By

Ashok Jadhav
ACADEMIC YEAR
(MMS: 2009-2011)

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[Approved by AICTE, Affiliated to University of Mumbai & Govt. of Maharashtra DTE Code – MB 336]
(An ISO 9001-2000 Certified Institute)
Sonadevi Weight Bridge, Near Octroi Naka, Kalyan Road, Temghar, Bhiwandi, Dist. Thane – 421 302

CERTIFICATE

This is to certify that Mr. Ashok D. Jadhav, Student of Second

Year Masters of Management Studies (MMS/MBA) of SWAYAM
SIDDHI COLLEGE OF MANAGEMENT & RESEARCH has
successfully completed the winter project work titled “3G
Application For Browsing in Laptop “ in partial fulfillment
for the degree of Master of Management Studies of University
of Mumbai.

Signature of the internal project guide Director

Signature

Prof. _____________

Date: / / 2010

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 ACKNOWLEDGEMENT

I take immense pleasure in thanking to all great people who

helped and supported me during the course of my winter project.

I would like to thank Prof. Kanan who helps me in transforming

my idea into the winter project. I got very meaningful guidance from
him.

I am very grateful to express my heartfelt thanks to my beloved

parents for their blessings, my friends/classmates for their help and
wishes for the successful completion of this project.

Thank You,

Ashok D. Jadhav

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 DECLARATION

I, Ashok D. Jadhav, hereby declare that the project report titled

“3G Built_in Laptop” is the record of authentic work carried out by me
during the academic year 2009 – 2011 and has not submitted to any other
university or institution towards the award of any degree.

SIGNATURE

DATE: …./…./2010 (Ashok D. Jadhav)

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 Table of Contents

Acknowledgement………………………………………………. 3
Declaration………………………………………………………… 4
Executive Summery…………………………………………….. 6
Objective of Study………………………………………………. 7
Chapter 1 3G & WIMAX……………………………………. 8
Chapter 2 3G devices ……………………………………… 22
Chapter 3 The technological Merger………………….. 25
Chapter 4 Cost Benefit Analysis ……………………….. 27
Chapter 5 Market testing…………………………………. 29
Chapter 6 Conclusions & Suggestions…………………. 32
Questionnaire……………………………………………………. 33
Bibliography………………………………………………………. 36

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 Executive Summery

Nowadays internet browsing becomes the everyday need of educated

people in each country. Everyone wants to browse internet at least for
one hour, so to satisfy browsing need some use their own computers,
laptops or go to cyber café. This project is research to identify demand
of 3G built-in laptops. Moreover I also collected data for if customer
will be happy by getting mobile facility like calling.

During my research I found that foreign countries are enjoying this

facility in tablet PC. These tablet PC's are having plug-in sim card
facility to do browsing.

In recent past 3G launched in India but still customers are not aware
about use of 3G services. Though it is telecom revolution many mobile
companies are with their 3G dongles in market to provide browsing
facility by 3G speed.

I made one questionnaire for data collection and get it filled by 100
peoples which is the sample of students of management studies and
analyze the data. During this research I found that Indian customers
are willing to use Built-in 3G laptops and ready to pay approximately
Rs. 36000/- for medium size laptop and Rs 25000/- for mini laptop

Hence from this project my conclusion is – companies have to come up

with 3G built-in laptops in market which will increase their market
share as well as profitability.

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 Objectives of study

My objective is to test customer response for added

feature in existing laptops which will increase the sales of
laptops and also increase the net surfing facility for
customers, as well as to find out the expected price and
estimated demand according to customer for new laptops.

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India has seen rapid technological growth in recent times, especially in
the areas of information technology and communication. India is
already one of the largest consumers of mobile phones, with an
average nine million users being added every month. The telecom
tariff rates offered in India are among the lowest in the world.

3G and WiMAX are the latest inclusions to the mobile and internet
communication fold, promising to take user-experience to a higher
level through interactivity, greater convenience, improved access, and
quality of services offered.

