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© Crown Copyright 2009
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ISBN: 9780101765022
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“Only a Digital Britain can unlock the imagination and creativity that will secure for us
and our children the highly skilled jobs of the future. Only a Digital Britain will secure the
wonders of an information revolution that could transform every part of our lives. Only a
Digital Britain will enable us to demonstrate the vision and dynamism that we have to
shape the future.”
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Media
Screen Literacy
Content Ofcom
Agencies Task Force
Providers Media
BBC
ENGAGEMENT
Literacy
Museums,
Libraries
and Archives UK Film
Safeguarding DIGITAL Council
Boards MEDIA
Skillset LITERACY NIACE
Becta
Digital
Get Safe Schools
UKCCIS Rights
Online
Agency
CAPABILITY
Curriculum
DIGITAL
Authoritiess
LIFE SKILLS
CEOP
IWF eSkills UK
Colleges
Communications
onss
Citizens
Consumerer Cyber
Online
OPPORTUNITY
Panel Mentors
DIGITAL
INCLUSION Digital
UK Online
Inclusion
Centres
Task Force
Some of the stakeholders working to address issues related to digital incluson,

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2,000
1,800 FTTC cost per premises connected versus

1,600 population density
1,400
Initial setup costs per premises
1,200
connected (GBP)
1,000
800
600
400
200
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
FTTC/VDSL
Cumulative population
IekhY[08heWZXWdZIjWa[êbZ[h=hekf
+'
<_]kh[+
Initial setup costs per premise connected (GBP) 12000
10000
8000
6000
4000
2000
0
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
FTTH/GPON FTTH/PTP
Cumulative population
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1 Liberalising the 2G spectrum in the hands of the existing users to ensure that
spectrum bands do not become fragmented and that decisions on which
technologies to deploy are not rushed; but revising administrative incentive
pricing') (AIP) to reflect the full economic value of this spectrum.
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2 Re-aligning the upcoming mobile suitable spectrum auctions to provide
operators greater certainty in building spectrum portfolios necessary to provide
NGM services, through:
L a separate auction of the TDD 2.6GHz spectrum suitable for WiMAX services
before the end of 2009; and
L co-ordinating the upcoming FDD suitable auctions at 2.6GHz and 800MHz to
allow existing and new operators to build spectrum holdings in an integrated,
strategic fashion.
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3 Extending mobile broadband coverage, and eventually achieving near-universal
coverage of mobile broadband, by:
L delivering near-universal access to NGM services by imposing regional coverage
and access obligations on all three 2 x 10MHz blocks of the 800MHz. Each
block would carry a basic national coverage obligation at a specified speed (say
2 Mbps) to be achieved by a specific date. Furthermore, each of the licences
would carry greater coverage obligations, of perhaps 99% population coverage
– as well as access obligations – at a specified speed in a specific geographic
area of the UK to achieve near-universal coverage of NGM.
In the short-term operators extending 3G coverage in return for making the 3G
licence term indefinite and allowing greater infrastructure sharing in rural areas.
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4 Encouraging balanced spectrum holdings and a competitive environment
between operators by applying ‘event-specific’ spectrum caps to the combined
2.6GHz and 800MHz auction:
L by setting a temporary cap on overall mobile suitable FDD spectrum holdings
per operator at 2 x 60MHz;
L by setting an additional temporary restriction on the current holders of sub-
1GHz spectrum, so to obtain access to 800MHz spectrum they must give up an
equivalent quantity of 900MHz spectrum.
These restrictions should expire perhaps one year after the date of the combined
auction.
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5 Action to increase the certainty to operators of the availability of sub-1GHz

