Professional Documents
Culture Documents
EXECUTIVE SUMMARY
Title : “I D E N T I F I C A T I O N O F S E G M E N T O F C A S A , F D A N D H O W T O
INCREASE PROFITABILITY”
This is a project about changing trends of interior of investment plans which is modernizing
or modifying day by day . It was because of increasing numbers of affluents in the india and
henceforth the demand of different investments plans.
OBJECTIVE
The main objective behind the market research is analysis the market and find out
suspects then convert into prospects and motivate or promote them to use our finanacial
product in modern ways instead of traditional ways.
RESEARCH METHODOLOGY
2) Quantitative Research
The need to talk with customers to uncover issues salient to them has become
increasingly obvious over the past several years. What has not become
♦ One-on-one interviews.
While focus groups can be useful in certain cases, typically what happens in
such settings is that one or two strong voices emerge only to be followed by
the rest of the group. The resulting information is highly biased and skewed
toward the more vocal customers in the group. Although interviewers often
try to avoid such biases by requiring focus group attendees to talk “in turn”,
they may still miss subtle (and not-so subtle) pressures which come from
group meetings. Valuable information may be lost in such settings where the
management interviews, while still leaving the opportunity for each customer
2) Quantitative Research
LISREL) and partial least squares (e.g., World’s PLS system), the two
quality.
COMPANY PROFILE
ICICI Bank is India's second-largest bank with total assets of Rs. 3,634.00
billion (US$ 81 billion) at March 31, 2010 and profit after tax of Rs. 40.25
billion for the year ended on March 31, 2010. ICICI Bank is the second
amongst all the companies listed on the Indian stock exchanges in terms of
free float market capitalization. The Bank has a network of about 2009
branches and 5219 ATMs in India and a presence in 18 countries. ICICI Bank
and retail customers through a variety of delivery channels and through its
life and non-life insurance, venture capital and asset management or wealth
management. The Bank currently has its subsidiaries in the United Kingdom,
Kong, Sri Lanka, Qatar and Dubai International Finance Centre and
There were basically two objectives of the Market Research that was
conducted among the valuable customers of ICICI Bank. These two objectives
were:
This was done to find out that what the customers think about various kinds
of products.
This was done to find out that how much knowledge do the customers have
BIBLIOGRAPHY
2) David Aaker, Kumar, George Day. Market Research(2001), John Willey &
Sons.
Education Company.
Name:
Email-id:
Contact No:
Address:
Q6). Which type of investment plans would you like to avail in the bank?
No. of Respondents
Savings Account 16
Fixed Deposits 14
Recurring Deposits 22
Credit Cards 12
Q7). If you select F.D.,then for how much period you will fix it ?
No. of Respondents
a. 0-3 years 18
b. 3-6 years 35
c. 6-10 years 27
d. Above 10 years 10
sQ9). Are you satisfied with the Private Banking facility offered by ICICI
bank?
(a) Yes (b) NO
Q11). Are you satisfied with the various loans offered by ICICI bank?
(a) Yes (b) No
(b)
Q12). Are you satisfied with the various deposits offered by ICICI bank?
(a) yes (b) No
(b)
Q13).Are you satisfied with the Mobile Banking facility provided by ICICI
bank?
(a)yes (b)No
Q14). Are you satisfied with the Internet Banking facility provided by
ICICI bank?
(a)yes (b)No
Q15), Are you satisfied from the facilities provided with branches of
ICICI bank?
(a)yes (b)No
Q16). Are you satisfied with the ATM facility provided by ICICI bank?
(a)yes (b)No
Q17). Are you satisfied with the Phone Banking facility provided by
ICICI bank?
(a)yes (b)No
Q18). Are you satisfied with the Bank @ Home facility provided by ICICI
bank?
(a)yes (b)No
Q20). Are you satisfied with the various cards of ICICI bank?
(a)yes (b)No
Q21). Are you satisfied with the Anywhere Banking facility provided by
ICICI bank?
(a)yes (b)No