATION - II
Course Objective:
This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of
the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca
of this endeavour.
Course Contents:
Module I: Communication in Practice
Verbal Communication
1. Communication Networks
2. Developing writing skills
Inter- office communication
The business letters
E mail – Netiquette (etiquette on the mail)
Intra- office communication
Memos
Notices
Circulars
Agenda and Minutes
Business Report writing
Resume writing
Module II: Cross Functional Communication

Marketing/ Integrated marketing communication
Project management communication
Human Resource communication
Financial Communication
Module III: Communication for Public Relations

Functions and activities of PR
Reputation Management
Building Corporate Image and Identity
Negotiation Techniques
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

• The Oxford Handbook of Commercial Corrospondence, Ashley A, Oxford Business Communication for
Managers: An Advanced Approach, Penrose, Thomson
• Business Communication, Krizan, Thomson
• Understanding Human Communication, 9/e, Adler R Oxford
BEHAVIOURAL SCIENCE - II
(BEHAVIOURAL COMMUNICATION AND RELATIONSHIP
MANAGEMENT)
Course Objective:
Process of Behavioural communication
Aspects of interpersonal communication and relationship
Management of individual differences as important dimension of IPR
Course Contents:
Module I: Behavioural Communication
Scope of Behavioural Communication
Process – Personal, Impersonal and Interpersonal Communication
Guidelines for developing Human Communication skills
Relevance of Behavioural Communication in relationship management
Module II: Managing Individual Differences in Relationships

Principles
Types of issues
Approaches
Understanding and importance of self disclosure
Guidelines for effective communication during conflicts
Module III: Communication Climate: Foundation of Interpersonal Relationships

Elements of satisfying relationships
Conforming and Disconfirming Communication
Culturally Relevant Communication
Guideline for Creating and Sustaining Healthy Climate
Module IV: Interpersonal Communication

Imperatives for Interpersonal Communication
Models – Linear, Interaction and Transaction
Patterns – Complementary, Symmetrical and Parallel
Types – Self and Other Oriented
Steps to improve Interpersonal Communication
Module V: Interpersonal Relationship Development

Relationship circle – Peer/ Colleague, Superior and Subordinate
Initiating and establishing IPR
Escalating, maintaining and terminating IPR
Direct and indirect strategies of terminating relationship
Model of ending relationship

Examination Scheme
Weightage (%) 30 30 5 10 10 10 5
Text & References:
• Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third
Edition, Allyn and Bacon
• Julia T. Wood. Interpersonal Communication everyday encounter
• Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition Cassell
• Harvard Business School, Effective Communication: United States of America
• Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.
FRENCH - II
Course Objective:
To enable the student
• to talk about his time schedule
• to talk about travel
Course Contents:
Unité 3, 4: pp. 42 to 72:
Contenu lexical: Unité 3: Emploi du temps

1. demander et donner l’heure, des horaires
2. raconter sa journée
3. parler de ses habitudes au travail, de ses loisirs
4. dire la date, parler du temps qu’il fait
5. fixer rendez-vous (au téléphone par e-mail), réserver une table au restaurant
Unité 4: Voyage
1. réserver une chambre d’hôtel, demander la note
2. expliquer un itinéraire
3. parler de ses déplacements, situer sur une carte
4. exprimer un conseil, une interdiction, une obligation
5. acheter un billet de train, consulter un tableau d’horaires
Contenu grammatical: 1. question avec à quelle heure ? adjectifs démonstratifs

2. verbes pronominaux au présent, les prépositions à et de : aller à venir de
3. adverbes de fréquence, pourquoi... ? Parce que ... ?
4. expression indiquant la date, verbes impersonnels
5. verbe pouvoir + infinitif, le lundi, lundi prochain
6. adjectifs possessifs (2), adjectif tout
7. impératif présent (1), nombres ordinaux
8. questions avec est-ce que ? à et en + moyen de transport, en/au+pays
9. verbes devoir+infinitif, il faut+ infinitif, il est interdit de
10. verbes : aller, venir, partir , questions avec d’où, où,par où, à quel, de quel
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

le livre à suivre : Français.Com (Débutant)
GERMAN – II
Course Objective:
Introduction to Grammar to consolidate the language base learnt in Semester - I
Course Contents:
Module I: Everything about Time and Time periods
Time and times of the day.
Weekdays, months, seasons.
Adverbs of time and time related prepositions
Module II: Irregular verbs

Introduction to irregular verbs like to be, and others, to learn the conjugations of the same, (fahren, essen,
lessen, schlafen, sprechen und ähnliche).
Module III: Separable verbs

To comprehend the change in meaning that the verbs undergo when used as such
Treatment of such verbs with separable prefixes
Module IV: Reading and comprehension

Reading and deciphering railway schedules/school time table
Usage of separable verbs in the above context
Module V: Accusative case

Accusative case with the relevant articles
Introduction to 2 different kinds of sentences – Nominative and Accusative
Module VI: Accusative personal pronouns

Nominative and accusative in comparison
Emphasizing on the universal applicability of the pronouns to both persons and objects
Module VII: Accusative prepositions

Accusative propositions with their use
Both theoretical and figurative use
Module VIII: Dialogues

Dialogue reading: ‘In the market place’
‘At the Hotel’
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

• P.L Aneja, Deutsch Interessant- 1, 2 & 3
SPANISH – II
Course Objective:
To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start
describing any person or object in Simple Present Tense.
Course Contents:
Module I
Revision of earlier modules.
Module II
Some more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs
Module III
More verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco).
Simple texts based on grammar and vocabulary done in earlier modules.
Module IV
Possessive pronouns
Module V
Writing/speaking essays like my friend, my house, my school/institution, myself….descriptions of people,
objects etc, computer/internet related vocabulary
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• Español Sin Fronteras
JAPANESE - II
Course Objective:
To enable the students to converse in the language with the help of basic particles and be able to define the
situations and people using different adjectives.
Course Contents:
Module I: Verbs
Transitive verbs, intransitive verbs
Module II: More prepositions

More particles, articles and likes and dislikes.
Module III: Terms used for instructions

No parking, no smoking etc.
Module IV: Adverbs

Different adverbial expression.
Module V: Invitations and celebrations

Giving and receiving presents,
Inviting somebody for lunch, dinner, movie and how to accept and refuse in different ways
Module VI: Comprehension’s

Short essay on Family, Friend etc.
Module VII: Conversations

Situational conversations like asking the way, At a post office, family
Module VIII: Illness

Going to the doctor, hospital etc.
Learning Outcome
 Students can speak the language describing above-mentioned topics.
Methods of Private study/ Self help

 Handouts, audio-aids, and self-do assignments.
 Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

Text:
• Teach yourself Japanese.
References:
CHINESE – II
Course Objective:
Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and
rising/falling), and same syllables with different tones mean different things. When you say, “ma” with a third
tone, it mean horse and “ma” with the first tone is Mother. The course aims at familiarizing the student with the
basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training
students in practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Drills
Practice reading aloud
Observe Picture and answer the question.
Tone practice.
Practice using the language both by speaking and by taking notes.
Introduction of basic sentence patterns.
Measure words.
Glad to meet you.
Module II
Where do you live?
Learning different colors.
Tones of “bu”
Buying things and how muchit costs?
Dialogue on change of Money.
More sentence patterns on Days and Weekdays.
How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like – 8:00, 11:25, 10:30
P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end ….. etc.
Morning, Afternoon, Evening, Night.
Module III
Use of words of location like-li, wais hang, xia
Furniture – table, chair, bed, bookshelf,.. etc.
Description of room, house or hostel room.. eg what is placed where and how many things are there in it?
Review Lessons – Preview Lessons.
Expression ‘yao”, “xiang” and “yaoshi” (if).
Days of week, months in a year etc.
I am learning Chinese. Is Chinese difficult?
Module IV
Counting from 1-1000
Use of “chang-chang”.
Making an Inquiry – What time is it now? Where is the Post Office?
Days of the week. Months in a year.
Use of Preposition – “zai”, “gen”.
Use of interrogative pronoun – “duoshao” and “ji”.
“Whose”??? Sweater etc is it?
Different Games and going out for exercise in the morning.
Module V
The verb “qu”
Going to the library issuing a book from the library
Going to the cinema hall, buying tickets
Going to the post office, buying stamps
Going to the market to buy things.. etc
Going to the buy clothes …. Etc.
Hobby. I also like swimming.
Comprehension and answer questions based on it.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• “Elementary Chinese Reader Part I” Lesson 11-20

INTERNATIONAL STRATEGIC MANAGEMENT
Course Objective:
International Strategy is a term used to describe strategic activities of firm operating across borders. It is a
distinct area of management. ‘Global’ is a new replacement for the term ‘International’. Hence ‘International
Strategy’ and ‘Global Strategy’ are sometime used interchangeably. International Strategic Management is
relatively new and dynamic discipline and requires strong relationship with other areas of management. A new
strategic initiative can not be successfully implemented unless it is supported by all the other functional areas of
the organization like production, finance, HR. marketing, material management and quality etc. International
Strategic Management is thus deeply interwoven with other aspects of business management. The aim of this
course is to give learner an understanding of theory and principles of strategic management with a wider
perspective towards ‘Global Strategic Thinking’. The course presents a process of developing and implementing
a strategic plan within an organization for international business
Learning Objectives:
At the end of the course, the student will be able to:
• Understand the concepts of strategy and strategic management
• Learn its role in International Business Management
• Conduct strategic analysis for making right strategic choices
• Develop strategic alternatives
• Make right choices of strategies and effectively implement them.
Course Contents:
Module I: Introduction & Basic Concepts
Introduction and Course Overview
Concept of Strategy and Strategic management
Nature of ‘International Strategic Management’
Evolution of Strategic Management
Strategic Management Process
Levels of Strategy
Module II: Role of environment on strategy

Value chain analysis
External environment
- Macro & Micro environment
- Opportunities & threats
- Global business environment
Internal Environment
- Strengths & weaknesses
- Present strategies, Capabilities & Core Competencies.
Module III: Vision, Mission, Business Definition, Goals and Objectives of Global Companies
Module IV: Evolution of Global Corporation

Why do firms internationalize / Globalize
Phases of Global strategy
Global Strategic Planning/ Management
Problems in IS Planning
Corporate Social Responsibility
Module V: Global Strategic Analysis- Building strategic alternatives & choices

Porter’s 5 Force Model
ETOP & SAP Profile
SWOT/TOWS Matrix
BCG, GE Nine Cell Matrix
Hofer’s Model
Strickland Grand Strategy selection model
Module VI: Formulating International Strategies

Generic strategies
Grand strategies
Corporate/Business/Functional strategies
International strategic alliances
Module VII: Implementation, Evaluation and Control of International strategies

Operationalising and Institutionalizing strategy
Strategic leadership
Managing culture in a global organization
Strategic evaluation and control
Balance Score Card
Learning Methods:
Various teaching and learning styles will be used in this module. Lecturing will be used in a number of classes
to clarify background information. Interactive discussions will be used to help students learn from each other.
Case studies will be used as a basis for reinforcing ideas, improving oral presentation skills, improving written
communication skills, and develop an appreciation for team participation.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control,
McGraw Hill, 2001
• Johnson & Scholes, 2001, Exploring Strategic Change, Pearson Higher Education
• Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control,
McGraw Hill, 2005
References:
• Strategic Management: A Methodical Approach, by A.J. Rowe, E. Dickel, R.O. Mason and N.H. Snyder,
Addison Wesley, New York, 2003
• T L Wheelen and J D Hunge 1996, Strategic Management, Addison-Wesley Publishing
• B. De Wit and R. Meyer 1994, Strategy-Process, Content, Context, West Publishing.
• Strategic Management Journal.
• Academy of Management Journal.
• F. Tau 1995, The responsiveness of information technology to business strategy formulation – An empirical
study, Journal of Information Technology
• Strategic Management: Concepts and Cases, David Fred R, Prentice Hall India 2006
• Global Strategic Management, Kamel Mellahi & J George Frynas, Oxford University Press
RISK AND INSURANCE IN INTERNATIONAL TRADE
Course Code: MIBIR 20301 Credit Units: 03
Course Objective:
The course aims at making the students conversant with risk of cross border business (Trade, Investments and
Long Term Projects) and the techniques available for mitigating those risks. The role of
Insurers and the products and services offered by them would be gone in detail to equip the
students with decisions making tools.
Learning Outcomes:
understand the concept of risk in business management
learn various techniques available to assess and mitigate those risks
develop strategic alternatives
evaluate different kinds of risks and their impact on different areas
Course Contents:
Module I: Concept of Risk
Concept of Risk and Objectives of Risk Management
Risk Management Techniques
Review Session
Module II: Insurance

Concept of Insurance
Marine, Aviation and Transport Risks
Marine Insurance Law
Marine Insurance Policies – major insurance clauses
Principles of assessment and underwriting
Claim Procedures
Liability Insurance
Group discussion of marine and air cargo policies issued by Indian and foreign companies
Module III: Political Risk

Political Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings
Trade and Investment Barriers
Measures for containing Political Risk
Module IV: Credit Risk

Credit Risk of Payment Procedures
Credit Management and Credit Insurance
Role of Export Credit Guarantee Corporation
Products and Services
Recovery and Claim Procedures
Module V: Interest Rate Risk

