Professional Documents
Culture Documents
Introduction
India, is the second largest producer of two-wheelers in the world. In the last
few years, the Indian two-wheeler industry has seen spectacular growth. The
country stands next to China and Japan in terms of production and sales
respectively.
Large variety of two wheelers are available in the market, known for their
latest technology and enhanced mileage. Indian bikes, scooters and mopeds
represent style and class for both men and women in India.
However, few Indian bike enthusiasts prefer high performance imported bikes.
Some of the most popular high-speed bikes are Suzuki Hayabusa, Kawasaki
Ninja, Suzuki Zeus, Hero Honda Karizma, Bajaj Pulsar and Honda Unicorn.
These super bikes are specially designed for those who have a zeal for speedy
drive.
Bajaj Auto
HISTORY:
Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. Till 1959, they imported scooters and three-wheelers
from Italy and sold them in India. The company got a production license in the year
1959 and fastened a technical collaboration with Italian PIAGGIO in 1960.
Bajaj Auto Ltd. is one among India's top ten companies in terms of market
capitalization and among the top five in terms of annual turnover.
The company started producing scooters in the year 1961 and followed three-
wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and
since then, their scooters and three-wheelers are being sold with the brand name
“BAJAJ”.
The first production unit is located at Satara, Maharashtra. The unit continues to
collect scooters from CKDs supplied by the Company. These scooters are marketed
through the Company's distribution network and under the Company's brand name.
In 1984, the second production plant was set up at Aurangabad, Maharashtra. This
plant started scooter production in 1986, three-wheeler production in 1987 and
scooterettes and motorcycle facilities were commissioned in 1990 & 1991
respectively.
Today, the company has become a market leader with annual production in excess of
1.35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd.
has started offering products in all segments (mopeds & scooterettes, scooters,
motorcycles, three wheelers).
BOARD OF DIRECTORS
Rahul Bajaj Chairman
Madhur Bajaj Vice Chairman
Ravi Bajaj Managing director
Sanjiv Bajaj Executive director
D.S.Mehta Director
Kantikumar R.Podar Director
Shekhar Bajaj Director
D.J.Bajaji Rao Director
J.N.Godrej Director
S.H.Khan Director
Mrs.Suman Kirloskar Director
Naresh Chandra Director
Nanoo Pamnani Director
Manish Kejriwal Director
P.Murari Director
Niraj Bajaj Director
Bajaj Auto Ltd Bajaj Electricals Ltd. Shishir Holdings Pvt Ltd
Bajaj Holdings & Investment Ltd Hind Lamps Ltd. Kamalnayan Investments &
Trading Pvt Ltd
Bajaj Finserv Ltd. Bajaj Ventures Ltd. Sanraj Nayan Investments
Pvt. Ltd.
Bajaj Allianz General Insurance Mukand Ltd. Hercules Hoists Ltd.
Co.Ltd
Bajaj Allianz Life Insurance Co. Mukand Engineers Ltd. Hind Musafir Agency Pvt.
Ltd Ltd.
Bajaj Financial Solutions Ltd. Mukand International Bajaj International Pvt.
Ltd. Ltd.
Bajaj Auto Finance Ltd. Bajaj Sevashram Pvt. Bachhraj Factories Pvt.
Ltd. Ltd.
Bajaj Allianz Financial Jamnalal Sons Pvt. Ltd. Baroda Industries Pvt. Ltd.
Distributors Ltd.
Bajaj Auto Holdings Ltd. Rahul Securities Pvt Jeevan Ltd.
Ltd
P T Bajaj Auto Indonesia Shekhar Holdings Pvt Bachhraj & Co Pvt Ltd
(PTBAI) Ltd
Bajaj Auto International Madhur Securities Pvt The Hindustan Housing Co.
Holdings BV Ltd Ltd.
ACHIVEMENTS
2008
September Bajaj Platina 125 DTS-Si launched
August Bajaj XCD 125 DTS-Si is largest selling 125cc
motorcycle
July Bajaj Discover 135 DTS-i Upgrade Launched.
June Bajaj Pulsar 220 bags IMOTY award
2009
April Bajaj Pulsar 150 & 180 upgrade launched
January Bajaj XCD 135 DTS-Si launched
Factory Location
Plants
Bajaj Auto's has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in
Uttranchal, western India.
Plant Locations:
PRODUCTS:
Avenger Boxer CT 100 Discover
Pulsar 220-Fi (2007–2009) Pulsar 220-i (2009–) Pulsar 135 Platina
Wind XCD Kristal Chetak
Saffire Sunny Wave Super
On the month on month basis the company’s sales is down by 8.06% compared to 2,65,036 units
in the month of November 2010 due to year end. The company’s total sales stood at 2,76,803 units
in the month of December 2010 up by 9.84% compared to 2,52,004 units in the month of
December 2009. The company has sold 25,50,372 units of motorcycle during the period of April to
December 2010 up 42.13% compared to17,94,359 units sold in the same period last year. The
company’s export stood at 9,27,875 units during the period of April to December 2010 up 37.15%
compared to 6,76,531 units sold in the same period. Pulsar and Discover sales stood close to 70%
of total motorcycle sales.