Launch of 3G in India

Doors have opened for the much awaited 3G service in India. The
introduction of advanced telecommunication services was proposed in
the tenth five year plan, paving the way for funding and resource
allocation for 3G services in the annual budget of the Department of
Telecommunication (DoT). The electronic auctioning of the 3G
spectrum is planned and done. This fresh initiative pave the way for a
wide range of products and mobile services are made available to the
Indian consumer. 3G will facilitate high-speed internet access through
mobile phones and provide mobility to a large number of services such
as video conferencing, gaming, and large downloads.

The 2.1 GHz band has been auctioned for launching 3G services in
India. License winners are expected to roll out 3G services in 90 per
cent of metro areas and 50 per cent in other areas given to them (with
a minimum 15 per cent rural coverage). This coverage is expected by
the end of the fifth year, after spectrum allocation.

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What is 3G?
“Third Generation wireless telecommunication technology”, or 3G, is an
advanced radio communication technology which provides a marriage
of high-speed internet access and high-quality mobile telephony. The
technology enables simultaneous voice and non-voice data transfer.

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How does 3G compare with the available
technology?
3G is a substantial enhancement over the current 2G technology, and
is capable of facilitating high-speed internet access and data transfer.
Adoption of 3G in India would involve substantial improvement in the
existing cell phones to be able to support 3G services. The idea of
launching 2.5G services was also considered due to the difficulty of
moving over from 2G to 3G. But the delay in launching advanced
telecom services and launch of phones with 3G capabilities made the
choice easier.

High speed digital packet switching networks are the source of the high

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speed offered by 3G. Compared to the traditional circuit switching
technology, packet switching offers better transmission bandwidth
utilization, and hence higher data transfer rates. Additionally, advance
multiplexing techniques add to network speed.

What changes can be expected due to 3G?

The emergence of 3G is likely to act as catalyst for enhanced product
and services. Creative solutions evolving around user benefits are
expected to emerge.

1. Quality of text, audio and video communication would

improve through: (a) Technology supporting more real-time,
and next to real quality communication (b) Enhanced mobility
and roaming (c) High quality e-mail and internet access
2. 3G would enable heavy video broadcast (video conferencing,
video lectures and virtual classrooms, video sharing, etc.) and
data-intensive services (such as online monitoring/ surveillance,
e-commerce, online education, telemedicine,
music/software/data download, online gaming, etc.)
3. High-end, light, feature intensive, and easy-to use
terminals would come into the market with creative interfaces
designed to suit customer preferences.

Additionally, the strong business opportunities around 3G are expected

to attract a large number of players offering choice, affordability and
quality to the consumer.

How has been the acceptability in other

countries?
Japan was the first country to test and implement 3G. The

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acceptability has been good for 3G there, with internet access, gaming
and music download being some of the prominent applications. The
objective of launching 3G in Japan and Korea was to develop an
internal communication network and hence the access charges for
service providers were kept low, resulting in low 3G charges on
consumers, and hence greater popularity and acceptance. 3G has done
well in most countries due to its good features. It has been
successfully launched and is being operated in more than 50 countries
currently.

On the other hand, the financial performance of 3G operators has been

poor in some regions due to high debts on service providers or high-
access charges; especially in Europe. The actual performance of 3G in
most places has been lower than the specified speed standards and
has caused dissatisfaction among consumers, leading to lower
acceptance rates for the service.

What are the major concerns involving 3G?

3G rollout in many countries has resulted in factors hindering
acceptance of service among consumers and profitability of service
providers; India would do well to learn from them. Additionally, we
foresee certain issues the operators are likely to face in India:

1. High revenue expectations from 3G services resulted in high

input fee/access charges levied on service providers for 3G
service licenses.
2. The price of 3G mobile services (including internet access) was
kept excessively high in some countries, especially Europe,
reducing the attractiveness of the 3G offering.
3. Heavy upfront capital investment is required for developing local
infrastructure capable of supporting 3G services in any country.
4. 3G phones are more expensive compared to 2G and other lower-
end phones, making the switch to 3G financially unfavorable for
common consumers, especially in India.
5. In India a substantial proportion of the population does not
require 3G voice and data services in hand-held devices; this
would limit the spread of 3G in the short term.
6. Health impact of electromagnetic waves would always remain a
cause for concern.
7. There is a general lack of awareness about 3G services even
among the educated population in India. It would take time for
3G services to pick up, as has been the case globally.

