Professional Documents
Culture Documents
2009 – 2011
A * - National Level
1
A ** - State Level
Certificate of Originality
This is to certify that the Business Plan entitled “EW World COMPANY”
Submitted to Bharati Vidyapeeth Deemed University Institute of
Management & Research, New Delhi in partial fulfillment of the
requirement for the award of the degree of MBA is an original work
carried out by Ms. Ritu Gupta under the guidance of Mrs. Anjali Sharma
The matter embodied in this project is a genuine work done by Ritu
Gupta to the best of my knowledge and belief and has been submitted
neither to this University nor to any other University for the fulfillment of
the requirement of the course of study.
2
Certificate
This is to certify that the Business Plan titled “EW World COMPANY” is an
academic work done by “Ritu Gupta” under the guidance of Mrs. Anjali
Sharma submitted in the partial fulfillment of the requirement for the award
of the Degree of MBA from “Bharati Vidyapeeth Deemed University,
Pune”. The authenticity of the Business plan will be verified by the viva
examiner which includes the verification of data the contents therein and may
be rejected due to non-fulfillment of quality standards.
.
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Prepared By: Ritu Gupta
4
Acknowledgement
A Business plan usually falls short of its expectations unless guided by the right
person at the right time. This plan would not have completed without the
direct or indirect help and guidance of Mrs .Anjali Sharma.She provided me
with the necessary resources and an environment conducive for healthy learning
and training. They provided me with the required amount of freedom to
exercise our skill under their able guidance.
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Preface
6
FEATURE OF THIS REPORT:
Several features of this plan are designed to make it particularly easy for
professionals and students to understand.
STRUCTURE:
An empirical field approach complementing the text is followed.
HIGHLIGHTED POINTS:
Important points are highlighted at appropriate places to stress their
importance.
APPENDIXES:
The appendixes are intended to provide quick reference material or a
review of materials needed to understand the concepts discussed in this
report.
Index
7
1 Introduction 4
2 Executive Summary 5
3 Objectives
7
4 Product & Services 8
9
5 Market Research 10
6 Implementation Strategies
12
7 Target Market 13
14
8 Competition 15
9 Key Personnel
17
10 Organizational Structure
19
11 Online Problems & Proper Solutions
16 Questionnaire
17 Conclusion
18 References
8
Introduction
9
Executive Summary
10
In the end, report contains financial forecasts which
discuss development costs and initial funding, and the
amount of loan has been taken, and the break-even
analysis, and also the profit and loss statements with
balance sheets of the three consecutive financial years.
11
Objectives
Expansion
Level of service:
Effectiveness
12
yourself. It also saves time and improves level of service
and also builds brand image and reputation.
Cost Reduction
Products
Services Provided
13
EW has a Back office, which will deal with complaints
matters related to Delivery, Site, and Services. Also Site
of EW has a feature of comments, queries and feedback
so customers can easily contact us. Customers can also
contact directly to the company if they have any
complaints regarding to the product. EW also offers
“cash on delivery” service so customer can only order the
product and pay the money after delivering the product.
Due to this service there is no risk involved in transaction
so it attracts more customers.
14
Market Research
15
• What kind of people are they?
• What do customers think of my business?
• Are my promotional programs working?
•
16
possible positive experiments to affect and improve
customer and company relationships.
Data Sources
17
from the local libraries and the web search, but also the
book sand the articles published in newspaper.
Additional Information
18
don't think important enough to take to the owner.
Employees are aware of the items customers request that
you do not stock. They can often supply good customer
profiles from their day-to-day contacts.
19
Statistical interpretation of the social research is
done in this kind of the research. Large masses of
people are contacted. Usually advertising agencies
help out in this purpose. This kind of research is
usually done for the matter to draw the conclusion.
It Includes surveys via omnibuses and it focuses on
Greater proximity to the research subject.
Postal survey
Low In cost
Poor response Rate
Incomplete Answers
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Telephone survey
Face-to-face survey
Focus group
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information from the local libraries and the web
search, but also the book sand the articles
published in newspaper.
Journals
Magazines
22
Magazines through the ages have been a best source of
ideas and have always been a strong formulator of the
opinion. Elite section uses the information according to its
purpose. Be it of general crowd or for the professionals all
use them as best suited. All tits n bits of the reports,
detailed analysis, criticism and elucidate are given to their
best.
