VOL.

19 JULY - SEPTEMBER 2010 PRICE ` 10/-

Building Blocks - vol. 19

1
Building Blocks - vol. 19

IF ONLY, I had used

Dr. Fixit
2

Waterproofing Solutions!

Dr. Fixit, Waterproofing Solutions

From the President's desk
Dear Readers,

Greetings!

We are back and this time we are here to stay. With great pleasure and pride, I assure that we will bring to you this
magazine on a regular basis now.
We try and cover topics that will be of interest to you. In past we received lots of contributory article from our ardent
readers. Your articles help us in capturing all the areas that are significant to construction chemicals. We hope that
going forward we will witness the same enthusiasm and encouragement.
Our efforts will not be complete without your feedback. Your feedback is valuable to us as we are constantly trying
to make Building Blocks more useful. We welcome any and all feedback and suggestions from you. Please take a few
moments to fill in the feedback forms attached with the magazine.
I trust that you will enjoy this magazine. Building Blocks will be published quarterly. So keep an eye out for the next
edition in December, 2010.
Best wishes,

Sushil Luniya
President
Construction Chemicals Division,
Pidilite Industries Ltd.

Editor's note
Dear Friend,

The last issue of Building Blocks featured a major article on Anti–Microbial Protective Coatings for Hygiene Wall
Surfaces.
We have witnessed a good monsoon this year. So if your customer's house has faced the brunt of the monsoon,
this issue will come to your rescue. In this issue, we bring to you the Best of the Best articles published in Building
Blocks so far.
This issue concentrates more on waterproofing; starting from ABC of waterproofing, rising dampness to leakfree
bathroom.
Pidilite is also proud to announce the launch of interactive guide to Healthy construction and Healthy Construction
Lecture Series, which is organized through Dr. Fixit Institute.
Also attached along with this magazine is a feedback form. It will be helpful if you could kindly fill & send it back with
your valuable inputs.

Bharat Gothoskar
Head - Marketing
Construction Chemicals Division,
Pidilite Industries Ltd.
 Contents
PUBLISHED BY
No. Topics Page No.
Pidilite industries Ltd.
Regent Chambers, 7 Floor, 208,
th

Nariman Point, Mumbai 400 021. A FROM THE COVER

EDITOR 01 ABC of Waterproofing 05

Bharat Gothoskar This year heavy monsoon has left its impression on your home?
Need to undo the damage done? Read and understand the why and
ASST. EDITOR how of waterproofing.
Swapnil Deshmukh
02 An Approach to Terrace Waterproofing 08
DESIGNED BY Waterproofing has not been given enough attention in India. Terrace
Parag Chinchkar waterproofing forms an integral part of construction. Dampness or
moisture through terrace can be damaging for any construction.
OFFICES Here is terrace waterproofing made easy for you.
MUMBAI
Ramkrishna Mandir Road, P. O. Box No. 17411, 03 Rising Dampness 09
Andheri (East) Mumbai 400 059.
It might not sound interesting, but it is the most common problem
Tel (022) 2835 7000
in the country. It affects most of the houses in some way or the
AHMEDABAD other. Find out how to check it.
Building Blocks - vol. 19

“Paritosh” 4th Floor, Darpan Academy,

Usmanpura, Ahmedabad 380 013 04 Advanced Roof Waterproofing Technology 10
Tel (079) 27552043 / 1483 Using a UV-resistant and heat reflecting acrylic co-polymer
BENGALURU waterproofing coating.
H.V.S. Apartments, Edward Road, Advanced technology has enabled builders and architects to
Bangalore 560 052. achieve perfection in appearance of buildings. Over the years,
Tel (080) 22204238 / 4239 technology in waterproofing has also evolved making it easier to
waterproof your house.
CHENNAI
4
306 (Old No. 244), Llyods Road, Gopalpuram,
Chennai 600 086. 05 Leak Free Bathrooms 14
Tel (044) 28350338 / 1614 / 0745 The bathrooms are the home’s most utilized room; however, it
generally escapes the owner’s attention. If not attended properly
DELHI and in a timely fashion, it can lead to major problems.
6th Floor, Vikas Deep, Laxmi Nagar,
District Centre,
Vikas Marg, Delhi 110 092. C Q&A
Tel (011) 22440890, 22541970
06 Ask The Expert 16
HYDERABAD
Sunrise Apartment, Flat No. 101, 102 & 103,
183, Dwarkapuri Colony, D NEW INITIATIVES
Panjagutta, Hyderabad 500 082
Tel (040) 23351250/ 1308 07 • Launch of HCLS Interactive Guide 17
KOCHI • No Breaking News Campaign
Ellikkal Estate, N.H. 47, Pathadipalam, • Free Health Check up
Edappally P.O., Ernakulam, Kochi 682 024.
• Roff launch
Tel (0484) 2543978 / 3979
• Smartcare Hospitality
KOLKATA
Everest House, 10th Floor, 46/ C,
• Industrial Floorings
Chowringhee Road, Kolkata 700 071.
Tel (033) 22888844/ 7610 E NEW PRODUCTS

COPYRIGHT 08 • Dr. Fixit Powercrete 21

Pidilite Industries Ltd. • ROFF Undertile
Mumbai 400 021.
F NEWS
DISCLAIMER
All rights are reserved. While all efforts are made to ensure
09 • Some of Our Recent Projects 22
that the information published is correct. Pidilite Industries
Ltd. holds no responsibility for any unlikely errors that • Exhibitions
might occur. The information on products and projects on
offer is being provided for the reference of readers. Pidilite
Industries Ltd. holds no responsibility for any decision
10 • Training Programs Organised 23
taken by readers on the basis of information provided • Meets
herein.
ABC of Waterproofing
This years heavy monsoon has left its impression on your home? So now if you feel it is about time that you undertake
repair work and waterproof your home, load yourself with all the information on waterproofing.
Read on to understand the why and how of waterproofing.

Waterproofing in India, still looks like a foreign concept. Durability specifications must be incorporated in all three
According to the definition, it is the combination of stages:
materials or system designed to prevent water from }} Design Stage
entering or escaping from various sections of the
}} Construction Stage
building. We say escaping because in case of water tanks
water should not be allowed to escape through leaks. }} Maintenance Stage

Water that enters or escapes from the buildings can
cause serious damage to the building content and may
lead to structural damage. Damage due to fire is another
cause of building decay and deterioration.
In case of seepage, the owner’s concerns are limited
For example, in giving the number of outlets for drainage
of terrace water, one should consider ample slope and
suitable size of outlet pipe. Invariably the number of
outlets are less and also the size is small in diameter. The
location of outlet is also important as it affects the flow
of water.

