lay smile act play smile act play smile act play smile act play smile act

play smile act play smile act play smile act playactsmile actsmile
play playactsmile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pla
play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile
playactsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play sm
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile actsmile
play playact
smileplay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
lay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playactsmile actsmile
play playactsmile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pla
play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile
playactsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play sm
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile actsmile
play playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile actsmile
play playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play s
smile
e act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play s
smile
e act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
smile
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
play
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
smile
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
play
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
smile
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
le act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile playactsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smil
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
smile
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
le act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile playactsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smil
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
smile
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile actsmile
play playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
play playact
smile actsmile
play playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
lay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile playact
smileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pl
smile
smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play s
act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playactsmileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
lay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile playact
smileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pl
smile
smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play s
act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playactsmileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
smile
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
play
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
smile
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playact play
smile actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
play
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayactsmile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact smile
playactsmile
playact
smile
play
actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
le act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile playactsmile
playactsmile
play
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smil
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmileplayactsmile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact smile
playactsmile
playact
smile
play
actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
le act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile playactsmile
playactsmile
play
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smil
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
play
actsmile
playact
smile
play
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile
play
actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile ac
ile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
smile
act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playactsmileplay
actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile a
ay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playact
smileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pla
ile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact play
smile actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
smile
act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact play
smile actsmile
playactsmileplay
actsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile a
ay smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile play
actsmile
playact
smileplay
actsmile
playact play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act pla
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
ct play smile act play smile act play smile act Be curious, surf on www.eventattitude.com play smile act play smileplayactsmile
play smile actsmile
act play play smile
act playactsmile
play smile actsmile
act play play smile actsmile
act play play act play smile act play smile act play smile act play smile act play smile act play smile ac
y smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile actsmile
playact
smile
playactsmile
playact
smile
play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play
mile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act playact
smile
playactsmile
playact
smile
playactsmile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smile act play smi
Thank you for
Eventattitude is a laboratory that services That is why Eventattitude keeps on investing
event management and brand activation in R&D, to position itself as a laboratory – at
agencies. Its mission? the service of agencies and their clients

challenging us Conceive and develop fun and/or

interactive experiences.
since 2001 ! Eventattitude built its reputation by
producing photo-animations for events.
Then came video-animations.
Today, Eventattitude brings cross media
technical solutions to the table, based on 3
operational words: SMILE – ACT – PLAY !
– capable of developing tailor-made
solutions, original and innovative on a
technical point of view.
This curiosity is Eventattitude’s driving force.
A thirst for knowledge, for the development
of new original solutions, for matching
various technologies, for going beyond its
disciplinary borders…

In various proportions, these 3 ingredients

are always at the core of their installations. Be curious !
They are the DNA of this unique profession Discover our playground on
that Eventattitude created 10 years ago. www.eventattitude.com

Eventattitude exists since 2001. Thanks to

the challenges set by its partner agencies,
Eventattitude’s realm of reflection has kept
growing.

2 3
4 5
6 7
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Wall of fame
Instant picture,
immediate posterity !

8 9
10 11
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Camera obscura
Time Machine !

12 13
14 15
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Green-key photo experience

Are we going to rio,
SYdney or London ?

16 17
18 19
20 21
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Facebook checkout
Log out before
you leave !

22 23
Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Scalextric experience
Gentlemen, start
your engines !

24 25
26 27
28 29
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Laser game
May the force
be with you !

30 31
32 33
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Bicycle experience
I want to ride my
bicycle ! Bicycle !

34 35
36 37
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Draw a sheep tool

Be inspired !

38 39
40 41
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Photomaton
Say cheese 4 times !

42 43
44 45
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

I like photobox
Augmented reality ...

46 47
48 49
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Magical stairs
Don’t miss a step
when you go up ...

50 51
52 53
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Nightwolves experience
Join the
nightwolves
community ...

54 55
56 57
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

3D photo experience
Is this real ?

58 59
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Videogrid experience
Welcome
to the grid !

60 61
62 63
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Face in the hole

Change your body !

64 65
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Caricature tool
Twist your face !

66 67
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Puzzle tool
Drag and drop it !

68 69
70 71
Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Flipbook experience
Flip it and see
what happens ...

72 73
74 75
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Catwalk video experience

Ladies, now it’s
your turn !

76 77
78 79
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

The slingshot experience

Lock the target ...
Shoot !

80 81
82 83
84 85
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

360° photo experience

The world turns
around you !

86 87
88 89
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • • •

Bubble message experience

The message is
in the bubble ...

90 91
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Light painting photobox

May the light be
with you !

92 93
94 95
 Smile • • • • • • • • • • Act • • • • • • • • • • Play • • • • • • • • • •

Digital graffiti wall

Who’s the artist, here ?

96 97
98 99
100 101
102 103
Thank you !
Jérémy Battaille / Maxime Baudaux / Zoé Bezençon / Raphaël de Borman / Gaëtan de Borman / Amaury
de Broux / Marie de Villegas / Déborah de Visscher /Jean-Benoît de Wouters / Benjamin Devadder / Geoffroy
Donck / Jean-Christophe Goethals / Alexandre Krasinski / Laurent Lalmand / Delphine Laval / Julien Mahiels /
Antoine Marot / Christophe Mirroir / Emmanuel Paul / Séverine Pouleyn / Vincent Sillen / Caroline Siraut / Gaëlle
Sutour / Michael Sylvestre / Gauthier van der Straten / Sören Vandewalle / Thaïnni Verhasselt / Lola Zinneke /

104 105
Raphaël Altenloh / Chloé Berger / Anaïs Boukerdous /
Sophie Cambron / Jennifer Daxbek / Gilles de Bergeyck /
Jonathan Dellicour / Arnaud de Visscher / Coline de
Vleeschouwer / Maxime de Waegeneer / Natacha
d’Hertefelt / Louis Donck / Natan Goffin / Marine Grinnaert /
Sévan Holemans / Julien Janssens / Xavier Janssens / Samir
Kebdani / Timothée Lambrecht / Sybille Lebrun / Arnaud Charles-Henri Bonnet / Edouard de Thibault / Arnaud de Visscher /
Leonard / Thamara Meert / Gwénaëlle Merriman / Chloé Maxime de Wageneer / Louis Donck / Quentin Ghion / Geoffroy le
Munar / Lien Raes / Baudouin Steels / Ines van Nuffel / Hardy / Pierre van den Branden
Rodolphe van Nuffel / Julien van Rampelbergh / Caroline
Vermeersch / Vanessa Walach ... and the best of the best, Guillaume Baudaux !

106 107
All pictures by Fabrice Debatty / Pierre Raoult /
Thaïnni Verhasselt
108 109
 Notes

See you at playground’12...

110 111
With the help of

CONCEPT
T E N T E N
T E N T E S

Special thanks to FAMOUS CLOTHES S.A-N.V. / ERPA S.A-N.V. / MERCEDES-BENZ Belgium Luxembourg S.A-N.V.