The

 A-­‐Fair  Primer
|  INSIGHTS  ON  THE  ATENEO  COMMUNITY  |

Professionals  for  others,  magis,  Ad  Majorem   Dei  Gloriam,  Lux  in  Domino-­‐   every  Atenean  graduates  with  the  
knowledge  of  what   Ateneo   educa@on  is  about.   The  ques@on  con@nues  to  push  itself:  who  is  the  product  of  
this  educa@on?  Who  is  the  Atenean?  

Building   the   community   starts   through   shared   experiences   that   give   members   a  sense   of   tradi@on   and  
culture.   Every   Atenean   experiences   this   for   the   first   and   last   @me   through   the  ORSEM   and   Blue   Roast,  
respec@vely.  However,   these   events  are   limited   to   par@cular   batch   events  that  are  not  reinforced   in   the  
community.  The  Ateneo  needs  a  shared   celebra@on  not  only  for  welcoming,  send-­‐off,  or   Basketball  victory,  
but   of   student   crea@vity   and   recrea@on.   We   may   remember   how   in   high   school,   just   as   much   as   our  
contacts  deem  the  UP  and  DLSU  fairs,  School  Fairs  play  the  objec@ves  of  self-­‐expression  and  solidarity.  

In  this   light,   our   Task   Force  brings   you  “A-­‐Fair-­‐”  a   2-­‐day   ac@vity  of   fes@vity.  In   simple  terms,   our   success  
indicators   are  the  collabora@on,  aWendance   and   interac@on  among  members  of  the  Ateneo   Community.  It  
simply  calls  for  a  yearly  authen@c  experience  of  how,  through  engaging  passions,  the  Atenean  has  become.

The  Sanggunian,  as  the  sole  autonomous  student  government,  is  impelled  by  the  Cons@tu@onal  principle  to  
foster  “University  Spirit”.  During   its  first   run,  A-­‐fair  will  not  risk  the   financial  resources  of  the   community,  
rather  work  towards  making   itself  a  self-­‐sustainable  ac@vity  un@l  it  has  proven   its  stability  and  sustainability.  
Although  a  student-­‐organized   and  centered   ac@vity,  it  will  partner  with  other  community  members  who  are  
experienced  with  the  Ateneo  tradi@on  such  as  the  administra@on,  faculty,  alumni  and  parents.  They  will  also  
guide   us  in   terms  of   logis@cs  and   marke@ng.   DISCLAIMER:   Any   vote   from   a  COA   organiza@on   or   School  
Board   DOES   NOT   imply   an   automa@c   involvement   of   the   saidgroup.   Support   only   entails   the   project’s  
carrying  of  the  representa@ve  name  of  the  Sanggunian,  and  not  a  forced  involvement  of  any  student  group.

There   are   3   phases   of   the   ac@vity   which   will   enable   student   groups   to   examine   and   value   the   Ateneo  
community  and  its  members  who  are  beyond  their  immediate  spheres  of  influence.

1. Planning:  The  en@re  year’s  process  of   project  management  perpetuate  a  collabora@ve  environment  
among  the  exis@ng  groups  of  interest.  All  members  of  the  community  who  wish  to  par@cipate  in  the  
A-­‐fair   will  be  integrated  into  the  actual  organizing  commiWee.  They  will  also  be  represented  by  the  4  
Batch  Coordina@ng  Assemblies,  ARSA,  COA  and  LIONS.  
2. Implementa@on:  All  the  aspects  of  the  A-­‐fair  will  be  bound  by  1  theme  through  a    well-­‐represented  
“Screening  CommiWee”  that  will  ensure  that  everything  will  engage  as  many  people  as  possible.  
3. Evalua@on:  The  en@re  community  will  evaluate  not  only  the  project  management  aspect  of  the  fair,  
but  more  importantly   personal  and   collec@ve  insights  about  the  “Ateneo  community.”  There  will  be  
Focused   Group   Discussions  within  the  groups  of  interest  and  among   their  leaders.  These  FGDs  will  
be  facilitated  by  professionals  from  either  OSA,  Guidance   or  professors  on  project  management  or  
philosophy.