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What’s ahead for 3G?
Organizations worldwide are involved in a race to develop the next
level of wireless communication, and hence to grab and maintain a
substantial market share. Some of the possible new areas of
communication standard evolution can be:

1. Universal networking: development of architectures and

middleware that support universal networking between all
communication devices leading to smooth communication and
data/application transfer from one device to another.
2. Customized services: the user would have the power over
which function can be served by which device (one device acting
as the central controller for all other devices the user owns,
music being played on one device while video on another, etc.)
3. Higher network speeds: with better bandwidth utilization and
multiplexing technologies, network speeds are expected to go
up, enabling on-the-fly data transfer from one device to another.
4. Other auxiliary services: other features and services, such as
heightened network security through Bluetooth device-based
protection, identification services, information services
customized to user preferences, centralized billing, etc. would
come up with the evolution of communication technology.
5. 4G: An upgrade over the current 3G system involving some
advanced features, such as better spectrum utilization, greater
network speed, more simultaneous users per cell phone, better
inter-operability across heterogeneous networks, etc.

WiMAX

WiMAX, or “Worldwide Interoperability for Microwave Access”, is a

broadband wireless point-to-multipoint specification from the IEEE
802.16 working group, enabling wireless broadband networks with
high speed. Leaps and bounds ahead of Wife, WiMAX is designed to
operate as a wireless metropolitan- area network.

WiMAX promises faster and superior performance, adaptability to

various applications, advanced IP-based architecture (enabling
integration of various applications with the internet) and reduced rates

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to consumers.

WiMAX supports a range of modulation algorithms to facilitate the

realization of optimal bandwidth in all conditions. The theoretical
maximum data bandwidth of 75Mbps can be achieved with WiMAX
using 64QAM 3/4 modulation (only under optimal transmission
conditions).

Fixed WiMAX is limited to providing wireless network access to fixed

devices, a limitation eradicated by mobile WiMAX. WiMAX does not
have the need for a direct line of sight between the source and
endpoint of communication/ data transfer, unlike most other wireless
technologies. Mobile WiMAX supports SOFDMA (Scalable Orthogonal
Frequency Division Multiple Access), an enhancement over OFDMA256
which facilitates non-line-of-sight communication. SOFDMA also brings
in better throughput and minimized sound fading in multiple path
scenarios.

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What are the key highlights of WiMAX?
WiMAX has some important features that have attracted the
attention of the whole information and communication community
ranging from internet operators and mobile telecom operators to fixed
line telecom service providers, and so on. The attraction of possible
gains in the future has brought many technology firms into the WiMAX
fold:

1. IP-based network: WiMAX specifications are developed over IP

and support IP-based applications. The need to unify various
communication networks and to cut costs has inspired firms
globally to shift telephony to VoIP, enhancing the importance of
WiMAX. The shift to IP-based network enables much easier and
cheaper network monitoring and management with standard
tools for telecom operators.

2. Flatter and simpler topology: a data network by design,

WiMAX has a simpler topology compared to cellular networks
which have undergone layer additions to accommodate data
transmission capabilities. WiMAX also requires less time and
fewer hardware, investment and human resource to set up than
traditional cellular/ Wi-Fi infrastructures, resulting in lower
service costs for end users. WiMAX also provides the capability to
scale up and down according to the application requirements.
3. Adaptability to a wide range of applications: with its IP-
based architecture, WiMAX supports a wide range of
communication and data transfer applications. WiMAX also
provides the possibility of transforming the way a large number
of services such as internet, telephony, cable TV, etc. are
currently provided to consumers.
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 4. Inexpensive interface: the costs involved in migrating existing
hardware to WiMAX are low, owing to the low prices of the
required chipsets and interfacing devices.

How does WiMAX compare with Wife?