spectrum, including:
L Government supporting Ofcom in taking all practical measures to expedite the
clearance of 800MHz; the extra costs incurred in accelerating the clearance of
channels 61 and 62 of television usage and channel 69 of PMSE usage would
also serve to increase the value of the spectrum at auction;
L achieving consensus on both the earliest date at which 800MHz will become
available for NGM usage and the earliest date at which Vodafone and O2 will be
able to deploy refarmed 900MHz; and adapting my proposals as appropriate;
and
L if 900MHz spectrum is easily refarmed this might create a significant first mover
advantage for the 900MHz operators. In this case some form of remedying
measure might be necessary.
If 900MHz is comparatively difficult to refarm this might increase the necessity for
the 900MHz operators to be able to gain easier access to 800MHz than I have
proposed with the sub-1GHz cap.
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“Twenty years ago the industries that provided most of our information and
entertainment, resembled a few very large boulders strewn over a largely empty
beach.
These boulders were the big media companies that came into being because
media had high fixed costs – print plants for newspapers and studios for television.
They were closely regulated and resources, like broadcast spectrum, were scarce.
All that created high barriers to entry. These boulders made their money mainly
from advertising and by charging consumers for access to their products, which
required controlled access and often physical distribution and storage.
Anyone trying to set up a significant new media business could be seen coming
from a long way off. Rolling a new boulder onto the beach took lots of people,
money and heavy machinery. In the mid-1980s an entrepreneur called Eddie Shah
tried to roll a boulder onto the British beach by setting up a national newspaper
based in northern England. That provoked a protracted national strike. Rupert
Murdoch caused controversy by moving his boulder – production of his News
Corporation newspapers – from one part of London to another. That caused
another lengthy dispute. Channel 4 caused a stir by becoming a new boulder on
the beach, one which eventually spawned several other mini-boulders in the form
of independent production companies. The big advertising agencies – WPP and
TBWA – are boulders that service other boulders. The ITV companies have all
merged to create an even bigger, arguably even more unsuccessful, boulder. Until
recently boulders were the only business in town.
Now imagine the scene on this beach in five years time. A few very big boulders
will be still showing. But many have been drowned by a rising tide of pebbles.
Every minute millions of people come to drop a pebble on the beach: a blog post,
a YouTube video, a picture on Flickr, an update on Twitter. A bewildering array of
pebbles in different sizes, shapes and colours are being laid down the whole time,
in no particular order, as people feel like it.”
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“…Used well, technology strongly develops the study and learning skills children need
now and in the future, including the fundamentals of “e-safety”…Even now, a reasonable
grasp of ICT is needed in education and employment, and it will become increasingly
important to command ICT skills to prepare for technologies of the future. The
foundations for this engagement are best formed in primary schools, where children’s
enthusiasm for ICT is evident. …We must avoid raising a population divided between ICT
“haves” and “have nots” because this would pose a considerable threat to both economic
wellbeing and social cohesion...”
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Campaign Social Marketing Campaign: Call to Action
Learner
Single Single phone-line and micro-site to signpost to provision (Directory of Providers)

Point of Do you have access to a computer? Where do you want to learn (location)?
Contact What support do you need to learn? How do you want to learn?
Adult and
Further Public
Learn Community Union learn Specialist
Education UK online Access
direct Learning centre Provider
College Point
Centre
Digital
Entitlement Digital Skills Resource Bank: Online Modules, Links to additional Content
Keyboard and mouse skills, using email, using the internet, keeping safe online
Digital Skills Support: Teachers, Tutors, Learning Support Practitioners
Progression Referral to Careers Advice Service/Adult Advancement Service
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“We have always had the ability to create structures that are quite bewildering to us. A
good example is a city. I would say that the Internet is more like a city than anything else.
In cities there are slums, there are palaces of wisdom, libraries, museums, art galleries,
theatres, places of entertainment and shops. And there are places in those cities where
you would not want to go down dark alleys let alone have your children do so, but slowly
we let our children learn to use the cities and they do.”
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“In the current economic circumstances businesses are facing up to real challenges of
cutting costs in order to stay in business and emerge stronger from the downturn. The
public sector needs to do likewise, looking for savings in addition to the routine savings
departments are expected to make each year, so that the Government can continue to
invest in excellent public services while maintaining sustainable public finances.”
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