“Quality is all about success’’

Introduction:

The name of Salman Sweets is known by every one especially in Gujranwala district
because of its different and unique taste. They started their business on very small scale
from main bazaar of Wazirabad (small city in center of Gujrat and Gujranwala) but they
didn’t get much fame there. Afterwards they opened their branch in Gujranwala
(Muhammad pura-3) near General bus stand which at once picked up by the market and
they become one of the famous sweets of Gujranwala. As there is larger population and
people like to eat much it presents them opportunity to get fame. Their special items
include Halwa and pattesa in addition to it they made their all sweets in desi ghee which
is very good for health and tasty as well.

The people who don’t have good experience in sweets they were compelled to eat low
quality and less delicious sweets but now this Gujranwala’s most famous sweet chain
has opened their first branch in Lahore on Ferozpur Road near Tamasil Theater. The
shop remains opened till mid night having immense items of sweets to eat. As people in
Lahore used to awake and go outside to enjoy they can go and buy even in that time.
They suggest you to eat their sweets early because their sweets have moister and less
sugar so they don’t keep it in their packing. Either eat it early or keep it out of box
somewhere else. Though you can’t resist keeping it for long…

Today people are fed up eating Gulab Jaman & Russ Gulla in conventional taste and
quality. But the Gulab Jaman of Salman Sweets so delicious are so soft and yummy that
you can eat as much as you Its fact some businesses have got good fame in the name of
sweets but Salman Sweets look different in getting popularity so sharply. But it has
lagged behind Salman sweets, Sialkot sweets in their special items like Halwa Jaat,
Pateesa, Gulab Jaman and Russ Gulla’s. Nowadays people prefer to take their sweets in
all happy occasions in their own home and their relatives in spite of other things and
also recommend to other to taste the Salman sweets.

They are now one of famous sweets food chain in Pakistan having several branches in
Gujranwala, Sialkot and Lahore. They offered several items including sweets, Russ malai,
fast foods, pheniyan, etc.

Regular mithai:

• Halwa jaat:

Akhroti Halwa, khajoori Halwa, Egg Halwa, Anjeeri Halwa, Daal Halwa, Paneer
Halwa, mix Halwa, special Salmani Halwa. Halwa Habshi, Halwa Misree, Halwa
Golden, Halwa tikki

• Pateesa jaat, Baloo shahi, Barfi badam, barfi bason, barfi brown, barfi chocolate,
barfi friute, barfi salman, Jaman Lal, Jaman kalay, Special Salman Jaman,
qalaqand sabz, messo peela,mooti choor laddo, mooti choor special,

They have round about 140 types of sweet from “moti choor” to “lal jaman” and “burfi” to “baloo shahi”
you can be sure of unmatched taste and unquestionable superiority. Regular, for us means carefully
selected, quality ingredients cooked to perfection.

Special mithai:

A very exclusive range of mithai not found anywhere, but at Salman’s shops. Filled with ingredients such
as purest DesiGhee, high quality dry fruits and carefully selected 'mewas' that add richness, temptations
and flavor to these exclusive treats, which will compel you to savor this mouthwatering experience.

• Special items:
 It includes the variety of sweets that is Halwa Jaat, pateesa and special Gulab Jaman that
presents the uniqueness of Salman sweets that its competitors can not imitate it. People from for
long distance come to buy these special items of Salman sweets.

Sugar free mithai:

In today’s age where health consciousness is on the rise and more and more people are becoming
particular about their health, diet foods have also grown in popularity. With this in mind, Salman Sweets
has introduced the Sugar Free range, so that you can enjoy your favorite choice of Mithai, without having
to worry about your weight.

Miscellaneous:

There are nothing like a bit of cool in your life, and Salman sweets gives you all the right reasons to
indulge in this amazing range of desserts.

Salman Kheer:
A sweet pudding made of milk and rice. It is a very popular dessert for any occasion specially, the festive
ones.

Salman Gajar Halwa:

Salman sweets also presents Gajar Halwa prepared with fully desi items like desi ghee and pure desi
carrots with milk khoya.

Salman Rusmalai:
Mouth watering cheese dumplings in aromatic syrup of pistachio, cardamom and milk.

Salman Rusgullay:
they also prepared special Russ Gullay that are soft juicy and tasty.

Salman fast foods:

They also offer different items of fast foods i.e. sandwich, Drum sticks, pizza, Burger, chicken rolls. In
special occasions like Ramadan, Eid they offer some other items to entertain their customers like chicken
chakoori, chicken samosa, special kheer etc.
History:

About 17 years ago Sufi Salman the owner of the Salman sweets started its business on small scale in
main bazaar of Wazirabad he continued to run it for 4 years but didn’t get much fame there. Afterwards
in 1996 the opened another branch in Gujranwala with Wazirabadi Salman Sweets name due to larger
population and people like to eat as such stuff in Gujranwala they got fame very early due to their quality
and Halwa jaat specially Akhroti Halwa. Now they have 2 to 3 branches in Gujranwala and recently
opened in Lahore. All the branches are running under the Sufi Salman and his sons jointly the head of the
Manager is Sufi’s Salman son named Muhammad Irfan that is qualified enough to look after the business.
They are going very well in their business and Salman sweets getting popular as time is passing.