As mentioned in the previous month sales report the higher base effect has started showing its
effect. Other reason includes no scooter in portfolio which is benefiting TVS Motors and Hero
Honda by posting almost double sales compared to previous year. The company has set goal of 4
million units for this financial year including export and three wheelers. It seems like it will over
achieve 1 million units of export but will miss target of overall sales of 4 million units.
MARKETING:
In a bid to gain marketshare as well as mind share, Bajaj Auto Ltd (BAL) is drawing up an
ambitious game plan which includes extension of its distribution network, new product launches,
marketing initiatives and fresh ad campaigns. For starters, the two-wheeler company is planning to
expand its Bajaj dealership network to touch 500 in the current financial year.
As for the rationale behind the company’s expansion plans, says Bajaj Auto Ltd vice-president
(marketing) RL Ravichandran: “With this move, we want to reach out to a wider target audience.
At present, we have 450 dealerships across the country. We plan to add 50 more dealers in the
rural and semi- rural markets in India.”
With Bajaj Auto Finance’s tie-up with ICICI and the State Bank of India, people in small towns
can now buy BAL brands. The company is also planning to spend a sizable portion of its adspend
to promote new...
“The next step is to increase volumes of these two brands to levels of 2,50,000 to 3,00,000 units a
month. We are confident that this can be done in the coming months,” Mr Bajaj said.
Its market share, which was barely 17 per cent a year ago, has increased since to 35 per cent today.
“We have more than doubled our market share in a year and would be at our highest level by the end
of this quarter,” Mr Rajiv Bajaj, Managing Director, said.
Human Resource Policy:
Hr philosophy:- We believe in building a Distinctly Ahead organization by
developing competent and engaged employees.
WHY BAJAJ AUTO?
TALENT ACQUISITION:
Our Talent Acquisition strategy aims to strike a balance amongst fresh & lateral hires and growth
opportunities for our employees.
Bajaj Auto is an equal opportunity employer. Selection is based strictly on individual merit.
A) Campus
Management/ Post Graduates
Engineers/Graduates
B) Lateral Hiring
YAMAHA
HISTORY:
Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint
venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining
stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of
Yamaha Motor Co., Ltd, Japan.
The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke
motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in
India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and Gladiator (125cc).
The new Surajpur plant India Yamaha Motor Pte. manufacturers motorcycle. The company was founded
in 2007 and is based in Surajpur, India. India Yamaha Motor Pte. operates as a subsidiary of Yamaha Motor
Co. Ltd.
Vission
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando"
(touching their hearts) - the first time and every time with world class products & services
delivered by people having "passion for customers".
Mission
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA
products, focusing on serving our customer where we can build long term relationships by raising
their lifestyle through performance excellence, proactive design & innovative technology. Our
innovative solutions will always exceed the changing needs of our customers and provide value
added vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for action and
delivering results. Our employees are the most valuable assets and we intend to develop them to
achieve international level of professionalism with progressive career development. As a good
corporate citizen, we will conduct our business ethically and socially in a responsible manner with
concerns for the environment.
Grow through continuously innovating our business processes for creating value and knowledge
across our customers thereby earning the loyalty of our partners & increasing our stakeholder
value.
BOARD OF DIRECTORS
Group Of Companies
Yamha group of companies. The group comprises of 34 companies
The companies in the group are:
ACHIVEMENTS:
2009:-
Apollo tyres & auto India best brandAwards.
NDTV profit car & Bike India Awards.
India Motarcycle of the year, IMOTY Awards.
Performance Bike of the year, IMOTY Award.
Bike of the year CNBC TV18 Over drive Award.
Bike of the year, BBC Top Gear.
Bike of the year, UTV & Auto Car India Awards.
Viewer’s Choice award, UTV & Auto Car India Awards.
Bike of the year ZIG Wheeles Award.
2010:-
Apollo tyres Auto India best brand Survey Awards 2010 to Yamaha for most sporty, best
styling & success in motarsports.
Zig Wheels CUB Superbike of the year- Yamaha VMAX.
Factory Location:
Pune
2a& 2b, Mayfair Towers Tel.: +(91)-(20)-25530327/ 25530781
Wakdewadi, Shivaji Nagar Fax: +(91)-(20)-25530873
Pune 411 005, Maharashtra
PRODUCTS:
Enticer Crux Gladiator/SS 125 Libero
FINANCIAL analysis:
Yamaha India has reported sales growth of 69.71% in the month of December 2010 compared to
December 2009 on the back of new launches like SZ-R. Total sales stood at 34,839 units in the
month of December 2010 compared to 20,529 units last year in the same period. The company
reported month on month basis sales growth of 14.94%. The company sold 30,310 units in the
November 2010.