Building Blocks - vol. 19

to the visible impact, like peeling of costly paint from
the walls, damage caused to the furniture, carpet, etc.
But what escapes his notice is the damage caused to
the structure, by way of rusting the embedded steel.
When steel comes in contact with water, rusting starts.
The volume of rust is eight to nine times more than the
original volume of steel, thus exerts more pressure on
the surrounding concrete. The concrete starts to crack
and ultimately falls off.
During maintenance we can exercise some basic checks.
We can ensure that the water outlet on terrace is not
blocked. It may get blocked due to shrub growth or
vegetation. In some cases, the water outlet is used for
some other purpose like taking the pipe line, cable
lines etc.
We should always keep the terrace clean by asking
5
the building housekeeper to clean it once in fortnight,

ABC of Waterproofing
Steel is then directly exposed to atmosphere, which clearing the blockages of the outlets.
further accelerates the corrosion and may lead to the If the slope is not properly provided in the terrace,
collapse of the whole structure. water logging takes place and ultimately seeps in to the
Water, though very integral for preparing concrete while building. The same needs to be corrected. Any cracks
construction becomes dangerous once the structure in the terrace and on top of parapet etc. need to be
is ready. We should try to keep out the water. The immediately rectified.
moment it falls on concrete, it should find a way out of In the interior of the apartment, there are chances of
the building. Slope and drainage should be provided to water seeping in through the window joints, cracks from
ensure water is drained. beam and masonry joints, toilet floors, pipe joints etc.
Today the focus is not on how strong the buildings are, One needs to attend to these immediately, before it
but on how durable the structures should be. Whatever damages the building’s interiors. The seepage can also
may be the strength, the important consideration is how damage some portions of RCC.
long will it survive. Even the latest revision of the IS:456- Today many ready-to-use joint fillers are available which
2000, focuses on durability. The buildings are designed can be used to seal the gaps. In case of window joints,
for a life span of 80 years. With proper maintenance ready to use
the building acrylic sealants
should last for are available
its designed life which the house
span. owner himself
But these days, can use to plug
the buildings the joints. In
undergo major bathroom, the
repairs within bathtub and
the first 15 to 20 washbasin joints
years. can be easily
Unwarranted plant growth on roofs Sealing of gaps using Sealant
 sealed using the Walls are
sealants. neglected as far
as protection is
In case of
concerned.
leakages from
bathrooms and The objective
toilets, one needs of painting the
to use proper external walls
piping and the in most cases is
joints must to decorate the
Tiling with normal cement is shabby be filled with Use of a waterproof Tile Adhesive walls. But the fact
sealants. Today, is that we need to protect them with proper coatings.
most of the piping is concealed. So, care must be taken
Today, many aesthetic coatings are designed to offer
in sealing these joints properly. Once embedded, we will
elastomeric properties and waterproofing. There are
not know from where the water is leaking. Repairing this
will be far more expensive. Generally, it is observed that
customers buy expensive fittings but do not invest in
jointing material and quality of labour involved.
Building Blocks - vol. 19

In new bathrooms or while carrying out renovation we

must properly waterproof the sunken areas along with
its sides to avoid leakages. Tile adhesives must be used
for tiling and filling the joints as white cement used has a
property of shrinkage and it will leave the joints to seep.
In tiling joints, tile grout needs to be used. It is a special
6 powder with powder polymers, fillers etc., that ensures
leak free joints.
ABC of Waterproofing

The cost of tile grout, as compared to white cement, is

more than two times, but the requirement is very less.
For waterproofing the bathrooms many systems are
available:
}} Cementitious acrylic coatings
}} Bituminous coatings
}} Crystalline method
In apartments, leakage from upper floor bathrooms
is very common. It gets difficult, if the upper floor
occupant is non-cooperative. For such cases, chemicals
are available to arrest leakage from the bottom. It will
be a combination of cementitious and resin based
chemicals. But first find out the source of the leakage.
For waterproofing of terraces one of the following
systems can be adopted:
}} Acrylic coatings
}} Cementitious acrylic coatings under brickbat coba
}} Preformed Bituminous membranes with overlay
}} EPDM (Membranes) etc.
It is very important to choose the right kind of system
before proceeding with waterproofing. Thorough surface
preparation needs to be done before taking up the
application.
good coatings available that are long lasting and have bathroom and
the capability to bridge upto 0.5 mm cracks. toilets, kitchens,
walls, joints
For any waterproofing solution, diagnosis is very
etc. need to
important. First we need to identify the source of
be taken into
leakage. For proper diagnosis one needs to thoroughly
consideration.
inspect the site, get relevant data from persons staying
Leakage
there and then arrive at source of leekage.
also leads to
This can be done by an experienced contractor unhygienic
(applicator). Once proper diagnosis is done, the remedy conditions. It is
Torch-On Membrane being applied with
is easy. The applicator also needs to be experienced & a trained applicator better to spend
trained. initially while
Lastly, a holistic approach needs to be given to the construction rather than spending huge amount later
building. All the areas like terrace, wet areas like for repair.

Building Blocks - vol. 19

7
 An Approach to Terrace Waterproofing
Jay Paul, Waterproofing expert, Dubai
Imagine a new house, grand in appearance with impressive design, excellent use of available space and a damp patch in
the corner of the ceiling stealing the whole beauty. Waterproofing has not been given enough attention in India. Terrace
waterproofing forms an integral part of construction. Dampness or moisture through terrace can be damaging for any
construction.

For contractors undertaking terrace waterproofing in
new construction here are some tips:
}} Visually inspect the slab for cracks closely from top
and bottom throughout the terrace.
}} Conduct the ‘Hammer test’ around the areas,
severely cracked. If there is a hollow sound, the
cracks shall be brush applied cement slurry added
with Dr. Fixit Pidicrete AM, ensuring that they are all
filled completely.
}} Wider cracks must be cleaned with a wire brush, and
Building Blocks - vol. 19
}} Ensure that the entrapped moisture� in the slab is
within the limit of 15�
}} Conduct the 'Hammer test' around the areas,
severely cracked
}} If there is a hollow sound, the cracks shall be injection
grouted with cement slurry added with Dr. Fixit
Pidicrete AM.
}} In case loose / spalled concrete is observed, it may be
removed to see if there is any corrosion in the rebars.
In case of excessive corrosion, the rebars should be
checked for its condition; if its diameter is less than

cut to a U shape of 5 mm X 8 mm and filled with a

Mastic Filler, using Dr. Fixit Roofseal, which will be
flexible enough to accommodate movements.
}} Make triangle fillet of 50 mm x 50 mm on all vertical
abutments.
}} Pre-treat critical areas such as VERTICAL JOINTS,
OUTLET AREAS AND PIPE PROTRUSIONS, etc. with
8 Dr. Fixit Pidifin 2K flexible cementitious waterproofing.
}}
The waterproofing treatment can be done using the
An approach to Terrace Waterproofing
the 10� , advise the customer to consult a structural
engineer. If the total area of spalled concrete is less
than 20� of the total area of the terrace slab, the
loose concrete must be removed, rebars must be
rust cleaned and filled in with Dr. Fixit Microconcrete,
after applying a bonding agent and cure properly in
accordance with good curing practices.
Other crevices, potholes in the slab, shall be filled

