E-commerce

With Social
Networking
- Pegpay Case Study

RADIXWEB
 Case Study – Pegpay

Table of Contents

The Client 3

Requirements 3

Radix Approach 4

The Solution 5

Star Features 7

Technologies Employed 8

The Wrap Up 8

About Radix 9

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 2
 Case Study – Pegpay

The Client

Our client, an enterprising one, has been into business for a noteworthy
period of time. Having a sound understanding of local market dynamics, our
client came up with a unique idea called Pegpay for local businesses. Pegpay
is a store credit system that allows local businesses to offer discounted rates
to their loyal customers. Quite pioneering in vision and innovative in
concept, our client developed the Pegpay system to allow local businesses to
offer exclusive discounts to loyal customers without shaving off their profit
margins. It is also a great way of holding on to your existing customer base
and keeping them happy and satisfied.

Requirements

When the client came to us, he first of all explained the concept of Pegpay to
the Radix team. Once we had a clear understanding of what his vision was
and what he was looking to do, we started analyzing Radix’s role in the
scheme of things. Our scope of involvement spanned across designing,
developing, testing, and deploying the solution. We further broke down this
scope into individual requirements as follows:

 The client wanted Radix to develop a user friendly system within the
prescribed timeframe and budgetary specifications.

 The system should combine the features of e-commerce and social

networking platform in a simple but extensive manner.

 The system should connect service seekers with service providers.

 The system should involve a short and simple registration process.

 The system users should be able to maintain their profile as either a

service seeker or a service provider.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 3
 Case Study – Pegpay

 The system should have a unique pegging and time constraint

feature for the services.

 The system should allow service seekers and service providers to

interact within themselves.

 The system should display the service providers based on their service
location.

 The client wanted the system admin to be able to have user

management capabilities.

 The admin should be able to manage the services and offers provided
by the service providers of the system.

 The admin should have control over the content of the system.

Radix Approach

Once the requirement gathering was done, we focused our attention on

analyzing the requirements. We got our team of business analysts together
to review the scope of efforts involved. They started out by first of all
understanding the client’s business objective. Based on this they studied the
system requirements and suggested a few things. They identified the critical
system features based on their business implications. Our project
management team identified the ideal resources to handle these
requirements. They divided the whole development project into phases to
better manage them. Each of these phases was handed over to the best
suitable resource. Thus, we had a well outlined strategic approach in place
for the project.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 4
 Case Study – Pegpay

The Solution

With all ambiguities out of way, the Radix development team had a clear and
concise idea of what was to be done. They immediately started working on
the module wise features that were identified in the analysis phase. Finally,
what we were able to deliver to the client was marked by the following:

 First of all, we successfully developed the Pegpay system within

prescribed timelines and budget constraints.

 We developed Pegpay to act as a platform for marketing and accessing

services and products.

 The system has a very simple look and feel as demanded by the client.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 5
 Case Study – Pegpay

 The system requires the users to undergo a registration process

which once they are done with requires them to log into the system.

 The system classifies the users into three roles – service providers,
service seekers, and admin.

 The system allows a user to be a service seeker and a service provider

simultaneously.

 As demanded by the client, the system displays service providers

based on their service location.

 The system offers a unique pegging feature to the service seekers that
they can use to lock offers in the system for future use.

 The system supports every offer with coupons that decrease in number
with more and more users pegging.

 With every peg, the system adds the offer into service seeker’s
account for specific time to allow him time for purchase decision.

 The service seekers of the site can interact with their counterparts.

 The system further acts as a community portal and allows the users to
add friends into the system and gives out alert notifications with every
friend update.

 A user can maintain his profile and manage his account on the system
which includes peg balance, store, coupons, products, etc.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 6
 Case Study – Pegpay

 The merchants of the system can issue coupons, bundles, and gift
certificates to facilitate sales.

 The system further offers search functionality to the system users.

 The site admin controls the different user modules from the backend
admin panel.

 The system integrates a content management system to allow the site

admin to control the content.

Star Features

Radix has earned a reputation for developing solutions that not only address
business challenges but also drive growth. While our team focuses on the
client requirements, they also use their multiple industry experience to draw
out special highlights that can add value to the solution. We call these
special highlights our star features. In this case the star features were as
follows:

 User management module to manage the different users of the

system.

 Ability to manage users from member perspective.

 Management of online stores by the service providers.

 Ability to generate coupons and promote bundle offers and gift

certificates.

 Ability to add friends and manage them.

 Comprehensive seller directory.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 7
 Case Study – Pegpay

 Category management for services.

 Location management for service providers or merchants.

 A dynamic form to collect feedback, ideas, suggestions, and

complaints.

 Generation of various business relevant reports.

 Management of payment received from the online channel.

Technologies Employed

 Ruby on Rails

 MySQL

The Wrap Up

Radix considers the Peypay project an important milestone in its growth

story. It gave us an opportunity to test our e-commerce development skills
and combine them with social networking capabilities. It was also an
opportunity for us to study a different business model altogether. What we
delivered to the client has been absolutely gratifying. We are mighty proud
of our association with Pegpay and look forward to having a longstanding
business association.

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 8
 Case Study – Pegpay

About Radix

Radix is an IT outsourcing company that leverages the potential of

technology to deliver effective, reliable, and consistent IT services
with cost savings. But we do not simply deliver economies of
scale. Our multi-technology and multi-domain exposure enables
us to add to your bottom-line.

401, Anand Mangal-II,

C G Road, Ahmedabad,
Gujarat-INDIA
Phone: +91-79-32403371
VoIP: +1-718-715-1551
Email: sales@radixweb.com

401 , Anand Mangal – II, C.G. Road, Ahmedabad 380009 | sales@radixweb.com Page 9