Domestic sales stood at 26,567 units in the month of December 2010 up by 95.17% compared to
13,612 units in the month of December 2009. Export stood at 8,272 units in the month of
December 2010 up by 19.59% compared to 6,917 units in the month of December 2009. The
company sold 2,74,670 units during April to December 2010 period up by 29.56% compared
to 2,11,997 units during the same period last year.
For the entire year 2010 the company sold 3,50,264 units up by 30.75% compared to 2,67,895
units sold in the year 2009. The domestic sales stood at 2,58,987 in the year 2010 up by 18.46%
compared to 2,18,987 units in the year 2009. Exports stood at 91,277 units in the year 2010 up by
85.26% compared to 49,270 units in the year 2009.
MARKETING:
Reeling under operating loss of Rs 336 crore in 2007, Yamaha India is adopting a turnaround
strategy involving structural, financial and marketing fronts. For starters, Japanese trading
company, Mitsui will take up a 3 per cent stake in Yamaha and contribute 30 per cent of the Rs
696 crore capital investment Yamaha India is going to make to shore up its finances. Parent
company Yamaha Motor Corp (YMC) Japan is fully supportive of the revitalisation plan of its
Indian arm and will be pumping in funds to the tune of Rs 800 crore in the coming 3 years to wipe
out accumulated losses of the Indian subsidiary, since 2001. In return, YMC has asked Indian arm
to get its act right in terms of its portfolio and marketing and pick up a 10 per cent share of Indian
motorcycle sales by 2010.
Yamaha India currently sells 100cc Crux, 106cc Alba and 125cc Gladiator, all of which together
accounted for a dismal 3.2 percent (2.1 lakh units) of the total 65.5 lakh motorcycles sold in 2006-
07. The company on its part is planning to cash in on the current market sentiment of increasing tilt
towards premium bikes, sales of which are growing y-o-y at 5 per cent even as the total motorcycle
sales in 2007-8 have plunged by 12 per cent in the first ten months of the FY. Premium bike sales
have in the meanwhile leaped up to over 15 per cent of total sales during 07-08 and are said to be
still climbing. Yamaha India two upmarket 150-cc models R15 and FZ, modelled after Yamaha’s
highly successful 1000cc superbikes R1 and FZ1000.
It is a long haul for Yamaha India with no miracle cures in sight. Morgan Stanley analysts in their
report do not see Yamaha India achieving its target of lapping up 10 per cent market share of total
motorcycle sales by 2010. The analysts see Yamaha India selling 4,00,000 units by 2010 and
ending up with operating loss of Rs 290 crore. Not a happy picture!
Yamaha India division head (Operations) Om Prakash has announced setting up of a finance arm
of the company to ‘support dealer and sales network in India’ in its bid to finance its products at a
time financial institutions are scaling down their exposure to two-wheeler loans in the face of
rising delinquency rates.
We put customers first in everything we do. We take decisions keeping the customer in mind.
Challenging Spirit
We strive for excellence in everything we do and in the quality of goods & services we provide.
We work hard to achieve what we commit & achieve results faster than our competitors and we
never give up.
Team-work
We work cohesively with our colleagues as a multi-cultural team built on trust, respect,
understanding & mutual co-operation. Everyone's contribution is equally important for our
success.
TVS Motors
HISTORY:
TVS Motor is a leading and trusted two wheeler company began with the vision of TVS
Scooty. Scooterthe founder of the Sundaram Clayton Group, the late T.S. Srinivasan - 'to
design, develop and produce an affordable moped for the Indian family.' This vision was
realized in 1980 when TVS 50, India's first two-seater moped rolled out of the factory at
Hosur in Tamil Nadu, Southern India.
The company has been known for its ruggedness and reliability. TVS 50 was successful
and it has smoothened the way for many successes for TVS Suzuki even before its
launch in the market. The TVS 50 XL is especially designed for individuals who want
economy fused with sporty looks. Recently new XL Super With a 70 cc high-tech Power
Pack is all set to redefine the category of mopeds in the country. The Suzuki Samurai was
launched for the time conscious urban commuter. The Max 100 R was engineered for
those who demanded strength and ruggedness. Along with them all, Suzuki Shogun was
for those who wanted raw power.
TVS Motor has continually worked on innovating the motorcycle segment along with two
wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is India's first 5 speed, 140
cc motorcycle. Another example of the company success is TVS Scooty, a 60 cc
Scooterette which keep one step ahead of its time in India.
TVS Motor has been coveted 2 IT awards, one of them is bagging the SAP ACE 2008
award for Customer Excellence and the other one is 2008 Symantec South Asia Visionary
Award. Along with this, it is the first company in the world to be honored with The Deming
Prize for Total Quality Management. In September 2008, the company has got 19%
growth for registering total two wheeler sales of 137,246 units .