}}
product selector from the Dr. Fixit Waterproofing
range.
}} Post application check must be done during / after
the monsoon. If leakage is observed, look for the
cracks in the membrane. If there are cracks, they
should be cleaned and overcoated with two coats
of the waterproofing membrane sandwiched with
a Polypropylene Fibre net (The PP Net should have
been soaked in Dr. Fixit Pidicrete URP liquid and dried,
prior to placing it for application.) The width of this
net must be at least 4 inches on either side of the
crack.
Approach to Terrace Waterproofing & old Construction
will be slightly different.
1. If old waterproofing is removed
There are to two ways of carrying these out terrrace
waterproofing for old construction - removing the old
waterproofing and retaining the old waterproofing.
}} Check the substrate and its bond with the roof deck
and then decide whether the removal of the existing
substrate is necessary or not. [Consult Dr. Fixit if
required]
up with a polymer-modified mortar using Dr. Fixit
Pidicrete URP. Such areas need not be cured with
water.
}} The entire area of the slab shall be injected with
cement slurry added with Dr. Fixit Pidicrete AM at a
distance of three feet along the breadth and span of
the slab.
}} The waterproofing of the terrace then can be done,
using the product selector of Dr. Fixit waterproofing
systems.
2. If old waterproofing is not removed
}} Check for slope of at least 1:100.
}} Clean the surface.
}} Remove 150 mm of vertical plaster on all parapet
walls - terrace junctions, to terminate the membrane.
}} Apply a 3 mm Dr. Fixit Torchshield waterproofing
membrane
}} Cover with 25 mm screed with a chicken mesh
in a panel of not more than 4 m x 4m. Apply a
polysulphide sealant or a roof mastic in the control
joints of the screed.
Rising Dampness
Rajesh Singh, Proprietor of a Dr. Fixit Centre, Varanasi
Rising Dampness might not sound like an interesting topic, however, it is the most common and acute problem in the
country. It affects all the houses in some ways or the others.
A ground floor phenomenon, it is basically caused when
ground water / other water seeps through the masonry,
resulting in wet patches that leads to aesthetics and
hygiene problems. It is very common in old buildings and
at times in new buildings as well. It happens when proper
damp proof course is not laid or the damp proof course
fails.
All these years, there was no full proof ready solution,
which could arrest the dampness. Traditionally, many
kinds of treatments, namely integral compounds,
membranes, repellents, coatings, etc. have been used,
which are not only expensive, but also fail to arrest the
problem of rising dampness. The dampness tends to
persist behind the coating and spreads to other areas
where coating is missing. The coating may even fail due
to high pore pressure.
Any external
waterproofing
coating may not
be useful as it
does not prevent
the seepage of
water / moisture
from the ground
as the path
through masonry
is always available. With technological advancement.
it is now possible to eliminate the path and prevent
any water seeping from the masonry itself. Siliconate
Technology can do this, as siliconate is an excellent water
repellant. It is a very fine material, which when grouted
in the masonry, repels water and prevents the leakage
from its source.
The right solution is to inject an aqueous solution of a
siliconate-based material. It is a low viscous solution,
which penetrates easily. Once it impregnates in to
the brickwork, a durable gelatin product blocks the
capillaries. This arrests the rising dampness.
A siliconate material has a lot of advantages. It is easy
to apply, economical and has a much higher degree of
success in treating rising dampness. It is technologically
superior and is an effective solution for both ordinary
and rising dampness. It increases the life expectancy
of masonry. It protects moss and fungal growth and is
less sensitive to frost-thaw cycles. It is water dilutable.
Siliconate stops the rise of moisture due to capillary rise.
However, it does not dry out the wall. It is imperative
for the wall to dry before any decoration or painting is
done. All salt affected render and plaster will need to be
replaced.
The process involves the saturation of brickwork, treating
the surface and re-plastering.
Siliconate is ideal for:
}} Basement masonry walls
}} Masonry walls (above or at DPC)
}} For internal walls in porous construction
The correct process of application involves:
Building Blocks - vol. 19
}} Identifying and marking the area of grouting.
}} Spacing of holes for drilling (will depend upon the
absorption capacity of building, severity of problem.
The lower is the severity more will be spacing)
}} Using 12 to 15 mm diameter drill bit, drilling holes at an
inclination of 45 degrees, up to 3/4 th of wall thickness
9
}} The holes can be drilled from inside or outside of wall
Rising Dampness
or on both sides depending on availability of space
}} Siliconate creates a damproofing course. It should be
injected in the lowest possible point
}} The placing of holes may be done at 300 mm center
to center. If necessary, 2nd row of holes can be drilled in
staggered condition.
}} Vertical distance may be placed 150 mm to 200 mm.
}} Fix 10-12 mm diameter nozzle or as specified. Place the
nozzles inside the drilled holes with suitable material
and allow it to set at least for a day before grouting.
}} Depending upon the severity of the dampness and
the materials used in the wall during construction, the
Siliconate is diluted by 1 part with 5 parts of potable
water.
}} A hand pump which can create pressure of two bar is
required. Use a pressure-gauging dial. Inject the diluted
liquid by pumping till no more material goes in to the
hole.
}} Allow it to remain for sometime before moving to the
next nozzle.
}} Remove the protruding nozzles and seal the holes
with an appropriate compound (may be with polymer
modified mortar)
}} The treated areas are to be washed thoroughly.

