Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor

Co. Ltd., Japan. The company was created by the merger of Panjdarya Limited and Atlas
Autos Ltd. in 1988. Both these motorcycle manufacturing concerns were established by
the Atlas Group. In addition, a third concern, Atlas Epak Ltd. was taken over by the
Government of Bangladesh in 1971 after the fall of Dhaka. AHL manufactures and
markets Honda motorcycles in collaboration with Honda Motor Company. The Company
also manufactures various hi-tech components in-house in collaboration with leading
parts manufacturers like Showa Atsumitech, Nippon Denso and Toyo Denso. Honda
motorcycles are by far the largest selling motorcycles in the country with an unmatched
reputation for high quality, reliability and after-sales-service.

AHL has undertaken to develop local manufacturing capabilities to the highest,

economically feasible level. While a major role in localization has been assigned to
vendor industries, Atlas has the country’s largest in-house manufacturing capability at its
Karachi and Sheikhupura plants. To support the production facilities, the company has
established an R&D wing and tool making facilities through CAD/CAM which are
growing rapidly in size and function as the company expands. Atlas has managed to
execute 12 Joint Venture/Technical Assistance Agreements between local vendors and
foreign manufacturers for transfer of technology. Besides, Atlas has directly executed 9
Joint Venture/Technical Assistance Agreements other than Honda.

AHL management is striving to modernize company operations by adapting applicable

aspects of research and theory and more specifically, Honda’s unique philosophy of
hard/soft technologies to the realities of Pakistani conditions. Company management
structure, systems and processes are changed according to the demands of the customer,
growth and new technology. Efforts are being made to develop participation at all levels
of personnel in decision-making and a substantial and effective delegation has been
established at levels where applicable. Various participation programs such as ‘Ala
Mayar’ Quality Circles movement, launched in 1985, are strongly encouraged to allow
constructive self-expression and teamwork. The Company training and development
programs encourage all members to develop themselves and contribute to their full
potential.

AHL is playing a pioneering role in creating conditions for easy and confident use of
motorcycles all over the country. A vast and growing network of over 1600 sales service
and spare parts dealers has been established. In order to back up this system, Atlas has set
up Warranty & Training Centers (WTC) in Karachi and Lahore which provide several
courses of varying duration and complexity for motorcycle mechanics and users each
year. Mobile training facilities take the latest know-how, technology and maintenance of
motorcycles to major rural and urban centers around the country.

Annual Production Capacity

 600,000

Authorized Capital
  1 Billion (rupees)

Paid Up Capital

 625.52 Million

Karachi Plant

Company mother plant is based in the city of lights and provincial capital of Sindh, The
Karachi city. It is located at F-36, Estate Avenue, S.I.T.E. Karachi. Atlas Group signed
technical agreement with Honda in 1963 and plant started commercial production
subsequently. Plant spread over an area of 5 acres. In 1964, production began with 7
motorcycles per day. Now plant production has reached to 300 units in a day. Plant
manufactures CD 70 only.

Sheikhupura Plant

Another plant is situated in Sheikhupura city, Punjab. It is located at 26-27 KM Lahore-

Sheikhupura Road Sheikhupura. The plant was built in 1981 and spread over an area of
27 acres with the establishment of modern and synchronized 500K plant in 2006. The
plant manufactures all four models i.e. CD 70, CD 100, CG 125 and CG 125 Deluxe.

Export

 Bangladesh
 Afghanistan

Regional Offices

 Lahore:  1 Mecloed Road Lahore-54000 [ (042) 111-111-245, 37225015-17,

37233515-17 ]
 Rawalpindi:  60-Bank Road, Saddar [ (051) 5120494-6, 5120497 ]
 Multan:  Azmat Wasti Road Multan-60000 [ (061) 4540054, 4540028, 4571989 ]
 Rahim Yar Khan: Atlas Honda Limited, 4-B Zamindara Colony [(068) 5888809 ]

Market leader in the motorcycle industry, emerging as a globally competitive centre of

production and exports.