The company is the third largest two-wheeler manufacturer in India and ranks among the
top ten globally. The company was the first in India to launch 2-seater 50cc moped and
100cc Indo-Japanese motorcycles. At present TVS Apache, TVS Victor, TVS Scooty,
TVS Centra and TVS Fiero are the popular bikes in Indian market.
In all, team TVS has triumphed each and every race and rally in the country from the road
to racetrack, with each of the TVS bikes being a winner. And each time the 'Team TVS'
has won on the track or off it, our customers have secured a better product for their
personal transportation
VISSION
TVS Motor - Driven by the customer
TVS Motor will be responsive to customer requirements consonant with its core competence and
profitability. TVS Motor will provide total customer satisfaction by giving the customer the right
product, at the right price, at the right time.
TVS Motor will be one among the top two two-wheeler manufacturers in India and one among the
top five two-wheeler manufacturers in Asia.
TVS Motor will have profitable operations overseas especially in Asian markets, capitalizing on
the expertise developed in the areas of manufacturing, technology and marketing. The thrust will
be to achieve a significant share for international business in the total turnover.
TVS Motor will hone and sustain its cutting edge of technology by constant benchmarking against
international leaders.
TVS Motor believes that people make an organization and that its well-being is dependent on the
commitment and growth of its people. There will be a sustained effort through systematic training
and planning career growth to develop employees talents and enhance job satisfaction. TVS Motor
will create an enabling ambience where the maximum self-actualisation of every employee is
achieved. TVS Motor will support and encourage the process of self-renewal in all its employees
and nurture their sense of self worth.
TVS Motor firmly believes in the integration of Safety, Health and Environmental aspects with all
business activities and ensure protection of employees and environment including development of
surrounding communities. TVS Motor strives for long-term relationships of mutual trust and
interdependence with its customers, employees, dealers and suppliers.
MISSION
We are committed to being a highly profitable, socially responsible, and leading manufacturer of high
value for money, environmentally friendly, lifetime personal transportation products under the TVS
brand, for customers predominantly in Asian markets and to provide fulfilment and prosperity for
employees, dealers and suppliers.
BOARD OF DIRECTORS
Name Designation
Venu Srinivasan Chairman and Managing director
T Kannan Director
R Ramakrishnan Director
H Lakshmanan Director
K S Bajpai Director
Group Of Companies
TVS Auto is the flagship of the TVS & SON Ltd. The group comprises of 35 companies and
was founded in the year 1926.
The companies in the group are:
India Japan Lighting Private Limited India Motor Parts and Accessories Limited
ACHIVEMENTS
Since its initiation till date, India motor company has witnessed equal amount of success and
failures. Some of the major achievements of the company are:
In the year 1980, TVS Motor Company released its first 50cc Moped TVS 50 in the month
of August. It was a two seater with advanced technical specifications.
In the year 1984, it became the first Indian firm to launch 100cc Indian Japanese bikes in
the month of September.
In the year 1994, the firm introduced its foremost home-grown Scooterette, a junior cc
variomatic scooter range called TVS Scooty in the month of June.
In the year 1996, the company launched its first catalytic adapter installed motorcycle, the
110cc Shogun in the month of December.
In the year 1997, it introduced Shaolin, the 5-speed bike, for the first time in India, in the
month of October.
In the year 2000, it introduced the foremost 150 cc TVS Fiero, a 4 pat bike in the month of
April.
In the year 2001, the firm instigated a 110 cc 4 stroke bike, domestically devised and
manufactured, named TVS Victor, in the month of August.
TVS Motor has won several management awards, notable among them being the Emerging
Corporate Giant in the Private Sector awarded by The Economic Times and the Harvard Business
School Association of India. Business Today magazine awarded TVS Motor the Best Managed
Company and the Most Investor Friendly Company awards. Its advertising practices won it the
Good Advertising award by Auto India Best Brand Awards 2009. Company Chairman Venu
Srinivasan is a recipient of several awards for corporate excellence such as the Star of Asia Award
by Bloomberg BusinessWeek and the JRD Tata Corporate Leadership Award. The University of
Warwick, United Kingdom gave him an honorary Doctorate of Science degree while the
Government of India honoured him with the Padma Shri, one of India's highest civilian
distinctions. Innovative implementation of Information Technology has won TVS Motor the Ace
Award for Most Innovative NetWeaver Implementation in 2007 awarded by technology major
SAP AG and the Team Tech 2007 Award of Excellence for Integrated use of Computer-aided
engineering Technologies. TVS was ranked 54th in The Brand Trust Report published by Trust
Research Advisory.