Building Blocks - vol. 19
10
Advanced roof waterproofing technology
Advanced Roof Waterproofing Technology
Using a UV-Resistant & Heat Reflecting Acrylic Co-Polymer Waterproofing Coating
Dr. Dien Pandiman, Technical Director, CHEMSON ASIA PTE. LTD, SINGAPORE
Architects and builders have started incorporating scientific methods to ensure perfection in the appearance of the
building. Slowly and gradually, technology has also evolved in waterproofing.
Waterproofing technology evolved steadily from “old”
hot/cold liquid applied bitumen to “new” water-borne
acrylic co-polymer waterproofing membrane. There are
many types of waterproofing materials to choose for
different applications. Material selection is one of the
keys for a successful building envelope, i.e. waterproofing
system. The wrong choice of a waterproofing material
can be disastrous for a building.
Due to environmental and toxicology concerns and
regulations, water-borne liquid applied acrylic co-
polymer has taken over the solvent-borne system.
It has become a popular choice of waterproofing
material in recent years. To understand advanced roof
waterproofing technology. We first need to know what
acrylic co-polymer.
Acrylic co-polymer is a synthetic organic resin used as a
binder to “glue” pigments, extenders and special fillers
together. It is polymerised from an acrylic monomer
with other monomer(s) forming long-chain backbones
of polymers with high molecular weights. The acrylic
co-polymer resin used in waterproofing coating has
good UV weathering resistance, is flexible, breathable,
and watertight. The resin with other ingredients must
be allowed to build-up sufficient dry film thickness (DFT)
to produce a film or membrane that creates waterproof
and elastomeric waterproofing coating.
The trend of moving towards green buildings made
it important to come up with a eco-friendly product
for waterproof coating. Dr. Fixit Newcoat is a unique
water-borne elastomeric acrylic co-polymer coating,
specifically formulated for roof waterproofing. It is in a
liquid stage during application, and forms an impervious
or waterproof membrane when water evaporates during
the curing or drying process. Since water is used as a
liquid carrier in the manufacturing that causes no harm
to the environment and people, so it can be termed as a
“Green and Eco-Friendly” waterproofing product. It has
no harmful and distinct smell of organic solvent. Dr. Fixit
Newcoat is highly durable waterproofing coating having
excellent resistance to UV, algae, mildew, alkaline and
efflorescence properties. It is breathable, so it allows
trapped water vapours to escape from the roof. Besides
these properties, Dr. Fixit Newcoat can also reduce heat
built-up on roof by reflecting some harmful ultra violet
(UV), visible, and infrared radiations. Since there is only
small portion of heat absorbed on the roof as compared
to the “black” bitumen waterproofing membrane, hence
the roof is cooler and the heat transferred into the
building is less.
Before selecting roof waterproofing coating we must
make sure that it possess the following properties:
Weathering and UV Resistance
}}
}} High Tensile Strength and Elongation
}} Crack Bridging Capabilities
}} Chemical and Alkali Resistance
}} Good Bonding Strength
}} Low Water Absorption, withstanding hydrostatic
pressure
}} Breathable, permeable to vapour transmission
}} Good Colour Retention
}} Algae and Fungus Resistance
Dr. Fixit Newcoat fulfils and/or exceeds all requirements
for “Elastomeric Roof Coating” used in most of public
and private apartments in Singapore, especially by
Singapore Housing & Development Board (HDB)
Apartments. It is a proven roof waterproofing coating,
and is fully tested by an independent testing laboratory
accredited by Singapore Accreditation Council-Singapore
Laboratory Scheme (SAC-SINGLAS), and its performance
properties are shown in Table 1.
Analysis of Data
Solid and polymer content (TGA/DTA Analyser):
Solid and polymer content (TGA/DTA Analyser): Dr.
Fixit Newcoat is a high build elastomeric liquid applied
waterproofing membrane, and it requires high solid
content to build up its effective thickness of minimum
1 mm DFT. Since the dry membrane has about 35% of
elastomeric polymer binder within the membrane, so its
flexibility and durability will be maintained throughout its
service life span.
Table 1: integrated web-like reinforcement with the membrane.
This unique micro-fiber reinforcement increases the
Performance Properties of Dr. Fixit Newcoat
tensile strength of the membrane significantly while
Properties Test Method Results allowing some elongation to accommodate hairline
cracks and thermal movements.
Solid Content TGA/DTA 69 %
Analyser Accelerated weathering (ASTM G 154)
Polymer Content 35 %
The acrylic co-polymer resins used in Dr. Fixit Newcoat
Hardness T A) ASTM D 412 : 2.6 N/mm2 are excellent resistant to weathering and harmful
2002 sunlight rays, particularly in tropical countries like India,
Middle East, Indonesia, Singapore, and others where
Tensile Strength ASTM D 412 : 100 %
the intensity of these harmful radiations are very high.
2002
The good quality of the resin had been proven by the
Elongation at Break ASTM G 154 : EXCELLENT simulation “accelerated” weathering test for 2000 hours,
2000 and no polymer degradation, cracking, chalking and
drastic discolouration were observed.
UV Resistant ASTM D 4541 : No Thermal

Building Blocks - vol. 19

- Accelerated 2002 Degradation, Cracking, There is no “direct” correlation data available
Weathering (2000 Chalking and
between the “accelerated” and “natural” weathering,
hours) Discolouration
particularly in Asia. However, an estimated figure is
Adhesion Strength ASTM E 96 : 0.9 N/mm2 that the accelerated weathering test result obtained
2000 from the laboratory times a factor of 15-20 for the
natural weathering exposed to Dr. Fixit Newcoat during
Water Vapour SS 345 : 1998 19 g/m2/day its service life. In other words, Dr. Fixit Newcoat will
Transmission 11
show no signs of degradation, cracking, chalking and
drastic colour fading for at least 5 years at its service

Advanced roof waterproofing technology

Algae & Fungus ASTM C 836 : No Algae & Fungus
Resistant 1995 (Adopted) Growth environment.

Crack Bridging a. No Cracks up to 2 mm Crack bridging capability (ASTM C 836)

width
b. No Cracks up to 1 mm
(10 cycles)
Hardness (ASTM D 2240:2002)
Surface hardness of a waterproof membrane is required
for trafficable purposes and to resist forces that can
cause damage to the membrane. Dr. Fixit Newcoat with
the hardness of 80 (Shore A) is suitable for pedestrian
traffic over it. Its hardness will not drop drastically
due to its polymer binder nature, as compared with
the “bitumen” nature that becomes very “soft” upon
subjected to intense heat on the roof.
Tensile strength & elongation (ASTM D 412)
The secret behind its highly durable and tough roof
membrane is the incorporation of premium blend
acrylic polymer resins with quality titanium dioxide,
additives and “special” micro-fiber filler. The latter will
interlock each other during the curing stage forming an
With a high solid content, Dr. Fixit Newcoat forms a hi-
build coating membrane with minimum 1 mm DFT for
three coats application. With a combination of sufficient
DFT, tensile strength and elongation, the coating
membrane is able to bridge any cracks up to 1.5 mm
width which can be caused due to shrinkage during the
curing or cement hydration process. The hi-build coating
membrane can withstand water from seeping through
the cracks.
Note: Any cracks more than 1.5 mm width must be
repaired with sealants and patching compounds.
Cracks due to thermal expansions and contractions
and structural movements will significantly reduce
the capability of the membrane to bridge them. The
simulation test of this capability was performed on
Dr. Fixit Newcoat where the dry membrane was pulled
up to 1 mm width and then returned to its original shape
repeatedly. After the cyclical simulation test, no cracks
were observed on the coating membrane.