Mission

A dynamic growth oriented company through market leadership, excellence in quality

and service and maximizing export, ensuring attractive returns to equity holders,
rewarding associates according to their ability and performance, fostering a network of
engineers and researchers ensuing unique contribution to the development of the industry,
customer satisfaction and protection of the environment by producing emission friendly
green products as a good corporate citizen fulfilling its social responsibilities in all
respects.

Quality Policy

 Commitment to provide high quality motorcycles & parts

 Right work in first attempt and on time
 Maintain and continuously improve quality
 Training of manpower and acquistion of latest technology
 Safe, clean and healthy enverionment
 Market leadership and prosperity for all
 What is Honda?
 Honda is an entity that realizes the dreams of individuals and spreads joy to
people. Honda's philosophy, unique corporate culture, pursuit of challenges that
fulfill individuals' dreams and variety of products and activities born of challenges
will remain the foundation of the Honda brand. We will continue building on our
history of realizing people's dreams.

 Honda's Driving Force
 The expectations and appreciation of people around the world for our dreams.
People see Honda as pursuing its dreams and always remaining a step ahead of
the world. This image and the people’s appreciation of our outlook will continue
to be the driving force of the Honda brand.

 Honda's Goal in Branding
 To create a brand that is supported by people’s expectations and appreciation.

 Global Brand Slogan
 Everyone has a dream, some goal or activity that gives their life a deeper meaning
and sparks passion. When we pursue a dream, we feel empowered. This power, in
turn, connects us to others who share the same dream. It gives us the strength to
overcome great challenges and inspires us to spread the joy of our dreams to
others. Ultimately, the power born of a dream is a creative force, capable of
producing revolutionary ideas. Honda encourages all is associates to pursue their
dreams. That is why we say we are a company built on dreams. In the new
century, the power of Honda's dreams will continue to lead new insights and
technologies in automobiles, motorcycles, power products, parts and other fields
of mobility that are just beginning to be imagined. Dreams are the very essence of
Honda. The dreams of our associates, customers, and supporters make Honda
what it is today. Our highly original ideas and free thinking have surprised the
 world on many occasions. Honda will continue to be Honda in the 21st century as
long as we have our dreams and original thinking. We will keep on dreaming and
challenging ourselves to realize our dreams.” What will we come up with next?”
We will continue creating exciting products and realizing people’s dreams and
expectations. Our slogan For Honda to remain Honda, and for everyone to realize
their aspirations, we must believe in "The Power of Dreams".

Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd.,
Japan. The company was created by the merger of Panjdarya Limited and Atlas Autos Ltd. in
1988. Both these motorcycle manufacturing concerns were established by the Atlas Group. In
addition, a third concern, Atlas Epak Ltd. was taken over by the Government of Bangladesh in
1971 after the fall of Dhaka. AHL manufactures and markets Honda motorcycles in collaboration
with Honda Motor Company. Honda motorcycles are by far the largest selling motorcycles in the
country with an unmatched reputation for high quality, reliability and after-sales-service.

CD 70
Honda CD 70 is the first choice in motorcycles. The New CD
70 gives a perfect blend of Japanese technology along with
charismatic design, in addition to its established superiority in
terms of durability and fuel economy.
 
Further, 2 years engine warranty not only provides peace of
mind to its valuable customers but also the best value for their
money.
New CD 70 is an ideal combination of attractive design with super econo-power and
smoke-free 4-Stroke engine, which promises you the most economical ride of your life.
The new eye-catching graphics, comfortable new seat design and aerodynamic shape
have made Honda CD 70 best choice and a perfect partner. Further, high resale value of
Honda CD 70 proves to be a life time asset for its customers. Atlas Honda's extensive
dealership network makes the motorcycle and its parts, available at your doorstep and its
countrywide warranty facilitates provide you trouble free companionship.
 
