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with regards to traditional usability guidelines. Only 2 of the 10 45 Self- Ex pression
40 Curious
heuristics are adhered to in Facebook, while 4 were rated as Fun
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having minor problems and 4 rated as having major problems. It Enjoy able
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has particular problems with consistency and standards, error
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prevention and recognition rather than recall. In theory, Facebook 20
should not be the success it currently is due to its failure when 15
tested using a traditional usability evaluation method. In order to 10
explore Facebook’s success – despite its apparent usability 5
problems – we progressed with a user study, the outcomes of 0
which are outlined below.
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every day. The length of time spent on Facebook on each visit was
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