Building Blocks - vol. 19
12
Advanced roof waterproofing technology
Bonding strength (ASTM D 4541) & breathability
(ASTM E 96)
A coating film with non-breathable and poor bonding
strength to substrate properties will cause blisters in the
coating, and hence peeling and/or de-bonding from the
substrate.
Dr. Fixit Newcoat bonds extremely well with the concrete
substrate with the bonding strength of 0.9 N/mm
(126 psi), and is breathable. So it allows moisture-vapour
transmission from the substrate to escape through
the coating film without causing blistering, peeling or
de-bonding.
Algae & fungus resistance (SS 345)
Roof waterproofing coating is exposed to sunlight and
rain constantly and also collects dirt form the polluted
air. These elements are preferable condition by algae
and fungus to grow organically on the surface of the
coating. Biocide used in roof waterproofing coating must
be able to address this microbiological growth problem.
Since roof coating membrane is constantly in contact
with water, and sometimes water-ponding for several
hours and days, so any watersoluble biocides in the
coating will be leached out and washed away. Therefore,
the coating will loose its efficiency to fight against algae
& fungus growth.
Dr. Fixit Newcoat incorporates “Slow-Leaching Rate”
Biocide specifically designed for tropical countries with
high UV rays, humidity and rain throughout the years.
This biocide will stay much longer on the surface of the
membrane to deter the growth of algae and fungus.
With its slow leaching rate, the biocide on the surface
will slowly leach out and wash out by rainwater, and at
the same time the biocide within the membrane will
migrate onto the surface as a self-renewal for long-term
protection against algae & fungus growth
Application
Dr. Fixit Newcoat is a water-borne elastomeric acrylic
co-polymer and single pack roofing compounds. It is
easy to apply by roller with no chemical hazard exposed
to the applicator. It is non-flammable and safe to use
at any conditions. For roof waterproofing system, it is
recommended to apply one coat of primer and three-
coats of Dr. Fixit Newcoat for a total of minimum
1 mm dry film thickness, as illustrated in Figure 1 below.
Waterproofing Membrane Application
(1 Coat of Dr. Fixit Newcoat).
Waterproofing
Membrane
Priming Coat
Application
(2 Coats of
Dr. Fixit Newcoat).
Concrete Suface
Figure 1: Typical Application of Dr. Fixit Newcoat
Successful application of elastomeric waterproofing
membranes depends entirely on proper substrate
preparation. Substrate must be sloped to drain water
toward scuppers or deck drain. Although Dr. Fixit
Newcoat is effective and excellent waterproof material,
it should not be applied on cracks, voids, or damaged
materials, as this will affect the functionality of the
membrane.
All cracks more
than 1.5 mm
wide must be
repaired with
“compatible”
sealants or
patching
compounds.
All dirt, grease,
oils, asphalt
materials,
mildew and other contaminants by cleaned and removed
completely by means of pressure cleaning equipment
with a minimum capability of 10 N/mm (about 1500 psi)
water pressure prior to application. Roller application
is preferred and recommended, as it fills voids and
crevices in a substrate. Brushing is used to detail around
protrusions, corners and/or up-turns.
Good supervision and close monitoring is advisable
to ensure proper and correct application. To make
supervision and monitoring jobs easier at site, Dr. Fixit
Newcoat is specifically manufactured in different colours
for each coat, as shown in the site application pictures.
Application of Primer Coat
Application of 1st Coat (Green)
The application rate of priming coat is about 8 to 10 m
per litre. Allow it to dry for at least two hours. After the
primer coat, Dr. Fixit Newcoat is applied onto it by roller
with the spreading rate of 2 m per litre per coat. Allow it
to dry for at least six hours or overnight, depending on
the weather, before applying the subsequent coat. The
application of 1-coat Primer and 3-coats Dr. Fixit Newcoat
shall achieve a minimum thickness requirement of 1 mm
DFT. The waterproofing membrane system will reach
its optimum strengths and performance when it is fully
cured for seven days.
Conclusion
Dr. Fixit Newcoat, the advanced acrylic co-polymer roof
waterproofing technology, can meet high performance
standard for exposed roofing system set by building
and construction industries, architects, consultants,
and property managing agents. It’s high QUALITY and
PERFORMANCE has been tested and proven by using the
American Society of Testing and Materials (ASTM) and
Singapore Standard (SS) Standards.
The “Water-Borne Technology” of Dr. Fixit Newcoat is
the answer for the proactive approach and cares for
clean environment and human safety on the exposure of
the “toxic” chemical solvent. Water evaporated from Dr.
Fixit Newcoat during the drying process is nontoxic and
harmless to both environment and human beings.
Application of 2nd Coat (Pink)
Building Blocks - vol. 19
Application of Final Coat (Grey)
Precautions
* All corners, gaps, joints, penetrations or protrusions,
13
and outlets shall receive two additional coats liberally
by bushing.
Advanced roof waterproofing technology
}} pplication must not be carried out when there is risk
A
of rain, as the uncured coating will re-emulsify and
cause premature damage.
}} pplication on excessively wet concrete substrate
A
may cause bonding problem whereas application
on extremely dry and hot substrate can cause
premature drying and hence coating failure.
}} ince Dr. Fixit Newcoat is used for exposed
S
roof waterproofing system, it requires regular
maintenance for long lasting waterproof protection
up to 15 years.
}} I ts surface wearing capability is designed only for
pedestrian or human traffic, and is not acceptable
for vehicular traffic or heavy machinery equipment
over it.
Limitations
}} Since Dr. Fixit Newcoat is used for exposed
roof waterproofing system, it requires regular
maintenance for long lasting waterproof protection
up to 15 years.
}} I ts surface wearing capability is designed only for
pedestrian or human traffic, and is not acceptable
for vehicular traffic or heavy machinery equipment
over it.
 Leak Free Bathrooms
K Padmakar Construction Chemicals Division, Pidilite Industries Limited
The bathroom is a home's most utilized room, however most of the time it is not given enough attention. Bathrooms are
frequently exposed to moisture, failure to waterproof. It could lead to major problem.
Bathroom waterproofing, whether new or old is
always a subject during seminars & workshops. In new
construction, although it is identified with only doing a
brick-bat-coba treatment in the sunken portion, there is
much more to be done, than just this treatment.
By taking a look at the areas that definitely need
waterproofing treatment, one will be surprised to
the extent, one needs to detail into for a “properly
waterproofed ” bathroom-toilet. Some of the areas that
need special attention are
Base Slab
The base slab of bathrooms and toilets shall be
Building Blocks - vol. 19
treated with Dr Fixit Pidifin 2K, a flexible, heavy duty,
impermeable, seamless, two component, cementitous
polymer modified coating.
Surface preparation: Surfaces to be applied upon
must be clean, reasonably dry, free from dirt and loose
material, and be as smooth as possible. Pre-wet the
14 surface with water and allow surface water to evaporate.
Application: Apply by brush or roller, a coat of Dr Fixit
Leak free Bathrooms
Pidfin 2K after mixing the two components mechanically
over the prepared surface. Apply it at a rate of 12-14
square meters/kg at a thickness of 500 600 microns
and allow to dry for four to six hours. Apply second
coat in the opposite direction at the same rate. After
application of second coat of Dr Fixit Pidfin 2K, it gives
the total thickness of 1 1.2 mm. The treatment is left as
it is for 72 hours for air cure before carrying out the
ponding test. Ponding test shall be carried out at a depth
of 50 mm to determine water tightness.
The waterproofing shall be carried at least 300 mm
on vertical surfaces, or at least 150 mm above the
floor finish level. The membrane shall be applied to the
internals of the down pipes before laying of the tiles,
bedding and floor traps. Upon successful completion of
the ponding test, a layer of 10 mm cement and (ratio 1:4)
protective screed, using Dr. Fixit Pidiproof LW Integral
Waterproofing Compound @ 200 ml/ 50 kg bag of
cement, shall be
applied on top of
the membrane.
Care shall be taken
while laying the
protective screed so
as not to damage
the waterproofing
membrane diagram.
Tiling
The tiling in wet areas like bathrooms/toilets etc shall
be done with waterproof, non shrinking, ready to use
polymerized tile adhesive Dr. Fixit Fevimate XL/ Roff
Non-Skid Adhesive and the tile joints shall be filled with
waterproof, non cracking, coloured, ready-to-use tile joint
material Dr Fixit Fevimate TG/ Roff Rainbow Tile Mate.
Surface preparation: Once the leveling screed (PCC) is
laid in wet areas, it shall be cured for a minimum seven
days. Remove all water and clean the surface where tile
adhesive will be applied.
Application: Dr Fixit Fevimate XL/Roff Non-Skid Adhesive
is mixed with potable water at the proportion of 3:1
(powder:water) with trowel/slow speed drill (50-100 rpm)
until a homogenous
lump free paste is
obtained. Care should
be taken that the
quantity, which can
be consumed within 2
hrs at 30°C. Adhesive
is then spread to a
thickness of approx,
3-6 mm and comb with a notched trowel. The tiles are
placed on the surface to be tiled and tapped properly
to ensure complete coverage of the inner side of tiles
without any air voids. The joint between two-tiles is kept
with the 2 mm spacers provided with Dr. Fixit Fevimate
XL / Roff Non-Skid Adhesive bag. The tiling is allowed
to set for 24 hours before application of waterproof tile
grout Dr Fixit Fevimate TG/ Roff Rainbow Tile Mate.
Plumbing & Sanitary Joints
All the tile joints shall be filled with polymer based tile
grout, Dr. Fixit Fevimate TG/ Roff Rainbow Tile Mate,
which is available in different colours.
Dr. Fixit Fevimate
TG/ Roff Rainbow
Tile Mate is mixed
with water in ratio of
2.5:1 (Fevimate TG/
RTM:Water) until a
homogenous and
desired consistency
is achieved. The prepared paste is then filled into the
gaps and excess material is removed by tooling.
Clean and dry all the plumbing and sanitary joints. Fill
these with polymer modified cement mortar. Prepare
polymer modified mortar by adding 6 to 8 % Dr. Fixit
Pidicrete URP by weight of cement.
Gaps around Washbasin / Bathtubs
Gaps around washbasin and bathtubs require special
sealant that should withstand the temperature variations
and movement. The ordinary sealant/cement filled joints
will crack and leak with the passage of time.
Such gaps/joints should be filled with non-shrinking,
crack free acrylic based sealant Dr Fixit Gapfill. After
application of Dr Fixit Gapfill, tooling should be done
immediately with the help of suitable tooling knife. This
will ensure the required compaction and adhesion with
the surface. The joints applied with Dr. Fixit Gapfill will
remain intact for a long time without showing a sign of
deterioration.
There can be a number of reasons for leakage in
bathroom & toilets. Poor quality of construction and
concrete with age or honeycombs & voids is the most
common reason.
Renovation of these areas without proper advice, also
leads to leakages. Here are some of the other causes of
leakages.
Negligent Work in Plumbing and Sanitation
Plumbing and sanitary fittings require some fore thought
while planning for a leak free bathroom. But often on
sites, the works are done in isolation, i.e. no co-ordination
between the waterproofing contractors. This result
in dampness and leakage, much after the owner has
moved in. Plumbing lines must be checked by a plumber
for leakage through joints or elbows/bends in the pipes.
Fix up the joints, elbows or nipples with an effective
caulking material.
If the pipeline is being put back into the walls and re-
concealed, use a polymer modified mortar made with
either Dr Fixit Pidicrete URP or MBP to seal it back.
This will ensure water-tightness. Nahani traps must be
inspected for leakages. Fill up all the gaps around the
pipes in the traps with an effective material like M Seal
wet set.
Leakage Through Conventionally tiled Surfaces
Traditionally, tiling does not use waterproofing materials.
It is done with grey or white cement, which will shrink
and crack. The tile fixing material comprises of a neat
cement paste made with water, which is applied partially
on the back of a tile. This practice, however, does not
give a 100 % waterproof tiling solution.
It is, therefore, important to COMPULSORILY user a tile
adhesive like Roff NSA/ Dr. Fixit Fevimate XL for this.
Through joints sealed with white cement
Tile joints are still being grouted with white cement
mixed with colour to match tiles. White cement shrinks
and is a potential source of leakage to the gaps behind
the tiles and the walls of the bathrooms. Rake out all
the existing tile joints with a paste made with Roff
Rainbow Tile Mate/ Dr. Fixit Fevimate TG added with Dr.
Fixit Pidicrete MPB that ensures a water-tight grouting
system.
Joints between ceramic sanitary units
Joints between ceramic sanitary units like wash basin,
bathtub etc. are traditionally grouted with white cement,
which cracks and allows seepage of water. Besides
white cement starts looking shabby and often show up
collection of dust/bacteria. Such joints can be raked out,
and re-filled with Dr Fixit Gapfill, an acrylic based sealant
Building Blocks - vol. 19
that is easy to apply.
Downtake pipes on the exterior walls
Downtake pipes often leak at the joints allowing water to
seep into the interior
of the bathroom/
toilet, resulting in
dampness internally.
15
These points can
Leak free Bathrooms
be re-done with a
polymerised cement-
sand mortar prepared
with Dr. Fixit Pidicrete
MPB that will ensure no leakage.
Toilets dripping with water from the roof slab
If dripping from the upper side (roof slab) is persistent,
drill hole to fix nozzles as advised by Dr. Fixit team,
and grout Dr. Fixit PU Foam Injection 150 with a user-
friendly pump. This
injection will expand
on contact with the
water bearing cracks
and permanently seal
the leakage. Over a
period of time the
entire roof slab will
become dry.
To summarise, if all the necessary care is taken during
construction of bathrooms and toilets, the bathrooms
will remain waterproof for a longer time saving all the
hassles of rectification at a later stage. One can achieve
this with a negligible additional cost by using high
performance modern materials available in the market.
 Ask The Expert
1. Suggest a good waterproofing system for terraces. Is your cementitious
acrylic coating membrane, Dr. Fixit Pidifin 2K suitable ?
Success of waterproofing for terraces with modern materials can be achieved by
selecting the right system. Terrace slabs with continuous spans in a RCC structure
can be waterproofed depending on the exposure it will be subjected to. If the
terrace surface is an existing one already done with Brick Bat Coba, Lime terracing
treatment or with ‘mud faska’ as is done in North India, then, Dr. Fixit Newcoat
would be the most suitable system. Dr. Fixit Newcoat is a most modern system,
very simple to apply, brush applied in 3 coats over a primer. This tough heavy-duty
acrylic coating system is safe for walk-overs regularly. Besides, it has the capability
to fill and bridge cracks that have developed on the surface very effectively. Just
in case, minor shrinkage cracks are observed, just over-brushing them would be
enough.
Dr. Fixit Newcoat is a very user-friendly coating that will last for years.

