PROJECT REPORT

on
ENTERPRENURSHIP MANAGEMENT
RELATED TO
BUSINESS PLAN

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content
1. Introduction of enterprenurship and key association
2. Executive summary
3. Opportunity and potential maping
a) Problem identification
b) The idea and opportunity
c) Features and benefit matrix
4. Market size, segment, compatitive landscaping
a) Your product market
b) Market size and segments

5. Business model
a) Customer segments
b) Value proportion
c) Customer relationship
d) Channel
e) Key activities
f) Key resources
g) Key partners
h) Cost structure
i) Revenue streams
Submitted by:-
j) Competition and risk analysis malvika & Sonia
k) Time line of mile stones

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 l) Funding

6. Implementating the business model and plan

1. Introduction of entrepreneurship

Company name: TATSUM EVENT ORGANIZER COMPANY

Location: OKHALA phase-2

Tatsum party planner is the small home business ideas. Providing various themes and use
creativity to organize fun and fabulous parties. Tatsum party planner offers so many benefits. As
a party planner you will have a job that is interesting and fun plus, when we start our own party
planning business we can enjoy the freedom of being your own boss.

Tatsum party planner may also choose to specialize in planning just one aspect of a party, such
as the décor, the entertainment, or the food and drink

“People are worth it. I want people to enjoy the party and get to be with their
guests.”

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 2. EXECUTIVE SUMMARY

Tatsum event organizer company is medium size company located in

Okhala phase -2. Tatsum emphasis more on full service party planning will handle
every detail of the party and attend it as well.

Services tatsum provides so many benefits and the company is specialize in various type
of party you enjoy most, such as the:----anniversary party, bar/ mitzvah, birthday party, bon
voyage party, children party, cocktail party, dinner party, engagement party, family reunions,
holiday party, retirement party, theme party and more! The company provides décor, the
entertainment, or the food and drink.

Customers its main target families, student, corporate are the main target for the

Company.

Management there will be two helper who are experienced in event organsing
Area which makes the work more easier. A free, safe and simplified tool for managing

your money

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 3. Opportunity and potential mapping

The next step is to ‘map’ our significant development milestones to your funding requirements.
This can be presented best in table form or graphic form. This mapping provides your investors
with complete picture of the funding requirements of our company. this will take a significant
amount of time and effort, but, in the end you will have developed a compete picture of our start
up company’s funding “case “should include a complete picture of our start up company’s
funding requirements. as the entrepreneur of a start up company you need to take advantage of
anything that will help move your company forward. Trade shows are focused events that often
only take place once year. Generally, these events bring together a broad set of senior
management and other individuals with a common interest in technologies, products or services
for a specific industry.  As a start-up company looking to get your name out there, you need
leverage these trade show events to your advantage. To do this, as a start-up company with
limited funds, it is most cost effective to just attend these events as a “registered attendee”. This
does not cost much money and will provide your start-up company with the maximum amount of
exposure for a limited amount of money. This article focuses on some of the things to consider
and do when attending a trade show.  If done properly trade shows can be useful events to move
your start-up company forward.

(a) Problem Identification:-----

Internal risk arise in event planning and implementation stage.
Using automated event management
Threat identification
Risk assessment

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 Planning prioritation
Stakeholder management

(b) The Idea And Opportunity:-----

This is an exiting idea,but it takes more than the desire to plan
Ability to sell our ideas
Ability to market your services
Idea planned to serve our business purpose
Project made to give our clients and idea of what we can provide them

(c) Features And Benefits Market:-----

User friendly features that saves time when you are planning events

Online registration

Best quality and perfect services

Themeing system according to all level of packages

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 4.Market Size, Segments, Competitive Landscaping

I. Product market
 Private organizations and business
 Public organization
 Middle to upper-middle class families, couples, individuals
 Age breakdowns
 Under 24
 Ages 25-55
 Ages 56 and above

II. Market segment

Market segments for all age groups, all socities, all income groups we focused on every level

So that we take an advantage of them and making profit. We target the young age groups of
colleges, university, institutions and all. For every age group people whether child, young,
teenagers, old age people.

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 4. Business model

i. Customer segments
 Families
 Corporate
 Student

ii. Value preposition

 best qualities and perfect services
 reduce stress and increase the enjoyment
 allow them to stamp their own taste and individuality on intensely personal day
 choice of caterer
 numerous theme suggestions
 interior decoration and themeing
 facilities-like generator for power supply,heating everything for the comfort of
guests
 giving time to enjoy and involve in the parties

iii. Customer relationship

 discount on oocasional
 special treatment
 understanding and achieving
 customer satisfaction loyalty
 special offers on special day
 Find new and innovative ways to solve problems.
 Ability to sell your ideas
 Ability to market your sevices
 Manage cash flows and keep track of financial transaction
o Taking feedback

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iv. Channels

 posters, banners
 social friends
 advertisement on ORKUT, FACEBOOK
 seasonal adds
 telephone communication
 e-mail messages

v. key activities -
 start up budget of around 1,25,000.
 Liability insurance
 Business cards and website to promote your services
 Good networking skills to find reliable subcontractors such as florists and if
you are not providing those services yourself
 looking for a rented space
 managing time and prioritize your tasks
 launch of website :- www.tatsumevent.com
 hiring advertisement agency
 appointing helper
 offers a flexible and sizeable facilities
 initiate and maintain contact with the media

vi. key resources

 rented space
 helper
 advertisement agency

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  printing and stationary

vii. key partners

 Real estate agent

 Interior decorators
 Exterior decorators
 Advertisement agency
 Website designer
 Helper (human resources)

viii. cost structure

 legal expenses 20,000

 event planner software 30,000
 party packs and stationary etc 60,000
 brouchers and manual 20,000
 consultants 30,000
 expensed equipment 10,00,000
 rent 7,000
 miscellaneous 50,000
o total cost= 12,80,000

ix. revenue streams

 private
 public
 other

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 x. Time Line Of Milestone--------here, we need to determine what the
significant milestones are for our start up company’s technology, product, or service
offering. We are looking for points in our company and that at the same time can be used
to increase your company’s valuation for subsequent funding round, as necessary. It
should also be noted that development milestones should necessarily include both
business and technology milestones.

xi. Funding------once the development schedule is completed then identify your

significant milestones, we must review our cash flow statements is a key to determining
our company’s total funding requirements and the associated time for funding. This is
where most start up companies have some issues and it may require you to secure
external help to both develop our financial pro forma statements(income statements,
balance sheet, and statements of cash flows), and to review and delineate various funding
scenarios.

At this point it is important to develop several financial pro forma funding scenarios
including:

Best case scenario,

Typical case scenario, and

Worst case scenario.

Each “case”scenario needs to be developed to include both internal (development)and external

(market) driven factors, both of which will affect your company’s projected financial pro forma
statements and hence the funding requirements for your company. This will take a significant
amount of time and effort, but, in the end we will have developed a complete picture of your start
up company’s funding requirements. Finally, each funding “case” should include a complete list
of the assumptions that go along with each scenario.

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 Implementing the business model and plan

Business model and plan when put into practice.there are certain steps should be implementing
one by one to make the business model work as its planned

 First we look up the desired rented building where we want to open our office which is
assesiblle to every type of customer
 Recruitment and selection of experienced staff ,which access our work
 We select the supplier for the raw materials used in the decoration for the events
 Printing our visiting card
 Giving advertisement on newspaper, local tv channels and distributing pampletes to raod
side customers

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