In the year 2004, TVS Centra and TVS Star were launched by the company in the month of January
and September respectively. TVS Centra is a 100cc 4 pad bike with VT-i Engines offering world class
mileage, while TVS Star is a 100cc bike suitable for coarse terrain.
Factory Location:
Plant Location: T V Sundram Iyengar & Sons Limited
TVS Building,7B West Veli Street, Madurai 625 001 India
Tel No.:- 91 452 4356400
Fax No.:- 91 452 2341587
PRODUCTS:
TVS Apache TVS Centra
TVS Fiero FX TVS Apache RTR FI 160
TVS Flame DS/SR 125 TVS Jive
Star City Uictor GLX 125
Victor CX 100 MAX 100
Domestic sales stood at 1,49,357 units in the month of December 2010 up by 45.74% compared to
1,02,479 units sold in the month of December 2009. Export stood at 19,002 units in the month of
December 2010 up by 10.34% compared to 17,222 units sold in December 2009. The company
sold 41,804 units of scooter in the month of December 2010 up by 93.84% compared to 21,566
units of scooter sold in the month of December 2009. Motorcycle sales stood at 61,414 units in the
month of December 2010 up by 23.92% compared to 49,560 units sold in the month of December
2009.
TVS Motors has posted highest growth among top three players which includes Bajaj Auto and
Hero Honda. The main reason behind posting higher sales is higher sales growth in Scooter
segment where HMSI (Honda Motorcycle & Scooter India Ltd) is losing market share due to
capacity constraint.
MARKETING:
MARKET STRATEGY FOLLOWED BY TVS MOTORS
HUMAN RESOURCE:
It's not easy to bring future to life. The ability to dream of the best for customers even before they
can think of it. Training is an integral part of working with TVS Motor. Its not just about staying
ahead. Its about being future-ready. Everyone is a leader at TVS Motor. Excellence at every level
ensures quality and customer satisfaction.
SUZUKI
HISTORY:
In 1909, Michio Suzuki (1887–1982) founded the Suzuki Loom Works in the small seacoast
village of Hamamatsu, Japan. Business boomed as Suzuki built weaving looms for Japan's giant
silk industry. In 1929, Michio Suzuki invented a new type of weaving machine, which was
exported overseas. Suzuki filed as many as 120 patents and utility model rights.The company's
first 30 years focused on the development and production of these exceptionally complex
machines.
Despite the success of his looms, Suzuki realized his company had to diversify and he began to
look at other products. Based on consumer demand, he decided that building a small car would be
the most practical new venture. The project began in 1937, and within two years Suzuki had
completed several compact prototype cars. These first Suzuki motor vehicles were powered by a
then-innovative, liquid-cooled, four-stroke, four-cylinder engine. It featured a cast aluminum
crankcase and gearbox and generated 13 horsepower (9.7 kW) from a displacement of less than
800cc.
With the onset of World War II, production plans for Suzuki's new vehicles were halted when the
government declared civilian passenger cars a "non-essential commodity." At the conclusion of the
war, Suzuki went back to producing looms. Loom production was given a boost when the U.S.
government approved the shipping of cotton to Japan. Suzuki's fortunes brightened as orders began
to increase from domestic textile manufacturers. But the joy was short-lived as the cotton market
collapsed in 1951.
Faced with this colossal challenge, Suzuki's thoughts went back to motor vehicles. After the war,
the Japanese had a great need for affordable, reliable personal transportation. A number of firms
began offering "clip-on" gas-powered engines that could be attached to the typical bicycle.
Suzuki's first two-wheel ingenuity came in the form of a motorized bicycle called, the "Power
Free." Designed to be inexpensive and simple to build and maintain, the 1952 Power Free featured
a 36 cc, one horsepower, two-stroke engine.An unprecedented feature was the double-sprocket
gear system, enabling the rider to either pedal with the engine assisting, pedal without engine
assist, or simply disconnect the pedals and run on engine power alone. The system was so
ingenious that the patent office of the new democratic government granted Suzuki a financial
subsidy to continue research in motorcycle engineering, and so was born Suzuki Motor
Corporation.
In 1953, Suzuki scored the first of many racing victories when the tiny 60 cc "Diamond Free" won
its class in the Mount Fuji Hill Climb. By 1954, Suzuki was producing 6,000 motorcycles per
month and had officially changed its name to Suzuki Motor Co., Ltd. Following the success of its
first motorcycles, Suzuki created an even more successful automobile: the 1955 Suzuki Suzulight.
Suzuki showcased its penchant for innovation from the beginning. The Suzulight included front-
wheel drive, four-wheel independent suspension and rack-and-pinion steering—features common
on cars half a century later.
By 1954, Suzuki was producing 6,000 motorcycles per month and had officially changed its name
to Suzuki Motor Co., Ltd. Following the success of its first motorcycles, Suzuki created an even
more successful automobile: the 1955 Suzuki Suzulight. Suzuki showcased its penchant for
innovation from the beginning. The Suzulight included front-wheel drive, four-wheel independent
suspension and rack-and-pinion steering—features common on cars half a century later.
