Mkt630 Mega Quiz File by Soban 2

To get the More entertain and
Study related e-mail

Kindly visit and Join the group.
VU And COMPANY.
(http://groups.google.com.pk/group/vu-and-company?hl=en)
Muhammad Soban
0333-7637637
Question # 1 of 20 ( Start time: 06:13:02 PM ) Total Marks: 1
Which of the following is a marketing philosophy which summarized by the phrase "a good
product will sell itself"?
Select correct option:
 The Selling concept

 The Marketing concept
 The Production concept
 The Production concept The Societal Marketing concept
Which of the following is NOT a deciding factor of international market evaluation?
 Political risks
 Local competition
 Non-trade barriers
 All of the given options
Which of the following information is required for firm about its competition while assessing
firm specific international environment?
 Market share of competitors

 Cost structure of competitors
 Brand reputation of competitors
Which of the following determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions in a way that preserves or enhances the consumer's and
society's well-being?
 The Product concept

 The Societal Marketing concept
Which of the following is the part of the marketing process?
 Situation analysis
 Marketing strategy
 Marketing mix decisions
If a company is transferring its goods and services to its customer, this transaction is based
on:
 Barter system
 Exchange
 Transformation
 Relationship
Which of the following best describes the accountable marketing?
 Simply selling
 After sales calls to get feedback
 Encourage customers to contact for queries
 Contact customers to seek input for future improvement in products
Identify the concept in which the consumers will favor products that offer the most in quality,
performance, and innovative features.
 Product concept
 Production concept
 Marketing concept
 Selling concept
A statement that records all financial transactions between a nation's residents and for those
the rest of the world during a given period usually one year is called a nation's:
 Balance of trade
 Balance of payment
 Import export statement
 Supply demand statement
A variety of information is needed for successfully operating in international market. Which

of the following information is NOT required under the category of prescriptive info?
 Dividends
 Laws and regulations
 Ruling concerning taxes
The Theory of National Competitive Advantage was presented by which one of the following
scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter
Identify the method which based on “binding because both parties that are in conflict agree to
honor any judgment without recourse”?
 Arbitration
 Litigation
 Mediation
 A tort clause
Hofstede’s _____ dimension is the degree to which people in a country prefer structured over
unstructured situations.
 Power distance
 Individualism
 Uncertainty avoidance
 Achievement
Which of the following is a physical, concrete product that you can touch?
 A service
 A good
 An idea
 A philosophy
Which of the following orientations holds that consumers will favor products that are
available and highly affordable?
 Product concept
 Selling concept
Identify the most severe political risk in which company's assets are seized without payment?
 Confiscation
 Expropriation
 Domestication
 Liquidation
All of the following are considered to be a member of what is called a social institution
EXCEPT:
 Peer groups
 Family
 Religion
 Schools

of the following information is required under the category of market potential?
 Exchange rate
 Market performance
 None of the given options
Which one of the following is NOT a reason to do business internationally?
 Increase in global competition

 Convergence of world markets
 Support from national governments
 Excellent infrastructure in marketer country
Which of the following best describes the basic marketing?
 Simply selling
VU And COMPANY.
Muhammad Soban
0333-7637637
A contract in which an individual receives financial reimbursement against losses from the
contractual company. Which one of the following is a best term for such contract?
 Insurance
 Risk management
 Financial loss recovery
 Banking contract

of the following information is required under the category of competitive information?
 Corporate
 Market share
 Functional strategies
The corporate level emphasis of different countries is differ in nature. The North America
corporate emphasis based on:
 Short term profit

 Long term profit
 Employee interest
 Corporate interest

of the following information is required under the category of foreign exchange info?
 Dividends
 Balance of payments
 Availability of human
Identify the exchange rate system in which exchange rates are allowed to move only within
limits.
 Fixed Exchange Rate System

 Flexible Exchange Rate System
 Managed Exchange Rate System
 Moderate Exchange Rate System
Mercantilism philosophy explains about import and export balance. Which one of the
following is the consistent with this philosophy?
 Export more goods

 Import more goods
 Imports equal to exports
 Imports greater than export
Which of the following trade theory explains that nations can increase their economic well-
being by specializing production of goods which they can produce efficiently?
 Theory of absolute advantage

