Professional Documents
Culture Documents
STR/581 Version 4
Syllabus
School of Business
STR/581 Version 4
Strategic Planning & Implementation
Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved.
Course Description
This capstone course integrates concepts from all prior courses in the program. Students apply the concepts of
strategic planning and implementation to create sustainable, competitive advantage for an organization. Other
topics include environmental scanning, strategic analysis, corporate social responsibility, implementation and
evaluation, and risk management.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained
within the following two documents:
• University policies: You must be logged into the student website to view this document.
• Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies
may be slightly different depending on the modality in which you attend class. If you have recently changed
modalities, read the policies governing your current class modality.
Course Materials
Barney, J. B. (2007). Gaining and sustaining competitive advantage (3rd ed.). Upper Saddle River, NJ: Pearson
Prentice Hall.
Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. B. (2003). The strategy process: Concepts, contexts, cases
(4th ed.). Upper Saddle River, NJ: Prentice Hall.
Pearce, J. A., II, & Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control
(12th ed.). Boston, MA: McGraw-Hill/Irwin.
Strategy Process.
Read What Is Strategy? to Reflecting On The Strategy Process in
Ch. 1 of The Strategy Process.
Read Ch. 12 of The Strategy Process
Read this week’s Electronic Reserve Readings.
Nongraded Choose an organization as the focus for the Strategic Plan, due in
Activities and Week Six. The organization can be an existing company, nonprofit
Preparation organization, religious organization, or governmental agency. Avoid
an organization that is so large that historical data would be difficult
to apply. Firms in the Russell 2000® index may fit well, whereas
firms in the Dow 30 Industrial index probably do not.
Final Examination The final exam in this course is a comprehensive exam that covers
Preparation content from the core courses in the MBA program. The Sample
Exam in this week should prepare you for the final exam that you will
take in Week Six. You are encouraged to complete this exam as
practice prior to completing the final exam.
Individual Use the Ethics Awareness Inventory and Ethical Choices in the 6
Ethics Reflection Workplace assessments to revisit your values.
Paper Write a paper of no more than 700 words in which you do the
following:
Individual Write a proposal of no more than 750 words, outlining the research 2
Research Proposal approach you will use for the Strategic Plan, due in Week Six.
Include the following:
Learning Team Write a paper of no more than 1,050 words that describes and 10
Innovation Strategy evaluates an organization’s innovation strategy.
Paper
Use publicly available information, including Securities and
Exchanges Commission filings. Be sure to choose an organization
that isintroducing new products or services.
Individual Write a draft of no more than 1,800 words of the strategic plan for 8
Implementation, your organization, including the following:
Strategic Controls,
and Contingency • Implementation plan
Plans
o Objectives
o Functional tactics
o Action items
o Milestones and a deadline
o Tasks and task ownership
o Resource allocation
• Table of contents
• Environmental scan
your plan.
• What is the difference between a vision and a mission? Where have you seen misleading
organizational mission, vision, and values statements? How did that affect the organization?
• Go to a public corporation’s website and read their statements on corporate social responsibility. What
aspects of their ethics do you agree or disagree with? Why?
• Locate an organization in the news. Is the organization validating its values by its actions? Use the
organization’s website or other published information to define the values and explain your answer.
• Locate an organization in the news. How is this organization trying to create value and competitive
advantage in its sector?
• When evaluating an organization, what political and ethical factors must be taken into account? Why?
• Consider the restaurant industry and explain how recent, current, and forecasted economic trends have
affected the industry’s attractiveness. What firms have exited the industry? What firms have entered or
increased investment in the industry?
• How might the value, rarity, imitability, and organization analysis of internal capabilities complement a
SWOT analysis? Provide an example.
• What are the challenges in managing a portfolio of companies? Identify an organization that has been
consistently successful. What critical success factors have they emphasized?
• Although objectives, functional tactics, and action items are included in many implementation plans,
why do some organizations have a difficult time reflecting the plans they create?
• What problems have you faced when creating your implementation plan?
• Consider an organization you have worked for or are familiar with. What are the most important metrics
used in the strategic control process? Why?
• Do you think the Nichepreneur strategy might work for your future career plans? Explain why.
• Provide an example of an industry experiencing a red ocean. In your opinion, how might the industry be
converted into a blue ocean?
Copyright
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries.
All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not
intended to imply endorsement, sponsorship, or affiliation.