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n today’s time, prosperity and comfortable living tical drying effect, odour diffusion, application me-
are closely related. The quality of the fragrance is thods, appearance and skin feel in comparison to con-
taken for granted as good if the brand is well ventional alcoholic fragrances.
known and the container elegant.
The limitations of water as a solvent are equally di-
Personal fragrance is no longer a luxury today, with vided on both the manufacturer and the user. Oil based
both men and women considering it as a daily com- fragrances, although present in the market, is not very
modity to improve aesthetics. Developing an attrac- popular, and is limited to a small section of the popu-
tive fragrance is never a matter of chance. Creative lace. Microemulsion technology is one route to realise
imagination, systematic study of the behaviour of a clear to opalescent solution of the fragrance oil in
odorants, combined with years of practice is required water. Water based fine fragrance formulations largely
to develop a product designed to appeal to others. Use consist of the fragrance oil, surfactant blends and other
of top quality raw materials having absolute purity of minor additives like actives, UV absorbers, antioxi-
odour is a prerequisite. dants, preservatives, colour, etc.
Consideration must also be given to other factors Marvin Balsam almost three decades ago pointed
like environment, government rules and regulation and out that solubilisation of fragrance oil is easier if the
other subjective influences that directly affect fragrance perfumer avoids use of terpenes, sesquiterpenes,
development, manufacturing and marketing. Patience resinoids, crystalline ingredients and materials that have
and time are required to create a fragrance, to evalu- more than 12 carbon atoms (e.g. benzyl benzoate or
ate, and make changes necessary to balance it before salicylate).
launch. Only a fragrance that has attained the desired
degree of perfection demanded by today’s discrimi- Although in the pure form the above materials are
nating consumer will make it to the best seller list and difficult to dissolve, they generally form stable solutes
conquer the world. when used as one of the many ingredients in fragrance
oil. Avoiding use of limonene and pinenes does not
A cursory look at the world fragrance market will significantly change the odour quality of the fragrance
reveal the trend of alcohol-free fragrance sprays be- created. However, it enables the fragrance compounded
coming popular. The basic underlying reason for this to be used at a higher level, as the solubility is signifi-
global market trend might be different. However, cantly greater.
we cannot ignore the fact that aqueous dispersions
of fragrances are becoming popular in the world One important observation to be noted is that natu-
market. Volatile Organic Chemical (VOC) restric- ral essential oils comprising of various ingredients
tions in the US, environmental pressures in Europe, show a high solubility in comparison to pure chemi-
religious constraints in Islamic nations, and politi- cals. In short, creative expertise, patience, and time
cal climate coupled with Indian government restric- are needed to formulate a fragrance if solubility, in
tion of alcohol usage in consumer products has addition to a high degree of odour perfection, is de-
helped to create this new market segment of non- sired.
alcoholic fine fragrances. To formulate water based fragrances we have to take
recourse to using solubiliser surfactants. Lower the
Use of water as a solvent in place of alcohol has its lever of solubilisers, lesser the stickiness perceived in
limitations. The biggest constraint with water based the final product. The optimum quantity and type of
fragrances, is our inherent desire to achieve near iden- the solubilisers used is therefore an important factor in
Normally the aqueous fragrances obtained have a The pH of the formulation should be maintained
faint opalescence, the microemulsion remaining clear between 5 and 6. Utmost care has to be taken when
between 10-40°C. As the fragrance oil percentage in- use of buffer is resorted to maintain pH levels, as some
creases, the solubiliser requirement will also change buffers (e.g., EDTA-Na2) themselves can catalyse
for the higher. Sometimes, higher proportion of malodour development in the product.