Importance of Interest rate risk
Measurement of interest rate risk
Interest rate risk management
Futures, Options and Swaps
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st
Edition
References:
• Shapiro A C, 2004, Multinational Financial Management, Prentice Hall of India
• Jain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of India
• E C G C Brochures and Marine Risk Policy
MANAGEMENT OF FOREX TRANSACTIONS
Course Objective:
The course aims at familiarizing the participants with the basic aspects of mechanics of foreign exchange
transactions as also operations in the foreign exchange market. The course would lay foundation so that students
may take up careers of foreign exchange dealing.
Learning Outcomes:
Understand the concept of foreign exchange
Examine the role and evolution of various theories of forex management
Appreciate the international monetary systems and markets
Develop the ability to implement the key forex activities strategically
Develop the ability to calculate financial derivatives
Course Contents:
Module I: Basics of foreign exchange
Definition, Meaning, Determination of foreign exchange. Theories. International monetary system (impact).on
European monetary system. Convertibility. Basic concepts of Balance of payments
Module II: International Financial Market

Introduction, relevant terminology, international financial market, how international financial markets are
classified, the role of international financial markets, participants in international financial markets, location of
international financial markets, financial intermediaries, the international monetary system, the changing
financial landscape.
Module III: Introduction to derivatives

Derivatives defined, Products, participants and functions ,Types of derivatives, Development of exchange-
traded derivatives, Global derivatives markets, Exchange-traded vs. OTC derivatives markets, Derivatives
market in India, Approval for derivatives trading, Derivatives market at NSE, Trading mechanism, Membership
criteria, Turnover, Clearing and settlement, Risk management system.
Module IV: Forward and Future Markets and Contract

Introduction, Delivery And Settlement Of A Forward Contract, Default Risk And Forward Contracts,
Termination Of A Forward Contract, The Structure Of Global Forward Markets, Types Of Forward Contracts.
History Of Futures Markets, Definition Of Futures, Difference Between Futures And Forwards, Organization Of
Exchanges, Development Of Organized Exchanges, Clearing House, Clearing House Mechanism, Contract
Specifications For Futures, Types Of Margins, Orders In Futures Market, Settlement Procedures, The
Relationship Between Futures Price And Cash Price, Basis, Cost-Of-Carry, Contango And Backwardation,
Motives Behind Using Futures, Types Of Futures
Module V: Introduction to Options and swaps

Introduction to options, Option terminology, Options pay offs, Factors influencing option prices, Elementary
Investment Strategies, Options Clearing Corporation, Other Options, Trading Strategies of Options, Put-Call
Parity, Binomial Option Pricing Model, Black-Scholes Option Pricing Model. Introduction to swaps, Interest
Rate Swaps and Currency Swaps
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Madura Jeff, 2000, International Financial Management, South Western
References:
• Shaprio, A. C. Multinational Finance, John Wiley & Sons, New Delhi 2003
• Seth A.K. International Financial Management Galgotia, New Delhi 2003
• Dimitris N. Chorafas, Treasury Operations and the Foreign Exchange Challenge: A Guide to Risk
Management Strategies for the New World Markets (Wiley Finance), Mar 1992)
• Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk, 2003
• Ghassem A. Homaifar, Managing Global Financial and Foreign Exchange Rate Risk, 2003
• Dominic Bennett, Managing Foreign Exchange Risk: How to Identify and Manage Currency Exposure
(Risk Management), 1997
• Laurent L. Jacque, Management and Control of Foreign Exchange Risk, 1997
• Bob Steiner, Foreign Exchange and Money Markets: Theory, Practice and Risk Management, 2002
WTO AND INTERNATIONAL REGULATORY ENVIRONMENT
Course Code: MIBLW 20301 Credit Units: 03
Course Objective:
The primary objective of this course is to provide the students with a thorough understanding of the global,
economic, political and legal environment prevalent in international trade. The major focus of this course is to
highlight the international norms and regulatory bodies for enhancing global trade. Finally the students will be
able to analyze the various nuances associated with international trade.
Learning Outcomes:
Understand the concept of global and national regulatory environment in business management
Appreciate the role of various bodies in the international regulatory environment
Evaluate the various measures taken by different nations to regulate their business environments
Course Contents:
Module I: Business and its Environment
Meaning of Business.
Nature of Modern Business
Internal and External Environment
P.E.S.T.E.L Analysis
Module II: Contemporary Global and National Business Environment

Part A
Theory of Absolute Advantage
Theory of Comparative Cost Advantage
Theory of Competitive Advantage
Export Marketing, Pricing and Distribution
Part B
Import Substitution
Export Substitution
Module III: Protectionism and International Trade

Determination of Tariff
Types of Tariff & Role
Effective Rate of Protection
Welfare effect: Small nation vis a vis large nation
Module IV: Regulatory Function of Foreign Trade Policy

EXIM Policy to FTP
SEZs, EOUs, STPs
Module V: International Trading Environment

Multilateral and Plurilateral Trading System and the legal framework
Protection of Domestic Market with relation to Tariff
Tariff Reduction, conduct of Trade according to MFN and NTC clauses
Unfair Trade Practices and Barriers to Trade (Non technical)
Module VI: Rules Governing International Trade under WTO

Uniform Trade Practices
Agreements on Antidumping
Subsidies and countervailing measures
Pre-shipment Inspections
Module VII: Measures to Regulate Trade Environment

Quantitative Restrictions, Quotas and Licensing
Sanitary and Phyto Sanitary Measures
Technical Barriers to Trade, Safeguards and Rules of Origin
Agreement on Agriculture
Trade Related Intellectual Property Rights (TRIPS)
Trade Related Investment Measures (TRIMS)
General Agreements on Trade and Services
Dispute Settlement Mechanism
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Debroy Bibek, 2005, Economic and Social Environment, Oscar Publications
References:
• Exports of India’s Major Products: Problems and Products, Oxford University Press, 2001, Pawan Kr Graga
• Chauhan Sandeep-GATT to WTO – Deep & Deep Publication Pvt. Ltd., 2001 Edition
• Verma M.L -Foreign Trade Management in India, Vikas Publishing House, 2002
• Prasad, H Ashok, ed., Exim dynamic of service and WTO, Common Wealth Publishers, New Delhi,1996
• Mathur, Vibha, WTO and India, New Century, New Delhi, 2005
• Garg, Hema, W T O and regionalism in world trade, New Century, New Delhi, 2004
• Mattoo, Aditya, Ed., India and the WTO, Rawat Publications, Jaipur, 2004
• Das, Bhagirath Lal, WTO and the multinatinal trading system, Book Well, New Delhi, 2003
• Hoekman, Bernard, Development trade & the WTO: a handbook, The World press, Washington, 2002
ORGANISATION BEHAVIOUR: A GLOBAL PERSPECTIVE
Course Objective:
The main purpose of this paper is to familiarize the participants understanding the human as well as
organisational behaviour and management practices. Emphasis is on practically applied behavioural science
concepts and techniques to understand and learn the challenges of human organisations in this highly
competitive world. To course will equip the student with the skills which visualize the impact of globalisation
on individuals and organisation, with a blend of theoretical formulations with practical applications in global
context.
Learning Outcomes:
Identify the key issues in Organisational Behaviour.
Understand the factors of globalisation, effect on organisational behaviour.
Impact of changing trends in Organisational structure and functioning
Identify and analyze issues related to work and motivation in organisation
Course Contents:
Module I: Understanding Organizational Behavior:
Defining OB. It’s nature and scope, Disciplines Contributing to Organisation Behavior. Understanding Human
Behavior, Various management skills & roles, OB today – The Infotech age, various challenges &
Opportunities. Organisation Behavior Models : Autocratic Model, Custodian Model, Supportive Model,
Collegelial Model
Module II: Background & Foundations of OB

Human Relations & Organisation Behavior. Taylor’s Scientific Management, Fayol’s Administrative
Management and Bureaucracy. Hawthrone’s Experiments & Human Relations. Various approaches : Social
System approach, Human behavior approach System’s approach & Contingency approach
Module III: Understanding People and Organizations :

Uniqueness of Human Beings
Human Limitations
Influence of Internal and External Factors on Human Behavior
Instinct Vs Environment
Personality Vs Environment
Cognition Vs Environment
Understanding Behavior
Learning
Why Organizations Exist
Organizational Tasks
Task Design and Efficiency
Task Design and Motivation
The Social Aspect of Organizations
Module IV: Diversity and Ethics :

Concept and Nature of Diversity
Managing Diversity in Organizations
Creation of Family-Friendly Workplaces
Providing Diversity Training to Employees
Developing Mentoring Programs for Employees
Individual and Organizational Approaches to Managing Diversity
Individual Approaches
Organizational Approaches
Developing the Multicultural Organization
Ethics and Ethical Behavior in Organizations
Sexual Harassment
Pay and Promotion Discrimination
Employee Privacy Issues
Module V: Managing work and Motivation :
Models & Integration of Four Motivation theories
Job satisfaction and morale
Promotion of intrinsic motivation in global context
The Global perspective of motivating through work
Coping behaviour, managing stress, frustration and burnout
Module VI: Organisation Design & Development

Various types of Organisational Structure & design
Impact of technology on Organisation design & development
Role of Ethics in organisation growth
Social responsibility – Organisational obligation
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Griffin & Moore, 2004, Organisation Behaviour and Managing People, Jaico Publications
References:
• Robbins, Stephen. P., 2004, Organizational Behaviour, Prentice Hall of India, New Delhi
• Drunker, Peter F, 1975, The Practice of Management, Allied, New Delhi
• Nirmal Singh, 2001, Organisational Behaviour, Deep & Deep, New Delhi
• Paul Hersey, 2002, Dewey Johnson Management of Organisational Behaviour, PHI, New Delhi
• Monappa, Arun, 2000, Managing human resources - Delhi: Macmillan
• Sikula, Andrew F, 1984, The Management of human resources: personnel text and current issues / Andrew
F Sikula and John F McKenna - New York: John Wiley
• Towers Brian, 1992, The Handbook of human resource management - Oxford: Blackwell
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Course Objective:
Operations and Supply chain are an integral contributor to an organisation’s top and bottom line success. This
course is based on a foundation in the theories and practice of management in businesses where operations and
supply chain management are critical to success. These include product and process design, choosing
appropriate technology, adopting efficient work methods, planning (including location and facilities layout),
streamlining the flow of people and materials, and continuously improving the quality of the final product, in
order to create internal and external customer value.
Course Contents:
Significance of POM in business
POM model and its elements
Scope of POM
History of POM.
Module II: Competitive Advantage through operations management

Competitive Advantage through POM
Critical factors for gaining competitive advantage
Operations models
Operations strategy
Case discussion
Module III: Product

Product – levels, types, categories
Product design and development
Commercial production and launch
Support and up-gradation
Case discussion
Module IV: Processes and Technology

Types of productive systems
Types of production processes
Comparison of production processes
Case discussion
Module V: Forecasting
Significance of forecasting for operations management
Forecasting techniques
Mathematical models and their practical applications
Forecasting errors.
Laws of forecasting and how they affect operations
Module VI: Planning and Scheduling

Operations Planning and Scheduling
Long range and aggregate output planning
Master production schedules
Functional planning and production control
Operations scheduling
Case discussion
Module VII: Quality Management

Quality management
SQT, AS, SQC, SPC and practical applications
Case discussion
Module VIII: Performance improvement in operations

Latest techniques in operations management
Just-In-Time technique
Ergonomics and work study
Case discussion
Module IX: Operations Management in the Indian context
Implementation of operations management techniques by Indian companies
Case discussion
Module X: Supply Chain Management

Operations capacity
Capacity measures
Capacity planning process
Evaluation of alternatives for capacity expansion
Module XI: Site Location and Layout Planning

Factors affecting site location decisions
Evaluation of site location options
Objectives of layout planning
Types of layouts
Designing of layouts
Module XII: Supply Chain Management

Basic Concepts
Characteristics of business partners of a supply chain.
Elements of supply chain management systems
Demand management, customer service management
Procurement, Outsourcing, supplier relationship management
Physical distribution management, returns management
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Norman Gaither & Greg Frazier, 2005, Operations Management - Thomson , South Western
References:
• E Adam and Ronald J Ebert, 2005, Production and Operations Management, Prentice Hall of India
• Cecil Bozarth and Robert B. Handfield, Introduction to Operations and Supply Chain Management 2nd
Edition, 2007
• Roberta (Robin) Russell and Bernard W. Taylor, Operations Management: Creating value along the Supply
Chain, 2007
• Roberta (Robin) Russell and Bernard W. Taylor, Operations Management: Creating value along the Supply
Chain, 6th Edition , Loose Leaf, 2008
• Terry P. Harrison, Hau L. Lee, and John J. Neale, The Practice of Supply Chain Management: Where
theory and application converge (International Series in Operations Research & Management Science),
2005
• Sunil Chopra and Peter Meindl, Supply Chain Management: Strategy, Planning and Operations, 2000
• David L. Taylor and David Brunt, Manufacturing Operations and Supply Chain Management: The LEAN
Approach, 2000
• John Tom Mentzer, Matthew B. Myers, and Theodore P. Handbook of Global Supply Chain Management,
2006
BUSINESS COMMUNICATION - III
Course Objective:
‘Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body
language and voice.’ This course is designed to enable the young Amitian to decipher the relevance of Kinesics,
Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and
speeches.
Course Contents:
Module I: Non- Verbal Communication
Principles of nonverbal communication
Kinesics
Proxemics
Paralanguage and visible code
Module II: Speaking Skills

Pronunciation drills (Neutralizing regional pulls)
Conversational English
Guidelines to an effective presentation
Module III: Interviews and GDs
Examination scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

• Business Communication for Managers: An Advanced Approach, Penrose, Thomson
• Business Communication, Krizan, Thomson
BEHAVIOURAL SCIENCE - III
(LEADING THROUGH TEAMS)
Course Objective:
This course aims to enable students to:
Understand the concept and building of teams
Manage conflict and stress within team
Facilitate better team management and organizational effectiveness through universal human values.
Course Contents:
Module I: Teams: An Overview
Team Design Features: team vs. group
Effective Team Mission and Vision
Life Cycle of a Project Team
Rationale of a Team, Goal Analysis and Team Roles
Module II: Team & Sociometry

Patterns of Interaction in a Team
Sociometry: Method of studying attractions and repulsions in groups
Construction of sociogram for studying interpersonal relations in a Team
Module III: Team Building

Types and Development of Team Building
Stages of team growth
Team performance curve
Profiling your Team: Internal & External Dynamics
Team Strategies for organizational vision
Team communication
Module IV: Team Leadership & Conflict Management

Leadership styles in organizations
Self Authorized team leadership
Causes of team conflict
Conflict management strategies
Stress and Coping in teams
Module V: Global Teams and Universal Values

Management by values
Pragmatic spirituality in life and organization
Building global teams through universal human values
Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc.