Simply  put,   if   we  are  in  this  together,  we   cannot  possibly   fail.   We  will  only   do  what  we  enjoy,  and   in   the  
process,  may  we  always  realize  that...  Atenista  ako,  pero  Atenista  rin  tayong  lahat.  
|  MANAGEMENT  |

The  3  heads  are  in-­‐charge  of   aligning  all  the  commiWees  to  the  community  building  objec@ve-­‐   in  terms  not  
only  of  the  events  center  as  the  highlight  of  the  event,  but  even  the  logis@cs,  booths,  food  fest  and  crea@ves  

Project  Heads Cellphone  No. Email

Chaz  Domingo 09278223832 chazdomingo@yahoo.com
Regine  Guevara 09178258321 reginebguevara@gmail.com
Erika  Dee 09175101108 dee_erika@yahoo.com

that  should  be  conducive  to  “community  building.”  

|  BRANDING  |

Collabora@on   with  sectors  of  the  community:  org  par@cipa@on,  AAA   BancheWo,   and  ARSA  Variety   Show  will  
entail  a  big  audience.

While  the  rest  of  the  fair   will  follow  criteria  in  line  with  a  common   theme,   the   events  will  bring   the  people  
together  as  the  A-­‐stage  will  be  the  center  of   aWen@on.  Hosts  will  go  around   with  live  video  to  cover  what  is  
happening  in  the  en@re  field.  All   events  were  par@cularly  hand-­‐picked  to  “let   people  come  together.”  Most  
events  were  innovated  versions  of  top  events  during  the  year.  To  name  a  few:
-­‐ Movie  Night  with  Picnic  Set-­‐up
-­‐ Blue  Symphony  Concert  synchronized  with  college  bands
-­‐ ARSA  Variety  Show  with  professional  bands  and  celebri@es  
Dance  Mob:  possible  entry   to  the  Guinness  Book  of  World  Record  for  the  “Largest  Dance  of  people  wearing  
BLUE”2   compe@@ons:  Mr.   and  Ms.   Ateneo   and  The  Amazing  Race,  will  also  encourage  batch  solidarity.  Your  
batch   is  comprised  of  the  people  you  enter  and   exit  the  Ateneo  with  and  you   only   gather  together  twice  in  
college:   the  ORSEM  and  Blue  Roast.  Your  batch  will  also  iden@fy   you   even  in   the  Alumni  community   through  
the  Homecomings  to  come.  Therefore,  batch  solidarity  is  a  good  avenue  to  integrate  in  community  building.

|  MARKETING  AND  FINANCE  |

TICKETS:
In  line  with  being   financially-­‐sustainable  in  its  first  year,   the  ac@vity  will  charge  an  entrances   fee  which   is  
cheaper   than  a   lot  of   the  High   School   and  University   fairs.  Tickets  for   the  2-­‐day  fair   will   be  sold   for  P150  
each   student   and  P100  scholars/faculty/staff.  A   package  of   P100  for  10  people  will  apply  during   a  promo  
period.   The  @cket  price  will  include  sponsored   freebies,  photo  op,  a  raffle  @cket  and  entertaining   events  all  
throughout  the  2-­‐days,   including  the  Variety  Show.    Outsiders  may  purchase  @ckets  only  from  members  of  
the  Ateneo  community  before  and  during  the  fair.  They  must  present  a  valid  ID  at  the  registra@on.
BUDGET:  All  members   will  be  required  to  get  at  least   P20,000  worth  of  sponsorships.   The   administra@on,  
parents  and  Ateneo  Alumni  Associa@on  will  be  asked  to  aid  us  in  marke@ng.

|  CREATIVES  |

The   Promo@ons   sub-­‐commiWee   will   take   charge   of   the   overall   theme   and   concept   of   the   fair   and  
promo@ons  for  all  events.  They  will  supervise  and  coordinate  with  the  Crals  sub-­‐commiWee  —a  specialized  
group   which   will   design   and   produce   posters,   @ckets,   teasers,   videos,   email   blasts,   stage   memorabilia,  
photo-­‐op  board,  freedom  drawing  “Ateneo”  sign,  fair  décor  etc.  The  Publicity  sub-­‐commiWee  is  in-­‐charge  of  
the   protec@on   of   image   through   crea@ng   statements,   official   spokesperson   for   the   Guidon   and   other  
publica@ons,  and  coordina@on  for  public  media  coverage.

|  LOGISTICS  |

The  Logis@cs  CommiWee  will  be  divided  into  the  following  sub-­‐commiWees:  
1.  Reserva@ons  and  Requirements
-­‐ Reserva@on  of  Erenchun  Field  on  November  18  and  19  OR  March  2  and  3,  2012
-­‐ Coordina@on  with  UPPO  for  Traffic  Scheme  
-­‐ Coordina@on  with  all  commiWees  for  electric  requirements
-­‐ People  traffic  for  Amazing  Race  and  Erenchun  Field

