Professional Documents
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TPM
14,3/4 Leadership team performance
management: the case of
BELRON
118
Elizabeth Houldsworth
Henley Management College, Henley-on-Thames, UK, and
Received November 2007
Accepted March 2008 Simon Machin
BELRON, Old Deer Park, UK
Abstract
Purpose – The purpose of this paper is to present a case study around an approach to team
performance management being deployed within the BELRON group of companies. The device being
deployed is the climate measure (OCSII), which is being used within the organisation as an indicator of
leadership capability. Although the results of climate surveys may be reported at both team and
individual levels, this paper seeks to focus on team climate and how this may be linked to changes in
business performance.
Design/methodology/approach – The performance management approach has been aligned to a
strategic intent, as championed by the CEO, to focus on leadership development as a key enabler of
BELRON’s future success. The paper considers the deployment of the climate tool within the Top
Teams of three different business units and this is linked to available information relating to
performance.
Findings – The paper finds that, within BELRON, there is a belief that the emphasis on climate has
been a major contributor to its enhanced business performance over recent years. The paper presents
information from three BELRON contexts where changes in climate would appear to precede
improvements in business performance. However, despite these examples, i.e. where “high performing
climates” appear to be linked with profitability, or other measures of business performance, this is not
seen to be universal within the company.
Research limitations/implications – The work reported has limitations in that it focuses on only
three positive examples of a possible climate/performance link at BELRON.
Practical implications – The paper makes a key contribution for practitioners, particularly HR, OD
professionals and consultants as well as any senior manager concerned with managing performance.
The climate survey being deployed in this context (the OCSII) is a tool which has been in use since the
1960s, with many claims made about its links to performance. However, the vast majority of the work
has been conducted in a consultancy setting without much coverage in academic literatures.
Originality/value – The paper describes for the reader how the OSCII tool may be deployed to
support team performance management. It then describes how the instrument has been deployed
within the Top Teams of three business units within BELRON.
Keywords Performance management, United Kingdom, Leadership
Paper type Research paper
Introduction
Team Performance Management Top management teams (TMTs) have long been studied as an important determinant
Vol. 14 No. 3/4, 2008
pp. 118-133 of corporate success (Barrick et al., 2007). These authors cite a number of studies but
q Emerald Group Publishing Limited also suggest that research documenting the impact of TMT processes on
1352-7592
DOI 10.1108/13527590810883406 organisational performance has been slow to accumulate. At the individual level
numerous studies, e.g. Guest et al. (2000) for the UK’s Chartered Institute of Personnel The case of
and Development have begun to suggest that the line manager and his or her BELRON
leadership style is a key criterion in driving the “employee experience” (or satisfaction)
and as a result his or her motivation and propensity to stay. From the HRM literatures
the possible link of this to business performance has been suggested by many authors
over the years, including Litwin and Stringer (1968), Purcell et al. (2003) and similarly
Heskett et al. (1994) and Pugh et al. (2002). In examining organisational level outcomes, 119
levels of satisfaction must distinguish between interactions at the dyadic versus team
level (Johnston et al., 2007). This paper looks at one case study organisation where a
structured approach to team performance management has been deployed, that seeks
to build leadership capability by use of an instrument that allows for it to be measured
and reported at both an individual and team level.
Conceptual background
Nurses, doctors, teachers and airport security officers have in common with City “high
fliers” the fact that over the past decade there has been an increasing movement
towards managing and measuring their performance. This is apparent in UK politics,
with New Labour’s attempts since 1997 to raise standards, modernise government,
introduce league tables, etc. Pollitt (2005) tells us that in North West Europe,
performance measurement approaches of this type have become almost universal and
well established in practice. Performance management he reports as growing steadily,
but varying in form and force between different countries and tasks.
At the same time as the evolution in performance management the context within
which it has operated has also changed. The management of performance has become
more and more in the public eye with an emphasis upon raising standards in both the
private and public sectors and moves towards managing individual performance
across all roles. In terms of human resource management this has been coupled with a
drive for results, linking HR contribution to the bottom line, all of which has been
reflected in a more measurement-based culture.
In terms of managing performance a CIPD Research report (Guest et al., 2000) poses
the question that if we are looking at performance – what performance exactly should
we be looking at? Most research has focused on measures such as productivity or
financial results. Researchers in the US, particularly Huselid et al. (1997), are currently
working on the refinement of such measures, but differences in accounting practices
between the UK and the US make comparisons difficult. If we want to understand why
HRM contributes to performance surely we also need to measure the HRM outcomes of
employee attitudes and behaviour; internal performance, such as productivity and
quality of goods and services and external indicators such as sales and financial
performance.
In a study by the IPD (Richardson and Thompson, 1999) reports that there are in the
region of 30 empirical studies that have sought to address the relationship between HR
practices and business performance. This fieldwork has been pioneered in the USA and
the bulk of the articles do report studies there, but there are now a growing number in
the UK; see for example Richardson and Thompson (1999) for an account.