Even though a large number of comparisons are made between WiMAX
and Wi-Fi, the similarities are limited when compared to the
performance differences between these two technologies. WiMAX
provides a wide range of advantages over Wi-Fi:

1. Wider reach: Wi-Fi is short range (30-100 meters) compared to

WiMAX, which provides a coverage radius of about 50 km. This
leads to Wi-Fi being limited to providing access only within a
shop or a floor of a building, while WiMAX in comparison can
cover much wider spaces.
2. Optimal bandwidth utilization: advanced multiplexing
provides better bandwidth utilization in WiMAX compared to Wi-
Fi.
3. Higher speeds: Wi-Fi hotspots are typically backhauled over
ADSL. Due to this, Wi-Fi access has poor upload speeds between
the router and the internet compared to WiMAX. Additionally, no
traffic prioritization leads to farther systems being made to wait
longer than the ones close by in a Wi-Fi network. Proper
scheduling in WiMAX standards takes care of this issue.
4. Limited hardware and manpower requirement: to service
an area covered by WiMAX using Wi-Fi networks would need a
large number of hotspots to be created through routers. This
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 necessitates a much higher manpower and hardware
requirement for Wi- Fi compared to WiMAX which only requires a
tower to be installed.
5. Noise reduction: with stronger encryption/ modulation, WiMAX
performs better in noisy conditions.
6. Security: with enhanced encryption, WiMAX offers better
security than Wi-Fi networks which have been notorious for
security breaches.

What are the potential applications of WiMAX?

The bandwidth, reach and IP-based topology of WiMAX make it
suitable for a large number of potential applications. Some of the
possible applications of WiMAX which stand to transform the way the
whole information and communication business operates globally are:

1. Shifting telephony to VoIP: globally, fixed line telecom

players are losing market share to mobile operators. WiMAX
provides an opportunity for these players to transform their
cable-based systems to IP-based VoIP system and provide
additional high-speed data services.
2. Last mile broadband connectivity: WiMAX is the ideal
technology for providing a wireless alternative to cable and DSL
for last mile broadband access to direct consumers.
3. Connecting remote locations: remote locations with limited
telecom infrastructure and sparse populations can be financially
infeasible when connected through physical wire based
infrastructure. WiMAX provides a viable option to provide
connectivity in these areas
4. Connecting Wi-Fi hotspots: WiMAX can be used to connect
various Wi-Fi hotspots with each other and to other parts of the
internet.
5. High speed data and telecom services: WiMAX specifications
can be used by telecom operators to design high speed
communication and data services for consumers.
6. Providing Nomadic connectivity: Mobile WiMAX would make it
possible to provide good connectivity to communication devices
in motion.
7. Connectivity systems for disaster situations: during
disasters and calamities physical infrastructure can become
damaged, limiting connectivity in critical situations. WiMAX
connectivity can be vital in such conditions.
8. Physical infrastructure substitution: high speed data
backhaul through WiMAX can lead to the transformation of many

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 data intensive services by the substitution of the physical
hardware by wireless connectivity. For example, Internet
Protocol Television (IPTV) can substitute traditional cable-based
TV, backhaul for Wi-Fi hotspots can shift from DSL, evolution of
mobile data TV, emergency response services, wireless backhaul
as substitute for fiber-optic cable, etc.

What are the major concerns about WiMAX?

Despite the mentioned advantages and the business potential, there
are several potential issues and roadblocks for a WiMAX rollout in
India:

1. Spectrum Allocations Issues: globally, the rollout of WiMAX in

many nations has been delayed due to the required frequency
bands being occupied for other applications. The situation was
similar in India with a substantial portion of the required
frequency being used by the military. With the recently planned
auctions for WiMAX the roadblocks seem to be lifting.
2. Market downturn: due to the recent economic downturn, firms
may find it difficult to pull in financial resources to make the
necessary investments for WiMAX rollout.
3. Other technologies: availability of existing technologies and
required investments may deter many firms from making the
shift to WiMAX. Additionally, the long delayed 3G would also
compete for market share in India, possibly leading to restricted
growth for WiMAX.
4. Performance Issues: In addition, some of the frequencies
utilized by WiMAX are subject to interference from rain fade. The
unlicensed WiMAX frequencies are subject to RF interference
from competing technologies and competing WiMAX networks.

What’s ahead for WiMAX?

Keeping in mind the technical superiority of WiMAX over other wireless
networking technologies, the possibilities are rife that WiMAX would be
used to develop higher generation data and communication
technologies like 4G. For instance, the US based telecom firm
Qualcomm has been pushing a standard for 4G known as 802.20,
based on OFDMA, a multiplexing standard developed for WiMAX.