Examination Scheme
Weightage (%) 30 30 5 10 10 10 5
Text & References:
• Organizational Behaviour, Davis, K.

• Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt College Publishers
• LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi
• Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996);
Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College
Publishers
FRENCH - III
Course Objective:
To furnish linguistic tools
• to talk about work and problems related to work
• to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment,
give instructions, place orders, reserve)
• to master the current social communication skills
• oral (dialogue, telephone conversation)
• Written (e-mails, reply to messages)
Course Contents:
Unité 5, 6: pp. 74 to 104
Contenu lexical: Unité 5: Travail

1. manger au restaurant, comprendre un menu, commander
2. engager une conversation téléphonique
3. parler de sa formation, de son expérience, de ses compétences
4. Raconter des événements passes
5. consulter sa boite e-mails, répondre aux messages
Unité 6: Problèmes
1. identifier un problème, demander des précisions
2. expliquer un contretemps, déplacer un rendez-vous
3. demander de l’aide (par téléphone, par e-mail)
4. donner des instructions
5. expliquer un problème, suggérer une solution
Contenu grammatical:
1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un
morceau de…
2. pronoms COD, venir de + infinitif, verbes appeler (au présent)
3. passé composé avec avoir, affirmatif et interrogatif, savoir et connaître
4. passé composé avec être, accord du participe passé, négation
5. pronoms COI, être en train de
6. ne…rien, ne…personne, ne…plus, ne…pas encore, qu’est-ce que/ qu’est-ce
qui/qui est-ce que/qui est-ce qui
7. passé composé des verbes pronominaux
8. si/quand+présent, ne…plus, ne …pas encore
9. impératif présent (2) place du pronom et verbes pronominaux
10. trop/pas assez, verbe devoir au conditionnel présent
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

GERMAN - III
Course Objective:
Course Contents:
Module I: Modal verbs
Modal verbs with conjugations and usage
Imparting the finer nuances of the language
Module II: Information about Germany (ongoing)

Information about Germany in the form of presentations or “Referat”– neighbors, states and capitals, important
cities and towns and characteristic features of the same, and also a few other topics related to Germany.
Module III: Dative case

Dative case, comparison with accusative case
Dative case with the relevant articles
Introduction to 3 different kinds of sentences – nominative, accusative and dative
Module IV: Dative personal pronouns

Nominative, accusative and dative pronouns in comparison
Module V: Dative prepositions

Dative preposition with their usage both theoretical and figurative use
Module VI: Dialogues

In the Restaurant,
At the Tourist Information Office,
A telephone conversation
Module VII: Directions

Names of the directions
Asking and telling the directions with the help of a roadmap
Module VIII: Conjunctions

To assimilate the knowledge of the conjunctions learnt indirectly so far
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

SPANISH – III
Course Objective:
To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish
language and to handle some Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Set expressions (idiomatic expressions) with the verb Tener, Poner, Ir….
Weather
Module II
Introduction to Gustar…and all its forms. Revision of Gustar and usage of it
Module III
Translation of Spanish-English; English-Spanish. Practice sentences.
How to ask for directions (using estar)
Introduction to IR + A + INFINITIVE FORM OF A VERB
Module IV
Simple conversation with help of texts and vocabulary
En el restaurante
En el instituto
En el aeropuerto
Module V
Reflexives
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• Español Sin Fronteras -Nivel Elemental
JAPANESE - III
Course Objective:
To enable the students to converse in the language with the help of basic verbs and to express themselves
effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese
culture to widen their horizon further.
Note: The Japanese script is introduced in this semester.
Course Contents:
Module I: Verbs
Different forms of verbs: present continuos verbs etc
Module II
More Adverbs and adverbial expressions
Module III: Counters

Learning to count different shaped objects,
Module IV: Tenses

Past tense, Past continuous tense.
Module V: Comparison
Comparative and Superlative degree
Module VI: Wishes and desires

Expressing desire to buy, hold, possess. Usage in negative sentences as well.
Comparative degree, Superlative degree.
Module VII: Appointment

Over phone, formal and informal etc.
Learning Outcome
 Students can speak the language and can describe themselves and situations effectively
 They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of
placements.

 Handouts, audio-aids, and self-do assignments.
 Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

Text:
References:
CHINESE – III
Course Objective:
Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning
rather than the sound. But the system runs into a problem because the underlying name of personal name is
often obscure so they are almost always transcribed according to their pronciation alone. The course aims at
familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland
China. The course aims at training students in practical skills and nurturing them to interact with a Chinese
person.
Course Contents:
Module I
Drills
Dialogue practice
Observe picture and answer the question.
Introduction of written characters.
Practice reading aloud
Practice using the language both by speaking and by taking notes.
Character writing and stroke order
Module II
Measure words
Position words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight.
Directional words – beibian, xibian, nanbian, dongbian, zhongjian.
Our school and its different building locations.
What game do you like?
Difference between “hii” and “neng”, “keyi”.
Module III
Changing affirmative sentences to negative ones and vice versa
Human body parts.
Not feeling well words e.g. ; fever, cold, stomach ache, head ache.
Use of the modal particle “le”
Making a telephone call
Use of “jiu” and “cal” (Grammar portion)
Automobiles e.g. Bus, train, boat, car, bike etc.
Traveling, by train, by airplane, by bus, on the bike, by boat.. etc.
Module IV
The ordinal number “di”
“Mei” the demonstrative pronoun e.g. mei tian, mei nian etc.
use of to enter to exit
Structural particle “de” (Compliment of degree).
Going to the Park.
Description about class schedule during a week in school.
Grammar use of “li” and “cong”.
Comprehension reading followed by questions.
Module V
Persuasion-Please don’t smoke.
Please speak slowly
Praise – This pictorial is very beautiful
Opposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, Big-
Small, Slow-Fast … etc.
Talking about studies and classmates
Use of “it doesn’t matter”
Enquiring about a student, description about study method.
Grammar: Negation of a sentence with a verbal predicate.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• “Elementary Chinese Reader Part I, Part-2” Lesson 21-30

SUMMER INTERNSHIP
Course Code: MIBSI 20350 Credit Units: 09
There are certain phases of every Intern’s professional development that cannot be effectively taught in the
academic environment. These facets can only be learned through direct, on-the-job experience working with
successful professionals and experts in the field. The internship programme can best be described as an attempt
to institutionalize efforts to bridge the gap between the professional world and the academic institutions. Entire
effort in internship is in terms of extending the program of education and evaluation beyond the classroom of a
university or institution. The educational process in the internship course seeks out and focuses attention on
many latent attributes, which do not surface in the normal class room situations. These attributes are intellectual
ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling,
ability in written and oral presentation, sense of responsibility etc.
In order to achieve these objectives, each student will maintain and submit a file (Internship File) and a report
(Internship Report).
INTERNSHIP FILE
The Internship File aims to encourage students to keep a personal record of their learning and achievements
throughout the Programme. It can be used as the basis for lifelong learning and for job applications. Items can
be drawn from activities completed in the course modules and from the workplace to demonstrate learning
and personal development.
The File will assess the student’s analytical skills and ability to present supportive evidence, whilst
demonstrating understanding of their organization, its needs and his/her own personal contribution to the
organization.
The File is essentially a comprehensive documentation of how one proceeds while working on the assignment
and should be regularly checked by the faculty guide/ supervisor, issues discussed with the students, doubts if
any clarified and signed as having done so. This will form the basis of continuous evaluation of the project.
The File will include five sections in the order described below.
1. The Title Page – An Internship Experience Report the Students’ Name, name of internship organization,
name of the Supervisor/Guide and his/her designation, date started and completed, and number of credits
for which the report is submitted.
2. Table of Content – An outline of the contents of the file by topics and subtopics with the page number and
location of each section.
3. Introduction – Short, but should include how and why the student obtained the internship experience
position and the relationship it has to their academic/professional and career goals.
4. Main Body – Should include a brief summary/ executive summary of the Internship Project Report that
the student has worked on, an analysis of the company/organization in which the student is working, a
personal review of the student’s management skills and how they have been developed through the
programme, the daily tasks performed, major projects contributed to, dates and hours spent on a task,
observations and feelings, meetings attended and their purposes, listing of tools and materials and their
suppliers, and photographs if possible of projects, buildings and co-workers.
5. Appendices – Include pamphlets, forms, charts, brochures, technical and descriptive literature, graphs and
other information related to your Internship experience.
INTERNSHIP REPORT
The Internship Report is the research report that the student has to prepare on the project assigned by the
organization. (Incase a student is not assigned a specific research project in the organization, he has to select any
one aspect of the organization and prepare a research report on it). The lay out of the report should be as per the
standard layout prescribed by the organization wherein the student undertakes the Internship. In case, there is no
layout prescribed by the organization the following components should be included in the report:
 Title or Cover Page

The title page should contain Project Title; Student’s Name; Programme; Year and Semester and Name of
the Faculty Guide.
 Acknowledgements
Acknowledgment to any advisory or financial assistance received in the course of work may be given. It is
incomplete without student’s signature.
 Abstract
A good "Abstract" should be straight to the point; not too descriptive but fully informative. First paragraph
should state what was accomplished with regard to the objectives. The abstract does not have to be an entire
summary of the project, but rather a concise summary of the scope and results of the project. It should not
exceed more than 1000 words.
 Table of Contents
Titles and subtitles are to correspond exactly with those in the text.
 Introduction
Here a brief introduction to the problem that is central to the project and an outline of the structure of the
rest of the report should be provided. The introduction should aim to catch the imagination of the reader, so
excessive details should be avoided.
 Materials and Methods

This section should aim at experimental designs, materials used (wherever applicable). Methodology should
be mentioned in details including modifications undertaken, if any. It includes organization site(s), sample,
instruments used with its validation, procedures followed and precautions.
 Results and Discussion

Present results, discuss and compare these with those from other workers, etc. In writing this section,
emphasis should be laid on what has been performed and achieved in the course of the work, rather than
discuss in detail what is readily available in text books. Avoid abrupt changes in contents from section to
section and maintain a lucid flow throughout the thesis. An opening and closing paragraph in every chapter
could be included to aid in smooth flow.
It is to be noted that in writing the various secions, all figures and tables should as far as possible be next to
the associated text, in the same orientation as the main text, numbered, and given appropriate titles or
captions. All major equations should also be numbered and unless it is really necessary, do not write in
“point” form.
While presenting the results, write at length about the the various statistical tools used in the data
interpretation. The result interpretation should be simple but full of data and statistical analysis. This data
interpretation should be in congruence with the written objectives and the inferences should be drawn on
data and not on impression. Avoid writing straight forward conclusion rather, it should lead to
generalization of data on the chosen sample.
Results and its discussion should be supporting/contradicting with the previous research work in the given
area. Usually one should not use more than two researches in either case of supporing or contradicting the
present case of research.
 Conclusion(s) & Recommendations

A conclusion should be the final section in which the outcome of the work is mentioned briefly.
The students should check that their work answers the following questions:
• Did the research project meet its aims (check back to introduction for stated aims)?
• What are the main findings of the research?
• Are there any recommendations?
• Are there any conclusion on the research process itself?
 Implications for Future Research

This should bring out further prospects for the study either thrown open by the present work or with the
purpose of making it more comprehensive.
 Appendices
The Appendices contain material which is of interest to the reader but not an integral part of the thesis and
any problem that have arisen that may be useful to document for future reference.
 References
References should include papers, books etc. referred to in the body of the report. These should be written
in the alphabetical order of the author's surname. The titles of journals preferably should not be abbreviated;
if they are, abbreviations must comply with an internationally recognised system.
Examples
For research article