Library reference
And even if all these measures fall short for one report one
can always submit up to libraries. These through times
have been the best source of stored information. Given
proofs and all kind of outcomes are served there a report
made on these document is always worth drawing
attention. Done through good reference and best
knowledge give a perfect result.
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For if our company widens it s spheres then there is
definitely the need for the company to go global.
24
Implementation Strategies
25
Target Market
Audience Category
Consumer Classes
• Middle & upper
Age Group
• Kids, Teenagers, Adults
Habits
• Freaks, Net Savvy or Homesick
Consumer Classes
Upper Class
26
Middle Class
Age Groups
Teenager
Kids
Adults
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Habits
Freaks
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Audience Requirements
Upper Class
Middle Class
Teenagers
Kids
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their favorite cartoon characters again and again and
their and also to play games such as Mario, car racing
and other computer games. Basically people from this
section has requirement of computer games and
animation movies DVDs.
Adults
This category comprises the age group who are above 24.
This section also includes senior citizens who like to
watch old classics while sitting & relaxing at home.
Basically this section has a demand from movies section
as most of them have families.
Freaks
Geographic locations
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But in India still there are a huge percentage of people
who doesn’t have any idea about online trading and also
there are people who are afraid to do online trading
that’s why EW is planning to business in metropolitans
instead of urban cities firstly.
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Competition
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$359 million in 2005, and $190 million in 2006 (including
a $662 million charge on R&D in 2006).
33
Key Personnel
34
Organizational Structure
Chairman
Sales
Director IIT Caretaker
Assembler
Marketing Sales
Designers
Manager Manager
Accounts Warehouse
Programmers
Manager Unit
R&D Maintenance
Department Staff
35
Online Problems
Legal Concern
Security regulation
Content regulation
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content may include the laws, accounts etc. further the
companies are inhibited to use derogatory marks and are
advised not to indulge in the malpractices. Further the
acts of censorship can also imposed on them.
Trademark Concern
Defamation
37
Terms & Conditions
Framing
Meta tags
38
Security Concern
Hacking
System Security
Information Security
Software Security
39
System Software should be kept current with security
patches and updates. Best way is to offer passwords to
your soft wares and accounts.
Hardware Security
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receiving documents via the Internet, BizTalk™ allows
companies to interchange documents with external
trading partners.
41
Internet Based
Websites:
Banner Ads
POP-UPS
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Emails
Newsgroups
43
Non-Internet Based
Print Ads
Television Ads
Radio
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and even at night for recreation. People tend to surf
through channels on the television but do not change too
many channels on the radio.
Cinemas
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Finance
SET UP COSTS
MEANS OF FINANCE
Type of Product
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Year I
Net Sales 11,50,000
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LIABILITIES AMOUNT
AMOUNT ASSETS
Equity 0 Land 0
Profit and Loss Account 54,506 Add: Appreciation 0
Electronics 20,000
Less: Depreciation 2000
18000
Furniture 7500
Less: Depreciation 750
6750
Cash 29,756
Debtors 0
Total 54,506 Total 55,506
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PROFIT AND LOSS A/C OF THE YEAR 2013-2014
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Year II
Net Sales 14,00,000
50
LIABILITIES AMOUNT
AMOUNT ASSETS
Equity 0 Land 0
Profit and Loss Account 1,50,694 Add: Appreciation
Electronics 17000
Less: Depreciation 1700
15300
Furniture 6500
Less: Depreciation 650
6750
Cash 1,28,644
Debtors
Total 1,50,694 Total 1,50,694
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Year III
Net Sales 16,00,000
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LIABILITIES AMOUNT
AMOUNT ASSETS
Equity 0 Land 0
Profit and Loss Account 1,65,943 Add: Appreciation
Electronics 15,000
Less: Depreciation 1500