Further new technologies like 802.20 Mobile Wi-Fi are expected to

emerge challenging existing standards and providing better

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performance in terms of bandwidth, speed, reduced latency,
encryption (noise reduction & security), et al.

3G vs. WiMAX
Comparison of existing wireless communication
technologies
The communications space has seen an array of wireless technologies,
each bringing in a new set of characteristics and raising performance
standards. 3G, WiMAX, WI-Fi and Bluetooth, are the prominent ones.

In terms of data transmission capabilities, WiMAX leaves all the

currently available wireless technologies far behind. LTE, a technology
being backed by Ericsson, is similar to WiMAX and is expected to
surpass WiMAX in terms of performance in future.

Comparison of 3G and WiMAX

Both 3G and WiMAX have been touted as the next big hopes for the
communications sector and particularly telecommunications
technology. Globally, 3G has been present in the market for a period of
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time and has acquired a market share, while WiMAX is still a very
recent phenomenon which has had limited deployments across the
globe. A comparative analysis of both follows:

1. Existing infrastructure: in many nations large telecom players

have invested heavily in 3G technology in the last few years,
creating exit barriers for themselves. These players would find it
economically unviable to shift to another technology such as
WiMAX without having first gathered the fruits of their
investments. But in India, with the delay in implementation of
3G, both WiMAX and 3G could start the race for market
penetration on equal footing.
2. Need: in a country like India where the penetration of
broadband and dial-up has been limited due to the weak physical
infrastructure, the need for newer technologies that could reduce
costs and dependence on physical infrastructure is even greater.
While 3G is a strong technology, improving mobile
communication standards substantially, it still trails behind
advantages such as lower cost of last mile connectivity, limited
dependence on physical infrastructure, faster networks, higher
data hauling capabilities, limited data fade, and enhanced
mobility, offered by WiMAX.
3. Availability of supporting applications: In India most
consumers still use phones, computers, laptops and other
devices which do not support 3G or WiMAX. Due to talk of 3G
being launched in India having been going on for some years,
there are a number of 3G supporting phones now available in
here, while the devices supporting WiMAX are yet to be launched
in India. With big players such Nokia and IMB, supporting WiMAX
in a big way and their plans for launching chips and gadgets
supporting WiMAX in the near future, this issue will surely be
taken care of.
4. Cost of migration for consumers: As discussed, WiMAX is a
relatively inexpensive technology being targeted for the masses
by the big players. In the case of WiMAX, interfacing equipment
is available helping old consumers shift to the new technology
with their old hardware, and the cost for the transition is
expected to be very low due to the low cost of related
technology. Also, the cost of new hardware supporting WiMAX
would be similar to that of their non-WiMAX versions. The same
does not apply to 3G where most mobile phones supporting it
are substantially expensive and require complete discard of old
handsets.
5. Telecom player’s perspective: (a) Fixed line: 3G is a threat
for fixed line operators as it provides enhanced capabilities to the
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 mobile operators, providing an opportunity for them to attract
more consumers and take more market share away from fixed
line. WiMAX provides an opportunity for fixed line players to
improve their competitiveness through reduction of costs around
the physical infrastructure, and improved performance
capabilities by shifting to VoIP. (b) Mobile: Mobile operators
worldwide have recognized the importance of 3G, yet WiMAX
would remain attractive, owing to its enhanced data transmission
capabilities, providing an opportunity to offer enhanced data and
communication services.
6. Applications: as discussed earlier, both 3G and WiMAX would
support the evolution of enhanced communication products and
services, but the impact of WiMAX is expected to be bigger and
goes beyond cellular communication — affecting a wide range of
services including cable TV, fixed line telecommunication,
network data backhaul, etc.

Close scrutiny suggests that both 3G and WiMAX have a lot to offer to
the Indian market, with WiMAX being a bit more suited to the India
condition especially with the delayed deployment of 3G and weak fixed
wire & broadband infrastructure. Opportunities are vast for 3G and
WiMAX in India with the possibility of them co-existing as
complimentary technologies in the wake of strong communication and
coverage needs here. It is likely that both technologies would continue
to operate in India with the market being fragmented between these
two new technologies and other legacy systems.