Mission statement:
To make salman sweets a global brand, recognizable for uniqueness in taste and quality worldwide.

Core values:

The core value of Salman sweets that they consider the spirit of salman sweets have not changed from
last 17 years yet. Those values and traditions that are making Salman Sweets popular are:

• Continuous improvement
• Innovation
• Creativity
• Integrity
• Team work
• Social responsibility
• Best customer service
• No use of chemicals in their products

They are doing their best effort to serve their customers in a way that they feel proud being the
customers of salman sweets.

Span of Management:
 • Sufi Salman(proprietor)
• Muhammad Irfan (Director)
• Imran (Head manager)
• Rizwan (Branch Manager)
• Kamran (Sialkot road branch Manager)

The owner is Muhammad Salman Sufi who established the business. The control of whole business is in
the hands of Muhammad Irfan who is all in all in doing, managing, assigning the duties in all matters. He
represents himself as a director of the company. Besides this other his younger brothers are playing the
role managers in the business. There are also branch managers who are responsible for working in their
assigned branch. They have hired the expert employees who are competent enough to produce what
differentiates them from their competitors. For running other business matters like selling, serving,
collecting orders etc they have hired many other employees to perform these duties who are clever in
working get the work finished in time for best customer service and to fulfill the demand of people.

Functional Areas:

• Marketing:

The main target market for there still is from Wazirabad to Lahore and the area around
it. They have no marketing department separately who would see marketing activities.
But when they think there is need to advertise for products or lunch the new products
or to open the new branch of it they hire the marketing expertise to do so.

• Production:

They prepared all their sweets with Desi ghee, pure and quality dry fruits, fresh and
pure milk without any chemicals in the sweets to enhance the artificial taste. They
have expert men who prepared the sweets in different shifts at night and day in
order to serve the customers in the best way without nay difficulty. They also
prepare fast foods, Russ malai etc themselves.

• Raw material:
 They have make contracts to get the raw material form supplier to prepare the
sweets. From which they get Maida, beson, sugar, dry fruits and other material that
use in preparing the sweets. They have now their own dairy farms from which they
get the milk two times in day in large quantity to fulfill the demand.

• Finance:

They have large market share now specially in Gujranwala and around and gives a large
profits to accumulate the finance to expand and run the other finance matters.
Moreover they reschedule sweets prices accordingly as price of raw material increase or
decrease to achieve the target operating income.

• Research & development:

They have two members in research and development department who are responsible
to make innovation, creativity research in the market about their products and service.
If they think there is need to improve or to maintain the existing items and then make
recommendation accordingly. They also suggest to launch or to remove older item.

• Management:

The management of Salman sweets believes in people values. They have built the
believe on firm that only by delegating the responsibility and functions they can take the
holistic approach that they will make sure the uniqueness of their company’s quality and
taste focused performance on all assignments.

Competitors Analysis:

The main competitors of the Salman Sweets are Nirala, Sialkot Sweets and Lala sweets.
Two of them are closed one Sialkot sweets and Lala sweets are that are in the same
street of Salman sweets shop. But Salman sweets’s products have great demand than its
competitors in sweets and demand for Salman’s Halwa jaat, pateesa and Russ malai is
admirable because these competitors are older than Salman sweets but it is competing
in a very successful way with its competitors. Nirala sweets are more famous for bakery
and cake items not in sweets as like Salman sweets.

Market share:

The market share of Salman sweets is about 68% of total market in Gujranwala and in
around and tends to increase more as time is passing. It’s great to see Salman sweets
was set up 17 years ago but now it has gained a large market share that is amazing just
because of its quality because they don’t have change their quality and taste. Its taste is
same as was 17 years before when it was set up.

Current situation or scenario:

In recent it has opened another branch in Lahore at on Ferozpur Road near Tamasil
Theater. People of Lahore used to come to Gujranwala before it to buy the Salman sweets. It is
becoming popular more and more. It has opened more than one branch in Gujranwala just
because of its successful. In these days the management of Salman sweets is thinking to expand
their business in all over the Punjab by opening branches in Lahore, Rawalpindi, Faislabad and
such other big cities.

Questions:

Q1: what Salman sweets management should do more to get more market share in
the Gujranwala?

Q2: How they can get more market share than Nirala sweets in Lahore?

Q3: What they should do to expand their business in nationwide?