13500
Furniture 6,000
Less: Depreciation 600
5400
Cash 1,47,043
Debtors
Total 1,65,943 Total 1,65,943
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REVENUE
REVENUE 1 2 3 4 5 6 7 8 9 10 11 12
PRODUCT
SALES 25,000 35,000 50,000 60,000 85,000 75,000 90,000 1,00,000 1,30,000 1,70,000 1,60,000 1,70,000
OTHER
MEANS
TOTAL 25,000 35,000 50,000 60,000 85,000 75,000 90,000 1,00,000 1,30,000 1,70,000 1,60,000 1,70,000
54
FOR YEAR 2013-2014
REVENUE I II III IV
QUARTER QUARTER QUARTER QUARTER
55
FOR YEAR 2014-2015
REVENUE I II III IV
QUARTER QUARTER QUARTER QUARTER
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EXPENDITURE
I Year: 2012-2013
PRODUCT
PURCHASE 70,000 1,20,000 1,60,000 2,30,000
ADVERTISING
15,000 15,000 15,000 15,000
TELEPHONE
2,000 2,000 2,700 3,300
WEBSITE
MAINTENANCE 3,000 1,500 2,000 2,000
WEBSITE
DEVEPLOPMENT 15,000 5,000 5,000 5,000
STATIONARY
2,500 1,200 1,300 2,000
TRANSPORTATION
0 0 0 0
ELECTRICITY
3,000 3,000 3,000 3,000
OTHER 2,500 2,500 2,500 2,500
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CONTIGENCIES
TOTAL
EXPENDITURE 1,43,000 1,80,200 2,31,500 3,04,700
II Year: 2013-2014
EXPENDITURE I II III IV
QUARTER QUARTER QUARTER QUARTER
PRODUCT
PURCHASE 1,30,000 1,60,000 2,00,000 2,50,000
ADVERTISING
15,000 15,000 15,000 15,000
TELEPHONE
2,000 2,000 2,700 3,300
WEBSITE
MAINTENANCE
3,000 1,500 2,000 2,000
STATIONARY
2,500 1,200 1,300 2,000
TRANSPORTATION
0 0 0 0
ELECTRICITY
3,000 3,000 3,000 3,000
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TOTAL
EXPENDITURE 1,85,500 2,12,700 2,64,000 3,15,300
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III Year: 2014-2015
PRODUCT
PURCHASE 1,50,000 1,90,000 2,40,000 2,70,000
ADVERTISING
20,000 20,000 22,000 23,000
TELEPHONE
2,000 2,000 2,700 3,300
WEBSITE
MAINTENANCE
2,700 1,300 1,600 1,900
STATIONARY
2,500 1,600 1,500 2,400
TRANSPORTATION
0 0 0 0
TOTAL
EXPENDITURE 2,20,200 2,57,900 3,20,800 3,53,600
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BREAK-EVEN ANALYSIS
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FINANCIAL ASSUMPTIONS
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Hardware And Software Requirements
Hardware
Computer
Application Server
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company’s back-end applications or databases and the
users’ computers’ Web browsers.
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Softwares
Macromedia Flash
Adobe Acrobat
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Acrobat is a program that lets you capture a
document and then view it in its original format and
appearance. Acrobat is ideal for making documents
that were designed for the printing and being shared
with others on the Internet.
Ms Access
Web Languages
Html
ASP
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group of frequently-used functionality useful for creating
dynamic web pages. In ASP 3.0 there are six such built-in
objects: Application, ASP Error, Request, Response,
Server and Session
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Security
IP Address Restrictions
You can either ban or allow IPs to access the FTP server.
You can use a limited set of regular expressions to specify
the allowed/banned IPs to specify the allowed/banned
IPs. The IP restrictor component name is ip-restrictor.
And then only predefined IPS can access your site
Authentication
Access control
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granted or denied based on a wide variety of criteria,
such as the network address of the client, the time of day
or the browser, which the visitor is using. It’s a
controlling entrance by some arbitrary condition, which
may or may not have anything to do with the attributes of
the particular visitor.
File Attribution
Company accounts
Product Database
Customer Information
Financial records
Employee’s personal accounts
Inventory system
Transactions records
69
Appendix: A
Questionnaire
Name:
Age:
Gender:
Yes No
Why,
_________________________________________________
________
Yes No
Why,
_________________________________________________
________
_________________________________________________
________
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_________________________________________________
________
Yes No
Why,
_________________________________________________
________
E-mail: _________________________________________
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Conclusion
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References
http://www.learnthat.com/define/view.asp? Id=280
Management.about.com/cs/adminaccounting.htm
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