Voravuthikunchai SP, Lortheeranuwat A, Ninrprom T, Popaya W, Pongpaichit S, Supawita T. (2002)
Antibacterial activity of Thai medicinal plants against enterohaemorrhagic Escherichia coli O157: H7. Clin
Microbiol Infect , 8 (suppl 1): 116–117.
For book
Kowalski,M.(1976) Transduction of effectiveness in Rhizobium meliloti. SYMBIOTIC NITROGEN
FIXATION PLANTS (editor P.S. Nutman IBP), 7: 63-67
The Layout Guidelines for the Internship File & Internship Report:
• A4 size Paper
• Font: Arial (10 points) or Times New Roman (12 points)
• Line spacing: 1.5
• Top and bottom margins: 1 inch/ 2.5 cm; left and right margins: 1.25 inches/ 3 cm
Examination Scheme:
A. Internship Report (Research/ Problem based)

1. Introduction / Objectives 10
2. Methodology 15
3. Knowledge/ Comprehension of the problem/ issue & critical
Discussion of relevant literature 05
4. Analysis of Issues & Problems 15
5. Data handling 10
6. Conclusions / Recommendations, Future Implications 20
7. Presentation & Organization 15
B. Presentation & Viva 30
Total 120
C. Diary 10
D. Faculty/ Student Contact 10
E. Background Research & Preparation for Case Study 10
F. Final Case Study 10
G. Synopsis 10
H. Application & Understanding of SPSS 10
I. Enhancement of Presentation Skills 10
J. Report Writing Skills and Upgradation of Techniques of Research Methodology 20
Total 90
K. Internship proposal 10
L. Mid Term & Final Evaluation
(Including invitation for corporate Meet) 10
M. Questionnaires 20
Total 40
GRAND TOTAL 250

PRODUCT AND BRAND MANAGEMENT
Course Objective:
The main objective of the course is to make the students learn and conceptualize the entire gamut of developing
new products, improving the existing products and managing the performance of product items and product
line(s) as a whole to maximize the company’s profit. The course also gives students the insight of process
involved in branding decisions and strategies for growth of brands.
Learning Outcomes:
Identify the key issues and concepts of products and brands
Evaluate product and brand strategies and make suitable recommendations
Conceptualize suitable marketing decisions for product mix and product lines
Course Contents:
Module I: The Product Management Process
The Product Management
Function
Product Management Decisions
What is a Product Portfolio?
Drawbacks of the Product
Portfolio Approach
Product Management Basics
Defining competitive set
Category Attractiveness Analysis
Competitor Analysis
Customer Analysis
Module II: The Product Planning System

The Traditional Approaches to
Product Planning
A Matrix Approach to Product
Planning
Product Evaluation Matrix in a
Nutshell
PLC as an aid to Product
Planning
PLC as a Tool to Plan Market
Share Strategies
Product Strategy over Life Cycle
Module III: Diffusion of Innovation

The adoption Process
Classification of Adopters
Diffusion of Consumer Innovations
Diffusion of Industrial Innovations
Module IV: Generation, Screening And Development of New Product Ideas

Innovation and the new product development process
Generation of new product ideas
Sources of new product ideas
Methods of generating new product ideas
Screening of new product ideas
Criteria for screening new product ideas
Development of new product ideas
Module V: Economic Analysis Evaluation of New Product ideas/concepts

Purpose of Economic Analysis
Market Potential
Market Demand
Estimating Sales
Sales Forecasting Methodologies
Estimating Costs, Sales and Profits
Break-Even Analysis
Return on Investment
Economic Analysis Summary Form
Module VI: Test Marketing and New Product Launch

Purposes of Test Market
Test Marketing Strategies
Simulated Test Marketing
New Product Launch – the
Marketing Plan
Defining and Selecting the Target
Market
Product Strategy and Product
Positioning
Pricing the New Product
Advertising the New Product
Module VII: Packaging Decisions

Importance of Packaging in Marketing
Packaging Strategies
Legal Aspects of Packaging
Cost Effectiveness of Packaging
Social Aspects of Packaging
Module VIII: Branding and Brand Positioning

Branding
Consumer Based Brand Equity [CBBE]
What is brand equity? CBBE: Keller’s Model
Aaker’s BE Model
Brand Identity Elements
Brand identity prism
Meaning of Brand identity
Need for Identity
Dimensions of brand identity
Brand identity prism
Brand Extension-
Meaning, Types, Needs, Advantages & Disadvantages of Brand Extension,
Brand architecture Brand Hierarchy
Designing Branding Strategy
Brand Valuation
Brand Valuation Methods
Aaker’s Brand Equity 10
Interbrand Method
Brand Name Selection Process
Positioning of a Brand
Repositioning the Competition
Module IX: Marketing Integrated Communication Process

The Role of Marketing Communication
Concept of Marketing Communication\
The Occurrence of Marketing Communication
The Sources of Misunderstanding in Communication
Elements of the Promotion Mix
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Morse Stephen, 2002, Handbook of Successful Product Management, Jaico Enterprises, 1st Edition
• Kapoor Jagdeep, 2003, Brand Switch, Jaico Enterprises, 1st Edition
References:
• Kotler Philip, 2005, Marketing Management – Thompson Press(I) Ltd, 12th edition,
• Kapoor, Jagdeep, Brand switch, Jaico Publishing House, Mumbai, 2004
• Keller, Kevin Lane, Stratigic brand management building, Pearson Education, New Delhi, 2003
• Panwar, J S, Beyond consumer marketing , Response books, New Delhi, 2004
• Owens, ORV, The psychology of relationship selling, Jaico Publishing House, Mumbai, 2003
• Minett, Steve, B2B marketing : A radically different approach, Prentice Hall, London, 2002
• Matt. H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK
MARKETING OF SERVICES
Course Objective:
The course aims to differentiate services from tangible products and to make the students understand the
complexities of handling intangibles. It also aims to sensitize the students on strategic areas needing special
attention in effective marketing of services and to explain service quality management and related challenges in
service management
Learning Outcomes:
Identify the aspects of services marketing
Course Contents:
Module I: Foundation of Services Marketing
Introduction-services; A comparative analysis; Salient features of marketing services; Why Marketing of
Services? The behavioural profile of users; Marketing Information system.
Module II: Detailed aspects of services marketing

Marketing Mix of Services – an Introduction:
Service attributes; Life cycle concept, Positioning of services; Segmentation and targeting.
Pricing:
Pricing the service, pricing issues for services, Organisational objectives and pricing policy
Promotion and communication:
Internal/ external communication process; Promotional message, Promotion mix; Media choice and selection;
Managing the promotional effort.
People:
Role of employee, Staff selection and recruitment; Training and development Process and physical evidence.
Module III: Customer expectations of the service

Levels; Influencing factors; related issues;
Corporate image; Corporate identity; Customer perceptions and physical evidence; Process and technological
development.
Customer perception:
Influencing factors; Strategies; Understanding perception through Marketing Research
Building Customer Relations:
Relationship Marketing; Market segmentation; Retention strategies; Service design and positioning
Module IV: Financial Services Marketing – an introduction

Special characteristics of financial services marketing; Financial services rules and regulation; Marketing and
competitive environment; Financial services marketing mix
Bank Marketing.
The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation
basis; Marketing mix
Module V: Non Financial Services Marketing – an introduction

Special characteristics of Non-financial services marketing; Non-financial services rules and regulation;
Marketing and competitive environment; Non- financial services marketing mix
Bank Marketing.
The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation
Hospitality Services
The concept: Justification of marketing hospitality services; Users of the above services; Marketing
segmentation basis; Marketing mix
Educational Services
The concept: Justification of marketing Educational services; Users of the above services; Marketing
Hospital Services
The concept: Justification of marketing hospital services; Users of the above services; Marketing segmentation
Consultancy Services
The concept: Justification of marketing consultancy services; Users of the above services; Marketing
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Valerie Zeithaml & Mary Jo Bitner, 2002, Services Marketing, Tata McGraw Hill, 3rd Edition
References:
• Christopher Lovelock, 2002, Services Marketing, Prentice Hall, 5th Edition
• Valarie A. Zeithaml, Mary Jo Bitner, And Dwayne D. Gremler, Services Marketing, 2008
• Christopher Lovelock and Jochen Wirtz, Services Marketing, 6th Edition, 2006
• By Philip Kotler, Thomas Hayes, and Paul N. Bloom, Marketing Professional Services - Revised, 2002
• Raymond P. Fisk, Stephen J. Grove, and Joby John, Interactive Services Marketing Third Edition, 2007,
• Evelyn Ehrlich and Duke Fanelli, The Financial Services Marketing Handbook: Tactics and techniques that
produce results, 2004
• Rick Crandall, Marketing your Services : For people who hate to sell, 2002
• Laurie Young, Marketing The Professional Services Firm: Applying the principles and the Science of
Marketing to the Professions, 2005
• Troy Waugh, 101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms,
2004
MERGERS, ACQUISITIONS AND RE-STRUCTURING
Course Objective:
The course aims to make students learn how to analyze the mechanisms underlying the creation (and
destruction) of value in mergers, acquisitions and corporate restructuring. The students will learn to examine the
reasons to acquire, choice of target and recognition of the anticipated challenges, risks and pitfalls of the
approach. They will also study some instances of corporate restructuring, whether they are driven by strategic
considerations of external pressures, and again, the potential sources of value creation, risks and challenges.
Learning Outcomes:
Identify the key issues and concepts of mergers and acquisitions
Understand the major strategies that underlie most M&A transactions
Examine the necessary conditions for value to be created
Assess various case studies to analyse valuation strategies, pre and post merger issues and challenges.
Course Contents:
Module I: Basics of Mergers and Acquisition
Corporate Restructuring-objectives of merger, demerger, acquisition, types of merger, competition, Bill 2002
Horizontal, Vertical, Congolmerate, Case studies on Tata Tetley, HLL Restructuring, OBC-GTB, BSNL;
MTNL
Module II: Introduction to Acts and policies

Merger & Acquisition and Amalgamation as per AS-14.
Module III: De-mergers and Reverse Mergers

De-merger, spin off, split up, tax advantages of demerger, Reverse Merger (L & T-Grasim).
Module IV: Role of SEBI

SEBI regulations on Merger & Acquisition, Takeover Code
Module V: Defensive Strategies

Defensive actions on takeover bids
Module VI: Merchant Banking and M&A

Role of Merchant Bankers in Mergers & Acquisition
Module VII: M&A Models and Theories

Valuation Models on Merger & Acquisition: (a) DCF Model, (b) Public Enterprises, (c) Book Value, (d)
Adjusted Book value (e) Three Stage growth model,
Module VIII: Ratio Analysis and Valuation Strategies

Swap Ratio, Valuation Practices in India, LBO, MBO, Case Study-Tata Tetley
Module IX: Taxation Aspects in M&A

Treatment of goodwill, premium & Taxation aspects 72A, 2(140, Tax Benefit of Merger & Acquisition.
Module X: Post Merger Analysis

Success and failure of Merger & Acquisition, International Cases: AOL & Time Warner
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press
References:
• www.incometaxindia.gov.in
• www.indiataxes.com
CORPORATE TAX PLANNING
Course Objective:
In this unit students will learn about tax provisions for both individuals and limited companies. They will learn
how to calculate taxable income and tax payable taking account of all types of Income and relevant expenditure
and any appropriate tax-free allowances. The unit covers Income tax, corporation tax and capital gains tax for
individuals and businesses.
Learning Outcomes:
Understand the Indian tax environment and types of taxation therein
Compute income and tax under the specifies heads in the Indian corporate tax system
Develop the ability to file returns and meet the legal norms and procedures.
Course Contents:
Module I: Basic term and concept

Person, assessee, previous year, assessment year, rate of taxes, income, total income, scope of total income and
residential status& income exempt from tax. Tax planning in respect of residential status
Concepts: Tax planning, tax avoidance, tax evasion. Tax avoidance v tax evasion. Tax planning v tax
management
Module II: Income under the head salary