 Theory of comparative advantage
 International product life-cycle theory
The judges in International Court of Justice are elected for terms of office for nine years by
the United Nations General Assembly and the Security Council. The numbers of judges in
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges
Which of the following stage should be feasible to analysis the market of any country for
export potential?
 Stage one
 Stage two
 Stage three
 All of the above
A society's accepted basis for responding to external and internal events summarize in which
of the following way?
 Social agenda
 Culture
 Reference groups
 Cultivation possibility
Which of the following is NOT the part of the marketing process?
 Lead countries
 Transferable marketing
 Market globalization drivers

 Dividends
 Availability of human
All of the following are considered to be economic risks of doing abroad EXCEPT:
 Exchange controls
 Rebates
 Import restrictions
 Tax controls
The need to compete for international market was made inevitable by the economic system
employed by most nations is based upon:
 Socialism
 Mass production
 Communism
 Barter

of the following information is NOT required under the category of marketing mix?
 Add products
 Sales campaign
 Distribution channel
 Expectations analysis

 Interest rates
 Exchange rates
If a marketer collects information about the product attributes and positioning related to his
competitor. Which kind of information he gathered?
 Marketing mix information

 Product related information
 Competitor information
 Resource information
With respect to joint venture, a mixed venture is a special case in which two partners are
involved. Identify nature of partner in such venture.
 Government and Private Company

 Private-Private Company
 Private-Public Company
 Government-Government Company
Indicate the concept given below that explains “the human-made part of the human
environment”.
 Sociology
 Personal relations
 Culture
 Anthropology
Which one of the following is NOT part of an organization's intermediate-environment?
 Channel intermediaries
 Customers
 Statute legislation
 Suppliers
VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following social scientists is credited with doing the most thorough, influential,
and widely read work on how cultural values influence various types of business and market
behavior?
 Milton Friedman
 Daniel Starch
 Geert Hofstede
 Sigmund Freud

 Add products
 Sales campaign
Which one of the following is an acronym of SWOT?
 Strategy, working, opinion, tactical

 Strengths, weaknesses, opportunities, threats
 Strategy, work, openness, toughness
 Strategy, weakness, opinions, tactics
Which one of the following is not part of an organization's macro-environment?
 Political environment
 Economic environment
 Social environment
 Internal environment
The focus of physical environment is on which of the following variables?
 Shipping distance
 National economics priority
 Focus on differences and similarity
All of the arguments are against the Mercantilism philosophy EXCEPT:
 Bullion reserves are in favor of nation

 Wealthy citizen pay tax more
 Many exporter loss subsidies
 Accumulation of gold is not real wealth
Which of the following treaties covered the way for effective a worldwide tariff agreement?
 WTO
 GATT
 NAFTA
 NATO

Which of the following Hofstede’s dimension emphasis that the people belong to group and
look after on exchange for loyalty?
 Power distance
 Collectivism
 Uncertainty avoidance
 Achievement
Which of the following focuses on the needs of the buyers?

The basis of which law is tradition, past practices, and legal precedents set by the courts
through interpretations.
 Civil law
 Code law
 Common law
 Islamic law
Which of the following aspect allows trade of products & services between countries
regarding country similarity theory?
 Same culture
 Similar infrastructure
 Same per-capita income
 Marketing globalization drivers
Which of the human wants are backed by buying power?
 Needs
 Wants
 Demands
 Exchange

Which of the following best describes the accountable marketing?
 Simply selling

 Demand estimate
 Consumer behavior
 Review of products
Which of the following does not represent major internationalization motives for a firm?
 Information source
 Economies of scale
 Technology competence
 Foreign market opportunities

of the following information is required under the category of general conditions?
 Exchange rate
 Technological environments
Which of the following are NOT common themes that run through the discourse of
globalization?
 Ecological interdependence
 Hologramatic diversity
 Heterogenic cultures
 Unbiquitous communication
VU And COMPANY.
Muhammad Soban
0333-7637637
Identify the analysis that an international marketer uses to determine potential export in
international market.
 Two stage analysis

 Three stage analysis
 Four stage analysis
 Five stage analysis
Mention the correct order in finding potential customer according to your marketing
expertise.
 Segmentation, dement measurement, targeting, positioning

 Dement measurement, segmentation, targeting, positioning
 Segmentation, targeting, positioning, dement measurement
 Dement measurement, targeting, segmentation, positioning
Which of the following determine the needs, wants, and interests of target markets and to
deliver the desired satisfactions in a way that preserves or enhances the consumer's and
society's well-being?

