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ALEXANDER DIAZ
Cell: 206.902.7421 E-mail: diazalex88@gmail.com Twitter: @OptimusDiaz LinkedIn: linkedin.com/in/diazalexander

EDUCATION

University of Washington, Seattle, WA

Bachelor of Arts in Communication: Marketing Communications

Expected Graduation: June 2012

(Degree) GPA: 3.5/4.0

Foster School of Business Sales Certification Program Foster School of Business Business Undergrad In Leadership Development Certificate Program

HONORS & AWARDS 1st Place: IKEA International Case Competition, Fall 2010 1st Place: SFU Intercollegiate Marketing Competition, Winter 2012 (International) Semi-Finalist: Deloitte Consulting Case Competition, Spring 2011 Honorable Mention: AMA Collegiate Case Competition, Fall-Spring 2011-2012 (International) Recipient: Dan Warner/Bob Wiley Memorial, Seattle Advertising Federation Scholarship 2011 Honoring 150 Seniors: awarded to students who represent the excellence of the Class of 2012 at the UW.
EXPERIENCE

Odd Dog Media, Online Marketing Intern Related work includes strategy, search engine optimization, & social media marketing

Present

Microryza (Start-Up), VP of Marketing Present Developed branding & cultural strategy for Microryza Featured in online publications such as Gizmodo, Geekwire, & The Next Web Successfully funded a $2,305 project with the Burke Museum to bring a Triceratops to Seattle Received over 2,320 unique visitors for 7,400 page-views & $1,855 in donations, all in less than 12 hours Successfully funded a $1,159 project with a Professor at the UW Department of Bioengineering to help students DNA Seattle, Media Coordinator Intern 2011 Responsible for establishing & maintaining great relationships with media representatives Planned & executed fun, creative guerrilla marketing tactics with strategy team to reach client needs Collaborated with media agency team to place advertisements based on the client's objectives & budget Technology Business Accelerator, Marketing Intern 2011 Developed & A/B tested over 18 advertisements through LinkedIn, Facebook, & Google Adwords Collaborated closely with tech start-up, Life Dreams Inc., developing value propositions & marketing strategy Implemented an online marketing campaign focused at 3 profile segments, & drove between 0.05% & 0.1% CTR UW American Marketing Association, Vice President & Chief Networking Officer 20112012 Advanced club budget: raised club budget from $7 to over $2,000 in a 3 month time period Recruited & led students in the AMA Collegiate & Simon Fraser University Case Competitions Business Development: Acquired, grew, & retained sponsors & professionals for opportunities or presentations WINNER: Honorable Dean's Award 2011-2012 to UW AMA by the UW Foster Undergraduate Programs Global Business Case Competition, Marketing/Public Relations Manager 2010 2011 Monitored the social networks on a frequent basis (Twitter, YouTube, Facebook, Tumblr, etc) Designed logos, promotional emails, flyers, video content, web & graphic designs, & other advertising materials Promoted a successfully 4-month campaign to meet quota of 180 students attending final rounds of the competition
COMMUNITY INVOVLEMENT

TEDxUofW, Master of Ceremonies TEDxYouth@Seattle, Marketing Director PS-AMA, MarketMix 2012 Conference SEO/SMM Advisor (Volunteer)

2012 2012 2012

DiazAlexander.com

Communication | Frugality | Ideation