VST TILLERS TRACTORS LIMITED

ABOUT VST TILLERS TRACTORS LIMITED

Background

V.S.T Tillers Tractors Ltd (VTTL) was incorporated in the year 1967 in Bangalore,
India. It was promoted by the V.S.T Group, a well known business house in South
India, in technical collaboration and joint venture with Mitsubishi Heavy Industries
and Mitsubishi Corporation, Japan for the manufacture of Power Tillers and Diesel
Engines. The plant went into production in the year 1970.

In 1984, an additional technical and financial collaboration with Mitsubishi

Agricultural Machinery Company Ltd, Japan for the manufacture of 18.5 HP, 4 wheel
drive Tractor was entered into.

The manufacturing plant is located in Whitefield Industrial area near Bangalore. It has
75,000 Sq. meters. Of land and a built up area of 15,000 Sq. meters (approx). The
Manufacturing capacity of the company presently is 25,000 Power Tillers, 32,000
Engines and 5000 Tractors. This capacity can be enhanced up to 30% within a period
of 6 to 8 months.

VTTL has in-house Design and Development section for upgrading the level of
technology in line with current requirements. It also upgrades existing products and
develops new products demanded by market from time to time. VTTL has ISO-9001
certification for Quality Management System since January 1998. VTTL follows ISO
9001-2008 Quality System requirements to satisfy all customer needs.
The main products of the Company namely Power Tillers and Tractors are used in the
agricultural sector all over the India.

Power Tillers and Tractors are exported to whole of Africa. The Tractors are also
exported to Middle East, Russia and Turkey. The component parts are exported to
Europe, Korea and Thailand.

The Company has a nation-wide network of Dealers supported by Sales and Service.
This is supported by supply of spare parts, provision of service tools and equipments,
making available service information through technical literature, instruction manuals
etc., and imparting training to Dealers’ personnel as well as end users namely the
farmers, are some of the effective steps taken by the Company towards customer
satisfaction.

Management

The management of VTTL is committed to high Quality and achieving ultimate

Customer Satisfaction through Company’s Vision by Establishing Quality Policy and
Objectives.

• Ensuring achievement of Quality Objectives through periodical review.

• Communicating the above to all levels with stress on importance of meeting

customer requirements as well as statutory and regulatory requirements.

• Management reviews the adequacy and availability of resources From time to

time and augments the same.

Customer Focus:

VTTL Management has assigned utmost importance to Customer requirements.

Customer Satisfaction Department has been established to determine and fulfill
customer requirements with an aim to enhance customer satisfaction continuously.
This department acts as the link between the customer and VTTL. Its activities
include identifying customer needs and communicating to various departments
concerned, so as to plan and incorporate these needs during production process.
QAC also conducts periodical customer surveys through which customer
satisfaction levels are identified and action plans are drawn to continually upgrade
the Customer Satisfaction levels. The data generated through these
surveys/meetings of customers are monitored periodically during management
review meetings.

Vision

VTTL believes that the foundation of its business is to provide excellence in its
products through:

• High Quality and Reliability.

• Economical and Competitive Prices.

• Efficient services to the satisfaction of the customers.

In order to achieve these goals and attain market leadership, it shall be the
objective of every employee to strive to be.

Quality Policy

VTTL has formulated the Quality Policy as stated below to exhibit its commitment
to Quality, Reliability and Customer Satisfaction through continuous
improvement.

To Strive for Excellence by:

• Supplying Quality Products with high reliability at competitive price.

• Providing efficient and prompt after sales service.

• Achieving high degree of customer satisfaction through continuous
improvement process.

• Minimizing product cost while maintaining high quality and reliability.

Products
Consequent to its long and close association with the Mitsubishi Group of
Companies, VST Tillers Tractors Ltd., has effectively absorbed the latest
technology and work culture. This has resulted in the company's achievement
in perfecting every product it manufactures, meeting even the most exacting
requirements.

Power Tillers

• VST - Shakti 130 DI Power Tiller

 Paddy Transplanters

• VST - Shakti Yanji Rice Transplanter

Tractors

• EuroTrac - VST 180D Tractor

• VST - Shakti MT180D Tractor with Rot

Components

Connecting Rod

Fuel Pump

Balancer Weight

Crank Case
 SUGGESTIONS
 Company should take care of the employee’s safety by providing gloves and

masks.

 The company is man oriented, but they can give a chance and recruit the

females for administrative purpose.

 The work environment could have been maintained better.

 The employees should keep shifting from one production to another to avoid

boredom.

 The company should have R&D department to come out with new ideas.
 CONCLUSION

Here by I conclude saying that the industrial visit to “VST Tillers Tractors
Limited” gave an about the company and business concept, marketing ways, their
production technique. The industrial visit gave enormous information. Hope in future
I get many such opportunities.