The power exercised by a state in relation to other countries and the supreme power exercised
over its own members is called:
 Government policy
 Control
 Sovereignty
 Domestication
The basis of which law is tradition, past practices, and legal precedents set by the courts
through interpretations.
 Civil law
 Code law
 Common law
 Islamic law
Which of the following holds that the organization’s task is to determine the needs, wants,
and interests of target markets and to deliver the desired satisfactions more effectively and
efficiently than competitors?


Which of the following focuses on the needs of the seller?

Which of the following countries is a very good illustration of a country that is considered to
be Low-Context/Explicit?
 Japan
 Brazil
 France
 Switzerland
Which of the following focuses on the needs of the buyers?

Which of the following components of the balance-of-payments statement is of greatest

interest to international business?
 The current account

 The capital account
 The official reserves account
 The monetary account
Which of the following is the part of the marketing process?
If a company is transferring its goods and services to its customer, this transaction is based
on:
 Barter system
 Exchange
 Transformation
 Relationship
Identify which one of the following description is belongs to political environment?
 Overall level of development

 Existence of middle class
 Product-significant demographics
 Ideological orientation

The need to compete for international market was made inevitable by the economic system
employed by most nations is based upon:
 Socialism
 Mass production
 Communism
 Barter
Identify the information that an international marketer needs to know under the head of
“Analysis of industry market potential” to evaluate firm sales and profit potential.
 Cost of Internal Distribution

 Per capita income and distribution
 Product Potential
 Sales Volume Forecasting
Which of the following is a marketing philosophy which summarized by the phrase "a good
product will sell itself"?

 *The Production concept The Societal Marketing concept

 Exchange rate
Identify the concept in which the consumers will favor products that offer the most in quality,
performance, and innovative features.
 Product concept
 Selling concept
VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following theory holds that a nation should produce & export those goods &
services for which it is relatively more productive than other nations?

The judges in International Court of Justice are elected for terms of office for nine years by
the United Nations General Assembly and the Security Council. The numbers of judges in
World Court are:
 10 judges
 13 judges
 15 judges
 17 judges

of the following information is NOT required under the category of foreign exchange info?

 Availability of finance
 Dividends in host country


 Attractiveness of country’s currency
Which of the following countries is a very good illustration of a country that is considered to
be Low-Context/Explicit?
 Japan
 Brazil
 France
 Switzerland
Which of the following best describes the basic marketing?
 Simply selling
Historical data of a firm is sufficient to find which of the following information?
 Trends in sales and profit

 Trends in sales only
 Trends in profit only
 Either trends in sales or profit


 Exchange rate
Identify the concept in which customer will prefer those products which can satisfy the
customer needs, wants and demands.
 Societal Concept
 Production Concept
 Selling concept
 Marketing Concept

Which of the human wants are backed by buying power?
 Needs
 Wants
 Demands
 Exchange
expertise.

Which one of the following is an acronym of SWOT?
 Strategy, working, opinion, tactical

 Strengths, weaknesses, opportunities, threats
 Strategy, work, openness, toughness
 Strategy, weakness, opinions, tactics
All of the following are considered to be a member of what is called a social institution
EXCEPT:
 Peer groups
 Family
 Religion
 Schools
Which of the following treaties covered the way for effective a worldwide tariff agreement?
 WTO
 GATT
 NAFTA
 NATO
In a selected single segment there is chance of_______________ in behavior of consumer.
 Homogeneity
 Heterogeneity
 Both homogeneity and heterogeneity
 Either homogeneity or heterogeneity
The Global Strategic Rivalry Theory was presented by which one of the following scholars?
 Recardo
 Adam Smith
 Paul Krugman
 Michael Porter

 Interest rates
 Exchange rates
 Marketing globalization drivers

VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following represent major iternationalization motives for a firm?
 Managerial urge
 Competitive pressure
 Profit and growth goals
In a selected single segment there is chance of_______________ in behavior of consumer.
 Homogeneity
 Heterogeneity
 Both homogeneity and heterogeneity
 Either homogeneity or heterogeneity
expertise.


of the following information is required under the category of prescriptive info?
 Exchange rate
All of the following are the forms of export subsidies EXCEPT:
 Tax breaks
 Product price support
 Cheaper resources
 Regulate foreign businesses