MISSION Statement
The core philosophy of SUZUKI is to provide “VALUE-PACKED PRODUCTS”. Since
the founding of SUZUKI Motor Corporation, the Organization’s endeavour has always
been to provide “VALUE-PACKED PRODUCTS” as one of the manufacturing
philosophies.
SUZUKI believes that “VALUE-PACKED PRODUCTS” come from the effort to carry
out Product development from customer’s point of view. This policy has been in effect
since Company’s inception and has helped the Organization to meet customer’s needs. As
a result, SUZUKI’s Products have become well received throughout the World. SUZUKI
is fully committed to create Products that meet customer’s demand by utilizing its
dynamic, long-nurtured technological advantage coupled with its fresh and active human
resources.
Develop products of superior value by focusing on the customers
Establish a refreshing and innovative company through teamwork
Strive for individual excellence through continuous improvement
Board of directors
Name Designation
Dr. David Suzuki Co-founder
Dr. Tara Cullis President and co-founder
Group Of Companies
Suzuki Auto is the flagship of the Suzuki Ltd. The group comprises of 11 companies.
The companies in the group are:
ACHIVEMENTS
March 2011 : SUZUKI TWO-WHEELERS ON A CONSISTENT GROWTH PATH
Records a 25% increase in the month of Feb 2011.
Suzuki Two wheeler records a growth of 53% increase in the month of April 2010:
New Delhi, 1st May 2010: Suzuki Motorcycle India Pvt. Ltd., a subsidiary of one of the world’s
leading two-wheeler manufacturer Suzuki Motor Corporation, registered an increase in their monthly
sales figures. Suzuki Motorcycles has sold 20771 units in April ’10 as opposed to 13556 in April
2009, listing an impressive growth of 53% over its sales in April ‘09. This increase of sales is
attributed to the tremendous response from the new product GS150R and ACCESS 125, the scooter
from the house of Suzuki Motorcycles.
Commenting on the excellent growth pattern, Mr. Atul Gupta Vice President, Sales and Marketing,
SMIPL, said “As promised we have delivered quality products as well as customer satisfaction to our
consumers. We will continue to keep up this growth momentum in coming months as well”.
Factory Location:
Factory Office
Village Kherki Dhaula, Badshahapur, N.H.-8, Link Road, Gurgaon.
Fax No. - 0124-4170 701
Regd. Office Sales & Marketing Office
2nd Floor, Plot No. 1,
Nelson Mandela Road, Vasant Kunj,
New Delhi -110 070
Fax No. - 011-4607 5418
PRODUCTS:
Suzuki Motorcycle India reported massive growth of 77.59% in the month of December 2010
compared to December 2009. The company’s total sales stood at 25,837 units in the month of
December 2010 compared to 14,549 units in the month of December 2009. The company has
reported almost flat sales month on month basis. The company sold 25,439 units in the month of
November 2010. This is consecutive 3rd month where we are seeing flat sales which mean the
production plant is running on optimum capacity. The company sold 1,97,433 units during April
to December 2010 up 55.37% compared to 1,24,659 units in the same period last year.
HUMAN RESOURCE:
Work Culture
We at Suzuki motorcycle India Pvt. Ltd. adopted following Philosophy and culture:
We believe that future growth and prosperity of every employee depends on the company?s
growth and prosperity
Organizational and individual discipline
Continual improvement in quality and productivity
Cost consciousness
Customer satisfaction ( both internal and external )
Long term goals
Respect for laws, human beings and society
Employee Development
We believe that the company's growth is based on enhancement of technical and behavioral
skills of the employees. We continually identify the performance gaps and new skills
required keeping into the company's growth in focus. We believe that Employees are the
most important assets of an organization. For enhancement of technical and behavioral
skills of the employees we organize regular training programmes. Teams from Japan often
come to our organization to impart training. Our focus is to create a healthy Environment
where individual employee can achieve maximum satisfaction.
SERVICES
Suzuki Motorcycle India Private Limited, offers 6 Free services for its motorcycle.
The Services to be availed within the specified kms or days from the date of sale of
motorcycle whichever occurs first
It is mandatory to avail all Free and Paid the services as per given schedule
The services can be availed only at our SMIPL authorized dealership
Cost of oil & gaskets are chargeable at actual during the Free service period
If Motorcycle meets with an accident during the Free services period then the actual labour
and parts charges has to be borne by customer to make the vehicle perfect (road worthy)
HERO HONDA
HISTORY:
Hero Honda Motors Limited is a two wheeler manufacturer based in India. Hero Honda is a joint
venture between the Hero Group of India and Honda of Japan[3]. The company is the largest two
wheeler manufacturer in India.[4] The 2006 Forbes 200 Most Respected companies list has Hero Honda
Motors ranked at 108.