Employer–employee relationship, basis of charge, meaning of salary, treatment of gratuity, pension, encashment
of leave, , allowance, perquisites, profit in lieu of salary, leave travel concession, provident fund, standard
deduction, entertainment allowance. Tax planning with respect to salaries
Income under the head house property
Basis of charge, essential condition for taxing income under this head, concept of deemed ownership,
determination of annual value, deduction from annual value.
Income under the head of profit and gain of business & profession
Chargeability of income under the head profit and gain of business and profession, expenses deductible, amount
not deductible, maintenance of accounts by certain person carrying out business and profession, compulsory
audit of accounts.
Income under the head capital gain
Basis of charge, type of capital asset, transaction not considered as transfer. Computation of capital gain
Income under the head income from other sources
Chargeability, Deduction, Computation under this head
Module III
Setting off of losses inter heads of income and carry forward of losses to next year.
Module IV
Corporate tax in India; types of companies; residential status and tax incidence; taxation of companies; carry
forward and set off of losses. Tax planning with respect to companies.
Module V
Computation of total income, net taxable income, and tax payable in case of individual and company. Deduction
under sec 80CCC to 80U, rebate u/s 88,88b, 88c. Filing of return, assessment procedure, provision of advance
tax, tax deducted at source, taxation authorities. Minimum alternate tax. Value added tax.
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Singhania V K, 2007, Corporate tax planning, Taxmann
References:
• Ahuja, Girish Corporate Tax Planning & Management Bharat Law House 2007
• Girish Ahuja and Ravi Gupta Corporate Tax Planning & Management Bharat Law House 2007
• John E. Karayan, Charles W. Swenson, and Joseph W. Neff, Strategic Corporate Tax Planning, Kindle
Edition, 2002
• Kaushal Kumar Agrawal, Corporate Tax Planning, 6th Ed., Vol. 1, 2007
• Rajeev Puri, Corporate Tax Planning and Management, 2003
• R.N. Lakhotia, Corporate Tax Planning Handbook, 2006
• George Brode, Tax Planning for Corporate Tax Planning for Corporate Acquisitions. 2003 Cumulative
Supplement, No. 2, 2003
• Ghosh, R.K. & Saha, S., Income Tax Rules, Taxman ND 2007
• Singhania V K, 2007, Direct Taxes Planning and Management, Taxmann.
• Ahuja, Girish Corporate Tax Planning & Management, Bharat Law House 2007
• Girish Ahuja and Ravi Gupta Corporate Tax Planning & Management, Bharat Law House 2007
• Taxmann's statutory manual for chartered accountants, company secretaries, cost and works accountants,
advocates. - New Delhi: Taxmann, 2007
• Ready Recknor Taxmann, 2007
INDUSTRIAL RELATIONS AND LABOUR LAWS
Course Objective:
The main Purpose of this paper is to familiarize the participants with the various aspects of Industrial Relations
and to inculcate in-depth knowledge on labour laws as well as Industrial relations as designed and enacted in
India. An insight about the systems in case of employer – employee disputes is also given for the students
understanding.
Learning Outcomes:
Identify the key issues in Industrial Relations and Labour Law.
Understand Trade unionism and role of government.
Insight on various Labour laws and Industrial applets.
Identify and analyse issues related to conflict negotiation
Course Contents:
Module I: Theory and Concepts of Industrial Relations

IR – Theories, Attitudes and Different Schools of thought
Roles of Workers, Management & Government in IR
Conditions for good IR and cause of poor IR
Introduction to Social Security, impact on employee relations
Module II: Trade Unions and Industrial Disputes

Origin and Importance of Trade unions, Forms of Unrest & Effect of strikes
Changing Public Perception of Trade unions, Future role of Trade unions in India
Trade Union Act – 1926, Industrial Dispute Act – 1947
Machinery for settlement of industrial disputes, key provisions of I. D act
Module III: Collective Bargaining

Nature and advantages of collective bargaining
Negotiation of Agreement and Implementation of agreement
Renewal and revision of agreement
Current Collective Bargaining trends and reasons for failure of CB in India
Module IV: Grievance Management

Types, Causes and Effects of grievances
Model grievance redressal in India & Procedure
Handling a grievance & Enforcing Grievance resolution methodology
Collecting & Analysing Grievance data
Module V: Employee discipline and workers participation

Importance of discipline & disciplinary actions (Process and limitations)
Handling indiscipline – Management’s options
Objectives and forms of workers participation in Management
Forums of Participation and how to make WPM effective in India?
Module VI: Labour Legislation

Scope and significance of social security, legislations
EPF and miscellaneous provisions act – 1952, Payment of Gratuity act - 1972
ESI act – 1948, Workmen’s Compensation act - 1923
Maternity Benefits act – 1961, Payment of Wages Act
Contract Labour (Regulation & Abolition) act -1970
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Monappa Arun 1989, Industrial Relations, Tata Mc Graw Hill, New Delhi
• Handerson, Richard I, Compensation Management & Knowledge Based World, 9th, Pearsoneducation,
Delhi, 2006
• Sen, Ratna, Industrial relation in India: Shifting Paradigms, Macmillan Publication, New Delhi, 2005
• Tiwari, Mahendra, Mechanism in perspective of Industrial Relations, RBSA Publishers, Jaipur, 2005
• Arora, Mondal, Industrial Relations, Excel Books, new Delhi, 2005
• Diwedi, R.S, Managing Human Resource: Industrial relation, Galgotia Publication, New Delhi, 1997
• Raj, Aparna, Industrial relations in India, New Century, New delhi, 2003
• Joseph, Jerome, Industrial Relations, Response Books, New Delhi, 2004
• Srivastava, S.C, Industrial Relations & Labour Laws, 4th Rev., Vikas Publication House, New Delhi, 2000
• Soundarapandian, M, Ed., Rural Labour Market, Serials Publications, New Delhi, 2005
• Venkataratnam, C.S, Globalization and Labour Management Relations, Response Books, New Delhi, 2005
• Greenaway, David, Ed, trade, investment, migration & labour market adjust, Palgrave Macmillan,
Hampshire
References:
• Flippo. E. B, 2000, Personnel Management, Tata Mc Graw Hill, New Delhi
• Mamoria. C. B, 2004, Dynamics of Industrial Relations in India, Himalaya Publishing House.
• R. S. Dwiwedi, 2001, Managing HR, Industrial Relations in Indian Enterprise, Galgotia.
• Aswathappa, K., 2002, Human resources and personnel management - New Delhi: Tata McGraw-Hill
MANAGEMENT OF CHANGE AND COMPENSATION
MANAGEMENT
Course Objective:
The main Purpose of this paper is to familiarize the participants with the various aspects of Change
Management, with a view that conducting business is exciting, challenging and globally oriented. This course
will provide the students with an integrated and practical approach to understand the basic concepts of Change
in Management, technologies and various approaches with reference to globalisation and also to provoke critical
thinking about various principles, guidelines and mechanisms adopted in this science. The course discusses
meaning, importance and scope of Compensation Management.
Learning Outcomes:
Identify the key issues of Compensation and Change management.
Understand the factors of globalisation, effect on compensation and related changes
Impact of changing trends in evaluation of job, design and redesign of jobs
Identify and analyse issues related to Job, compensation mechanism and changes
Course Contents:
Module I: Overview of Compensation Management
Nature, Importance & Objective of Compensation Management
Philosophy, Scope and wage concepts
Principles & Machinery for wage determination
Management Thinkers & critical evaluation
Acts related to Compensation management
Module II: Management – Job Evaluation

Nature, Scope, and importance of Job evaluation
Concepts of Job Description and specification
Principles and Methods of Job evaluation
Internal & External equity, Job surveys
Module III: Pay and benefits

Principles of reward strategy, developing and designing salary structures
Pre requisites for salary fixation, bonus, incentives
Monitory benefits as motivators – scope and process
Social security and retirement benefits
Module IV: Linking wages with performance

Performance criteria & Choices
Objectives & scope of linking wages with performance
Types of performance based compensation schemes, international perspective
Designing performance based compensation schemes
Module V: Change Management

Global Organisation, Reaching out the Global Customer
Adaptations of change in organisation
Learning and preparing for the change
Consulting approaches and skills
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Richard I. Henderson, Compensation Management in a Knowledge-Based World (9th Edition), McGraw
hill edition
References:
• Robbins, Stephen. P., 2004, Organisation Behaviour, Prentice Hall of India
• C. Mamoria, 2000, Personnel Management, Himalaya Publications
• Dewan, J M, Labour Management, Discovery Publishing House, New Delhi,1996
• Handerson, Richard I, Compensation Management in and knowledge based world,9th, Pearson Education,
Delhi, 2006
• Srivastava, S C, Industrial relations & labour laws, 4th Rev., Vikas Publication House, New Delhi, 2000
• Sen, Ratna, Industrial relation in India: shifting paradigms, Macmillan Publication, New Delhi, 2005
DATA WAREHOUSING AND DATA MINING
Course Objective:
The objective of this course is to familiarize the students with the concepts of databases, decision support
systems, data Warehouses and to provide an in-depth insight into their architectural types, various activities
starting from design, loading, extraction and usage of transformed data for various functional areas. The course
also provides an insight into another related area that helps mines useful information from loads of data. Various
data mining techniques are examined to assess their relevance in respective areas of mining information.
Course Contents:
Module I: Data Warehousing in Business
Data Warehousing goals and objectives, Failures of past Decision support systems, operational versus Decision
support systems, Warehousing as a viable solution, and definition of data warehousing
Module II: Data Warehouse: The building blocks

Defining Features, Data warehouses and data marts, Overview of components and metadata in the data
warehouse.
Module III: Data Warehousing Planning & requirements

Key issues is planning data warehouse, Development Phases, Process flow within a data warehouse,
Dimensional analysis
Module IV: Data warehouses architecture

Data warehouse architecture model, components & framework, importance of Metadata.
Module V: Data warehouse design

From requirements to data design, Dimensional Modeling Concepts - Star Schema, Snowflake Schema
Module VI: OLAP in the Data Warehouse

Data warehouse versus Operational systems, Need for multidimensional analysis, major features and functions,
OLAP models, OLAP implementation considerations.
Module VII: Data Mining Basics & techniques

Data Mining definition, Knowledge discovery process, OLAP vs. data Mining, Major Data Mining Techniques,
Data Mining Applications.
Learning Methods:
Lectures
Exercise for Practice
Presentations for better understanding of concepts
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Data warehousing fundamentals, Paulraj Ponniah, John Wiley & sons, 2005
• Building the Data Warehouse, W. H. Inmon, John Wiley & Sons.2, 2004
References:
• Data Warehousing in Real world, Sam Anahory and Dennis Murray. Addison Wesley, 2004
• George M. Marakas, Modern Data Warehousing, Mining, and Visualization: Core Concepts, Publisher:
Prentice Hall, 2002
DATA COMMUNICATIONS, NETWORKING AND EMERGING
COMPUTING ENVIRONMENTS
Course Objective:
The objective of this course is to familiarize the students with the concepts, applications and managerial
implications of data communication, networking and emerging computing environments.
Course Contents:
Module I: Introduction to Data Communications & Networks
Data Communications networks & its components,
Communications Channels, Channel Capacity & bandwidth
Computer networks- definition, goals & types
Communication media
Network Topologies
Network Models, Network Standards and Future Trends
Module II: Network Architecture

ISO OSI Model – its description & its drawbacks
Protocols in OSI Reference Model
TCP/IP Model & its drawbacks
Comparison between OSI and TCP/IP
Module III: Networking Technologies

LANs – Importance, types, Components & IEEE 802.3 (Ethernet), implications for management
Wireless LANs
WANs architecture
Virtual Private Networks
Internet – Concept, architecture & access technologies, implications for management
Module IV: Mobile Communication

GSM, CDMA technologies and their pros and cons
Module V: Network Security and Managerial Implications

Need for Security, types of threats
Emerging solutions
Network Configuration and management
Cost Management
Implications for management
Learning Methods:
Seminars
Each student is required to do the back ground reading from the specified chapters of the prescribed book before
coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory
work.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• FitzGerald Jerry & Dennis Alan, 2005, Business Data Communications and Networking – John Wiley &
Sons, 8th Edition
References:
• Tanenbaum, Andrews, Computer networks 4th ed, Pearson Education
• Deitel, H M Internet & world wide web: how to program 3rd,Pearson Education
• Comer, Douglas E, Internetworking with TCP / IP: client server (vol. 3),2ndPearson Education
• Hahn, HarleyThe internet complete reference, 2nd, Tata McGraw Hill
• Panko, Raymond R, Business Data communications and networking, 3rd, Prentice Hall
• Stamper, David A, Business Data communications , 6th ed, Prentice Hall
GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS
Course Objective:
The course aims to develop an awareness of thrust products of India’s exports and to identify specific market for
thrust products of India’s export. It will enable the students to understand prospects of India’s export in the
background of multi lateral trading system & global competitors and to develop an ability to use trade
information avail from various sources to analyze and prepare market potential reports, to understand India’s
Foreign Trade Policy and the Institutional mechanism for promoting exports from India.
Learning Outcomes:
• Examine the past and present scenario, and trends of Indian exports
• Understand the factors effecting Indian international trade
• Assess the status, potential, challenges and strategies for furthering exports in key thrust areas
Course Contents:
India’s International Trade-Present Scenario
Trends in India’s Export
Future outlook
Module II: Focus on Specific Growth Sectors

Gems and Jewellery
Leather and Footwear
Textiles
Agriculture and Processed Food Sector
Engineering/Automobile Sector
Tea, Coffee and Spices
Module III: Foreign Trade Policy-2004-09

Special Focus Initiatives
General Provisions Regarding Imports and Exports
Promotional Measures
Duty Exemption / Remission Schemes
Export Promotion Capital Goods Scheme
Module IV: Study of Specific Markets

USA: World biggest importer and Exporter
EU: Single Largest market
Focus LAC: Potential Market for Export from India
Module V: Institutional Framework for Export Promotion of Thrust Sectors