Pfeffer (1995) cites evidence that HR practices can raise shareholder value by
between $20,000 and $40,000 per employee. A study by Huselid (1995) suggested that
the “market value per employee” was strongly correlated with the sophistication of the
TPM HR practices adopted. Similarly in the UK, although they did not put a sum to it,
14,3/4 Patterson et al. (1997) found changes in profitability among a panel of over 60 small to
medium sized manufacturing businesses correlated with the adoption of certain HR
practices.
However, although it is possible to make a theoretical case for why performance
management is an appropriate means to help organisations to manage their employee
120 asset, we also acknowledge that as a process it is not without its critics. For example,
Townley (1993, 1994) and Winstanley and Stuart-Smith (1996) have suggested that it
should be perceived as a crude device for dividing and controlling with knock-on
negative effects on employee motivation.
Thus we can see two “faces” to performance management: one, a possible force for
good – helping organisations to build clarity and support mechanisms for employees
as they work towards shared goals; and another, as parodied in statements and films
entitled “the dreaded appraisal” as a de-motivating or an irrelevant process
(Houldsworth and Jirasinghe, 2006). When we consider the former, it is usually via the
concept of “discretionary effort” which is seen to add to motivation and engagement,
and hence business performance.
Purcell et al. (2003) capture this when they say “better performance comes about
when people are stimulated to do their jobs better: becoming better at looking after
customers, better at solving problems and better at working with colleagues. This is
discretionary behaviour in the sense that employees give and can take away
co-operation and effort to ‘go the extra mile’ once they have met the minimum
standards of performance” (p. 15). Their model describes the interplay between HR
policy areas and their impact on ability, motivation and opportunity, whilst also
stressing the key role of line managers in managing motivation. This is a key
contribution of the research into the “black box” as it highlights that line managers are
crucial in making a difference to business performance. Purcell et al. (2003) describe
how, although many surveys have shown over the years that good people management
brings benefits, little is actually known about why. They point out that, when we
consider excellent firms that have enjoyed a long-term competitive advantage it is
often hard to find out why they are so good.
This paper builds on this theme but it suggests how an instrument may be used to
“measure” how motivating it is to work with a particular work unit for a particular top
management team; the instrument being the OCSII.
Background to climate
Litwin and Stringer in their early seminal work (1968) define climate as “a set of
measurable properties of work environment, perceived directly or indirectly by the
people who live and work in this environment and assumed to influence their
motivation and behaviour” (p. 1). It is usually seen to be different to culture and more
quantitative and measurable in how it is understood and interpreted (Denison, 1996, p.
632) (see Table I).
Climate research has been plagued with issues around sample size and the unit of
analysis, but these concerns have not stopped climate becoming well-established in
applied settings (Parker et al., 2003). Our example deals with an approach rolled out by
one global consultancy in their practice of leadership development.
Climate and the impact on performance The case of
Litwin and Stringer (1968) claimed that climate has an impact on performance – that is BELRON
to say that if all other things were equal (in terms of competition, staff, service or
product), then climate (i.e. what it feels like to work here) would impact on motivation
to such an extent that discretionary effort would be leveraged (or would not under a
negative climate). The message has been more recently told by Goleman (2000) in his
article on emotional intelligence, climate and managerial style, and this too refers to a 121
causal link.
However, in truth there is a lack of substantial published evidence to support this
claim on an ongoing basis. Litwin and Stringer worked at Harvard and had
associations with the McBer consultancy firm associated with David McClelland.
McBer and its heritage (such as climate) were amalgamated into HayGroup in 1985,
who continue to use the instrument extensively to support leadership development and
organisational improvement programmes. The climate tool they use is the OCSII, an
updated version of the first survey produced by George Litwin and Robert Stringer,
copyrighted by them in 1967 and 1969 and later revised in 1975 and 1990.
HayGroup have themselves written a review of nearly 35 years of “consulting
research” (up to October 2002) (Anderson and Zhu, 2002), which has clarified the link
between organisational climate and performance. Their article suggests that
high-performance organisations have climates with specific measurable
characteristics. Work within Hay Group suggests that organisational climate can
directly account for up to 30 per cent of the variance in key business performance
measures (see Watkin and Hubbard, 2003, for a summary). It is also clear that some
organisations use climate as a proxy measure when performance is difficult to
quantify. When used in this way, climate assessments provide an invaluable profit and
loss statement on how well a company manages its people, as well as the individual
contribution leaders make to that statement (Watkin and Hubbard, 2003). Some of the
examples they cite are described in the following:
(1) Income and the organisational climate dimensions – in a multinational
petrochemical firm:
.
Number of employees undertaking climate: 350.
.
Correlation of climate with net operating income: 62 per cent (0.79).
.
Match between operating units on climate and financial performance: Rank
ordering coincided.
The authors of this paper are aware that the OCSII has its critics, as lacking in validity
and not providing a consistent measurement device, see Sims and LaFollette (1975) or
Muchinsky (1976) and also Rogers et al. (1980). However as Patterson et al. (2005)
suggest such criticisms are not unusual in this area. Indeed, it is for this reason that
they produced a new climate measurement (the OCM), which they initially tested
across an impressive 6,869 employees in 55 organisations across the UK’s
manufacturing sector, finding a link with productivity and innovation (Patterson
et al., 2005).
