Business Plan

Company Name
[Catchy Phrase or Slogan Here]

This business plan is intended solely for informational purposes to

assist in determining if you with a due-diligence investigation of this
project. The information contained herein is believed to be reliable,
but the management team makes no representations or warranties
with respect to this information. The financial projections that are part
of this plan represent estimates based on extensive research and on
assumptions considered reasonable, but they are of course not
guaranteed. The contents of this plan are confidential and are not to
be reproduced with express written consent.
Table of Contents
Executive summary.......................................................................................................................1

Company Overview .......................................................................................................................2

Mission Statement..........................................................................................................................2

History and Current Status..............................................................................................................2

Markets and Products.....................................................................................................................2

Objectives.......................................................................................................................................2

Product or Service description......................................................................................................3

Description......................................................................................................................................3

Market Comparison.........................................................................................................................3

Proprietary Rights...........................................................................................................................3

Stage of Development....................................................................................................................3

Industry and Marketplace Analysis...............................................................................................4

Industry Analysis.............................................................................................................................4

Marketplace Analysis......................................................................................................................4

........................................................................................................................................................4

Customer Analysis..........................................................................................................................4

........................................................................................................................................................4

Competitor Analysis........................................................................................................................4

........................................................................................................................................................4

Marketing Strategy.........................................................................................................................5

Target Market Strategy...................................................................................................................5

........................................................................................................................................................5

Product/Service Strategy................................................................................................................5

........................................................................................................................................................5

Pricing Strategy...............................................................................................................................5

........................................................................................................................................................5

Distribution Strategy........................................................................................................................5

........................................................................................................................................................5
1
Advertising and Promotion Strategy................................................................................................5

........................................................................................................................................................5

Sales Strategy.................................................................................................................................5

........................................................................................................................................................5

Marketing and saleS Forecasts.......................................................................................................5

Operations......................................................................................................................................6

Operations Strategy........................................................................................................................6

Scope of Operations.......................................................................................................................6

Ongoing Operations........................................................................................................................6

Operating Expenses.......................................................................................................................6

........................................................................................................................................................6

Development..................................................................................................................................7

Development Strategy....................................................................................................................7

Development Timeline....................................................................................................................7

Development Expenses..................................................................................................................7

Management...................................................................................................................................8

Company Organization...................................................................................................................8

Management Team.........................................................................................................................8

........................................................................................................................................................8

Administrative Expenses.................................................................................................................8

Summary of Financials..................................................................................................................9

Financial Assumptions....................................................................................................................9

Financial Forecasts.........................................................................................................................9

Capital Requirements.....................................................................................................................9

Financial Risks................................................................................................................................9

Exit Strategies.................................................................................................................................9

Offering.........................................................................................................................................10

Investment Requirements.............................................................................................................10

......................................................................................................................................................10
2
Valuation of Business...................................................................................................................10

......................................................................................................................................................10

Offer..............................................................................................................................................10

References...................................................................................................................................11

Appendices..................................................................................................................................12

Table of Appendices.....................................................................................................................12

3
 Executive summary

[Introduction]

Product Description. [Text here…]

Marketing and Sales. [Text here…]

Development. [Text here…]

Operations. [Text here…]

Management. [Text here…]

Financial Summary. [Text here…]

Offering. [Text here…]

1
 Company Overview

[Introduction]

Mission Statement

History and Current Status

Markets and Products

Objectives

2
 Product or Service description

[Introduction]

Description

Market Comparison

Proprietary Rights

Stage of Development

3
 Industry and Marketplace Analysis

[Introduction]

Industry Analysis

Marketplace Analysis

[Introduction]

The Market. [Text here…]

Market Trends. [Text here…]

Customer Analysis

[Introduction]

Direct CustomersS [text here…]

Indirect Customers [text here…]

Competitor Analysis

[Introduction]

Direct Competitors [text here…]

Indirect Competitors [text here…]

4
 Marketing Strategy

[Introduction]

Target Market Strategy

Product/Service Strategy

Pricing Strategy

Distribution Strategy

Advertising and Promotion Strategy

Sales Strategy

Marketing and saleS Forecasts

5
 Operations

[Introduction]

Operations Strategy

Scope of Operations

Ongoing Operations

Operating Expenses

6
 Development

[Introduction]

Development Strategy

Development Timeline

Development Expenses

7
 Management

[Introduction]

Company Organization

Management Team

Administrative Expenses

8
 Summary of Financials

[Introduction]

Financial Assumptions

Financial Forecasts

Capital Requirements

Financial Risks

Exit Strategies

9
 Offering

[Introduction]

Investment Requirements

Valuation of Business

Offer

10
References

11
 Appendices

Table of Appendices
Support for Product/Service Description (e.g., diagrams,
pictures, etc.)
Support for Marketing and Sales Plan
Support for Development Plan
Support for Operations Plan
Resumes of Management Team
Financial Statements
• Income Statement [5 years]
• Balance Sheets [5 years]
• Cash Flow Statements [5 years]
• Ratio Analysis [5 years]
• Other supporting financial statements

12