SYNOPSIS ON

“A study on different aspects, which

works as motivational factor

For advisor to sale Financial Bonds & Policy of

Sahara India Financial Corporation”

Report submitted in partial fulfilment of the requirement of

MBA Regular Programme 2009-11

IIBS COLLEGE - BANGALORE

Supervisor
Harprasad Singh
Under Guidance of:
Submitted BY:

Prof. GuruMuraty Mr.

Manoj Kumar Singh
 Sec- a
(marketing 3rd Sem)

INTRODUCTION
“A study on different aspects, which works as motivational factor for
advisor to sale Financial Bonds & Policy of Sahara India Financial
Corporation.” Like what are the various marketing issues related to
the bonds products and how does it affect the occupation and income
level and how it is different from other bonds product with reference
to related these Company.

Sahara India Pariwar is a major entity on the corporate scene

having diversified business interests that include Finance,
Infrastructure & Housing, Media & Entertainment, Consumer
Products, Manufacturing, and Services & Trading.

Quality is our essence and we, at Sahara India Pariwar , have

always stressed on the Qualitative aspect. Consequently in this run
for quality, quantity has always pursued us. We look forward to
reaching the zenith and reaffirm our commitment to the process of
sound nation-building.

PROBLEM IDENTIFICATION AND PROBLEM

FORMULATION

 To know about Competitor of Sahara India Pariwar - Tata AIG,

Bajaj alliance, Pulls, SBI Capital, Birla Sun life.
 To develop how to create need of Indian people.

 To find out difference between Sahara policy & others.

OBJECTIVE OF STUDY

Objective of Internship at Sahara India Financial Corporation

• To know the organization culture.
 • To learn how to convenience the customer for buying the
financial Bonds
• Identifying: Identifying the customer base for financial plan
contacting the customers and fixing up meetings with the
eminent corporate heads and customers.
• Relationship Building (CRM): This is building relationship with
the customers.
• Setting Financial Goals: By discussing the financial goal of
the customer their financial goals can be set and achieved.

JUSTIFICATION OF THE PROPOSED STUDY:-

The study had been undertaken to facilitate my self with the sector
knowledge of business profit earnings and overall growth of business
get the highest priority and are certainly creditable, but ultimate
credibility of business enterprise, particularly of larger ones is in the
utilization of profit, be it for best possible enlistment of its workforce
and for espousing Social, National Development causes or for
rendering services to mankind as a whole. Fulfilling the Qualitative
aspect of utilization of profit, the world's largest family ‘Sahara India
Pariwar' is proud to have reached today new horizons of growth and
development.

DATA COLLECTION:-
The study will be conducted through the use of the primary and
secondary data. The various sources of the data collection are
mentioned below:-

• Primary data

 Through customer survey by means of a closed ended

questionnaire.

 Through the interviews with the company employees.

• Secondary data

 Through the journal and magazines

 Through the internet sites and various search engines.

RESEARCH METHODLOGY:-
The study will be conducted through

Research design:

• The research design used for this study is of the descriptive

type. Descriptive research studies are those studies which are
concerned with describing the characteristics of a particular
individual or a group.

Sample size:

• The sample size consisting of 250 respondents were selected

for the study.
Sampling design:
• Since it is difficult to contact the entire population, sampling
technique was adopted. The employees were interviewed using
convenience sampling techniques.

Resources & Facilities needed:

• Resources and facilities which I would like to use these are

listed below:

• Concerned faculty’s guidance

• College Internet as well as outside internet.

• Magazine & newspaper.

• Laptop & paper

LIMITATION OF STUDY

• In this field lots of research has been taken place but the exact
cause or problem could not be targeted.
 • As far as the question of motivation of customer is concern the
research are not showing the real picture and the level of
customer in SAHARA FINANCIAL has not been disclosed, so
there is the need of study of this title .
• Some investors' previous experiences are very bitter so it is a
tough task to motivate them for further investments in Bonds.
• Some people are having very reserved nature & are not so
open so they do not like to share their views regarding their
investments & experiences.
• People have become very fear for investments in Bonds after
the continuous fluctuations in the share market.
• People they like to invest in LIC. Then to motivate them for
investments in becomes a critical task.
• Investors like to invest in which company which gives surety of
return, as so to convince them for investment in continuing
Bonds product of SAHARA INDIA FINANCIAL is a challenging
task.
• Some investors like to invest in those products which are giving
maximum return in fewer premiums.
QUESTIONNAIRE

Dear Sir/Madam,

I am currently engaged in a study on “Financial Bonds

& Policy of Sahara India Financial Corporation” In this
connection I request you to read the following items carefully &
answer them .The answers you give will be held confidential & used
purely for academic purposes.

Survey Form:-

 How did you come to know about Sahara Mutual Fund

investments schemes?

 News Paper  T.V.

 Financial Magazines  Reference Groups

 Brokers/Agents  Mail

 What effects your decision regarding of investment in Sahara

Mutual Funds?

 Economic Scenario  Company

 entry/exit load  open/closed ended

 Fund Performance  Fund Management Image

 Tax Incentives  Minimum Initial Investment

 Is your investment decision get affected by any major event

occurred like Q results, budget?
a) Fully b) Partially

c) No effect d) Can’t say

You prefer Sahara mutual funds of traditional type or want

some innovative in it like investing in commodities, currency?

a) Yes b) No

 While investing you prefer to take advice from?

a) From an expert b) Family

c) Friends d) Self

Thanks you very much for your kind co-operation & for taking time to
complete this questionnaire.