 Interest rates


 Attractiveness of country’s currency
Trade deficit can be calculated by:
 Import access export

 Export access import
 Goods access services
 Services access goods
Identify the system of accounts that record a nation’s international financial transaction?
 Balance of trade
 Balance of import
 Balance of export

 Add products
 Sales campaign
 Expectations analysis
Indicate the concept given below that explains “the human-made part of the human
environment”.
 Sociology
 Personal relations
 Culture
 Anthropology
Kind of information like “channels of distribution: their shape, functions, evolution &
performance” belongs to which broad categories?
 Marketing mix information

 Product related information
 Competitor information
 Advertising information
Which of the following will generally increase inflationary pressures, weaken balance-of-
payments positions, and restrict manufacturers' supply sources?
 Quota
 Export restraint
 Tariff
 Monetary barrier

 Demand estimate
 Functional strategies
 Technological environment


Which of the following does not represent major internationalization motives for a firm?
 Information source
 Economies of scale
 Technology competence
 Foreign market opportunities

The Theory of National Competitive Advantage was forwarded in which of the following
year?
 1960
 1970
 1980
 1990
All Pepsi brands that a company introduced in a market are targeted to which kind of
customer?
 Same customer
 Different customer
 Young customer
 Reliable customer

VU And COMPANY.
Muhammad Soban
0333-7637637

Mkt630 Mega Quiz File by Soban 2

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mkt630 Mega Quiz File by Soban 2

Uploaded by

Copyright:

Available Formats

To get the More entertain and

Study related e-mail

Question # 1 of 20 ( Start time: 06:13:02 PM ) Total Marks: 1

Select correct option:

 The Selling concept

Question # 2 of 20 ( Start time: 06:13:52 PM ) Total Marks: 1

Which of the following is NOT a deciding factor of international market evaluation?

Select correct option:

Select correct option:

 Market share of competitors

Question # 4 of 20 ( Start time: 06:16:42 PM ) Total Marks: 1

Select correct option:

 The Product concept

Question # 5 of 20 ( Start time: 06:18:13 PM ) Total Marks: 1

Which of the following is the part of the marketing process?

Select correct option:

Select correct option:

Question # 7 of 20 ( Start time: 06:19:35 PM ) Total Marks: 1

Which of the following best describes the accountable marketing?

Select correct option:

Question # 8 of 20 ( Start time: 06:20:40 PM ) Total Marks: 1

Select correct option:

Select correct option:

Question # 10 of 20 ( Start time: 06:22:35 PM ) Total Marks: 1

A variety of information is needed for successfully operating in international market. Which

Select correct option:

Question # 11 of 20 ( Start time: 06:23:49 PM ) Total Marks: 1

Select correct option:

Select correct option:

Question # 13 of 20 ( Start time: 06:26:17 PM ) Total Marks: 1

Select correct option:

Question # 14 of 20 ( Start time: 06:27:42 PM ) Total Marks: 1

Select correct option:

Select correct option:

Question # 16 of 20 ( Start time: 06:29:07 PM ) Total Marks: 1

Select correct option:

Question # 17 of 20 ( Start time: 06:30:38 PM ) Total Marks: 1

Select correct option:

A variety of information is needed for successfully operating in international market. Which

Select correct option:

Question # 19 of 20 ( Start time: 06:33:22 PM ) Total Marks: 1

Which one of the following is NOT a reason to do business internationally?

Select correct option:

 Increase in global competition

Question # 20 of 20 ( Start time: 06:34:53 PM ) Total Marks: 1

Which of the following best describes the basic marketing?

Select correct option:

Question # 1 of 20 ( Start time: 06:36:55 PM ) Total Marks: 1

Select correct option:

Question # 2 of 20 ( Start time: 06:38:05 PM ) Total Marks: 1

A variety of information is needed for successfully operating in international market. Which

Select correct option:

Select correct option:

 Short term profit

Question # 4 of 20 ( Start time: 06:40:45 PM ) Total Marks: 1

A variety of information is needed for successfully operating in international market. Which

Select correct option:

Question # 5 of 20 ( Start time: 06:41:24 PM ) Total Marks: 1

Select correct option:

 Fixed Exchange Rate System

Select correct option:

 Export more goods

Question # 7 of 20 ( Start time: 06:43:19 PM ) Total Marks: 1

Select correct option: