Marketing Plan of My Product

I have established a new company name “aqua life”. My business product is bottled drinking
water. Recently I am going to make this water marketized. So, I have a specific marketing
Plan.

Marketing plan
The Success of a organization depends on proper marketing plan. It is certain instrument for
directing and coordinating the marketing effort. The strategic marketing plan lays out target
market and value proposition that will be offered, based on best marketing strategy. In my
business there are some objectives. They are:

(i) Profit maximization.

(ii) Create a good band image.
(iii) Doing something for society.

Core concept of marketing

Before make plan of marketing, I research of needs, wants and demand of customer me know
that water is essential for our livelihood. And all over our country, we are facing shortage of
pure drinking water. So, bottled mineral water has a demand all over our country. And from
marketing research we can see there are few mineral water bands and their price is high. Also
there few bands which serve pure water. And we have considered five types on need.

1. Stated needs
2. Real needs
\ 3. Unstated needs
4. Delight needs
5. Secret needs

Marketing management orientation

There are five alternative concepts under this topic. They are; the production, product,
selling, marketing, and society marketing concept. I distribute by product in such way that
they are highly available. And I try to ensure my products quality. And I take high selling
effort to increase the sell.

Marketing Segmentation
Life aqua is segmented very smartly. It used psychographic segmentation to divide the
market. The whole market was divided into five divisions and they were lower class, middle
class, upper middle class, lower upper, upper upper class. This segmentation was performed
according to social class under psychographic segmentation.

Targeting
I target mainly upper middle to upper uppers serve efficiently. When it see that it is satisfying
target customers, It add one more segment of serve, which is middle class. Life aqua provides
same offer for it’s entire segment ignoring marketing segment differences.

Positing
Initially “Life aqua” will perform its positioning strategies properly to occupy a place in
consumers mind. So, I have taken some steps to attracting advertising. It is using humorous
appeal to draw consumer attention.

Product
Product means the goods and service combination the company offer to a target market.
Mainly ingredients of the product are described in this portion. The name and amount of
ingredients that used to prepare mineral water by my company is in the table.

Ingredients Amount
TDS <250 mg/L
Arsenic Nil
Cadmium < 0.003 mg/L
Lead <0.01 mg/L
Chloride <250 mg/L
Nitrate <4.5 mg/L
Nitrite Nil
Cyanide Nil
PH 6.4 to 7.4
 Place
My company’s channel members are very strong to ever it’s targeted market. Life aqua is
distributed in such a way that it can find in nearby store. Location is very Important in case of
placement and we took it very seriously to make it available in the convenient places.

Price
Price is the amount of money customers have to pay to obtain the product. For consumer it
maintains listed price but for channel, members there are arrangements of special discounts
and allowances. We are charging low price in order to penetrate the market quickly and
deeply to attract a large number of buyers quickly and win a large market share. Price
according to size of our company is follows:

Size Price (tk)

Big (5 Liter) 45
Medium (2 Liter) 25
Premium (1 Liter) 15
Small (500 ml) 10

Promotion
We have done massive tv advertising initially but it is concentrating on print and display
media. Sales promotion is also important to increase the sales promotion is also important to
increase the sales, which include a wide assortment of tools-capons, contests, and other many
unique quality.

Band
At first before put it in market, I decide a beautiful name of it. It is life aqua. And my logo
sentence is “trusted taste and safe to drink”. To create a band image of this product and make
it different, we make a nice and attractive bottle.

Distribution
My Product will distribute thorough a straight channel system. First I make a head office in
Dhaka. And also in each division there is a distribution centre. Not only that but also in each
district. I have recruited a distribution manager.

SWOT analysis:

SWOT Analysis

Internal analysis External analysis

Strengths Opportunity

Weakness Threats

To, marketise a product, I have to consider about my strength, weakness, opportunity and
threats. We have to recovery weakness. And we also try to utilize my business opportunity.
We have to take steps against all kind of threats.

In my whole marketing plan. I try to ensure all the element of effective marketing. And I am
trying to have better sells and promotion effort. So, I hope my product will win his place in
market successfully.