In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.
“Hero” is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd.
A joint venture between the Hero Group and Honda Motor Company was established in 1984 as
the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own
26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the
venture to the Munjal family.
During the 1980s, the company introduced motorcycles that were popular in India for their fuel
economy and low cost. A popular advertising campaign based on the slogan 'Fill it - Shut it -
Forget it' that emphasised the motorcycle's fuel efficiency helped the company grow at a double-
digit pace since inception. The technology in the bikes of Hero Honda for almost 26 years (1984–
2010) has come from the Japanese counterpart Honda
Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese
Honda Motors Company in the year 1983. This joint venture has not only created the world's single
largest two wheeler company but also one of the most successful joint ventures worldwide.
Hero Honda Motors Ltd. is a result of the joint venture between India's Hero Group and Japanese
Honda Motors Company in the year 1983. This joint venture has not only created the world's single
largest two wheeler company but also one of the most successful joint ventures worldwide.
Today, every second motorcycle sold in the country is a Hero Honda bike. Every 30 seconds, someone
in India buys Hero Honda's top-selling motorcycle – Splendor.
Vision
The Hero Honda story began with a simple vision – the vision of a mobile and an empowered India,
powered by Hero Honda. This vision was driven by Hero Honda’s commitment to customer, quality
and excellence, and while doing so, maintaining the highest standards of ethics and societal
responsibilities. Hero Honda believes that the fastest way to turn that dream into a reality is by
remaining focused on that vision.
Mission
Hero Honda’s mission is to strive for synergy between technology, systems and human resources, to
produce products and services that meet the quality, performance and price aspirations of its
customers. At the same time maintain the highest standards of ethics and social responsibilities.
This mission is what drives Hero Honda to new heights in excellence and helps the organization forge
a unique and mutually beneficial relationship with all its stake holders.
Board of directors
Name Designation
Mr. Brijmohan Lall Munjal Chairman & Whole-time Director
Mr. Pawan Munjal Managing Director & C.E.O.
Mr. Toshiaki Nakagawa Joint Managing Director
Mr. Sumihisa Fukuda Technical Director
Mr. Sunil Kant Munjal Non-Executive Director
Mr. Suman Kant Munjal Non-Executive Director
Mr. Takashi Nagai Non-Executive Director
Mr. Yuji Shiga Non-Executive Director
Mr. Pradeep Dinodia Non-executive & Independent
Director
Gen. (Retd.) V. P. Malik Non-executive & Independent
Director
Mr. Analjit Singh Non-executive & Independent
Director
Dr. Pritam Singh Non-executive & Independent
Director
Ms. Shobhana Bhartia Non-executive & Independent
Director
Mr. M. Damodaran Non-executive & Independent
Director
Mr. Ravi Nath Non-executive & Independent
Director
ACHIVEMENTS
2010 Company of the Year awarded by Economic Times Awards for Corporate
Excellence 2008-09.
Bike Maker of the Year by ET-ZigWheels Car & Bike of the Year Awards 2009
2009 'Two-wheeler Manufacturer of the Year' by NDTV Profit Car & Bike Awards
2009 and Passion Pro adjudged as CNB Viewers' Choice two-wheeler
Top Indian Company under the 'Automobile - Two-wheelers' sector by the Dun
& Bradstreet-Rolta Corporate Awards
Won Gold in the Reader's Digest Trusted Brand 2009 in the 'Motorcycles'
category
NDTV Profit Business Leadership Awards 2009 - two-wheeler category
2008 NDTV Profit Business Leadership Award 2008
TopGear Design Awards 2008
TNS Voice of the Customer Awards
IndiaTimes Mindscape and Savile Row ( A Forbes Group Venture ) Loyalty
Awards
Asian Retail Congress Award for Retail Excellence
NDTV Profit Car India & Bike India Awards
NDTV Profit Car India & Bike India Awards
Factory Location:
Corporate office
34, Community Centre, Basant Lok, Vasant Vihar,
New Delhi - 110057, India.
PRODUCTS:
CD-100 SLEEK
CD-100 SS Spelendor
Street CBZ
PASSION DAWN, AMBITION
CD-DAWN, SPLENDOR +, PASSION +, SUPER-SPLENDOR, CD-DELUX,
KARIZMA GLAMOUR, ACHIEVER
This is the Eighth consecutive month where Hero Honda has sold more than 4 lakh units. Sale is
also up by 18.93% on the month on month basis. The company has sold 4,21,366 units in the
month of November 2010. The nos. are really surprising and much more than market expectation.
Hero Honda has sold 39,48,013 units during April 2010 to December 2010 period up 15.65%
compared to 34,13,594 units sold in the same period last year. The October to December 2010
quarter made history in the company by posting sales figure of 14,28,030 units up by 28.49%
compared to 11,11,372 units in the same period last year.
