Marketing

scorecard allows
to measure and
control
performance with
Marketing Balanced Scorecard
scorecard
indicators
Perspective Performance
Financial Perspective Metrics 85.17%
Customer Perspective Metrics 67.24%
Business Stability/Growth Perspective 70.24%
Marketing Activities Perspective 73.33%
Total Performance 74.44%
Scorecard includes 4 categories, 15 indicators

Help
- You can change the values in "weight" column, the value must be between 0 and 10;
"10" value means that the perspective or goal is the most valuable
- You can change the values in "Performance" column;

Strategy tree and scorecard details :

Weight
Perspective Goal (x of 10) Description
Financial Perspective Metrics 3
Return on investment = net income ?
capital employed
ROI 2
Return on marketing investment =
(increase in sales – marketing costs) ?
marketing costs
ROMI 3
Overall sales 3 Metric is not available in trial version

Sales per channel 2 Metric is not available in trial version

Total Performance in group Financial Perspective Metrics

Customer Perspective Metrics 3

Number of new Customer acquisition per period
customers 2
Existing Percentage of sales made to existing
customers customers per period
participation 3
Customer
turnover 1 Metric is not available in trial version
Customer value 4 Metric is not available in trial version
Total Performance in group Customer Perspective Metrics

Business Stability/Growth Perspective 2

Comparison of business’s rate of sale in a
specific market vs. the growth trend for that
Market share market
gain 3
The percentage of people questioned in a
survey that know your brand
Brand awareness 1
Brand preference 4 Metric is not available in trial version
Brand equity 2 Metric is not available in trial version
Total Performance in group Business Stability/Growth Perspective

Marketing Activities Perspective 2

 Hours invested by staff on a project
Time investment 3
Number of orders received as a result of the
marketing campaign/activity vs. the number
of orders received before it
Number of orders 5
Visibility 2 Metric is not available in trial version
Total Performance in group Marketing Activities Perspective

Total Performance in Marketing Balanced Scorecard

Powered by Balanced Scorecard Designer

 EVALUATION VERSION
and weight values will not affect any changes of perspective
performance and total performance values

To purchase a full version, please visit

http://www.strategy2act.com/ordering_metrics.htm

e between 0 and 10;

Performance Target
(%) Values
85.17%

116% 121% 0%

25 30 0
10 12 0

24% 30% 0%
85.17%

67.24%

7 10 0

12% 20% 0%

6 9 0
500 700 0
67.24%

70.24%

4% 6% 0%

10% 15% 0%
50% 70% 0%
600 800 0
70.24%

73.33%
 15 20 0

30% 40% 0%
4% 6% 0%
73.33%

74.44%
ges of perspective