S p o n s o r s h i p

aSaigon/CreativeMorning

INTRODUCTION: aSaigon/CreativeMorning, is a monthly serving of fresh ideas, inspiration, coffee & breakfast,
for the Saigon Creative and Business community.
Initiated by creative professionals, the non-profit Saigon/CreativeMornings seeks to bring
world-class creative thought leaders in a variety of disciplines (Fine Art, Design, Music, Film,
Architecture, Technology, Cuisine and growing) in for an intimate chat with young leaders on a
monthly basis to inspire, motivate and initiate true creative change in business in Vietnam. All
events are free of charge to participants but would not be possible without generous
sponsorship from the business community.
Aside from providing the only monthly free forum for creative business in Vietnam,
aSaigon/CreativeMorning also provides sponsors with an opportunity to associate their brands
with top named talent, influencial companies, and a group of very smart, and dare we say, fun
people.

THE TEAM: aSaigon/CreativeMorning was founded by: Mads Monsen/Photographer, David Everitt-
Carlson/Writer/Marketing Consultant, George Nguyen/Managing Director,TBWA,
Sandrine Llouquet/Visual Artist and Nick Ross/Editor,The Word Magazine.

THE EVENTS: Through our launch aSaigon/CreativeMorning has been a tremendous success and is currently
booked with speakers for the next three months.
January 14: Dustin Nguyen, Actor/Writer/Director/Producer
With a twenty five year career in America and growing in Vietnam
Dustin Nguyen was voted best actor in Vietnam in 2009
February 18: Adrian Jones, Curator/The Witness Collection
With a background that spans from Video Games to Software to Sports
Marketing, Adrian Jones now curates the Witness Collection, the largest
private collection of Vietnamese art in the world and serves as an advisor to
the National Art Galley in Singapore.
March 18: Dinh Q. Le, Vietnamese/American multimedia artist
His latest exhibit at the Museum of Modern Art (MoMA) in New York
combined tapestry, video and a real handbuilt helicopter.
OUR NETWORK:

THE WEBSITE: The cornerstone of aSaigon/Creative morning is our website, whick also doubles as a portal to
an exclusive social network. Our website currenty draws over 1000 pageviews a month with
80% of those unique visitors. The website provides news, speaker information, event
registration services, commenting and social networking options. Blog posts are syndicated
approximately three times a week to Facebook, Twitter and a variety of business groups on
LinkedIn. There are currently, 127 subscribers by email and feed and growing every day.

Above, green represents page-loads, blue represents unique visitors and the orange
represents return visitors. We especially like the return visitors in that they represent
that the site has content worth coming back to. (Notice the drop during Tet.)

Visitors to the website are also invited to join our LinkedIn group. There are currenty over 80
members with active comments and discussions. All blog posts are fed to the LinkedIn group
and members can meet personally if they so choose. We also post photos and blog posts to
our Facebook Page but prefer to keep all group business in LinkedIn. Members represent many
of Vietnam's finest companys.
PLANNING: Events are scheduled as near to the middle of each month as possible and announced on the
1st, giving interested parties, two weeks to plan their attendance – but they shouldn't wait long
to register. Our first two events sold (booked) out in just three days each. Tickets are free, but
you must have a ticket to attend. Our current capacity has been 30 guests plus organizers and
staff for a total of 40. Attendance can be increased depending on location.

SCHEDULING: All events are scheduled through EventBrite.com and announced simultaneously on our blog
and LinkedIn group. Registrants provide their name, position and company enabling us to build
a profile of our attendees. All sponsors receive an Excel copy of attendees' contact information.
Organizations represented by registrants have included Lowe Advertising, Purple Asia Design,
RMIT, Young and Rubican Advertising, TRG International, TBWA, Gallery Quynh and others.

Partcipants are almost equally split between men and women and aged generally in their 20s
and 30s, but up to 60. Nationality is about 60% Vietnamese and 40% multi-national.
SPONSORSHIP: Sponsors enjoy premium position on our webpage according to level. Sponsors have
included Malongo Coffee, The Tin Foil Grill, TBWA Advertising and The Word magazine.
Sponsorships at all levels are available from April on.

Our first event generated regional press in 4 communications publications and local coverage
in The Word magazine. As we grow and our press list increases we aim to increase our
exposure in the Vietnamese market. Events and the organization as a whole are also promoted
extensively on the web with tens of thousands of impressions made through Twitter, Facebook,
LinkedIn, Mixx, Digg and other news aggregation sites.

PACKAGES: Packages range from Gold to Bronze with options for some barter built in.
aSaigon/CreativeMorning is a non-profit organization but we still have significant expense and
hard costs. Sponsor contributions help defray those costs and provide sponsors with a high
profile brand experience that both enhances presence in the market and positively publicize the
business whilst helping the community.

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Gold
- $$$ Administrative contribution per month
- Logo on website (Sidebar) labelled as gold (125px X 125px)
- Featured in one sponsor post w/logo/link together with all others.
- Mentioned in email correspondence to attendees w/link.
- Two tickets (2) reserved to event
- Ability to distribute promotional materials at event
- Ability to use aS/CM and speaker in company press release
- One dedicated post introducing the sponsor with custom text/photography, logo and link.
- One high-rez photo with branding included for sponsor promotional purpose
- Excel list of attendees and contact information
- All gold sponsors featured end of year special post.
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Silver
- $$ Administrative contribution per month
- Logo on website labeled as silver (100px X 75px)
- Featured in one sponsor post w/logo/link together with all others.
- Mentioned in email correspondence to attendees w/link.
- Ability to use aS/CM and speaker in company press release
- One (1) ticket reserved to event
- Ability to distribute promotional materials at event
- Excel list of attendees and contact information
- One high-rez photo with branding included for sponsor promotional purpose

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Bronze
- $ Administrative contribution per month or barter with company goods or services
- Logo on website labeled as silver (75px X 50px)
- Featured in one sponsor post w/logo/link together with all others.
- Ability to use aS/CM and speaker in company press release
- One (1) ticket reserved to event

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Location Sponsor
- $$ Administrative contribution per month TBD
- F&B contribution TBD
- Logo on website (Sidebar) labeled as 'location sponsor' (125px X 125px)
- Featured in one sponsor post w/logo/link together with all others.
- Mentioned in email correspondence to attendees w/link.
- Automatic admission to event for sponsor staff
- Ability to distribute promotional materials at event
- Ability to sell F&B to participants once the event is over
- Ability to use aS/CM and speaker in company press release
- All location sponsors featured end of year special post
- Excel list of attendees and contact information
- One high-rez photo with branding included for sponsor promotional purpose

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CONCLUSION: Thank you for reviewing aSaigon/CreativeMorning. We hope we can work together to not only
raise the level and quality of business meeting in Vietnam, but to harness the elusive power of
the creative spirit towards a greater purpose both for our participants and our sponsors as well.
Please contact us for more information.

CONTACT: David Everitt-Carlson – David.E.Carlson@gmail.com

aSaigon/CreativeMorning