2. Fine! But, what if one wishes to have a garden on his terrace Nowadays,
quite some societies/ commercial malls want to enjoy such a facility
If this is your requirement, then the system will be completely different. You MUST
Building Blocks - vol. 19

opt for a Torch-on-system like Dr. Fixit Torchshield at 4 mm thickness. Only be

sure that the specification is for a APP system, preferably with 180 gms / sq.m.
So, the “Torchshield P4180” will be the right choice. Dr. Fixit Torchshield system is
a polymer modified bitumen membrane that comes in rolls of size 1 metre X 10
metre. It is applied by roofing experts, who insist for a minimum of 50 % overlap of
the rolls during application. Be sure you ask for rolls with a ‘sand-backed’ surface
with the “anti-root” property, which keeps it safe from manure and pesticides that
are used in the garden. Get in touch with us or, our authorised applicators, who
16 can offer a proper and complete specification for a terrace garden waterproofing
treatment.
Ask the expert

3. Where then do you suggest your Dr. Fixit Pidifin 2K?

This system is meant for applications in small spanned slabs, sunken slabs, small
balconies, porticos, etc. It can also be suggested for internal walls of water tanks
built with brick walls. Another important recommended application in “new
construction” is to apply it as a highly effective underlay for traditional treatments
like Brick-bat coba, lime terracing (common in East & South India), or a ‘mud
phaska’ that’s used in North India. These traditional systems primarily provide
thermal insulation, but crack over a period of time. For instance, Brick-bat coba
surface rich with cement, cracks due to shrinkage and gradually allows water to
seep through. Dr. Fixit Pidifin 2K prevents the seepage of water to the slab below.