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3G devices
3G service is the most prominent service which is provided by the
telecom industry. But to avail this facility we need to have devices
which support 3g services. There are some devices which supports 3G
service and available in market for customer use that are as follows
a) Wireless Phone
b) Home Gateways
c) iPad
d) Wireless Walkie-Talkies
e) Digital Photo Frames
f) Data Cards
g) Mobiles

Data Cards
Data cards and USB devices are used very frequently by Indian
internet consumers. These users are increasing day by day on large
scale. 3G data cards which you use for net access are also termed as
3G Modem. There are various data cards available in the market which
might be in USB device form, Viz.
1. Airtel
2. Reliance
3. Tata Docomo
4. MTNL
5. BSNL
6. Micromax
7. Virgin
8. MTS (MBLAZE)

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These devices are having sim card. Using any of these device you can
access internet anywhere on your laptop the only thing is that you
must get the coverage of that specific user in area you want to use
them. Even if one is new to use it but still it is easy to customers
because these devices are having auto instalation software with them.
So when you attach this device to your laptop or pc it will
automatically install the drivers as like pen drive and to connect with

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internet you just have to click on connect button on the dialer. The
speed and tariff are depending upon subscriber and the state of use.

Technology Merger
We know from the previous chapter that telecom industry is
having revolutionary change as it switch to 3G. Actually it is late to
launce 3G in India but still there are hopes to grow faster. India is the
country which having largest share of telecom industry of the world.
India is having huge population using mobiles and is the largest
consumer market for mobiles.

Laptops with built-in broadband

Laptops with built in broadband are the latest development in mobile
broadband technology which is the merger of laptop with mobile
technology. As the term this laptop is having built in access to
broadband internet connection. This allows you to access internet from
your laptop wherever you go without using any external modem.

Laptop with built-in broadband simply means:

1)Wire-free internet access wherever there is a mobile phone
signal
2)Internet connectivity direct from your laptop - no dongles
or modems!
3) All-in-one portable high-speed broadband access

The built-in broadband laptop is at the cutting-edge of mobile

broadband notebook and laptop technology. Built-in mobile broadband
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laptops have a 3G SIM card and software pre-installed to provide users
with ready to go connectivity at great speeds.
Built-in mobile broadband laptops use
1) High Speed Mobile Broadband (HSDPA)
2) 3G
3) GPRS networks

This means that when you are using a laptop or notebook with in-built
broadband, you can rest assured that you are getting the fastest
possible connection.

You are not always online even if you have a laptop with built-in
mobile broadband. Almost all notebooks and laptops with in-built
mobile broadband have one-click access to the internet.

Because people using laptops and notebooks with built_in broadband

are most likely want to work remotely, built-in broadband laptops have
been optimized for mobile broadband access. This means that in-built
mobile broadband laptops will generally have improved battery life.

Who will use built-in broadband?

In-built broadband is great for anyone who already uses mobile
broadband, or is thinking of upgrading to mobile broadband,
particularly if they are thinking of getting a new laptop.
Anyone who could gain from using their laptop to access the internet
on the go could benefit from built-in broadband from students to
business people.

26
Built-in broadband is a great development for netbook users. People
who like the light and compact laptops designed for use on the move
will love the added bonus of having in-built mobile broadband.

Cost Benefit Analysis for laptop companies

in India
Indian laptop industry is not having 3G inbuilt laptops because laptop
companies not launched 3G built-in laptops taking into consideration
the current market condition. They think that this market is not that
much matured to earn profit in this business. But from my research I
have seen huge demand for this kind of laptops.
Some companies in India are having their 3G built-in laptops in foreign
market as those are having 3G environment. If companies want to
launch the same or improved product in Indian market then these
companies have to do cost benefit analysis for their business.

Cost incurred in having this technology for laptop companies-

1) The modem cost which will having plug in slot for sim card
2) Software development cost for supporting this modem
3) Reengineering cost for laptop designing
4) Added labour cost
5) Selling and promotional expenses
6) Overhead cost
Some companies are having are known to these costs as they are
having 3G built-in laptop with them but there are companies which yet
have to launch this kind of laptops. These companies need not to
invest on research rather they can invest on importing the technology
from the manufacturer and use it under his own name. This way they
can save their cost of research initially. But these companies have to
27
find their own resource if they settled in market with this product.
Labour cost is always an issue with each company. Company can save
its labour cost by identifying critical operations and hiring extra labour
for those operations only. Other common operations can be done
through to existing labours. Ex. Company can higher technical personal
for problem solving with this kind of services whereas company can
use its existing sales force to sell this product.