It seems like the company will continuously post higher sales will remain on no.1 position
regardless of competition.
MARKETING:
Hero Honda’s key strategy has been driven by innovation in every sphere of activity – building a
robust product portfolio across categories, exploring new markets, aggressively expanding the
network and continuing to invest in brand building activities.
4 P’s OF MARKETING OF HERO HONDA :-
PRODUCT
Hero Honda, which has a technology tie-up with Japan's Honda Motors, was currently
discussing the feasibility of manufacturing scooters for the Indian market, Mr. Munjal said.
However, the company has a binding clause with Honda's scooter manufacturing Indian
subsidiary, preventing it from making scooters till 2004.
Hero Honda Motors, India's largest motorcycle company, has launched the premium segment
223cc motorcycle Karizma priced at Rs 79,000 (ex-showroom, Delhi). Many of the products
which the company has started with have been phased off. Now the existing products are Karizma,
Ambition, CBZ, Splendor, Splendor+, Passion, Passion Plus, CD 100 SS, CD 100 and CD Dawn.
The TCS study examines customer evaluations at three distinct ownership periods: 1 to 6 months,
7 to 18 months, and 25 to 36 months. This helps in understanding the differences in satisfaction
during initial ownership, in-warranty and post-warranty ownership periods. Satisfaction ratings
decline as the length of vehicle ownership increases. However, Hero Honda Splendor is among the
few models to maintain consistency across the three ownership periods.
PRICING
Pricing is a important component of marketing mix of the firm. Determining the prices of different
products of a firm is very difficult task of the marketing manager. Price denotes money value of a
product. If represent the amount of money for which a product can be exchange. In other words,
prices represents the money which the buyer pays to the seller for a product price represent the
exchange value of goods and services in terms of money. Price is all around.
Price factor has very well been touched by the manufacturers. The pricing strategy of the company
is very set. They price their product according to the cost of production and also by keeping an eye
on the price of the competitors of that segment and demand of the product in the market.
A pricing strategy that ensured an average manufacturer margin that game dealer an adequate
return and created a reputation with consumers like “a company selling a good quality product at a
reasonable price. Industry focus themselves the low cost producer with good quality and aimed to
maintain the price advantage in every market of two wheelers.
Hero Honda group ensures an easily affordable pricing through excellent transportation to
common man. It fixes customer centric pricing that provide customer total satisfaction.
Hero Honda’s pricing objectives are: List price, Discount, Financing schemes, Credit terms,
and Maximize
Hero Honda group ensures an easily affordable pricing through excellent transportation to
common man. It fixes customer centric pricing that provides the customer with total satisfaction.
PLACE
CHANNELS OF DISTRIBUTION:
As a company, dealers play a major role in serving customers, while growing and sustaining
markets. Hero Honda has a network of more than 3500 strong and dedicated Authorized
dealers. A network that has helped Hero Honda’s name and its promise of reliable quality to
every part of the country. The power of this highly efficient and motivated network goes a
long way to create goodwill for Hero Honda brand among countless consumers besides
creating availability and after sales services.
The channel of distribution is a direct dealer network. A direct dealer is a dealer who is
authorized to purchase the product directly from the company and sell.
PHYSICAL DISTRIBUTION:
Hero Honda has more than 3500 showrooms in India. Some of the Authorized dealers of
Hero Honda Karizma, in and around Bombay, are:
• Max Motors (Bombay)
• F. P. Motors (Bombay)
• Axis Motors (Thane)
• Ranjeet Motors (Thane)
• Ahir Motors (Kalyan)
• Spectra Motors (New Bombay)
PROMOTION
Promotional tools
1.ADVERTISING: It is defined as a paid non-personal communication with a target
(usually mass) market. It is cost effective and can reach a large number of people. It can
also be used for long term or short term objectives.
There are various forms or mediums through which can advertise.
A. Broadcast Media:
Television
Radio
Cinema
B. Print media:
Newspapers
Magazines
Leaflets
C. Outdoor media:
Posters and billboards.
HUMAN RESOURCE:
Hero Honda Motors takes considerable pride in its stakeholder relationships, especially ones
developed at the grassroots. The Company believes it has managed to bring an economically and
socially backward region in Dharuhera, Haryana, into the national economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of land along the Delhi-Jaipur
Highway. The Centre-complete with wide approach roads, clean water, and education facilities for
both adults and children-now nurtures a vibrant, educated and healthy community.
The Foundation has adopted various villages located within vicinity of the Hero Honda factory at
Dharuhera for integrated rural development. This includes:
Installation of deep bore hand pumps to provide clean drinking water.
Constructing metalled roads and connecting these villages to the National Highway
Renovating primary school buildings and providing hygienic water and toilet facilities.
Ensuring a proper drainage system at each of these villages to prevent water-logging.