4. You just mentioned about applying Dr. Fixit Pidifin 2K in water tanks with
brick walls. What does one do if the water tank is cast completely with RCC?
We have an answer for this too ! Capillary method of waterproofing is the best
solution for RCC surfaces. Dr. Krystalline or Roff Hyseal is the answer. Both the
products are based form powders. When mixed with water and brush-applied over
a properly pre- wetted concrete surface, the material will start penetrating into the
concrete pores and seals them. The penetration gradually deepens where needle-
like crystals are formed and makes the concrete watertight. More the aggression
of water ingress, more is the crystalline formation deeper and deeper. This system
of waterproofing is IDEAL for not only concrete water tanks and reservoirs, but
also for all buried concrete such as cable trenches, lift pits, etc. It serves as ideal
specification for waterproofing of swimming pools too ! In homes or commercial
buildings, the underside of leaking toilets / bathrooms or even roof slabs can be
remedied with this system, where one has no access from the top. Remember,
small cracks in concrete upto 0.4 mm will be sealed with the coating, but slightly
wider cracks must be injected with suitable materials as suggested by Dr. Fixit.
New Initiatives

To promote healthy construction practices, the healthy

construction lecture series was launched in February
last year.
The objective is to create a platform where important
professionals related construction industry gain
knowledge about cutting edge developments in relevant
technology. The event is a joint effort between Dr. Fixit
Institute (DFI) & CC division. The target group for HCLS Mr. Wong Chun Won
are structural engineers, consultants, architects, builders,

Building Blocks - vol. 19

key clients, etc.
To ensure that we get the right kind of professionals
we make sure that we deal with relevant topics,
build relationship with the participants and get high
credentials speakers.
The invites are from the database of CC division & DFI.
In addition, we leverage institutions like ICI, ASTR, ACCE, 17
IIID and IIA to attract professional with whom we would

New initiatives
like to build relationships. We use these events for
generating publicity in media through our PR agency. Dr. Casper Groot

The first event was held in February’09 in Bangalore

& Mumbai where Mr. Wong Chun Won spoke about
“Advances in Repairs & Restoration technologies”.
After this the following meets took place throughout
the year:

Venue & Date Speaker Topic

Kolkata - June’09 Dr. Casper Groot Masonry Repairs

Delhi - June’ 09 Dr. Casper Groot Masonry Repairs

Ahmedabad - Prof. Sudhir K Jain Seismic Assessment Prof. Sudhir K Jain
Aug’09 & Retrofitting of RC
Frame Buildings

Chennai – Dec’09 Dr. P R Swarup Repair &

Maintenance
needs of Concrete
Structures in India

Bangalore – Dr. Gajanan Sustainable

June’10 Sabnis Construction &
Green Building

Mumbai – June’10 Dr. Gajanan Sabnis Sustainable

Construction &
Green Building Dr. P R Swarup
 Over the last decade,
Dr. Fixit has established
itself as a strong
waterproofing and building
repairs expert brand in
Construction Chemicals category in India and abroad.
The credit goes to its strong & consistent advertising
& branding exercise over the years. Taking a step
further in this direction, Dr. Fixit concluded a national
advertising campaign in February – March ‘2010, for
Dr. Fixit Newcoat – a waterproof coating for terrace.
The intention was to challenge conventional methods
of terrace waterproofing by highlighting the fact that
Dr. Fixit Newcoat is a quick and hassle free solution for
waterproofing of terraces. Since you don’t need to break
the terrace to waterproof it, the campaign was branded
as NO BREAKING NEWS campaign.
Building Blocks - vol. 19

The objective of the NBN campaign was

}} To challenge the notion that one has to break the
terrace to waterproof it and;
}} o introduce the concept of Dr. Fixit Newcoat as
T
a quick and long lasting waterproofing option for
terrace
18
Television was used as the primary medium for this
campaign. This national campaign has generated huge
New initiatives

awareness among the customers & consumers. The

innovation like sponsoring of Shahrukh Khan “without
any break” interview on Star News has been appreciated.
 Free Health Check-up
A very successful FREE HEALTH CHECK-UP based
campaign for terrace waterproofing was carried out in
the key markets, including metro cities. This helped in
translating the high awareness created through NBN
Roff Launch
The first applicator launch took place in Ahmedabad
on 27th April with over 150 applicators in attendance.
The theme of the event was “Koi bhi problem... Ab no
problem!”. The event opened with ‘Laughter Champion’
Parag Kansara entertaining the applicators with his
rustic humour. Then, he interacted with the crowd to
understand the problems they faced. He then declared
that the solution for their problems “ROFF” is here!
After the entire range was launched with fanfare in
presence of Mr. Sushil Luniya, the applicators were taken
through the interactive AV “Roff Guide to Problem Free
Tile Fixing”. The applicators were delighted to see such
campaign into trials of Dr. Fixit Newcoat. The awareness
about Free Health Check-up drive has been generated
through Press campaign using attention grabbing strip
ads in newspaper.
This campaign, coupled with ground activation, got a
phenomenal response in terms of number of enquiries
generated. Our esteemed Dr. Fixit Applicator, Mr. Yusuf
Dalal of Superior Waterproofing Solutions, Mumbai,
mentioned "Free Health Check-up drive for terrace
waterproofing has helped his firm to get big sites for
waterproofing. He thanked Dr. Fixit team and wished
such campaign should be done on regular basis."
Therefore, Dr. Fixit is coming up with similar campaigns
with ground activation in near future. We expect the
same overwhelming response from you.
Building Blocks - vol. 19
19
New initiatives
a large product range that would solve their common
tile and stone fixing problems. After dinner, all the
applicators were gifted a Roff Tool Kit.
 Dr. Fixit launches “Interactive Guide to Launch of Dr. Fixit Industrial Flooring
Healthy Construction” Dr. Fixit Industrial flooring has been launched to
Over the last introduce
decade, Dr. Fixit our complete
has promoted flooring solutions
the concept to flooring
of healthy applicators. Our
construction in range comprises
India through of Floor Hardners,
the Dr. Fixit Cementitous
institute. The aim Underlays,
is to disseminate Moisture Barrier
best practices in the construction industry through underlayments, Floor Refurbishment, Epoxy/ PU finishes,
educational courses, expert lectures and publications. PU Traffic deck Systems, Chemical Resistance Novolac
System and Ancillaries like Epoxy Putties, Epoxy-PU
Keeping in line with this objective; Pidilite has created
Hybrid Sealants, etc.
special interactive software for the builders community.
Building Blocks - vol. 19

