Ovi by Nokia

Co-operation Toolkit
Digital asset production guidelines for partners
Ovi by Nokia / Digital asset production guidelines for partners Table of contents
29/09/09

Introduction Online
1. General guidelines 2. Guidelines for online
1 Who are these guidelines for? 4 1 Available on Ovi logo definition and colours 8

2 Ovi by Nokia brand guidelines  5 2 Logo size and clearance zone 9

3 Three possible approaches  6 3 Logo sizes and banner margins 10

4 Logo and call to action positioning  11

5 Partner logo positioning  12

6 Partner brand copy text and typography  13

7 Device photography and screenshots 14

8 Flash banner sizes and specifications 15

Ovi by Nokia / Digital asset production guidelines for partners
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1. General guidelines
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1.1 Who are these guidelines for?

This toolkit contains guidelines for partner companies producing digital marketing assets to
be co-branded with Ovi by Nokia. The guidelines outline production approaches for partner
branded content available on Ovi. The toolkit is only intended for the production of marketing
assets for bought media and ot for Nokia owned media.

All digital assets must be submitted for approval before publication to:

Nokia Brand Clinic

nokiabrandclinic@nokia.com
https://brandbook.nokia.com
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1.2 Ovi by Nokia brand guidelines

The banner can be used to deeplink your customers directly to your content at
store.ovi.com, where they can download it. For example:

http://store.ovi.com/content/6A173A7C0E03220CE040050A85320A88

If you use a URL in your call to action, please direct customers to go to

store.ovi.com.

You will of course project your company’s own brand identity in your marketing
assets. However, as these assets will be co-branded with Ovi by Nokia, please
refer to the Nokia Brand Book to ensure your assets do not infringe Nokia’s
own brand identity.
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1.3 Three possible approaches

There are three possible production approaches prescribed in the following guidelines.
We ask that you choose one of these three approaches when producing digital assets,
selecting the best match for the marketing needs of your application or other content.

Approaches I II III

A downloadable App on Ovi Store A downloadable App on
This would be the best way to market an Ovi Store and a featured device.
application that is widely compatible with This would be the best way to co-market an application
many Nokia devices. developed for a particular Nokia device, but which may
also be compatible with other Nokia devices.
A preinstalled App on a featured device,
also downloadable for other devices from Ovi Store.
This would be best way to co-market an application that is
preinstalled to a specific Nokia device, but which may also
be compatible with other Nokia devices.

· No device shown · Device shown · Device shown

· Co-brand specific background · Co-brand specific background · Co-brand specific background
and elements and elements and elements

Print Online Print Online Print Online

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2. Guidelines for online

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2.1 Available on Ovi logo definition and colours

There are a range of Available on Ovi logos to choose from. You should choose the logo 

that works best for your specific media and creative direction. Please use only one logo
in your design. When creating small banners, pay particular attention to the legibility
of the logo. Never, under any circumstances, attempt to create a new version of the
Available on Ovi logo.

Available on Ovi
logo

Colour variations

HEX 44A519 HEX AFD4F0 HEX E40E62 HEX E0DBCA HEX 024C1C HEX 040477

R 68 R 175 R 228 R 224 R2 R4

G 165 G 212 G 14 G 219 G 76 G4
B 25 B 240 B 98 B 202 B 28 B 119
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2.2 Logo size clearance zone

The minimum size for the Available on Ovi logo is 120 x 83 pixels. The size of the
Available on Ovi logo will depend on the size of the asset you are producing.

The Available on Ovi logo clearance zone, marked with the hatched area, ensures that
the logo stands out. Using the minimum size of the logo the clearance zone is 15 pixels.

Minimum size

120 px

Clearence zones The clearance zone is relative to the size

X of the logo. It must be the same size
X X X
as the space between the left edge of
the asset and the right edge of ovi (the
x-value, as shown).
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2.3 Logo sizes and banner margins

If you’re creating assets that are too small to fit the Available on Ovi logo and clearance zones, omit
the logo and use the call to action: available at store.ovi.com. Place the call to action under the tagline.

Some sample margin values for typical bought media banner sizes are displayed below.
Use these as a reference when determining margin values for other sizes.

