Marketing Company THE HEAVYWEIGHTS Taps Clarus Communications for

Public Relations

Chicago, IL, March 16, 2011 --(PR.com)-- Clarus Communications (http://www.teamclarus.com), a

business-to-business (B2B) public relations agency focused on driving revenue growth for clients, has
been tapped by THE HEAVYWEIGHTS as their public relations agency. Clarus Communications is
tasked with delivering public relations strategy and activities that drive sales leads and increase brand
awareness for THE HEAVYWEIGHTS.

Indianapolis-based The HEAVYWEIGHTS (http://www.theheavyweights.com) helps companies solve

problems that prevent them from growing. For healthcare organizations this means increasing profitable
patient volume and reputation. For high growth companies this means increasing sales, profits and
reputation.

“Clarus Communications is uniquely focused on using public relations to generate qualified leads and
ROI,” said John Luginbill, CEO and founder of THE HEAVYWEIGHTS. “In addition to producing fast
results, Clarus has helped us further refine our message strategy in the marketplace. This has helped THE
HEAVYWEIGHTS gain immediate value with more successful media interviews, bylined articles and
speaking engagements.”

THE HEAVYWEIGHTS helps both companies and healthcare organizations achieve rapid growth
without breaking the bank. They do this through a collaborative process that is fixed price with a fixed
timeline, demanding accountability from all partners. THE HEAVYWEIGHTS also offers seminars and
training on how to use social media for growth and how to measure the results. Clients include Indiana
University School of Medicine, Riley Hospital for Children and Indiana University Health, in addition to
some of America's most well known brands including Nike, McDonald's and Thomas' English Muffins.

“Public relations is a cost-effective investment that can drive measurable growth in today's challenging
economy,” said Mara Conklin, president of Clarus Communications. “We are very pleased that THE
HEAVYWEIGHTS selected Clarus Communications to implement a revenue-driven communications
program that will help build THE HEAVYWEIGHTS' brand and drive sales.”

About Clarus Communications

Clarus Communications is an independent, business-to-business (B2B), public relations firm that
specializes in measuring results and driving revenue for companies. Clarus Communications' programs
create sales opportunities for clients by helping them engage with more prospects and strengthen existing
customer relationships. Clarus has offices in Chicago and Bentonville, Ark., For more information, please
visit http://www.teamclarus.com or call (847) 816-9411.

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Contact Information:
Clarus Communications
Mara Conklin
847-816-9411
mconklin@teamclarus.com
www.teamclarus.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/306148

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