Professional Documents
Culture Documents
On
The Study of Indian Cigarette Industry
2. Research Objectives. 5
3. Research Methodology. 6
4. Analysis. 7
Consumer Questionnaire Analysis. 7-25
Retailer Questionnaire Analysis. 26-28
Objective wise analysis (secondary data) 29-32
7. Appendix. 33
Consumer Questionnaire. 33-36
Retailer Questionnaire. 36
9. Recommendations. 39
India's tobacco industry is one of the largest in the world, with India
having the second largest area planted to tobacco leaf after China.
Furthermore, India's production of leaf is only exceeded only by China
and the USA.
Current Scenario:-
There are four major players who control 99% of the market in India.
Background of research: -
We chose to carry out our project in this field because of the unique
nature of this industry.
After flourishing for nearly a 100 years, the cigarette industry seems to
be heading for tough times. Players in this sector talk of product
diversification and portfolio management, a clear sign of coming strife
foe them.
Primary Objective: -
Secondary objectives: -
Identify all the major players in India who compete within this
industry.
Collection of data: -