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UAE Social Media Brands / 2011
Our research identified over 2,798 corporate brands that currently maintain a loyal following
in a variety of business industries. In order for corporate brands to qualify for the rankings, they
need to maintain a brand presence on more than one social media network and be in the top
five of their category. The current year's results focus on followers on Facebook (FB), Twitter
(T) and Youtube (Y); their scores can be found in their respective columns on the following
pages.
Companies have long wondered who the UAE's top 100 are; they inquired about the best social
media brands they could benchmark against. Now they can >
Rankings
Most Influential Brands & Personalities
Banking & Finance
FB T Y
Tweet by @StanChartUAE
Exclusive announcement to our fans!
Start sending money to over 300 banks in India for free!
Tweet by @SonyMEA
Visit our Dubai stores for unbelievable prices of
Sony products only during #DSF, plus Free gift vouchers!
Tweet by @thedubaimall
It's never too late to pick up a gift for your mom!
Head over to The Dubai Mall to get something special for your lovely moms
Tweet by @Atlantis
Weather looks great for #Sandance this Friday at @NasimiBeach :)
Bring your sun-tan lotion and make sure you get there early!
Tweet by @burgerkinguae
Looking for yummy ideas this weekend?
Go for the TWINS value offer or the PIZZA BURGER, and add new Potato Crisscuts!
Tweet by @contendermma
We're holding a graduation for our young
Brazilian Jiu Jitsu students. We'll post photos and videos later.
Tweet by @timeoutdubai
We've had 8 emails and 4 phone calls in the last hour asking us if
@justinbieber will be coming to Dubai this week. It is NOT happening.
Tweet by @VirginRadioDXB
Usher after party at Nasimi Beach!
Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!
Tweet by @natgeoabudhabi
ÌãÇäÑÈäã ÉÑíÎ?Ç áÈÞÇã ÉÞáÍáÇ ÉÚÈÇÊãáÉáíááÇ ÇäÚã Çæäæß
"ÊÇÑÇã?Ç ÊíÞæÊÈÁð ÇÓã ? æ ÉíÏæÚÓáÇ ÊíÞæÊÈÁð ÇÓã 8 "ìæÑÊÑæÕ
Grafdom.com Join the conversation #UAESMB via @grafdom
PR
FB T Y
Tweet by @spotonpr
Journalism and the new mob - how do media treat user generated
content and the moral issues it can raise? #DubaiToday
Tweet by @sukarcom
Have you guys checked out our campaigns today?
What do you think
Tweet by @ausharjah
One million dirham scholarship fund created at
AUS Career Fair to help AUS alums pursue graduate studies at AUS
Tweet by @goumbook
Do you really think that going green is not easy?
Try these 10 easy tips, print them out and pass them on!
Tweet by @goodgate
Global hunger is a huge problem, but meanwhile,
up to 25% of all food produced globally is wasted.
Tweet by @FlyingEmirates
Want to know how many Miles you'll earn on Emirates,
or how many Miles you need for a reward?
Tweet by @damacproperties
Rise in temperature expected in UAE this week
Tweet by @sultanalqassemi
I am overwhelmed by the support from tweeps over Time twitter honor.
HUGE thanks to those who voted.
Tweet by @tomgara
Say what you will about Australia's cricketing decline
we still DOMINATE in the commentary box.
990,905
Total followers of Top 100 UAE Social Media Brands
(... just short of 1 million)
Statistics
Category Scores
Comm & Tech - 160,389
Destinations - 104,751
TV - 101,115
Transportation - 97,837
Publications - 66,781
Personalities - 63,741
Hospitality - 59,714
Online - 58,126
Radio - 54,883
Events - 49,740
F&B - 33,242
Humanitarian - 22,421
Banking - 21,499
Education - 15,079
Journos - 14,683
Environmental - 11,104
PR agencies - 9,882
Health & Fitness - 7,932
Real Estate - 3,844
Grafdom.com Join the conversation #UAESMB via @grafdom
Report Stats
Most Active Category Comm & Tech
Least Active Category Real Estate
Most Followers NATGEO AD (70,173)
Least Followers Emirates NBD (118)
Total Followers 990,905
Twitter - 27%
249,731
Engage 36,841
Measure Audience Twitter users in the UAE
Progress
$1,048
Avg. online spending by
UAE consumers (annually)
Promote
Presence
AED 50,000
Avg. social media spending by
UAE firms (annually)
Through insight and tracking, the best brands continuously
align their social media strategies with their corporate vision.
A customer is tweeting negatively about us, how can we deal with it?
Our competitor has less followers than us but gets more comments on their posts, how?
How can we control what our staff post or tweet on their personal accounts?
Here are some of the most frequently asked questions we encounter from clients.
Do you know the answers?
For social media brands to succeed; they need not only focus on the number of followers but on
the level of engagement and dialogue with them. Unlike conventional forms of media, social
media is most effective when exercised in a two-way dialogue format.
As digital and social tools become the go-to resources for everything from news and jobs to
networking and friendships, proactive brands will continue to evolve how they interact and
engage with their audience to maintain their competitive lead within their industry.
The forthcoming social media study will include the presence of UAE brands on other networks,
including Foursquare, Gowalla, Digg, Vimeo, Linkedin and Flickr. As tempting as it may be to
maintain a brand presence on multiple networks; equally important is to understand the varied
formats and their differentiating value propositions.
Having worked closely with a fair share of the top 100 brands in this report, we welcome
your questions or feedback >
Trending Twitter tags in UAE (April)
Source: Trendsmap.com