Mondays – 3:30 to 5:45 p.m. Richard L.

Osborne
Email – rlosborne@roadrunner.com
(please send all emails to this address)
Professor of Marketing and Policy Studies
Theodore M. Alfred Professor of Management
Voicemail – 216-368-3335
Fax – 330-656-1068

POLICY 425
CHIEF EXECUTIVE OFFICER
SPRING 2011
PETER B. LEWIS BUILDING

COURSE OUTLINE

DATE TOPIC_**____________________

JANUARY 10 THE TOP JOB

• One of America’s top CEOs tells us

what it takes to be a CEO
• And explains the difference
between
running a company in good health
vs. a bankruptcy turnaround
situation
• Bonus discussion of CEO
relationship to Board of Directors in
Sarbanes era

JANUARY 17 NO CLASS -
MARTIN LUTHER KING DAY

JANUARY 24 THE THINKING MAN’S CEO

• Built a $700 million company from

scratch
• Cashed in before he was 50
• Values made him millions

JANUARY 31 MANUFACTURING CREATIVITY

• The CEO of one of America’s

largest greeting card companies
• tells us how to manufacture & sell
creativity

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 • and the CEO’s responsibility to the
community

FEBRUARY 7 THE CEO AS CHIEF STRATEGIST

• Power of CEO Vision

• The CEO as Change Agent

FEBRUARY 14 THE BILLION DOLLAR MAN

• We begin our in-depth study of a

CEO who amassed a billion dollars
of personal net worth
• You will never forget this man’s
personal story
• and you will learn the power of
giving as well as getting

FEBRUARY 21 CLEVELAND’S BEST MANAGED

COMPANY

• The CEO of the Company

many regard as having one of the
highest performance cultures in
America
• Tells us how to maintain such
a culture
• And why philanthropy has
been so important in his company

FEBRUARY 28 THE DIRECTOR’S VIEW

• A member of the Billion Dollar

Man’s Board of Directors (a former
CEO himself) gives us his take on
why the BDM was so successful
• Plus his own views on the role of
the CEO

MARCH 7 SPRING BREAK

NO CLASS

MARCH 14 THE SUBORDINATE’S VIEW

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 • One of the Billion Dollar Man’s key
direct reports tells us what it’s like
working for the BDM

MARCH 21 THE BILLION DOLLAR MAN

• Returns to tell us the rest of the
story
• We dive deep to understand the
best practices of our exemplar CEO

MARCH 28 MADAM PRESIDENT

• The first woman to lead her

venerable institution
• The challenge of leading an
organization where the government
is your boss

APRIL 4 ANOTHER WOMAN TELLS US HOW TO

SUCCEED

• A woman CEO tells what it’s like

to start a business
• and gives us tips on how to land
a good job
• Listen up –she’s an expert

APRIL 11 THE HARD NOSED CEO

• How far should a CEO go

• to deliver results

APRIL 18 GROUP PRESENTATIONS

APRIL 25 (FINAL CLASS) CAREER PATHS TO CHIEF EXECUTIVE

• Strategies to get to the top

• Fast
• Wealth Creation (you can do it)
• CLASS AWARDS CEREMONY

*Late papers will incur one letter grade reduction without exception
(please do not put me in this position.)

** Topics may change/shift based on schedules of CEO expert guests

There is no textbook or CWRU notes. Relevant articles will be distributed in class.

A MODEST ROYALTY PAYMENT WILL BE COLLECTED LATER IN THE SEMESTER

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In this course, you will be exposed to some of the most interesting CEOs in this
region. To get them to participate, I’ve promised that you guys will not be
contacting them to network, find a job, etc. Please help me keep this promise.