Role of EPCs and other Trade Promotion bodies is promoting Export from India
Role of EoUs, EPZs and SEZs in India’s Export
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Garg Pawan Kumar, 2002, Export of India’s major products: Problem & Prospects, New Century
Publications
References:
• Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002
• Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley Authors:, 2002
• Website of Ministry of Commerce, www.commin.nic.in
• Centre for Promotion of Imports from Developing Countries; www.cbi.nl
• Annual Economic Survey of India
• RBI Bulletins
• Newsletters of Trade Promotion Organisations and Export Promotion Councils.
• Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001
• Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication,
New Delhi, 2006
• Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003
• Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New
Delhi, 2006
Helpful Websites:
• www.fao.org
• www.comtrade.org
• www.wto.org,
• www.fieo.com
• www.bisnetindia.com
• www.indianindustry.com
• www.igep.org
• www.apeda.com
• www.aepcindia.com
• www.chemexcil.org
• www.capexil.com
• www.texprocil.com
• www.reservebank.com
• www.cbi.nl
• www.tdctrade.com
• www.worldbank.org
• www.apectariff.org
• www.china.org.cn
• www.cgcc.org.hk
• www.agmarknet.nic.in
• www.eanindia.com
• www.indianemarketplace.com
• www.customs.ustreas.gov
• www.mkaccdb.eu.int
• www.wcoomd.org
GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND
SUSTAINABILITY MANAGEMENT
Course Objective:
The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize
and address the global environmental and social impacts of their activities which, together with profits are
popularly known as the ‘triple bottom line’ issues of Sustainable Development (SD).
The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business
ethics, corporate social responsibility and human rights, all integral to the agenda of sustainable development
which directly relates to competitive advantage and corporate governance on a continuous basis.
Learning Outcomes:
At the end of the course, students will be able to:
• Define new and emerging business opportunities and financial risks associated with environmental quality,
social justice and economic efficiency.
• Discuss on how businesses need to manage their sustainability agenda as an integral part of their
competitive strategy and to get their various stakeholder groups onto the same platform.
• Examine shifts in responsibility for sustainability from self regulation to public regulation and use new
technology, ‘soft innovation’ focusing on new forms of strategic thinking, new styles of networked
commerce, and radically new triple bottom line management systems.
• Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary
standards, new accounting procedures, reporting and communication processes etc., to remain globally
competitive.
• To assist businesses and concerned stakeholders in establishing and managing systems to steer
environmental, social and economic sustainability on a continuous basis.
The primary objective of this course is to impart a basic understanding of the social and environmental
sustainability challenges facing managers in today’s world. The course seeks to develop students’ critical
capacities for self-reflection and action in relation to these concepts. Course graduates will possess the
understanding and experience to integrate environmental and social sustainability with commercial and
economic success. Lectures and readings provide an overview of the critical literature in environmental and
social issues, the history of the sustainability movement, including the various social and economic movement
from which the current practices of sustainability in business and society grew, and the key actors and the basic
literature in the field. The course also addresses the global issues surrounding sustainable management and
reviews the major frameworks of sustainability that provide the scientific foundations and economic principles
of how sustainability can help managers to achieve natural competitive advantage.
Course Contents:
Definitions, relevance and need for internalization of CSR & sustainability management for corporations
Principles of Sustainable Management
Triple Bottom Line – TBL/3BL: ‘People, Planet, Profit’: the social, environmental, and financial accountability
of businesses
Module II: Principles of Sustainable Management (SM)

Social and environmental sustainability challenges
Integration of SM with commercial and economic success
Current practices of sustainability in business
Global issues and major frameworks
Scientific foundations and economic principles
Module III: Strategic Corporate Social Responsibility

Bottom of the Pyramid: Social Responsibility or Market Opportunity
Corporate Strategy and CSR
What CSR Is and Is Not
A Moral Argument for CSR
A Rational Argument for CSR
An Economic Argument for CSR
Why is CSR Relevant Today
CSR: Do Stakeholders Care?
Module IV: The Strategic Context of CSR & its Implementation
The Strategic Lens: The E.S.C.S. Framework
Positive Brand Building
Crisis Management
CSR Business Plan of Action - Short Term & Medium term
Implementation from a Strategic Perspective: Planning
Implementation from a Firm Perspective: Action
Module V: Managing Global Corporate Social Responsibility: Issues

Organizational Issues
Economic Issues
Societal Issues
Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainability

Definition
The Bottom Lines
Arguments in favor of the concept
Arguments against the concept
Legislation
Module VII: Monitoring and Reporting Systems

Energy, Environment and Social Audits
Sustainability Reporting
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
• William B. Werther Jr.& David Chandler,” Strategic Corporate Social responsibility ,Stakeholders in a
Global Environment “, SAGE Publications
References:
• Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your company and
your Cause”, John Wiley & Sons, Inc.
• C. K. Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business Review,
September 2002
• Kotler P & Roberto EL,” Social marketing. Strategies for changing public behaviour. New York, Free
Press, 1989. XII
• Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001
• Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for Business,
Government and Civil Society”, Greenleaf Publishing, 2003
Helpful Websites:
• www.beyondgreypinstripes.org
• www.csrwire.com
• www.ibef.org
• www.rmes.ubc.ca
• www.learningforsustainability.net
• www.iisd.org/networks/manage
• www.imd.ch/research/centers/csm/index.cfm
• www.ibscdc.org
• www.trst.com
FOREX BANKING
Course Objective:
This course focuses on the practical aspects of Forex Banking Management. It will also help the students to
translate their theoretical knowledge into practical dimensions of Forex Banking.
Learning Outcomes:
• Understand the factors and concepts of foreign exchange and their role in banking operations
• Have a grasp of the workings of the financial and capital markets
• Examine the various banking operations and their relevance to industry
• Assess the procedures and policies of government and other regulatory bodies and their implications for the
naming industry
• Analyse financial derivatives and Foreign exchange risk
Course Contents:
Module I: The role of the financial system and Banking theory
Financial institutions – financial markets – the financial system and the real economy Role and functioning of
International banks – commercial banks and creation of money – Building Societies
Module II: Money, Capital Markets and Structure of interest rates

Discount markets – parallel markets – monetary policy and money markets – significance of capital markets
-bonds - equities 'Administered' and market-determined interest rates – loan able funds v liquidity preference
theories – term structure - risk and term premia – various theories: pure expectations, market segmentation,
preferred habitat –rates
Module III: Foreign exchange market Exchange rate risk

Nature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity Risk
management
Module IV: International Capital Markets

Eurobonds – financial globalizations – regulation of the currencies.
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001.
References:
• Bhattacharya, Hrishike, Working capital management: strategies & techniques, P.H.I., New Delhi,2005
• Fabozzi, Frank J, Foundation of finanical markets and institutions,3rd,Tata McGraw Hill, New Delhi,2006
• Hull, John C, Fundamentals of future and options options markets,4th,Tata McGraw Hill, New Delhi,2002
• Pathak, Bharti V, Indian financial system, Pearson Education, New Delhi, 2003
• Krugman, Paul R, International economics theory and policy,6th,Pearson Education, New Delhi, 2006
• Hull, John C, Options, futures & other derivations,6th,Pearson Education, New Delhi, 2006
LEVERAGING INFORMATION TECHNOLOGY IN GLOBAL
BUSINESS
Course Objective:
The aim of this unit is to introduce the student to the evolution, role, function and impact of Information
Technology (IT) and Information Systems (IS) in international business operations. It will develop the students’
ability to identify sources of information and how these can be used in the decision-making process by
leveraging IT and networking.
This course requires the students to develop practical applications ability and knowledge as well as the ability to
recommend how IS and IT should be used in global business. Students will also demonstrate their understanding
of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world
business cases.
Learning Outcomes:
Explain key concepts and elements of information technology and information systems
Examine the evolution, role, function and impact of IT & IS in global business operation.
Identify sources of information and assess how they can be used in the decision making process by leveraging
information technology and networks.
Course Contents:
Module I: Information Technology in Management
Fundamentals of Information Technology in management
Organizations, Environments, IT & IS
The Organization: Structure, Managers and activities - Data,
information and its attributes
The level of people and their information needs
Types of Decisions and information - Information System, categorization of information on the basis of nature
and characteristics
Module II: Information Systems within Business Management

Introduction to common used system and models
Relationship between IS, organizations and business processes
Types of IS (TPS, OAS, MIS, DSS, ESS and SIS)
Information management and decision making
Managing international Information systems
Module III: Knowledge based systems

Intelligent support systems & concepts of Artificial Intelligence
Data Mining & Data warehousing
Emerging trends in Information management systems
Module IV: Managerial implications of IT/IS in Global business

Planning, Organizing and controlling
Information Security, Tools and techniques
Legal and Ethical issues
Future of Information management
Module V: Practical aspects and applications of IT/IS

Introduction to MIS packages and tools
Web interface and techniques
Introduction to ERP & CRM solutions
Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link should be
made between the academic underpinning and its practical application. Students will be given time to develop
skills and analyse the benefits and limitations of the use of IS and IT in organisations. A ‘hands on’ approach
will ensure that students can use integrated programmes and have a wide range of knowledge of different
applications. The practical knowledge can be used to develop an awareness of how IT and IS can be adopted by
organisations to improve business efficiency. This will be achieved via a tutor-developed case study, an
evaluation of a local organisation, guest lectures and industry visits. Part of the learning process will also be
producing a paper (in groups) on a relevant topic.
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm,
9th Edition, Prentice Hall of India.
References:
• Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley
& Sons
• Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India
• Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill
BUSINESS COMMUNICATION - IV
Course Objective:
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and
offers cultural communication challenges. This course is designed to inculcate transcultural communication
skills among the young Amitians.
Course Contents:
Module I: Importance of Culture in Communication
Principles of effective cross cultural communication
Developing Communication Competence
Module II: Barriers to effective communication

Sender, Receiver and Situation related barriers
Measures to overcome the barriers
Listening skills
Module III: Cross cultural communication

Characteristics of culture
Social differences
Contextual differences
Nonverbal differences
Ethnocentrism
Examination Scheme
Weightage (%) 20 20 10 5 5 40
Text & References:

• Business Communication for Managers: An Advanced Approach, Penrose, Thomson
BEHAVIOURAL SCIENCE - IV
(PERSONAL AND PROFESSIONAL EXCELLENCE)
Course Objective:
Build and leverage your professional reputation
Maintain focus in pressure situations
Make a balanced choice between professional and personal commitments
Course Contents:
Module I: Individual, Society and Nation
Individual Differences and Dimensions of Personality
Socialization Process
Relating to the Nation: Values, Culture, Religion
Sense of pride and Patriotism
Managing Diversity
Module II: Components of Excellence

Personal Excellence:
Identifying long-term choices and goals
Uncovering the talent, strength & style
Analyzing choke points in your personal processes by analysis in area of placements, events, seminars,
conference, extracurricular activities, projects etc.
Developing professional power: Goal-setting, time management, handling criticism, interruptions and time
wasters
Module III: Career Planning

Knowing one’s Interest and Aptitude
Identifying available Resources
Setting goals to maintain focus:
Developing Positive attributes in personality
Self-reliance and Employability skills
Module IV: Stress Management for Healthy Living

Meaning and Nature of Stress
Stages of stress
Causes and Consequences of stress: Personal, Organizational and Environmental
Personal Styles and strategies of coping
Module V: Professional Success

Building independence & interdependence
Reducing resistance to change
Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)

Examination Scheme
Weightage (%) 30 30 5 10 10 10 5
Text & References:
• J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996);
Pfeiffer & Company
• Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College
Publishers
• Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi.
• Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi
FRENCH - IV
Course Objective:
To strengthen the language of the students with both oral and written
To provide the students with the know-how
• to master the tenses – present, past and future
• to express emotion
• to accomplish simple tasks of day-to-day programmes
• to prepare résumé
Course Contents:
Unité 7: pp. 106
Rédiger un résumé (Cf. Campus 2 – P.6, Français.Com, Intermédiaire- p.98)

Passer un entretien d’embauche. Français.Com, Intermédiaire – p.100
Contenu lexical: Unité 7: Tranches de vie

1. évoquer un souvenir
2. raconter une histoire
3. rapporter des événements marquants d’une vie professionnelle
4. expliquer une situation de stress, donner son avis
5. faire des projets
Contenu grammatical: 1. formation de l’imparfait, chaque/chacun

2. emploi du passé composé et de l’imparfait
3. relatifs qui, que, où, mise en relief, indicateurs de temps : depuis, il y a,
pendant, pour, en
4. pronom en de quantité, propositions complétives : je pense que…, je crois que …
5. futur simple, pronom y
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

GERMAN - IV
Course Objective:
available in Germany.
Introduction to Advanced Grammar Language and Professional Jargon
Course Contents:
Module I: Present perfect tense
Present perfect tense, usage and applicability
Usage of this tense to indicate near past
Universal applicability of this tense in German
Module II: Letter writing

To acquaint the students with the form of writing informal letters.
Module III: Interchanging prepositions

Usage of prepositions with both accusative and dative cases
Usage of verbs fixed with prepositions
Emphasizing on the action and position factor
Module IV: Past tense

Introduction to simple past tense
Learning the verb forms in past tense
Making a list of all verbs in the past tense and the participle forms
Module V: Reading a Fairy Tale

Comprehension and narration
Rotkäppchen
Froschprinzessin
Die Fremdsprache
Module VI: Genitive case

Genitive case – Explain the concept of possession in genitive
Mentioning the structure of weak nouns
Module VII: Genitive prepositions

Discuss the genitive propositions and their usage: (während, wegen, statt, trotz)
Module VIII: Picture Description

Firstly recognize the persons or things in the picture and identify the situation depicted in the picture;
Secondly answer questions of general meaning in context to the picture and also talk about the personal
experiences which come to your mind upon seeing the picture.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

• Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1, 2
SPANISH - IV
Course Objective:
To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice
modulations/intonations to handle everyday Spanish situations with ease.
Course Contents:
Module I
Revision of earlier semester modules
Introduction to Present Continuous Tense (Gerunds)
Module II
Translation with Present Continuous Tense
Introduction to Gustar, Parecer, Apetecer, doler
Module III
Imperatives (positive and negative commands of regular verbs)
Module IV
Commercial/ business vocabulary
Module V
Simple conversation with help of texts and vocabulary
En la recepcion del hotel
En el restaurante
En la agencia de viajes
En la tienda/supermercado
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• Español Sin Fronteras (Nivel – Elemental)

JAPANESE - IV
Course Objective:
To enable the students to comfortably interact using basic Japanese.
Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of
script) in this semester i.e. to be able to write all the foreign words in Japanese.
Course Contents:
Module I
Comparison using adjectives, making requests
Module II
Seeking permission
Module III
Practice of conversations on:
Visiting people, Party, Meetings, After work, At a ticket vending machine etc
Module IV
Essays, writing formal letters
Learning Outcome
 Students can speak the language describing above-mentioned topics.

