REPORT ON

SURVEY OF DEALERS AND

SUBDEALERS OF KAJARIA
VITRIFIED TILES TO KNOW THE
MARKET TREND AND
POTENTIAL IN GHAZIABAD AND
NOIDA

Mr. Sudhir Kumar Rai Sumit sharma

Area Manager Marketing Executive
ACKNOWLEDGEMENT
This project could not be completed without thanking those who encouraged
us and put up with our revisions and updating of the project with patience
and tolerance and this endeavor has prepared us to take more innovative
and challenging projects in future.

First of all my sincere thanks goes to them who provided an opportunity with
immense pleasure & express thanks to highly respected and learned guide
Mr.Sudhir Rai for providing their valuable time from their busy schedule and
also their guidance and remarkable suggestion in completion of project on
SURVEY OF DEALERS AND SUBDEALERS OF KAJARIA VITRIFIED
TILES TO KNOW THE MARKET TREND AND POTENTIAL IN
GHAZIABAD AND NOIDA

I would like to thanks all the dealers, sub dealers & retailers for sharing
valuable information with me, which was very helpful for this project.

Finally we thank to all the noticed and unnoticed thanks hand behind the
project.

With Special Thanks To All,

 ABSTRACT
“All human actions have one of these seven causes: chance,
nature, compulsion, habit, reason, passion and desire”. As a
human being the major cause to take over this project was reason.
The reason is to accomplish my task, aim, and motive of
enhancing my knowledge and to know more about the market of
tiles.
The information was obtained through by the interview method due
to shortage of time. I am unable to use questionnaire. At present
around fifty of such interviews have been conducted keeping in
mind the requirements of the survey being conduct.
 INTRODUCTION
In the world of tiles Kajaria is a king, because Kajaria is only the
brand which is known by everyone in tiles industry.
In the time of 80’s, rich persons used to give preferences to
marbles but the trend has been changed, now everyone wants
something special, affordable & stylish thing at reasonable price.
Vitrified tiles are rising as a substitute of marble so tiles are not too
much far from common man.

I have done work on this report at the time of my job in Kajaria

Vitro to know how to give the best performance and the market
conditions & identifying those factors which influence the sub
dealers to shift the market towards Delhi to buying Kajaria.

Why don’t they deal with dealers of that region where their
business actually belong? There is not any difference in product &
brand of the product. The main difference of shifting our customer
from Noida to Delhi is “Pricing”.

The 1% tax difference is not only the reason. The dealers of Delhi
do some unethical practices for saving taxes. So they are capable
to sale at lesser price in comparison to Ghaziabad and Noida.

I am here to discuss the problem of market conditions and as well

as dealers and sub dealers which is related to Kajaria vitrified tiles.

At present around fifty of such interviews have been conducted

and I am able to keep in my mind the requirements of the survey
being conduct. But one by one to define the problem is too tough
and time consuming process and another reason is most of the
persons have a common problem, so I could make a list of
problems which shows the market trend dealers preferences.

This report has been prepared by a simple man with common

thinking, but thinking is the only factor which is not common in
every one. So after reading this report I would like from my seniors
to make a conclusion and solve the problems of dealers, sub
dealers & retailers.
Firstly, I would like to discuss about the Dealers of Noida.

1. AMIT & COMPANY

2. CHANDGI RAM NAWAL KISHORE
3. ARUN GARGI & COMPANY
4. JAISWAL BATH & SANITATION
5. R.P ENTERPRISES
6. SOHAM ENTERPRISES

And some of them who is not in my touch yet, and not in my

knowledge.

AMIT & COMPANY, JAISWAL BATH & SANITATION deal from

Delhi (in case of shortage).
ARUN GARGI , SOHAM , are loyal dealers who deals with Kajaria.
But from last week soham dealed from Delhi.

Mostly complaints of Dealers are….

a. Transparency is not the company policy

b. Mostly purchases take place from Jagatpuri due to less
pricing. They want to know the reason in price differences,
according to dealers there is 35 Rs difference per box in
comparison to Delhi.
c. Sample is not available instantly.
d. Some of them not agree to have more than two dealers in
one area, its generate cut throat competition in the market.

If the pricing difference is due to only vat factor then pricing

difference would not be more than 6-7 Rs.
Sub dealers of Noida
• Venus Bath & Kitchen Centre
• Chopra Traders
• S.C. Jain & Co.
• Asian Bath N Ceramics
• Mayur Granite
• Garg sanitary & Timber Co.
• Vicky Sanitary & Hardware Store
• Laxmi Ceramic
• Ambaji Granites & Marbles
• Anupam Electricals
• Mahalaxmi Marbles
• Shri baba marbles & granite
• Kavita marble & Granite
• S.S Sanitation

And many shops in Barola & Silarpur.

