ACADEMIA DE STUDII ECONOMICE BUCUREŞTI

BIBLIOTECA CENTRALĂ ASE

BIROUL DE REFERINŢE BIBLIOGRAFICE
Str. Căderea Bastiliei, et. II, cam. 0202,
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Mix-ul de marketing
- Bibliografie –

1. Balaure, Virgil, coord. Marketing. Bucureşti: Uranus, 2002, 631 p.;

2. Bruhn, Manfred. Marketing: notiuni de baza pentru studiu si practica. Bucureşti: Editura
Economică, 1999, 314 p.;

3. Cohen, William A. The marketing plan. Hoboken: John Wiley & Sons, 2006, 350 p.;

4. Diaconescu, Mihai. Marketing. Bucureşti: Editura Universitară, 2005, 222 p.;

5. Kotler, Philip. Marketing de la A la Z: 80 de concepte pe care trebuie sa le cunoasca orice

manager. Bucureşti: Codecs, 2004;

6. Kotler, Philip; Armstrong, Gary. Principiile marketingului. Ed. a 3-a. Bucureşti: Teora, 2004,
1064 p.;

7. Kotler, Philip; Trias de Bes, Fernando. Marketing lateral: noi tehnici pentru descoperirea
ideilor de succes. Bucureşti: Codecs, 2003, 223 p.;

8. Manole, Victor. Marketing. Bucureşti: Editura ASE, 2001, 286 p.;

9. Pircalabu, Cristian. Efectele globalizarii asupra strategiilor de marketing pe piata

financiara romaneasca. Bucureşti: ASE, 2007, 284 p.; online
http://www.biblioteca.ase.ro/resurse/resurse_electronice/teza_capitole.php?dela=0&tid=873

Cursuri universitare online

http://www.ase.ro/biblioteca/carte2.asp?id=137&idb=39
http://www.ase.ro/biblioteca/carte2.asp?id=306&idb=39
http://www.ase.ro/biblioteca/carte2.asp?id=400&idb=39
http://www.ase.ro/biblioteca/carte2.asp?id=377&idb=39î

Resurse web

http://www.tbs.ubbcluj.ro/programe/smaranda/baze/capitolul%203.pdf
http://ebooks.unibuc.ro/StiinteADM/sica/7.htm
http://209.85.129.104/search?q=cache:sZRMU-
BFeJ4J:www.biblioteca.ase.ro/downres.php%3Ftc%3D1882+mix-
ul+de+marketing&hl=ro&ct=clnk&cd=9&gl=ro
http://www.managusamv.ro/cursuri%20zi/cursuri/frone/marketing/dictionar/m.htm
http://en.wikipedia.org/wiki/Marketing_mix
http://www.netmba.com/marketing/mix/

Articole full-text din baza de date ScienceDirect

(se accesează numai din campusul ASE)

Matti Aistrich, Massoud M. Saghafi and Don Sciglimpaglia, Strategic business marketing
developments in the New Europe: Retrospect and prospect, Industrial Marketing Management,
Volume 35, Issue 4, , May 2006, Pages 415-430.
(http://www.sciencedirect.com/science/article/B6V69-4GHRC72-
1/2/a030ae54bf8a9a2e223730866a27eb46

Chunqing Li, Yinfeng Xu and Hongyi Li, An empirical study of dynamic customer relationship
management, Journal of Retailing and Consumer Services, Volume 12, Issue 6, , November 2005,
Pages 431-441.
(http://www.sciencedirect.com/science/article/B6VGN-4FGX804-
2/2/6c405d1c58c461dcf1cb3640e732678d

Victoria L. Crittenden, The rebuilt marketing machine, Business HorizonsVolume 48, Issue 5, ,
September-October 2005, Pages 409-420.
(http://www.sciencedirect.com/science/article/B6W45-4GP67FN-
5/2/5269cb3148d06b42a26392e736265377)

Richard Alan Kustin, Marketing mix standardization: a cross cultural study of four countries,
International Business Review, Volume 13, Issue 5, , October 2004, Pages 637-649.
(http://www.sciencedirect.com/science/article/B6VGK-4D98FHJ-
2/2/9101c2e10a3afc8e04c488f5f8fbd956)

Efthymios Constantinides, The 4S Web-Marketing Mix model, Electronic Commerce Research and
ApplicationsVolume 1, Issue 1, Spring 2002, Pages 57-76.
(http://www.sciencedirect.com/science/article/B6X4K-46266Y1-
1/2/bd0374cac831fe4bfb0450156f644596)

Thomas S. Gruca, D. Sudharshan and K. Ravi Kumar, Marketing mix response to entry in
segmented markets, International Journal of Research in Marketing, Volume 18, Issues 1-2, , June
2001, Pages 53-66.
(http://www.sciencedirect.com/science/article/B6V8R-42MN6HS-
5/2/e653fa83bb235a6daed7fa1bd096db96)
2
Harold L. Rothgeb, Public relations in the marketing mix: Jordan Goldman Chicago, IL: NTC
Publishing Group, 159 pp., $17.95, 1984, Public Relations ReviewVolume 24, Issue 2, , Summer 1998,
Pages 250-251.
(http://www.sciencedirect.com/science/article/B6W5W-3YF47HX-
9/2/0a8d54b2bd4a99b5a3bde8683bdb379d)

Marc Logman, Marketing mix customization and customizability, Business Horizons, Volume 40,
Issue 6, , November-December 1997, Pages 39-44.
(http://www.sciencedirect.com/science/article/B6W45-45FPGKK-
6J/2/5ff62f106c3f5812a71763c10e218aec)

Articole full-text din baza de date ProQuest

(se accesează numai din campusul ASE)

OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX

FEEDBACK RESULTS
Neetu Andotra, Pooja. Journal of Services Research. Gurgaon:Oct 2006-Mar 2007. Vol. 6, Iss. 2,
p. 181-189,191-203 (22 pp.)

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology
Product Markets
S Sriram, Pradeep K Chintagunta, Ramya Neelamegham. Marketing Science. Linthicum:Sep/Oct
2006. Vol. 25, Iss. 5, p. 440-456,547,549 (19 pp.)

Consumption Flexibility, Product Configuration, and Market Competition

Liang Guo. Marketing Science. Linthicum:Mar/Apr 2006. Vol. 25, Iss. 2, p. 116-130,200 (16 pp.)

KEY COMPONENT IN THE MARKETING MIX

Becky Nelson. AgriMarketing. St. Louis:Jun 2007. Vol. 45, Iss. 5, p. 50 (1 pp.)

Growing role in marketing mix

Mike Fletcher. Event. London:Apr 2007. p. 12 (1 pp.)

OPTIMISING CUSTOMER-ORIENTATION IN SMALL BUSINESS THROUGH MARKETING-MIX

FEEDBACK RESULTS
Neetu Andotra, Pooja. Journal of Services Research. Gurgaon:Apr-Sep 2007. Vol. 7, Iss. 1,
p. 181-189,191-203 (22 pp.)