 Handouts, audio-aids, and self-do assignments, role-plays.
 Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized
in the capital from time to time.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:

Text:
References:
CHINESE – IV
Course Objective:
How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast
majority of which were rare accumulated characters over the centuries. An educate person in China can
probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects
of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in
practical skills and nurturing them to interact with a Chinese person.
Course Contents:
Module I
Dialogue Practice
Observe picture and answer the question
Pronunciation and intonation
Character writing and stroke order.
Electronic items
Module II
Traveling – The Scenery is very beautiful
Weather and climate
Grammar question with – “bu shi …. Ma?”
The construction “yao … le” (Used to indicate that an action is going to take place)
Time words “yiqian”, “yiwai” (Before and after).
The adverb “geng”.
Module III
Going to a friend house for a visit meeting his family and talking about their customs.
Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription.
Aspect particle “guo” shows that an action has happened some time in the past.
Progressive aspect of an actin “zhengzai” Also the use if “zhe” with it.
To welcome someone and to see off someone …. I cant go the airport to see you off… etc.
Module IV
Shipment. Is this the place to checking luggage?
Basic dialogue on – Where do u work?
Basic dialogue on – This is my address
Basic dialogue on – I understand Chinese
Basic dialogue on – What job do u do?
Basic dialogue on – What time is it now?
Module V
Basic dialogue on – What day (date) is it today?
Basic dialogue on – What is the weather like here.
Basic dialogue on – Do u like Chinese food?
Basic dialogue on – I am planning to go to China.
Examination Scheme:
Weightage (%) 20 20 10 5 5 40
Text & References:
• “Elementary Chinese Reader, Part-2” Lesson 31-38

DISSERTATION
Course Code: MIBDI 20460 Credit Units: 09
The Aim of the Dissertation
The aim of the dissertation is to provide the students with an opportunity to further their intellectual and
personal development in their chosen field by undertaking a significant practical unit of activity, having an
educational value at a level commensurate with the award of their degree.
The dissertation can be defined as a scholarly inquiry into problem(s) or issues(s), involving a systematic
approach to gathering and analysis of information / data and leading to production of a structured report.
The Dissertation Topic
It is usual to give the student some discretion in the choice of topic for the dissertation and the approach to be
adopted. Kindly ensure that the dissertation is related to the field of specialization.
Deciding this is often the most difficult part of the dissertation process, and requires thorough preparation and
background research.
It is important to distinguish here between ‘dissertation topic’ and ‘dissertation title’. The topic is the specific
area that the student wishes to investigate. The title may not be decided until the dissertation has been written so
as to reflect its content properly.
Few restrictions are placed on the choice of the topic. Normally it is expected that the topic is:
relevant to business, defined broadly;
related to one or more of the subjects or areas of study within the core program and specialization stream;
clearly focused so as to facilitate an in-depth approach, subject to the availability of adequate sources of
information and to the student’s knowledge;
of value and interest to the student’s personal and professional development.
Planning the dissertation
This entails the following:

• Selecting a topic for investigation.
• Establishing the precise focus of the study by deciding on the aims and objectives of the dissertation, or
formulating questions to be investigated. Consider very carefully what is worth investigating and its
feasibility.
• Drawing up initial dissertation outlines considering the aims and objectives of the dissertation. Workout
various stages of dissertation
• Devising a timetable to ensure that all stages of dissertation are completed in time. The timetable should
include writing of the dissertation and regular meetings with your dissertation guide.
The dissertation plan/ outline or Synopsis
It is recommended that the students should have a synopsis/dissertation plan to guide them right from the outset.
Essentially, the synopsis/dissertation plan is an outline of what the student intends to do, chapter wise and
therefore should reflect the aims and objectives of the dissertation in detail along with detailed bibliography and
critical review of literature.
There are several reasons for having a dissertation plan

• It provides the correct area of focus
• It provides the faculty-guide with an opportunity, at an early stage, to make constructive comments and help
guide the direction of the research.
• The writing of a plan is the first formal stage of the writing process, and therefore helps build up confidence.
• In many ways, the plan encourages the student to come to terms with the reading, thinking and writing in a
systematic and integrated way, with plenty of time left for changes.
• Finally, the dissertation plan generally provides a revision point in the development of the dissertation report
in order to allow appropriate changes in the scope and even direction of work as it progresses.
Keeping records
This includes the following:
• Making a note of everything read; including those discarded.

• Ensuring that when recording sources, author’s name and initials, date of publication, title, place of
publication and publisher are included. (Students may consider starting a card index or database from the
outset).
• Making an accurate note of all quotations at the time they are read.
• Make clear what is a direct a direct quotation and what is a paraphrase.
Dissertation format
All students must follow the following rules in submitting their dissertation.
• Front page should provide title, author, Name of degree/diploma and the date of submission.
• Second page should be the table of contents giving page references for each chapter and section.
• The next page should be the table of appendices, graphs and tables giving titles and page references.
• Next to follow should be a synopsis or abstract of the dissertation (approximately 500 words) titled:
Executive Summary.
• Next is the ‘acknowledgements’.
• Chapter I should be a general introduction, giving the background to the dissertation, the objectives of the
dissertation, the rationale for the dissertation, the plan, methodological issues and problems. The limitations
of the dissertation should also be hinted in this chapter.
• Other chapters will constitute the body of the dissertation. The number of chapters and their sequence will
usually vary depending on, among others, on a critical review of the previous relevant work relating to the
major findings, a discussion of their implications, and conclusions, possibly with a suggestion of the
direction of future research on the area.
• After this concluding chapter, give a list of all the references used. These should be cross - references with
the text. For articles from journals, the following details are required e.g.
Draper P and Pandyal K. 1991, The Investment Trust Discount Revisited, Journal of Business Finance and
Accounting, Vol18, No6, Nov, pp 791-832.
For books, the following details are required:

Levi, M. 1996, International Financial Management, Prentice Hall, New York, 3rd Ed, 1996
• Finally, include appendices. These should only include relevant statistical data or material that cannot
be fitted into the above categories.
Guidelines for the assessment of the dissertation
While evaluating the dissertation, faculty guide will consider the following aspects:
1. Has the student made a clear statement of the objective or objective(s)

2. If there is more than one objective, do these constitute parts of a whole?
3. Are the objectives and methodology of practical relevance to the business world/economy?
4. Has the student done sufficient background reading and reviewed the available literature critically?
5. Has the student developed an appropriate analytical framework for addressing the problem at hand?
6. Is this based on up-to-date developments in the topic area?
7. Has the student collected information / data suitable to the frameworks?
8. Are the techniques employed by the student to analyse the data / information appropriate and relevant?
9. Has the student succeeded in drawing conclusion form the analysis?
10. Do the conclusions relate well to the objectives of the project?
11. Has the student been regular in his work?
12. Layout of the written report.
13. Confidence and knowledge of the student while answering questions and giving the presentation.
Examination Scheme:
A. Synopsis 30
B. Mid Term Review, Viva and Presentation 30
C. Contents & Layout of the Report 20
D. Conceptual Framework 40
E. Objectives & Methodology 40
F. Implications & Conclusions 40
G. Final Viva and Presentation 50
Total 250
RETAIL AND SALES MANAGEMENT
Course Objective:
The Retail Management module aims to make students learn the intricacies of formulating and implementing
Retail Strategies and the Retail Mix by taking into account the logistics and supplies of goods/services and to
understand the implications of retail management on customer satisfaction and leveraging the Retail Strategy to
create Competitive Advantage.
Learning Outcomes
• Understand the concepts of retail and sales in business management
• Develop plans for retail and sales of different product categories
• Analyse strategies of retail and sales management adopted by multinational organisations
• Assess the importance of quality, budgeting and auditing in the area of retail and sales.
Course Contents:
Module I
Introduction/Overview of Retailing
Key terms and concepts
Benefits and nature of the retailing industry
Module II
Strategies and Operational framework
Strategic positioning tactics
Developing retail plan to achieve competitive advantage
Analysis of ethical, social, legal, economic and competitive environment, and their implications on retail
management
Module III
Customer identification and understanding consumer behaviour
Purchase decision process and categorizing customers
Applying research and customer information to retail management
Module IV
All about retail stores
(Location and site evaluation, Design and Layout, Human Resource Management and Operations Management,
Financial Analysis and Mgmt., Merchandise Management and Pricing)
Module V
Merchandising and pricing in retail management
Retailer/Vendor relations
Integrated marketing communications in retail management
Challenges and recent developments in retail management
Integrating and controlling the retail strategy
Module VI
Sales Auditing
Sales Budgeting
Sales Organization
Module VII
Quality of a good sales person
Compensation of the sales person
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Bajaj Chetan & Tuli Rajnish, 2005, Retail Management, Oxford University Press, 1st Edition
• Cliff Richard & Govoni, Sales Management
References:
• Barry Berman, Joel R. Evans, 2002, Retail Management: A Strategic Approach, 9th Edition Prentice Hall
• Gerald Manning & Barry Reece, 2004, Selling Today, Prentice Hall,7th edition
• Kotler. P, Marketing Management, 11th, Pearson Education, Asia, 2003
• Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998
• Johannsen. H and Terry. G, International Dictionary of Management, Kogan Page, India, 2002
• Kotler. P, A Framework for Marketing Management, 2nd, Prentice hall, USA,2002
• Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson
Education, London, 2001
• Harvard Business Review
CONSUMER BEHAVIOUR
Course Objective:
Consumer Behaviour is full of complexities due to involvement of umpteen variables. Each of these variable
influences each other in the buying process. The course therefore will help students stimulate their minds to
think coherently about consumers by identifying relevant variables, describing their basic characteristics and
specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an
organized fashion the consumer behavioural aspects such as personality, learning, perception of a variety of
external situation, motives and so and so forth.
Learning Outcomes:
• Understand the characteristics and significance of consumer behaviour.
• Appreciate the influencing factors on consumer behaviour
• Assess the various models and theories of consumer behaviour and apply them suitably for making
decisions
Course Contents:
Defining and describing the scope of Consumer Behaviour
A few examples of consumer behaviour having a variety of marketing implication
Consumer characteristics leading to selection of target markets
Module II: Environmental influences

Socio- culture influnces
Role of:
Culture
Sub-culture
Social Class
Social Groups
Inter-personal influnces
Module III: Individual determinants of consumer behaviour

How consumer proceeds through a decision process relating to product and services
Personality and Self concept
Motivation and involment
Information processing
Learning and Memory
Attitudes and Attitude change
Module IV: Consumer Decision Process

Decision-making based on envirnmental influnces and individual determinants
Problem Recognition
Information Search and evaluation
Purchasing process
Post purchase behaviour
Module V: Popular models of consumer behaviour

Consumer Research Process
Importance of research in marketing decision making
Consumerism-Consumer position in society and the problems facing the marker place and the marketer
Ethical and Social Responsibilities of Business, Government and consumers themselves
Module VI: Organizational Buying Behaviour

Psychology of Buyers and Suppliers
The concepts of Buying Centre
The role of each of the member involved in organization buying process
The weightage given to obervations/comments of each member in term of materials, quality, delivery and price
issue while making final buying decisions
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The
Drydon Press Harcourt Brace College Publishers
References:
• Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behaviour, Harcourt collage
Publisher, 9th edition, 2nd edition
• Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Course Objective:
The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a
premium on well-trained young men and women possessing superior professional skills in financial analysis and
management. The finance manager of today is called upon to evolve finance strategies that dovetail with the
firm’s competitive business strategies.
Learning Outcomes:
• Assess the various financial market instruments and securities
• Understand the factors effecting equity valuations
• Analyse the various theories of portfolio management and apply quantitative tools for optimum results
Course Contents:
Module I: Nature and Scope of Investment Management and Portfolio Analysis
Investment Management and Security Analysis - Portfolio Management Practices in International markets.
Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky
and Risk less - Securities.
Module II: Fundamental Security Analysis