The “Interactive Guide to Healthy Construction” not Launch of Pidilite Smartcare Hospitality
only covers the entire gamut of solutions provided by Dr. Module
Fixit but also includes application of other Pidilite brands
The company has also ventured
like Fevicol, Mseal, Roff etc.
into fulfilling requirements
The aim is to in health care and hospitality
provide right segment through its SMARTCARE
solutions to the range of products. These products
20
problems which are specially developed considering
are faced by the key requirements such as anti
New initiatives

builders while bacterial and hygienic solutions.

constructing new
structures. The
solutions are
compiled as per
different part of the building like basements, RCC water
tanks, exterior walls, terraces, wet areas, bed/living/
general areas, recreational areas, etc.
Builders Association of India (BAI), which also believes
in propagating the best construction practices, decided
to launch this Interactive Guide. This unique Interactive
Guide was launched on April 30, 2010 in the hands of
Mr. Pravin Doshi, President of Maharashtra Chambers
of Housing Industry, in presence of Mr. Sushil Luniya,
President of Pidilite Industries Ltd.
Speaking on the occasion,
Mr. Luniya said “We are happy that Builders’ Association
of India has partnered with us in
propagating the gospel of healthy
construction in India.
I am sure the building
community will find this as
an invaluable tool in their
quest for building world class
structures!”
Pidilite Smartcare Hospitality Module got launched in
Chennai on 28th April ’10. It is a single window solution
which caters to hospitality sector & offers hygienic &
germ-free solutions.
Customer Relations
The company continued to take several initiatives to
improve awareness of its products and brands, increase
consumption of its products and strengthen relationship
with customers, influencers and end-users.
}} Dr. Fixit Institute of Structural,
Protection and Rehabilitation
continued the successful Healthy
Construction Lecture Series
to increase awareness of the
Global Best Practices in this field.
3R - A publication for top end of
specifiers on Repair, Rehabilitation
and Restoration was initiated
to position DFI and Dr Fixit brand as an Expert in
Construction Chemicals.
}} In addition activities like Toll Free service for
professionals, Certification Program for Applicators,
participation in ACE Tech (Economic Times)
Architects exhibitions were carried out to reach out
to professionals
New Products

DR. FIXIT Powercrete ROFF UNDERTILE

A powerful C O A T I N G system for wa - S B R B A S E D WAT E R P R O O F M E M B R A N E
terproofing and repairs

Building Blocks - vol. 19

An acrylic polymer based economical elastomeric
waterproofing system for protecting concrete & masonry
surfaces.
ROFF Undertile is a acrylic based Waterproofing
Membrane. It is a roller applied liquid that forms a
waterproof membrane for use under thin & thick bed
installations of ceramic tile and stone, and other
finishes.

Areas of application Areas of application

21

Concrete structures like sunken portion, toilets, balcony,
basement, chajjahs, terrace, concrete repairs and water
retaining structures.
New Products
Recommended for residential and commercial floor and
wall installations such as: kitchens, bathrooms, gang
showers and balconies in interior used only. Also for
patching of non structural cracks upto 3 mm.

Features & benefits Features & benefits

}} A tough, hard wearing, breathable waterproofing }} Single component, ready to use – brush applicable
system for residential, industrial, housing and }} Water cleanable when fresh
commercial buildings.
}} Non-flammable
}} Can be applied in uniform thickness to horizontal and
}} Higher flexibility
vertical surfaces.
}} Excellent bond to most building materials.
}} Reduces or prevents salt penetration into concrete.
}} High ultra voilet resistance.
}} Highly durable.
}} Economical system.
}} Is non-flammable and does not give off toxic gases,
when exposed to fire.

Coverage Coverage
}} Coating/Slurry Mix Proportion : 100 kg cement : 50 }} Approximately 25.5 - 27.5 Sq. mtr. per 20 ltr. 2 coats
kg Powercrete Polymer for a total wet thickness of 1.0 – 1.5 mm.
}} Coverage varies based on substrate texture &
porosity, and application technique.
Packaging 1, 5, 20 & 50 kg container Packaging 5 Litre & 20 Litre
 News
Activities of DFI –SPR (July - October 2010)

Sr. No. Programme Date Location

1 Build your structure waterproof 22nd & 23rd July 2010 DFI - SPR Premises Mumbai

2 Tackle cracks in structures – A holistic approach 8th October 2010 DFI – SPR Premises Mumbai

For participation in any of the DFI program & any enquiry related to Dr. Fixit Institute, please contact Tirtha Pratim Banerjee on
022 – 28357683 or e-mail at tirtha.banerjee@pidilite.com

Some of Our Recent Projects

Building Blocks - vol. 19

22 Site: Monk, Kathmandu, Nepal Site: P. S. Ingle House, Nagpur Site: Valmark, Banglore
Product used: Dr. Fixit Pidifin 2K for Roof Product used: Dr. Fixit Raincoat for exterior Product used: Dr. Fixit Fastflex for podium
News

treatment

Site: Calicut Tower, Calicut Site: NITTE Education Trust, Manglore Site: MIMS, Kottakal, Kerala
Product used: Dr. Fixit Newcoat + Dr. Fixit Product used: Dr. Fixit Raincoat for exterior Product used: Dr. Fixit Raincoat for exterior
Heatshield for terrace

Exhibitions

Arch. Association, Cochin ACETECH, Mumbai ACETECH, Delhi

Meets & Programme

Applicator Level 1 - Meet, Kollam Applicator Level 1 - Meet, Cochin Dealer Meet, Cochin

Building Blocks - vol. 19

Tile Mason Meet, Calicut Engineers Meet, Chennai Painters Meet, Irinjalakuda
23

News
Tile Mason Meet, Kunnamangalam SIS & Dealer Meet, Chennai Engineers Meet, Chennai

Painters Meet, Mananthavadav Engineers Meet, Kottayam Masons Meet, Calicut

For any suggestions, please feel free to contact us at Pidilite Industries Ltd., Construction Chemicals Division,
Ramkrishna Mandir Road, P.O.Box No.17411, Andheri (E), Mumbai-400 059. Phone : 2835 7000, 2835 7111 • Fax : (022) 2835 7008
CALL DR. FIXIT ADVICE CENTRE TOLL FREE NO. FOR EXPERT ADVICE 1800 209 5504
• Website: www.doctor-fixit.com • email: drfixit@pidilite.com
Building Blocks - vol. 19

24

Printed, Published & Edited by Bharat Gothoskar on behalf of Pidilite Industries Ltd. Ram Krishna Mandir Road, Off. M. Vasanji Road, Andheri (East),
Mumbai 400 059 and printed from Amsit, 40-C, Sidhpura Industrial Estate, 1st Floor, S. V. Road, Goregoan (West), Mumbai 400 062.
English