2.  Safety  and  Security  

-­‐ Earthquake,  fire  and  flood  con@ngencies  based  on  the  ORSEM  Con@ngency  Manual
-­‐ Hiring  of  Ambulance  and  First  Aid  c/o  Red  Cross
-­‐ Heads-­‐up  to  nearest  Fire  Department,  hiring  of  fire  ex@nguishers
-­‐ Hiring  of  security  personnel  
-­‐ Orderly  registra@on  at  Info  Booth  with  2  separate  lines  for  outsiders  and  students

3.  Waste  Management
-­‐ Hiring  of  portable  comfort  rooms
-­‐ Job  orders  for  maintenance  especially  in  Bancheto  area
-­‐ Coordina@on  with  ESS  for  Waste  Management

4.  Lay-­‐out  and  Volunteer  Management

-­‐ ren@ng  of  headphones
-­‐ set-­‐up  of  all  areas  of  the  fair
-­‐ barricading  of  en@re  field,  cording  of  certain  area  for  major  events
|  ENTERTAINMENT  |

*Complete  program  can  be  found  in  the  COMPLETE  VERSION.  Par@cipants  are  s@ll  under  nego@a@on.

Structure:   This  commiWee   will   be   directly   in-­‐charge   of   all   the   programs   and   events,   following   ORSEM’s  
structure  which  is  divided  by  shows.  Members  will  include  representa@ve  from  par@cipa@ng  organiza@ons.

MAJOR  EVENTS:  
1.  Opening:  The  program   will  start   with   an   invoca@on  at  12  Noon.  Blue  Babble  will  be   asked  to   perform  an  
opening  act  of  “Blue  Eagle  the  King”.  The  BancheWo  will  open  at  1  PM.  The  A-­‐Fair  will  open  at  3  PM.

2.  First   Night:  In  the  movie  night,  “picnic  sets”  will  be  provided  for  the  first  few  groups/   pairs  who  will  enter  
the  reserved  area.  A  set  includes  sponsored  snacks  wrapped  around  cloth  that  can  serve  as  a  picnic  mat.    

3.  Second   Night:   A-­‐night   is   the   Culmina@ng   Night,  under   ARSA,  highlighted   by   performances   from   guest  
celebri@es  and  professional  bands.  It  will  showcase  the  Talent  Show  and  Awarding  Ceremony  of  Mr.  and  Ms.  
Ateneo,  and  the  Awarding  Ceremony  of  the  Best  Decorated  Booth.  

4.  Closing:  The  BancheWo  will  be  open  un@l  2  am  for  pack-­‐up  @me,  with  music  playing   at  the  events  center  
for  the  rest  of  the  crowd.

| STUDENT BOOTHS COMMITTEE |

*Complete  guidelines  can  be  found  in  the  COMPLETE  VERSION  of  this  Primer.

This   commiWee   will   take   charge   of   all   student   booths     (Accredited   organiza@ons,   unaccredited  
organiza@ons,  blocks  and  barkadas).  There  will  be  2  booths  available:

1.  Merchandise  booths  -­‐5  student  groups  will  be  given  free  slots  to  sell  merchandise.
2.Recrea@onal/  game  booths-­‐   50  student   groups  will  be  given  free  slots  to  execute  games  that  don’t  
have  to  be  related  to  their  core  competency

They  will   pass  a  Game   Proposal   that   does  not  have  to   be   related  to   their   core  competency.   This  will  be  
reviewed  by  the  “Screening  CommiWee”  with  representa@ves  from  the  Sanggunian,  COA  and  Lions.

Given  that  the  game  booths  are  free  of  charge,  they  will  be  required  to  sell  50  @ckets  to  members  and   non-­‐
members.  Each  booth   will  receive  6  free  @ckets  for  its  booth  manners.  The  booth  with   the   best  design  will  
be  given  P10,000  cash  prize.

|  BLUE  BANCHETTO  AND  CONCESSIONAIRES  |

The  BancheWo  will  be  big  food  fest   under   the  AAA.  It  will  be  open   from   Friday  1PM  to  Saturday   2  AM   for  
meals.   Minor   snacks  will  be  handed  to  the  Concessionaires  CommiWee.  The  Concessionaires  commiWee  will  
take  charge  of  booths  that  will  sell  merchandise,  including  that  of  the  fair’s  branding,  and  on-­‐the-­‐go  snacks.