Questionnaire

Dear respondent,
I Mohammed Asad Ansari student of MBA 4th semester and doing my final project on “A
study on Packaged Health Food Products in India with special focus on Health Food Drinks”.
Please kindly fill up the following questionnaire.

Health Food Drinks:-

Health Food Drink is a malt-based or chocolate supplement that we mix and consume
with milk or water that provides us withnourishment.

Name:
____________________________________________________________________________

1. Age (in years)

18-20
21- 30 #
30-40
40 -45

2. Gender

Male
Female #

3. Educational Qualifications (highest level of examination passed)

SSC
HSC
Graduation
Post-Graduation #
Doctorate

4. Occupation

Government
Service
Private Service
Student #
Business
Others (specify)
5. What is the size of your family?
 1
2
3 #
3-4
>4

6. What is the number of children in your family?

0 #
1-2
>2

7. Are you a Health Conscious person?(If“YES” then proceed with questionnaire and if “NO”
then terminate)

Yes #
No

8. Being a Health Conscious person, what do you do to be healthy?

Rate
Diet
Cardio
Exercise
Jogging #
Yoga
Consume Healthy food

9. What type of Health product do you consume?

Rate
Health snacks
Health Food Drinks #
Health Supplements
Health Food
Ready-to-Eat Health Food
Nutritional Bars

10. Are you aware of any Health Food Drinks brand?

Brands Aware of Consume

boost yes no
2.complan yes yes
3.milo Yes no
4.boost yes no
5.bornvita Yes no
6.
11. Please rate the following parameters on “CONSUMPTION” of Health Food Drinks? (1 being
the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very High

Nutritious food 1 2 3 #4 5
supplement
Just for taste 1 2 3 4 #5
Alternative to Food 1 2# 3 4 5
Energizer 1 2 #3 4 5
For having a balanced 1 2 3 4# 5
diet
Easy to Digest 1 2 3 4# 5
Ease of Consumption 1 2 3 4# 5
Easy to Make 1 2 #3 4 5
Reasonable food 1 2 3# 4 5
substitute
Just a drink 1 2 3 #4 5
Change of taste #1 2 3 4 5
Substitute for 1# 2 3 4 5
chocolate
Different flavours 1 2 3 #4 5
Less time consuming 1 2 3# 4 5
Prefer Health food 1 2# 3 4 5
drink over other drinks
Prefer Health Food 1 2 3 #4 5
Drink as it has become
a part of my routine
food intake

12. Please rate the following parameters on “COMMUNICATION” of Health Food Drinks? (1
being the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very High

Advertisements 1 2 #3 4 5
Taglines 1 2 3# 4 5
Celebrity 1 2# 3 4 5
 Endorsements
Comparisons between 1 2 #3 4 5
2 or more Health food
drinks
Colour 1 2 3 #4 5
Packaging 1 2 3 4# 5
Mascots 1 2# 3 4 5
Logo 1 2# 3 4 5

13. How often do you consume Health food drinks?

Twice a day
Once a day #
Once in 2 day
Once a week
Rarely

14. Rank the following parameters for the purpose you buy Health food drinks?

Parameters Rank
As a taste enhancer for milk 1
For its nutritional values 2
On the demand of others (children or other family members) 5
Because others are buying 4
Other ___________________ 3

15. Please rate the following parameters keeping in mind the effect on your purchase decision?(1
being the lowest and 5 being the highest)

Parameters Very Low Low Neutral High Very High

Promotions 1 #2 3 4 5
Nourishment 1 2 #3 4 5
Palatability/Delicious 1 2 3 #4 5
Colour 1 2 3 4# 5
Past Experience 1 2 3 4# 5
Shelf-presence 1 2# 3 4 5
Economy 1 2 #3 4 5
Packaging 1 2 3# 4 5
Brand Image 1 2 3# 4 5

16. Please rate how important the following sources of information are in making purchase
decision on scale of 1-5?(1 being the lowest and 5 being the highest)

Source of Information Rate

Advertisement 2
Children 4
Doctor 5
Family 3
 Past Experience 3
Retailer 2
Word of mouth 4

17. Please rate the brands which you have used on the given attributes on a scale of 1(very poor)
to 5(excellent).

Boost Bournvita Complan Horlicks Milo

Nourishment 3 3 5 4 5
Colour 4 4 5 3 4
Economy 3 3 3 3 3
Shelf-presence
Packaging 2 3 4 2 5
Brand-Image 4 4 5 5 5
Promotions 5 5 5 4 2

18. Rate the following brands on the traits that they resemble on a scale of 1(No resemblance) to
5(High Resemblance)

Boost Bournvita Complan Horlicks Milo

Modesty 2 2 2 2 4
Honesty 3 3 4 3 3
Cheerfulness 1 1 1 1 1
Boldness 1 1 4 3 2
Spiritedness 3 3 4 4 4
Ruggedness 1 2 2 2 3
Reliability 3 5 5 3 3
Toughness 3 4 5 3 5
Sophistication 2 2 2 2 2

19. Please give your opinion on the following statements regarding a “Health Food Drinks” brand
on a scale of 1-5 (1-Strongly Disagree and 5-Strongly Agree).Please Tick()

Statements 1 2 3 4 5
I remember Health Food Drink ads because of the celebrity in them 1# 2 3 4 5
Health Food Drink ads have a lot of impact on my purchase decision 1 2# 3 4 5
Health Food Drink is good drink, towards Health, as compared to other 1 2 3 4 #5
drinks
I like to drink Health Food Drink because it make me feel fresh 1 2 3# 4 5
I like to drink Health Food Drink in summer season 1 2 3# 4 5
I prefer Health Food Drink over other ready to drink products 1 2 3 #4 5
I prefer Health Food Drink over other sweet syrup products 1 2 3 #4 5
I prefer Health Food Drink over tea & coffee 1# 2 3 4 5
I prefer Health Food Drink with fruits 1 2 #3 4 5
I would prefer Health Food Drink if there’s a change in flavour 1 2 3 #4 5
I would prefer Health Food Drink if there’s a change in colour 1 2# 3 4 5
I would prefer Health Food Drink if the contents of the product change 1# 2 3 4 5
I would opt for Health Food Drink if there’s an overall change 1# 2 3 4 5
I would opt for Health Food Drink if it comes in ready to drink 1 2 3 #4 5
convenience packs
I would prefer Health Food Drink if it comes in Tetra pack packaging 1 2 3 #4 5
I would prefer Health Food Drink if it comes in glass bottle packaging 1 2# 3 4 5
I would prefer Health Food Drink if it comes in plastic pack packaging 1 #2 3 4 5
I prefer Health Food Drink because it quenches thirst 1 #2 3 4 5
I like to drink Health Food Drink 1 2 3 #4 5
I prefer Health Food Drink because it gives me energy 1 2 3# 4 5
I would prefer Health Food Drink if it comes in different flavour 1 2 3# 4 5
Price doesn’t matter if the quality of Health Food Drink is better 1 2 3# 4 5
I like Health Food Drink because it is easy to make 1 2# 3 4 5
I purchase Health Food Drink because others are buying 1# 2 3 4 5

Thank you… Have a nice day! 

Please mail it back to me on this e-mail:-

mohdasadansari@gmail.com