Benefits for laptop companies-

1) Laptop companies will have added market share
2) Added profitability through sale
3) Increase in the goodwill of company if certain
company is first to come with this kind of laptops
4) Company can earn profit through tie-ups with mobile
subscribers as like Airtel

Apart from cost company will also get benefits from incurred cost.
Company will get optimum profit against its increased market share.
For this profitability company can choose market scheming or
penetration pricing policies. During some early years company may go
for market scheming to recover its losses fast whereas after recovery
of losses company can go with market penetration pricing which will
create hurdles for companies entering in this business. If company
goes for long term benefit analysis benefits are high than cost incurred
for its new business.

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 Market testing for customer acceptance

As in India 3g built in laptops are not available I have did market

testing for customer acceptance for this kind of laptops. During this
project to find out if there any demand for this kind of laptop I have
conducted one market research. This research reveals the reasons
why customers feel board with existing facilities. They face some
common problems frequently as follows-
a) Slow Speed
b) Frequent Disconnection
c) Charging
d) Recharge Procedure
e) Downloading Speed
f) Insecurity from Hackers
g) Connection Problem
Among all these customers maximum are using USB Modem or cable
network, only few of them are using wireless network and mobile data
cable.
Also while doing study of this topic I notice that in other countries like
Japan, Australia, Korea, America peoples are using laptop with inbuilt
3G Modem the only thing is, you have to plug in 3G sim card in it for
use of browsing. Any of these countries not having a single 3G built-in
laptop having software which will allow you to make calls, massages
from PC directly on your mobile or telephone. No matter they will
deduct your account balance from your sim card. So I also done

29
survey for this, I found that peoples like this idea. I have also taken
there expected price for this kind of laptop. According to customers
Rs. 40000/- will be a reasonable price for this kind of laptop which will
have the following features in common.
1) i3 Processor
2) 2GB Ram
3) 500GB HD
4) Webcam
5) Wi-Fi
6) Bluetooth
7) 14” Screen

I also found that there will be some problems as follows-

a) 3G Network problem
b) Interruption due to call and massages
c) Disconnection during rainy season
d) Sim transfer problems

To do the above said work I was decided some research process for
this as follows.

Problem statement:
In India there is huge number population who wants to access
internet on laptop. And these peoples are now searching for the
product which will satisfy their need of browsing without carrying
external dongle and without frequent disconnection.
Null Hypothesis: There is huge demand for 3G built-in laptop in
India.
Alternate Hypothesis: Indian peoples are still stick to existing
Laptops
30
 Research objective:
Identify demand for 3G Built in laptops.
Sample Size: 100

Sampling technique used: Random Sampling

Data used:
Secondary Data: Secondary data is collected from website.
Primary Data: It is collected by questionnaire method

Questionnaire & its Evaluation

1) Do you own a Laptop right now?
Yes
1 Yes 40
No
2 No 60

If you are not having Laptop, do you think you will need Laptop in future?

Yes
1 Yes 54
No
2 No 6

What OS do you prefer?

XP

1 Windows XP 36 W7

2 Windows 7 3 Vista
3 Vista 22 Other
4 Other 2

Which type of connections you use for internet browsing?

USB
1 USB Modem 37
CABLE
2 Cable Network 31
3 Wireless Network 24 W'LESS

4 Browsing by using 8 MOB

mobile data cable
31
Do you know you can access internet with the speed same as to the cable network or
wireless network on mobile by using 3G services?

Yes
1 Yes 76
2 No 24 No

If you are asked to select Mobile or Laptop for internet browsing then which will you
choose?
1 Laptop 69 L'top
2 Mobile 31
Mob

Do you think we can do browsing on Laptop by using GSM or CDMA mobile card?
Yes
1 Yes 80
2 No 20 No

Do you think a Laptop can be used as Mobile to do / receive phone calls?