Economic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks.
Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major
Trends - Charts and Trend Lines - Resistance and support Lines - Different Patterns.
Efficient market theory.
Module III
Capital Asset Pricing Model - Assumptions - the Capital Market
Line - Security Market Line - CAPM with Relaxed Assumptions.
Portfolio Evaluation: Portfolio Formula Plans - Risk Adjusted
Measures - Sharpe's Reward-to-Variability - Treynor's Volatility
Ratio - Jensen's Differential Return.
Module IV: Equity Valuation

Financial Markets and Instruments, Analysis and Valuation of Equity Investments
Module V: Fixed Income Valuation and Analysis

Financial Markets and Instruments
Analysis of Derivatives and Other Products
Module VI: Portfolio Management

Modern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance
Measurement, Management of Investment Institutions
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Fisher, D.E. Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001
References:
• Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001
• Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002
• Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002
• Luenberger, David G., “Investment Science,” Oxford University Press, 1998.
• Malkiel, Burton G., “A Random Walk Down Wall Street,” 6e, W.W. Norton and Company, New York,
1996.
• Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002
STRATEGIC FINANCIAL MANAGEMENT
Course Objective:
To make students learn the intricacies of formulating and implementing Financial Strategies and the Financial
Mix by taking into account the EVA, ABC, OVA & other financial reengineering techniques. The words
‘Strategy’ and Strategic Management’ is a game plan a policy an action plan or a ‘tactic’? It is long-term or
short term? It is visible or invisible? It is to be decided upon only by seniors? Is it a piece of advice? Ultimately,
what is it?
Learning Outcomes:
• Understand the role of strategy in the area of business finance
• Assess the various tools of value chain analysis, cost analysis and business accounting
• Evaluate the need for corporate restructuring and its strategies
• Develop the ability to carry out the valuation of business units and brands.
Course Contents:
Module I
Strategic Financial Management
Strategy and the Strategist
The ‘Nine References’ for Strategic Financial Management
Strategic Investigation of Growth on Profit-Leakages (A qualitative assessment)
Module II
Value Chain Analysis
Value chain and Investment
Strategic Business Units (SBU’S)
Responsibility Accounting
Activity Based Costing (ABC) and objective Based Costing (OBC)
Economic Value Added
Owners Value Added (OVA)
Module III
Strategic Cost Analysis
Discussion on the Case-Problem
Cost Profit-Sales Analysis Using a Product/Project as Profit Centre
Ratios
Module IV
Financial Aspects of Corporate Restructuring
What is Corporate Restructuring?
Scope for Restructuring
Symptoms for Restructuring
Operational Symptoms
Strategic Symptoms
Financial Symptoms
Market, Economy-level and Global Symptoms
Financial Aspects of Various Restructuring Exercises (for Various Purposes)
Module V
Innovative Financial Engineering
Project-Finance Instrument
Venture Finance
Futuristic Securitisation
Special Purpose vehicle
Module VI
Valuation
Valuation of a Business Enterprise
Approaches to Enterprise Valuation Based on Various Objectives
Realisable Value Vs Replacement Cost
Realisable Value
Valuation of the Company’s Intrinsic Strength
Important Conclusion
The Components of Business Valuation
Brand Valuation
Various Methods of Brand Valuation
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Jakhotiya G P Strategic Financial Management Vikas Publishing House, 2004
References:
• Khan, M.Y. & Jain, P.K., Basic Financial Management, Tata Macgraw Hill, ND, 2002
• Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND, 2002
• Khan, M.Y., India Financial Services, Tata Macgraw Hill, ND, 2002
RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT
Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques
of Recruitment, Selection, Training and Development in any organisation on global context. A Broader and
wider perspective is undertaken in relation to the management of employment relationship. The module is
designed to understand the role of HR Planning, development and its effective link to policies and strategic
practices in organisation for effective people management right from forecasting the requirement of employees
to the effective development.
Learning Outcomes:
• Identify the key issues of Selection, training and development
• Understand the factors effecting recruitment due to mergers, acquisitions & globalisation
• Appreciate the various tools of training and structured training programmes in organisation
• Forecast demand & supply of human resources, training and development
Course Contents:
Module I: Introduction to Recruitment
Introduction and Importance of Recruitment
Recruitment strategies in diverse work force
Labour Market information & Sources
Forecasting supply and demand for labour
Internal & External Applicants
Summary, Review Questions & Case Studies
Module II: Employee Selection

Selection – An HR Responsibility
Evaluating Abilities & Selection Process
Screening & Hiring Alternatives
International HRM, Expatriate Rights
Temporary and Leasing Help
Module III: Trends effecting HRM & Requirement of Training

Impact of technology
Diversity initiatives at Intel, Cisco Systems
Industry and occupational trends
Strategies to accommodate change
Module IV: Managerial Effectiveness & Training

Tools to improve managerial effectiveness - Kaizen
Quality Circles - Time Management
Training Process and Methodology –
Need and objectives, Tools and Aids for Training
Learning Principles, Climate for Change
Module V: Retaining Human Resources

Global Dilemma, Managing Transnational Teams
Motivation – Rewarding and Rewarded Jobs
Team / Incentive based systems
Design and redesign of working systems
Summary & Review Questions, Case Studies
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill,
1992
References:
• Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992
• Robbins, Stephen. P. Management, PHI, New Delhi, 2000
• Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997
• Mejia, Luis R G, Managing human resource, 4th, Pearson Education, New Delhi, 2006
• Beck, Robert C, Motivation theories and principles, Pearson Education, New Delhi, 2000
• Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi, 2003
• Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi, 2004
• Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002
• Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001
• Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005
• Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002
PERFORMANCE APPRAISAL AND POTENTIAL EVALUATION
Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques
of performance appraisal and potential evaluation on global context. A Broader and wider perspective is
undertaken in relation to the management of employment relationship. The module is designed to understand the
role of HR Planning, development and its effective link to policies and strategic practices in organisation for
effective people management.
Learning Outcomes:
• Identify the key issues of potential evaluation and performance appraisal.
• Understand the factors effecting performance appraisal and performance management
• Various tools of performance measurement and performance appraisal
• Management by objectives, role of HR personnel in Performance appraisal
Course Contents:
Module I: Introduction to Performance Appraisal
Performance Appraisal Management System
Classical approaches to people and organisations
Current trends in Performance Appraisal
Definition, Ethics and Concepts of Performance Management
Module II: Evaluation of Management Systems

Performance Management and feedback
Need and objective of Appraisal Systems
Tools and aids for evaluation of performance
Model for benchmarking HR Practices, Legal Considerations
Module III: Methods and importance of Performance Management

Importance and Scope of Performance Management
Different methods of Performance Appraisal
Rating Errors & Tools for improvement
Steps for effective Performance Appraisal System
Module IV: Management by Objectives

Management by Objectives
Appraisal Schedule, Problems with PA Forms
Monitoring Employees on the job
International Applications
Competency Mapping
Module V: Training and Development

Training the Appraisers
Planning and strategizing training
Integrating training with Performance management systems
Importance of employee development
Setting Objectives and Selecting Training Approach
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:

Text:
• Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998
References:
• Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford:
Blackwell, 1994
• Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984
• Mackay, Lesley The Changing nature of personnel management-London: Institute of Personnel
Management, 1987
• Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-
Wesley, 1988
• Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill,
1992
• Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984
• Beck, Robert C,Motivation theories and principles, Pearson Education,New Delhi,2000
• Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003
• Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004
SYSTEMS ENGINEERING AND PROJECT MANAGEMENT
Course Objective:
The objective of this course is to make the student aware of the latest practices in Project management and
systems engineering with an emphasis on Quality concepts, Risk Management and Configuration Management
Learning Outcomes:
• Identify the key issues in Software Processes, tools and Quality.
• Understand the concept of System Modeling, Data Modeling, Business Modeling.
Product Modeling and modeling of system architecture
• Plan , Estimate and Schedule a project plan
Course Contents:
Module I: Introduction to Software Engineering
Introduction to Software Engineering - definitions, Key challenges in SE, evolving role of software.
Module II: The Software Proces

Software Engineering – Process, Methods and Tools
Software Process Models – Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V
Model
Software Engineering Institute Capability Maturity Model – SEI/CMM
Module III: Software Requirements and Design

Requirements Engineering Process, SRS – contents and characteristics, Software Design Basics, Architectural
design, Data design, User Interface design, Design Approaches – function & object-oriented, Cohesion &
Coupling
Module IV: Software Testing

Software Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case
Design, Milestones, Walkthroughs and Inspections, Debugging
Module V: Software Reliability and Quality Management

Software Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs.
Module VI: Software Project Management

Project Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning,
Project Evaluation, Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software
Configuration Management
Learning Methods:
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
• Roger S. Pressman ,Software Engineering , McGraw Hill International Edition

• Stevens, Peralita, Using UML software engineering with objects & comp, Pearson education
• Ian Sommerville, Software Engineering (6th Edition), Addison Wesley
• Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-
IEEE Computer Society Pr.
• Software Engineering – Roger S. Pressman, McGraw Hill International Edition
WORKFLOW, ERP AND BPR
Course Objective:
In the face of intense competition and other business pressures on organizations, quality initiatives and
continuous, incremental process improvement, though still essential, will no longer be sufficient. Such radical
levels of change require powerful information technology tools such as ERP to facilitate the fundamental
redesign of work. Students learn about the state-of-the-art techniques used in support of business process
redesign.
Learning Outcomes:
• Understand the concepts, vies and latest methodologies of business process design
• Understand key concepts in the design and utilization of best business practices embedded in an Enterprise
Resource Planning System.
Course Contents:
Module I: Introduction to ERP
Overview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its future
Functional Modules of ERP, Risks & Benefits of ERP, ERP & related technologies
Integration of ERP, SCM and CRM applications
Module II: ERP Implementation

Introduction, Why ERP, Reasons for Implementing ERP, Implementation Challenges
ERP Implementation Life Cycle,
Success & Failure Factors of an ERP Implementation
ERP Package Selection and Evaluation
ERP Implementation Process
Module III: Present and Future

ERP and eBusiness
ERP, Internet and WWW
Future Directions and Trends in ERP
Module IV: Business Engineering and marketing of ERP

BPR, ERP & IT – their linkage
Business Model of ERP
Marketing Dynamics & Competitive Strategy
Module V: Practical aspects of ERP

Introduction to ERP packages – SAP, BAAN, PeopleSoft & Open Source ERP
Examination Scheme:
Weightage (%) 10 5 5 10 70
Text & References:
Text:
• Enterprise Resource Planning: Alexis Leon, TMH, 2nd Edition
References:
• Michael Hammer and James Champy, Harper Business
• Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons
• The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall
• Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill

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Master of Business Administration

Programme Code: MIB

Duration – 2 Years Full Time

AMITY UNIVERISTY UTTAR PRADESH

Amity University aims to achieve academic excellence by providing multi-faceted education

Components Codes Weightage (%)

PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT

Course Code: MIBGM 10101 Credit Units: 04

Module I: Globalization and trends in Management System

Module II: International Trade Theory

Module IV: Control Strategies

Module V: Issues in Functional Areas of Global Business

Text & References:

Course Code: MIBMK 10101 Credit Units: 04

Module III: New-Product Development and Product Life-Cycle Strategies

Module IV: Marketing Channels and Supply Management

Module V: Integrated Marketing Communication Strategy

Module VIII: Pricing Considerations and Approaches

Teaching and Learning Methods:

Text & References:

Helpful Web Sites:

Course Code: MIBFN 10101 Credit Units: 04

Module II: Final Accounts (Theory Depreciation & Final A/c)

Module III: Analyzing of Financial Position (Theory Ratio & 1Q Prac)

Module IV: Company Accounts (A/c’ng & Buss A/c Theory)

Text & References:

Course Code: MIBIT 10101 Credit Units: 03

Module I: Foundation of IT & E-business

Module II: Launching an E-Business

Module III: E-Business Models, E- Marketing, E-Tailing

Module IV: Electronic Payment Systems & E-Security

Module V: M-Commerce & Future of EC in Global Scenario

Text & References:

Course Code: MIBOM 10101 Credit Units: 03

Module II: Correlation & Regression

Module III: Forecasting Techniques

Module IV: Probability

Text & References:

Course Code: MIBEN 10101 Credit Units: 03

Module II: Basic Concepts

Module III: Demand, Supply and Market Equilibrium

Module IV: Production Analysis

Module V: Cost Analysis

Module VI: Market Structure

Module VIII: Monetary Policy

Module IX: Fiscal Policy

Text & References:

RESEARCH METHODS AND REPORT PREPARATION

Course Code: MIBRM 10101 Credit Units: 03

Module II: Research Problem and Research Design

Module III: Sampling Design and Scaling Techniques

Module IV: Interpretation and Analysis of Data

Module V: Testing of Hypothesis

Module VI: Design and Analysis of Experiments

Module VII: Report Writing

Text & References:

Course Code: MIBBS 10101 Credit Units: 01

Module II: Tools of communication

Module III: Barriers to Effective use of language

Text & References:

• Working in English, Jones, Cambridge

Course Code: MIBBS 101012 Credit Units: 01