Logos, Asset size Available on Ovi logo Call to action Recommended margins
call to action &
120 x 600 px x 8 px
margins
125 x 125 px x 6 px
234 x 60 px x 6 px
300 x 250 px x 15 px
728 x 90 px x 8 px

120 x 600 125 x 125 234 x 60 300 x 250 728 x 90

Partner specific typography

Partner specific typography
available on store.ovi.com
Partner
specific
typography
available on
available on store.ovi.com
store.ovi.com
Partner specific
typography

Partner
specific
typography
available on
store.ovi.com
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2.4 Logo and call to action positioning

The primary position for the Available on Ovi logo is in the bottom left corner. If this is not
possible, the secondary position is in the bottom right corner. Clearance zones and margins
must be observed when placing logos, and good visibility and legibility must be maintained.

Place the call to action under the tagline.

Logo positioning Primary logo position Secondary logo position

Wrong position!
Use the primary or
secondary position

Call to action Example

positioning

Partner specific typography

available on store.ovi.com
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2.5 Partner logo positioning

Partner logos can be positioned according to partner brand guidelines anywhere
in the asset. But make sure it’s not placed too close to the Available on Ovi logo.
Wherever possible, align brand logos to the asset margins.

Logo placement Some logo placement examples

Partner Partner
specific specific
typography typography
Partner Partner
specific available on specific available on
typography store.ovi.com typography store.ovi.com
available on available on
store.ovi.com
Partner specific store.ovi.com
typography

Partner
specific
typography
available on
store.ovi.com

Too close!
Never place partner
logos too close to the
Available on Ovi logo.
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2.6 Partner brand copy text and typography

Headers and text can be positioned anywhere in asset if clearance zones are maintained. Try to keep
assets simple and avoid crowded layouts. Wherever possible, align copy text to the margins and
preferably to the left if space and content allow. Partner brand typography and elements should follow
partner brand guidelines.

Additional Additional element placement example

elements

Partner specific Partner specific typography

Partner specific typography
typography
available on store.ovi.com
available on store.ovi.com
Partner
specific
typography
available on
store.ovi.com

Partner
specific
typography
available on
store.ovi.com

Too crowded! Partner specific typography

available on store.ovi.com
Keep it simple
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2.7 Device Photography and screenshots

Follow Nokia brand book guidelines for all device photography. The purpose of the product
shots is to provide a clear and easily identifiable visual of the product. If space constraints in
your banner layout require the device image to be cropped, ensure that the device is easily
recognisable. Do not angle or lean the product. You can add screenshots to the device
illustrating partner branded content when necessary.

Product photography https://brandbook.nokia.com/nokia/view/item1267/

Device photography Home screen examples (Do not alter the home screen view) Adding screenshots or application icons to the device

Maximum image crop

A screenshot illustrating partner If the application grid is displayed,

branded content may be used. this is the recommended position
for the partner icon.
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2.8 Flash banner sizes and specifications

Be careful when producing Flash banners in bought media to optimize your assets for standard download speeds or
low download speeds (for developing and emerging markets). And follow the specification checklist in all cases.

These are the standard technical specifications for flash banners in bought media.
Specifications may vary. Please confirm details from your media owner or agency.

Ad Packages: Standard Ad Package:

728x90, 30k FLASH/20k .gif
468x60, 30k FLASH/20k .gif
120x600, 30k FLASH/20k .gif
300x250, 30k FLASH/20k .gif
234x60, 30k FLASH/20k .gif

Low Specs Ad Package(for Developing and Emerging Markets only)

468x60, 12k .gif
120x600, 15k .gif
300x250, 15k .gif

Flash: For all Flash files, a .gif or .jpg back-up must be produced
All Flash creatives should be compatible with Macromedia Flash 9 (note: for less developed markets outside Europe use of Macromedia Flash 6 is recommend)
Files must be delivered as .swf / (.mtf for Rich media)
Max animation length 15sec
Alt text max 30 characters
All 3rd party ads must be trafficked as JavaScript tags
No iFrames!

Click tag: Please check Clicktag instructions from media owner/agency

Ovi by Nokia / Digital asset production guidelines for partners
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Brand Clinic info:

nokiabrandclinic@nokia.com
https://brandbook.nokia.com