1 Yes 57
2 No 43 Yes
No

If your Laptop will work like a mobile for making phone calls using headset and using
the internet browsing facility anywhere as you do with your mobile which will give same
speed of cabled / wireless network you use that only by inserting GSM/CDMA mobile
card will you buy it?
1 Yes 83 Yes

2 No 17 No

Conclusion and suggestions

32
My research reveals me that there is huge demand in the market. These kinds of laptops
are having huge opportunity to boom into market. So according to the research company
should start manufacturing of 3G inbuilt laptops for Indian market. Also they have to
develop such software which allows call and massages from PC to directly on phone.

Questionnaire
33
1) Do you own a Laptop right now?
a. Yes
b. No
2) If you are not having Laptop, do you think you will need Laptop in future?
a. Yes
b. No
3) If you asked to purchase Laptop then when will you think to buy it?
a. ……………………………..
4) How long you will keep it?
a. ………………………………
5) Mention brands that you prefer and any you really don't like?
a. Brand you like………………………….
b. Brand you don’t like……………………
6) What OS do you prefer?
a. Windows XP
b. Windows 7
c. Vista
d. If other mention it …………………………….
7) Will you do internet browsing on Laptop?
a. Yes
b. No
8) Which type of connections you use for internet browsing?
a. USB Modem
b. Cable Network
c. Wireless Network
d. Browsing by using mobile data cable
9) What problems you face while browsing?
a. ………………………….
b. …………………………..
c. …………………………..
d. ………………………….
10) The network you use for browsing is it local or branded? Give the name.
a. …………………………
11) Do you use Mobile for Internet Browsing?
a. Yes
b. No
12) Do you really know 2G and 3G services?
a. Yes
b. No
13) Do you know the difference between 2G and 3G services?
a. Yes
b. No
14) Do you know you can access internet with the speed same as to the cable network
or wireless network on mobile by using 3G services?
a. Yes
b. No
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15) If you are asked to select Mobile or Laptop for internet browsing then which will
you choose?
a. ………………………………..
16) Do you think a Laptop can be used as Mobile to do / receive phone calls?
a. Yes
b. No
17) Do you think we can do browsing on Laptop by using GSM or CDMA mobile
card?
a. Yes
b. No
18) If your Laptop will work like a mobile for making phone calls using headset and
using the internet browsing facility anywhere as you do with your mobile which
will give same speed of cabled / wireless network you use that only by inserting
GSM/CDMA mobile card will you buy it?
a. Yes
b. No

19) Which problems might come across during use of this innovative laptop according
to you?
a. ..................................................................................................................
b. ………………………………………………………………………….
c. ………………………………………………………………………….
d. …………………………………………………………………………
20) According to you what will be best in this laptop list that points.
a. …………………………………………………………………………
b. ……………………………………………………………………….
c. ………………………………………………………………………….
d. …………………………………………………………………………
21) What you think this is an innovation or repetition of other competitive
technology?
a. ……………………………………….
22) Do you think it will satisfy your need of browsing?
a. Yes
b. No
23) Rate the following in 1 to 5 (5 – the most important to you, 1 – least important to
you)
a. The price of laptop
b. Facilities / Features in laptop
c. Specific event or situation to buy
d. Laptop Design
e. Availability of service stations
f. Proximity of service stations
g. Brand Image
h. Others recommendations
i. Scheme on laptop
24) According to you suggest a suitable price of this kind of laptop
a. ……………………………………………..
35
 Bibliography

Book
 Marketing Management by Philip Kotlar

Websites
 www.google.com
 www.managementparadise.com
 www.wikipedia.com
 www.scribd.com
 www.broadbandchoices.co.uk>Guides
 www.ehow.com>Internet>Modems&Routers>USB Modem
 www.Varanasi.uttarpradesh.olx.in>for sale>Computers-
Hardware
 www.pix.star.com
 www.3gphones.htm
 www.newtechnology.co.in
 www.appleiphone3gspecs_phonearena.htm
 3g phones revise and buying tips.Htm
 3G good bad and ugly reviews
 3g mobile and broadband services in India
 Tatadocomo 3g estick
 www.computerworld.htm
 www.softpedia.htm

Magzines
 Marketing Mastermind of ICFAI University

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