LEILA S.

ALAMEDDINE
UK Mobile: +44 7702 777896
E-mail: alamleila@hotmail.com

Excellent track record with top tier American and Middle Eastern Private Banks and Wealth
Managers focused on Middle East markets with a mandate to develop sales and client acquisition,
client servicing and marketing of products and services to High Net Worth and Ultra High Net
Worth private clients, Financial Institutions, Government Entities and Sovereign Funds.

An entrepreneurial approach to managing diverse teams across multiple locations, covering both start-up
businesses and growing established businesses in new markets and segments. Strong leadership and
team management skills based on building new sales teams as well as restructuring existing business
units. As part of the Executive Committee, a proven capability of working with Board members to translate
business strategies into sales initiatives and revenue targets utilizing products across asset classes of
fixed income, equities and alternative investments. A delivery and results oriented approach with the
ability to direct and manage multiple initiatives across functional lines covering Compliance, Marketing,
Finance, Operations and IT producing significant revenues for the business

EXPERIENCE
Feb 2007-Feb 2009 EUROPE ARAB BANK (FSA Regulated Entity)
London, United Kingdom
Managing Director, Head of Private Banking

• Head of a $2bn Private Banking business across Europe, managing a team of 25 located in
London, Paris, Cannes and Vienna offering banking, investment management and Islamic products
• Developed a sales focused team culture that encouraged openness and entrepreneurial thinking
and attitude. Responsible for fostering a strong service culture across the branches and driving
revenue based tactical initiatives contributing a $20m increase in deposits. This was based on
implementing a client-cenrtic relationship model with the introductions of appropriate KPIs for the
team
• Responsible for overall profit and loss covering income generation, expense control and operating
profits for the business unit. This delivered a Euro1m above budget in the first year
• Introduced a cross-referral programme across business lines covering deposits, lending and
investment products to other Arab Bank entities delivering additional assets under management of
around $80m
• Completed a current state assessment of the business model as well as leading a market
segmentation initiative covering future growth markets across the MENA region
• Developed an investment for growth platform covering client and product proposition for advisory,
discretionary and execution services to our international client base in the Middle East and North
Africa
• Established and set-up robust end to end processes working closely with all functional lines to
deliver a quality offering and an improved customer experience, resulting in high client retention
• Led regulatory and performance measurement intitiatives to embed relevant regulatory principles
and put in place the management information covering business and sales performance, client
satisfaction and overall operating profitability of the business
Sept’ 2002 - Oct’ 2006 J.P. MORGAN EUROPE*
London, United Kingdom
Senior Vice President, Corporate Trust (Sales)
• Led a sales team across Western Europe, the Nordic region and the Middle East, offering Fiduciary
and Agency services to support Structured Finance transactions namely - CDO, ABS/MBS,
Repacks, Conduits & SIVs- and Global Debt transactions- Stand-Alone Bonds, Medium Term
Notes, Commercial Paper programmes as well as Escrow Services
• Developed a robust Sales and Marketing Strategy for the assigned territories with a focus on new
business development. As part of these initiatives, the team won every Debt transaction in the
Spanish market contributing to revenues of circa $2m in the first year.
• Worked very closely with the Investment Bank and Treasury & Securities Services cross-selling
products and services to Institutional clients, Sovereigns, Government Agencies, Corporates and
Financial Institutions which generated revenues of circa $6m in 2006

* JPMorgan Corporate Trust Business was sold to Bank of New York in April of 2006.

July 1999 - Sept’ 2002 JPMORGAN CHASE & CO

New York, United States of America
Vice President, Global Private Banking (Sales)
• Led a sales team for the UK, France, Italy & Turkey. Reported directly to Head of EAME
(European, Asia and the Middle-East) group offering a range of investment products and services,
including Equity, Fixed Income, Alternative Investment, Offshore Personal Holding Companies and
Trusts
• Managed 85 individual relationships with $300m in assets, generating $2.5m in income for the year
2000
• Increased Total Operating Income by 42% since taking over the European book in July of 1999,
focusing on retaining existing customers and increasing share of wallet and income through cross
sales
• Nurtured excellent rapport with high net worth individuals which increased assets under
management by $110m in the years 1999 and 2000
• Active participant in the overall product development and marketing initiatives across the business
units; this included cross-referral to our teams in London, Geneva and Italy

July 1998 - July 1999 JPMORGAN CHASE & CO

London, United Kingdom
Vice President, Global Private Banking (Sales)
• Managed a book of Middle Eastern clients with total assets of $150m
• Led client Migration Project with a team of 5 people migrating some of our Jersey Private Banking
accounts to other offshore locations
• Active member of the Fiduciary Services Committee focused on identifying ways of becoming
leading provider of multi-generational fiduciary services to Affluent and emerging High Net Worth
individuals for our targeted international markets

Oct’ 1996 - July 1998 CHASE MANHATTAN BANK

Beirut, Lebanon
Vice President, Int’ Private Banking (Sales)
• Sales and Marketing responsibility for the Levant area (Lebanon, Syria and Jordan) and Egypt
• Set-up the Private Banking Desk at our representative office in Beirut focusing on building up the
business

Aug’ 1994 –Oct’ 1996 CHEMICAL BANK

New York, United States of America
AV President, Int’ Private Banking (Sales)
• Serviced portfolio of $70m in assets and increased deposits by $11m by initiating new business
contacts and soliciting new accounts
• Offered clients Eurocurrency deposits, Commercial Papers, Treasury Instruments, Foreign
Exchange and offshore Mutual Funds
Sept’ 1989 –Aug 1994 ARAB BANK plc
New York, United States of America
Client Service Officer (Client Servicing)
• Serviced portfolio of Middle Eastern Clients
• Renewed depotists, effected foreign exchange transactions and payments

EDUCATION
Master in Money & Banking, 1988
Bachelor Degree in Economics, 1985
FSA Approved Person (CF29 & CF30)
NASD Series 7 & 63 Licenses
American University of Beirut (AUB) -Lebanon
American University of Beirut (AUB) –Lebanon
Significant Management & Investment Adviser
New York, 1999

PERSONAL
Nationality: Lebanese/ U.S. Citizen
Languages: English, Arabic and French.

Association Memberships:
British Bankers Association- 2005- Present
Worldwide Alumni Association of the American University of Beirut UK Chapter- 2007-present
Member of the International College of Beirut’s Alumni Advisory Board, 2000 - 2004
Member of the Arab Bankers Association, London, 1998 - 1999
Vice President and Treasurer of Board of the American University of Beirut Alumni Association of North
America, 1991-1994 (raised $100k in1993 for the University)
Member and Treasurer of the Arab Bankers Association of North America, 1989

INTERESTS
Lebanese National record holder for the Javelin throw,1983 -1985; participated in the Olympic games in
Seoul, Korea (1988), the Asian Games in Beijing, China (1985) and the World University Games in
Edmonton, Canada (1983)
Enjoy skiing, swimming and tennis
Extensive travel across Europe, the Middle East, and Asia

REFERENCES
Available upon request