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BEYOND THE EBONICS DEBATE
Attitudes About Black and
Standard American English
ANDREW C. BILLINGS
ClemsonUniversity
METHOD
The 2x3 factorialwas designed to analyze two independent
variables:race of speakerand dialectof speaker.The first and sec-
ond levels of the condition of speech variable(Black speakersof
BE and Black speakers of SAE) determined potential differ-
ences attributableto language; the second and third level of the
condition of speech variable (Black speaker of SAE and White
speakersof SAE) indicatedany differencesattributableto the race
of the speaker.
72 JOURNALOF BLACK STUDIES/ SEPTEMBER2005
Black and White students from both high school and college
speechclasses were given coursecreditfor theirparticipationin the
study.All six cells containedno fewer than35 participantsand no
greaterthan50 participants.A pilot study,drawingon the workof
GarlickandMongeau(1993), was conductedto controlfor attrac-
tiveness.Focus groupswere askedto ratepicturesof speakerson a
0-10 scale. Speakersof moderateto above-averageattractiveness
(6.0-7.0 composite ratings)were chosen. All Black speakersthat
were used for the study were also judged to be of above-average
darknessof skin tone as comparedto otherBlacks. Otherthreatsto
externalvalidity(attractiveness,age, gender,speakingability,etc.)
were controlled throughthe other choices present in the experi-
mentaldesign. Manipulationchecks of these externalthreatswere
performedto ensurethat all variableswere controlled.
A total of nine video clips were producedfor the project.Three
of the nine clips had a WhitepersonspeakingSAE; threemorehad
a Black person speakingSAE; the final three had a Black person
(the same Black speakersas in the second group) speakingBE. In
essence, a matched-guisetechniquewas employed with the addi-
tion of threeWhite speakersof SAE. Six speakerswere used, with
the threeBlack speakersbeing usedtwice (once with SAE andonce
with BE). Although a fourth group (Whites speaking BE) could
have completed the design, pilot testing of these speakers was
deemed unwise, as White BE speakerswere often seen as "per-
forming"the dialect, as opposedto authenticallyusing it (the con-
verse was not truewith Black speakers,who were determinedto be
authenticallycode switching between SAE and BE). All of the
speakerswereof the samesex (male),wereapproximatelythe same
age (18-24), and were judged by focus groups as delivering the
speech at the same level (6.0-7.0 on a 10-pointscale). As Johnson
and Buttny(1982) warnthatcontext and subjectcan alterpercep-
tions, each speech lasted approximately3 minutes with the same
dialecticallyandraciallyneutralsubject(graduateddrivers'licens-
ing: the practiceof giving teenagersprogressivesteps [i.e., at age
16, a person can drive only if he or she has adult supervision]to
achieving a full-fledged license at age 18). In the condition in
Billings / BEYOND THE EBONICSDEBATE 73
RESULTS
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Billings / BEYOND THE EBONICSDEBATE 77
DISCUSSION
Conclusionsderivedfrom the resultsof the studycan be articu-
lated at many levels. In attemptingto explain differences that
occurredwith the manipulationof races and dialects, perhapsthe
most logical reasonfor suchdifferenceslies in the Black bias many
participantslikely expected entering the experiment. Because
manyBlack speakershavebeen portrayedas havingpoorgrammar
and BE dialect (Smitherman,1977), a small but significant seg-
ment of the participantsmay have expected the same from the
speakerson the tape.
Similarly,even more distinctprofileswere detectedwhen com-
paringBlacks speakingSAE with the same Black speakersspeak-
ing BE. Withinthe firsttwo dimensions,7 of the 10 scales indicated
lower person perceptionof the BE speakers.The only scales that
did not show significantmovementbetweendialectswere honesty,
likability,and attractiveness- all of which were measuresof per-
ceived trust. Although stating that these three variables are not
affectedby dialectchangeswouldbe anincompleteleap, one could
arguethattherelationshipbetweendialectandthesethreevariables
is not as strongas the relationshipswith the seven othervariables
measuringcompetenceand trust.
Within measuresof social distance, the same concrete profile
differencesemerged.Only two of the scales did not yield signifi-
cantly lower ratings for speakersof SAE. Still, with eight of the
measuresresultingin negative ratingsof BE speakers,one could
ascertainthatnot only does a dimensionalprofileexist, butalso this
profile points to problems with the way people feel about and
wouldpotentiallyact towardspeakersof the BE dialect.Even more
intriguing,however,was the completechangein ratingsthatimme-
diately took place within this second realm of the study, where
Blackspreferredthese samespeakers7 times out of 10 on measures
of desired social distance.
Billings / BEYOND THE EBONICSDEBATE 79
REFERENCES