» Key Features
» 2 Year Engine Warranty
» New Design Seat and Rear Cowl
» New Beautiful Graphics
» Petrol Tank with 9 Liter Capacity
» Latest Switch Assembly (controlled with left hand)
» Strong Side Cover with Lock
» Non-asbestos Eco-friendly Brakes
 
» Specification CD-70
Engine 4-Stroke OHC single cylinder cooled by air
Displacement 72 cm3
Bore & Stroke 47.0 x 41.4 mm
Compression Ratio 8.8:1
Clutch Multiple wt plates
Transmission continuous 4 speed mash
Starting Kick start
Frame Backbone type
Dimension(Lxwxh) 1900 x 760 x 995 mm
Ground Clearance 140 mm
Petrol Capacity 9 Liter
Tyre at Front 2.25 - 17 4 PR
Tyre at Back 2.50 - 17 4 PR
Dry Weight 82kg
» Price
CD70 - Rs.65500/=
» Nearest Dealer
 CG 125

Honda Motorcycles are defined by Quality, Performance,

Speed,Economy Petrol and Re-sale Value. All these have
managed to successfully bag your trust on the New Honda
 
CG125. It is a stunning result of advanced Japanese technology
and right up there as an outstanding performer representing all
the qualities that make Honda motorcycles so special.
The 125 cc 4-stroke engine generates 11-Horse Power with low fuel consumption. It is
ideal for high speed, long runs and rough pathways.
Honda CG125 has a CDI Ignition System and a 12-volt battery (instead of 6-volt). The
headlight and indicators are brighter, with an easy starting-up of the engine.
 
» Key Features
» Comfortable Seat with Rear Grip
» New Beautiful Petrol Tank with Graphics
» Strong 4-Stroke Smoke Less Engine
» Stylish Speedometer with Economy Zone
» Elegant Front Light
» New Shape For Back Light
 
» Specification CG-125
Engine 4-Stroke OHV cooled by air
Bore & Stroke 56.5 x 49.5 mm
Wheel Base 1200 mm
Starting Kick start
Transmission Continuous 4 speed mesh
Dimension(Lxwxh) 1911 x 731 x 1017 mm
Height of Seat 743 mm
Ground Clearance 137 mm
Petrol Capacity 9.2 Liter
Tyre at Front 2.50 - 18 4 PR
Tyre at Back 3.00 - 17 6 PR
Dry Weight 96.5 KG
Suspension Front Telescopic Forke 103 mm Travel
Suspension Back Swing Arm 68 mm Travel
Final Driver Roller Chain
» Price
CG125 - Rs.89500/=
» Nearest Dealer

 CG 125 Deluxe  

The CG 125 Deluxe is the unique combination of power &

style, a new addition in the company as CG 125 cc. The new
power up 4 stroke engine with same fuel economy as CG 125.
An ideal modal for youth and high income segment.  
Honda CG 125 Deluxe has a heavy duty front absorbers and
130 mm brake drum with enverionmental friendly non-asbestos
brake shoes, Elegant contoured seat for better riding posture.
Special designed bigger impressive wheels.
 
» Key Features
» Attractive Fuel Tank with modern graphics
» Speedometer with trip meter
» Tachometer with Fuel Guage Indicator
» Black painted silencer with stylish cover
» Front hydrolic disc brakes
» Back light with aerodynamic cowl
» Stronger and adjustable cushion
» Euro2 Technology now with ASV (Air Section Walve)
» Due to 5- Gear Transmission more Power on Low RPM
 
» Specification CG-125 - Deluxe
Engine 4-Stroke OHV cooled by air
Displacement 124.1 cm3
Bore & Stroke 56.5 x 49.5 mm
Compression %age 9.0 : 1
Wheel Base 1278 mm
Starting Kick start
Ground Clearance 136 mm
Petrol Capacity 12 Liter
Tyre at Front 2.75 - 18 42P
Tyre at Back 90/90 - 18 51S
Dry Weight 112 KG
Transmission Continuous 5 speed mesh
Frame Diamond Type Steel
Dimension(Lxwxh) 2032 x 758 x 1097 mm
» Price
CG125 DLX - Rs.111000/=
» Nearest Dealer