Those who denied or not interested to deal with Kajaria, names

have not included in the list till making report. I have met all sub
dealers of sector-9 and some in Barola & Silarpur.

a. Requirement for sample & display

b. Pricing difference
c. Run substitute divert customers towards Orient, Somany,
Lorenzo & Spansio.
d. They deal with Kajaria because people are demanding for
Kajaria.
e. Some of them don’t interest in competition. And some can
not survive in such kind of competitive market.
f. Most of the sub-dealer purchase from Janakpuri.

Noida is the market which is, in between Ghaziabad and Delhi. So

it’s a very price sensitive market, if there is any pricing difference in
Noida then customers are diverted towards Delhi, and if customer
is more price sensitive then they diverts towards another brand so
transparency in pricing, offers & schemes must know by every one
and company representative should not communicate any
misleading information which is related to company for eg. About
stock, sampling & pricing. And not make any false promise to
customer.

The potential of Noida Market is that much, if all material will only
be purchased from Noida then representative can achieve twice
than his target.

Company must make some rules, regulations & restrictions for

pricing on dealer.

about the dealers of Ghaziabad

1. AMBICA AGENCIES
A respected and one of the older dealers who deals only in Kajaria
and they blame on representatives for pricing differences. Their
competition is from Vijay Sanitary store. They Purchase in bulk
quantity and want to know about company transparency, as well
as they demand for billing information of their competitor Vijay
sanitary store.

2. VIJAY SANITARY STORE

A good businessman, Bulk purchaser and financially well capable,
they want to hold on all the market of Ghaziabad and in coming
future they are going to start two new showrooms in Noida.

In between competition of Ambica agencies and Vijay Sanitary

store sub dealers will not be able to deal with Kajaria because
Ambica and Vijay do sale single box on wholesale rate so due to
competition, customer is prefer to go direct deal with dealer
(disputes between two people another one take benefit). Sale
is come out more than expectation but for a long term prespective
is not good for the company. So please give solution or remedies
so that they could not work as a competitors but work as a
collaborator. I think that there is a need of meeting in between
them and make some restrictions for pricing on company level.

Sub dealers of Ghaziabad

• Ganpati Sanitary
• Radhey Shyam Marbles & suppliers
• Shri Radhay Krishna Marble
• Ravi & Co.
• Sanitary Home
• M.C & company
• Arjun Tiles & Sanitary
• Kumar Sanitary
• R.K Traders
• Deepak Enterprises
• Raghuvans Tile Ghar

All sub dealers require sample and display & and some of them
want to direct deal with company. And if I talk on pricing 630 per
box, they laugh and talk about Vijay sanitary store they sold that at
590-610 per box, so there is need to evaluate the prices at dealer
level. Condition is in controllable and not as worst as Noida. Take
a right action at company level as soon as possible.

3. DEEPAK MARBLES
A conceited person. I don’t want to say more on him. His entire
market in his hand, he is only the distributor in Sahibabad so there
is no question of any dispute.
OBJECTIVES OF THE STUDY
1. To determine those factors which affect the dealer to deal
with another brand.

2. To determine the market potential.

3. To know the problem of dealers.

 RESEARCH METHODOLOGY

“Research is the systematic design, collection, analysis and

reporting of data and findings relevant to a specific situation
or problem”. The objective of this section is to describe the
research procedure and methods that have been adopted for
the achievement of the project objectives.

(a) Research Design: A research design is the

arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research
purpose with economy in procedure. My research is
conclusive in nature.

(b) Sampling : Sampling is only a tool which helps to know

the characteristics of the universe or population by examining
only a small part of it.

(c) Sample size: The sample size is 60 peoples.

(d) Sampling Technique: The study proposed to use

convenience & judgmental sampling.

The study proposed to collect Primary data through using survey

method. So as to give a precise, accurate, realistic and relevant
data.
LIMITATIONS OF THE STUDY
 The Data collected from the Dealer might not be very
accurate to obtain the desired information.
 The sample size which has been taken is small, to make a
universal statement.
 The final conclusion can be also affected by some of the
extraneous variables.
 Though the study represents the Ghaziabad & Noida. Due to
small sample size, the finding may not be a true
representative and it cannot be generalized.
 Biasness of the respondent.
 Lack of sufficient information.
 It’s all about the future predictions and future is unsuitable.
 CONCLUSIONS
On the basis of the analysis of the findings of the research
project these conclusions are drawn
1. In the purchasing of tiles, the brand name and price of tiles
are the two most dominating factor so 6000-6019 is most
preferable shades by customer.
2. Among the different brands of tiles Kajaria is the most
preferred and demanding tiles.
3. Customer preferred according to size of the room.
4. In the case of the quality the tiles, Kajaria is much better than
the other brand name of tiles like Somany, Orient

Due to deficit of questionnaire & time give not any analysis

numerically.

All research is based on qualitative data. To know more about

market conditions and trends, contact to me because
everything is not possible to include in this report. But still
I have tried my best to show the real market scene through
my actual experience what I have gain through field work.