Despite criticisms we have chosen to concentrate on the OCSII. Owing to its general
accessibility and its “research underpinnings” the OCSII has become an extremely
popular tool in management/leadership development. Indeed figures from HayGroup
tell us that 178,980 OCSII instruments have been administered globally. This figure is The case of
higher than the actual number of managers who have received climate data, as it BELRON
contains some re-assessments, but nevertheless it suggests a high level of practitioner
uptake. If one considers that each of these 178,980 will have required input from four to
six direct reports, the number of employees who have an awareness of the climate
approach becomes considerably higher.
The OCSII is a 47 item multi-rater survey designed to assess six climate dimensions 123
and it is based on Litwin’s original work which identified nine dimensions of climate:
structure, responsibility, reward, risk, warmth, support, standards, conflict and
identify. A number of studies suggested (Sims and LaFollette, 1975; Muchinsky, 1976)
that a six-factor structure would be more appropriate and indeed the instrument has
been revised to report against the six factors of: flexibility, responsibility, standards,
rewards, clarity and team commitment.
124
Figure 1.
Illustration of climate
feedback
climate score is at or below the 35th percentile indicate potential issues – “while a
single low score may indicate relatively little need for that particular aspect of climate,
more than one low climate dimension is usually a sign of poor overall climate. Low
climate couple with a significant gap indicates an area that needs prompt attention”
(Anderson and Zhu (for HayGroup), 2002).
Figure 2.
business unit data for
business unit “S”
TPM Individual perspective from business unit S
14,3/4 An interview with one member of the executive team from business unit S explains his
experience of the climate intervention:
I did not really believe it, but actually it has taught me quite a lot.
I made a development plan after the first iteration, really because there was an obligation that
128 I would do, but after the 2nd iteration – when the data had not changed much, I put in place a
more serious plan.
This time I took the data more seriously (2004). I discussed it with my team; we sat around
and chatted about it and I started to change my behaviour, I told them I would no longer
“solve” their problems for them, that I would be available for them to discuss their ideas with
and hold more regular 1:1s, but that I would leave them to decide and take responsibility . . .
By 2005 the data suggested I had moved into a position of having a high performing climate
and I can see now that we all (the top leadership team) needed to change.
Figure 3.
Business unit “C”
this is a fairly new leadership team of eight individuals who have successfully The case of
completed the large-scale integration of a new business. Business Unit C has also now BELRON
chosen to roll out the climate approach to the next level of managers in order to drive
performance across their business (see Figure 4).
129
Summary of business results since climate initiative rolled out
.
Number of employees being assessed: Eight – the local management team (each
having four to six direct reports, provide climate feedback.
.
Composite climate data 2005: Climate started as energising and became high
performance.
.
Profitability 2005-2006: Fourfold increase in trading profit.
Figure 4.
Business function X
TPM Summary of business results since climate initiative rolled out
14,3/4 . Number of employees being assessed: 12 – the ”top team” team each having data
from four to six direct reports.
.
Composite climate data 2005: Climate has improved from de-motivating to high
performance.
130 .
Profitability 2005-2006: Profit figures for the whole function X have doubled
since 2005.
Summary
Table II summarises the three examples of the change on climate and performance
presented in this paper.
In each of these three examples it appears possible to see simultaneous
improvements in climate and business performance, although we would not at this
stage infer a causal link as this requires further investigation with a larger sample to be
conclusive. Interestingly, a common theme across the three business units described
here is their focus on leadership development. As well as focusing on the climate
created by the leadership team, they have also undertaken workshops to understand
how they operate as a team, and to understand each other better within these teams.
Action learning, coaching and regular feedback to each other are consistent themes. As
an example, whilst an individual’s climate data is treated as confidential and only
shared with the individual themselves, in these three business units they have
established an openness within the leadership team where each member of the team
naturally share their own data with their colleagues.
Climate has become a well-established tool for executive development within
BELRON where this is an ongoing commitment to expand the work, but also an
awareness that there is not always a correlation between reported team climate and
business performance. The HR Director for one of the three business units presented in
this paper comments that:
It is possible to see that managerial capability has improved overall and this is evidenced in
employee surveys as well as in the climate surveys. One behavioural change of this is that
managers no longer feel they must have all the answers – thus leading to more of a coaching
relationship.
I would say that the use of the climate instrument has helped establish clarity and support the
rollout of a new appraisal process.
Business unit S Six – the local management team Profit up approximately 125 per cent as
climate improved from de-motivating
to highly energising
Business unit C Eight – the local management team “Energising climate” replaced with
high-performing as trading profit up
fourfold
Business function 12 across three units Profit figures for whole of function X
Table II. X have doubled since 2005
Discussion and next steps The case of
BELRON is an organisation, which has enjoyed higher than average compound growth BELRON
over the past five years, and largely attributes this growth to its efforts on a number of
strategic fronts:
.
best practice;
.
driving organic growth;
131
.
successfully integrating new acquisitions;
.
maintaining a clear focus on appropriate measures in line with the strategy; and
.
a clear focus on leadership development.
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Corresponding author
Elizabeth Houldsworth can be contacted at: liz.houldsworth@henleymc.ac.uk