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Motivation plays a critical role in achieving goals and business objectives and is equally as
important for companies that work in a team-based environment or in a workplace comprised of
workers who work independently. Making sure each employee's workplace goals and values are
aligned with the organization's mission and vision is important for creating and maintaining a
high level of motivation. That can lead to higher productivity, improved work quality and
financial gain across all departments.
1. Significance
○ Motivation has become increasingly important for organizations and companies
of all sizes that want to reach their organizational objectives in a competitive
marketplace. Top performers of an organization consistently provide high-quality
work, maintain a high level of productivity and overcome obstacles or challenges.
Helping all employees maintain a high level of motivation can help keep
employees committed to working hard and contributing as much value as possible
to the organization.

Tactics
○ You can use a variety of strategies to improve motivation. Managers who serve as
leaders within the organization can help convey the right messages to engage
employees and help them grow within their positions. Motivation can be
increased with incentives, feedback, rewards programs and ensuring that the
workplace meets basic needs and requirements for each employee. Common types
of motivational tactics include: events that raise employee morale; training and
education to help employees learn new skills and grow within their positions;
recognition programs to highlight hard work and reinforcing positive messages
during company or team meetings.

Benefits of Motivation
○ Motivational strategies can help improve employee performance, reduce the
chances of low employee morale, encourage teamwork and instill a positive
attitude during challenging times. Employees with a high level of motivation
typically work harder and can overcome common workplace challenges with
ease; this helps the organization reach its objectives and improve operations
overall.

Warning Signs
○ Any company or organization that notices a significant decline in productivity,
high employee turnover or that cannot reach its goals successfully may need to
consider the role of motivation among its employees. Low motivation can trigger
a variety of detrimental events that affect the organization in the short term and in
the long term. Unmotivated staff members are at risk of resigning, delivering
poor-quality work and even making it difficult for other employees to do their
jobs efficiently.
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Prevention
○ Reducing the risk of low motivation among employees typically requires a
strategic plan and a combination of different activities and tactics that help
improve employee morale. Companies that invest time and resources toward
improving their employees' well-being and workplace experience can look
forward to a high return on their investment as employees become more
productive, maintain a positive attitude, commit to their roles and duties and
maintain a strong work ethic.

Read more: Why Is Motivation Important? | eHow.com

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Motivation is a very important for an organization because of the following benefits it provides:-
1. Puts human resources into action
Every concern requires physical, financial and human resources to accomplish the goals.
It is through motivation that the human resources can be utilized by making full use of it.
This can be done by building willingness in employees to work. This will help the
enterprise in securing best possible utilization of resources.
2. Improves level of efficiency of employees
The level of a subordinate or a employee does not only depend upon his qualifications
and abilities. For getting best of his work performance, the gap between ability and
willingness has to be filled which helps in improving the level of performance of
subordinates. This will result into-
a. Increase in productivity,
b. Reducing cost of operations, and
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c. Improving overall efficiency.

3. Leads to achievement of organizational goals
The goals of an enterprise can be achieved only when the following factors take place :-
a. There is best possible utilization of resources,
b. There is a co-operative work environment,
c. The employees are goal-directed and they act in a purposive manner,
d. Goals can be achieved if co-ordination and co-operation takes place
simultaneously which can be effectively done through motivation.
4. Builds friendly relationship
Motivation is an important factor which brings employees satisfaction. This can be done
by keeping into mind and framing an incentive plan for the benefit of the employees. This
could initiate the following things:
a. Monetary and non-monetary incentives,
b. Promotion opportunities for employees,
c. Disincentives for inefficient employees.
In order to build a cordial, friendly atmosphere in a concern, the above steps should be
taken by a manager. This would help in:
i. Effective co-operation which brings stability,
ii. Industrial dispute and unrest in employees will reduce,
iii. The employees will be adaptable to the changes and there will be no resistance to
the change,
iv. This will help in providing a smooth and sound concern in which individual
interests will coincide with the organizational interests,
v. This will result in profit maximization through increased productivity.
Leads to stability of work force
Stability of workforce is very important from the point of view of reputation and
goodwill of a concern. The employees can remain loyal to the enterprise only when they
have a feeling of participation in the management. The skills and efficiency of employees
will always be of advantage to employees as well as employees. This will lead to a good
public image in the market which will attract competent and qualified people into a
concern. As it is said, “Old is gold” which suffices with the role of motivation here, the
older the people, more the experience and their adjustment into a concern which can be of
benefit to the enterprise.
From the above discussion, we can say that motivation is an internal feeling which can be
understood only by manager since he is in close contact with the employees. Needs, wants and
desires are inter-related and they are the driving force to act. These needs can be understood by
the manager and he can frame motivation plans accordingly. We can say that motivation
therefore is a continuous process since motivation process is based on needs which are unlimited.
The process has to be continued throughout.
We can summarize by saying that motivation is important both to an individual and a business.
Motivation is important to an individual as:
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1. Motivation will help him achieve his personal goals.

2. If an individual is motivated, he will have job satisfaction.
3. Motivation will help in self-development of individual.
4. An individual would always gain by working with a dynamic team.
Similarly, motivation is important to a business as:
1. The more motivated the employees are, the more empowered the team is.
2. The more is the team work and individual employee contribution, more profitable and
successful is the business.
3. During period of amendments, there will be more adaptability and creativity
4. Motivation will lead to an optimistic and challenging attitude at work place.