Statement of Purpose:

Eden Oasis will be a couple’s retreat center located just off Watts Bar Lake in Loudon,
Tennessee. Eden Oasis targets couples on their honeymoon, couples just looking to get away
for the weekend, and retirees looking for a beautiful destination and excellent service. The
upper middle class couples occupy the market niche of which we intend to target.

Fifteen cottages throughout fifteen acres will occupy the land, thus creating a destination for a
week or weekend. A differentiating trademark is the themed groups of cottages throughout the
property, — five European themed, five tropical themed, and five classical Southern themed.
Eden Oasis wants to ensure an exotic feeling of escape, while still staying in the heart of the
South. Different packages consist of all-inclusive, bed and breakfast, or simply a stay for one
night.

Eden Oasis Business Plans | 1

Table of Contents:

I. The Business
Executive Summary....................................................................................................................page 4
Description of the Business
Mission Statement
Vision and Objectives
Key Company Principals
Marketing........................................................................................................................................page 5
Industry Market
Sales Strategies
Marketing Strategies
Competition....................................................................................................................................page 8
Competition Niche
Industry Competition
Operating Procedures................................................................................................................page 9
Legal Form of Ownership
Flow Chart of Organization
Position Responsibilities
Philosophy
Overview of the Code of Ethics
Necessary Licenses and Permits
Personnel.........................................................................................................................................page 13
Personnel Plan
Business Insurance......................................................................................................................page 14

II. Financial Data

Loan Applications........................................................................................................................page 15
Reason for Loans
Description of Necessary Loans
Loan Application
Capital Equipment and Supply List......................................................................................page 24
Balance Sheet.................................................................................................................................page 25
Breakeven Analysis.....................................................................................................................page 25
Three-Year Summary.................................................................................................................page 26
Detail by Month, First Year......................................................................................................page 27
Detail by Quarters, Second and Third Years....................................................................page 27
Assumptions upon Which Projections Were Based….................................................page 28

III. Supporting Documents

Tax Returns of Principals for Last Three Years Personal Financial
Statement.................................................................................................................................page 29
Copy of Proposed Lease or Purchase Agreement for Building Space....................page 29
Copy of Licenses and Other Legal Documents................................................................page 31
Business License

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 Certificate of Occupancy
Copy of Resumes of All Principals..........................................................................................page 34
Benjamin Salmon
Chelsey Koronich
Christina Fullerton
Joseph Key
Copies of Letters of Intent from Suppliers, Etc................................................................page 38

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I. The Business

Description of the Business:

Eden Oasis is a first class getaway, where couples come to recharge,

relax, and rekindle romance. Situated amidst rolling hills and soothing
streams, Eden Oasis blends the beauty of aesthetic scenery and the
delight of superior service. We are committed to our customers, and
making their stay an unforgettable experience. Our service is oriented
towards people, thus we hold qualities such as integrity, compassion, and
honesty in high esteem. Eden Oasis strives to offer quality products and
services at affordable prices.

Mission Statement:

Eden Oasis is a first-class resort devoted to providing an intimate and

lavish escape for couples looking to revitalize their relationship.

Vision and Objectives:

Eden Oasis is committed to making tomorrow possible today. Eden Oasis

believes that to manifest that vision, that a commitment to the growth of
associates and the company is imperative. The company believes that
without personal and professional growth, stagnancy is imminent. By
encouraging growth, Eden Oasis is encouraging change. As an ever-
changing company, Eden Oasis ensures it will not be left behind in this
fast-paced world.

Eden Oasis aims to provide its associates with learning opportunities

daily. In turn, Eden Oasis associates will provide the best service
available. Period. Excellent people are at the heart of Eden Oasis—
excellent service is consequential. That excellent service will provide the
best experience possible to our guests.

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Key Company Principals:

Our key company principals are Benjamin Salmon, Chelsey Koronich,

Christina Fullerton, and Joseph Key.

Market Segmentation:

Our customers can broadly be divided into three groups (please note it is
possible to divide the customers in to much smaller groups, but we have
chosen not to):
 Retirees. Eden Oasis is the perfect location for retirees looking to
experience Tennessee in a relaxing and luxurious environment. Its
location in the heart of the Smoky Mountains will draw retirees
who want to experience the fresh mountain air and rolling hills.
 Honeymooners. These guests are looking for a unique experience
at an affordable price.
Eden Oasis provides the luxury and romance that honeymooners
are looking for while giving them an unforgettable honeymoon.
The fact that Eden Oasis is the only resort in the area with the
option for an all-inclusive plan and that will entice those looking
for a stress-free honeymoon.
 Weekend getaway guests. These guests live in the region and are
looking to escape for the weekend. They come from the cities and
surrounding areas of Nashville, Knoxville, Chattanooga, and
Gatlinburg. Eden Oasis would provide them an environment of
serenity and peace.

Eden Oasis Business Plans | 5

 Marketing Analysis

Retirees
Honeymooners
Weekend Getaway Guests

Sales Strategies:

Our prices are determined by the plan that each guest chooses, not on the
cottage they choose. This is because all of the cottages are of equal value.

One Night, No meals $330

Bed and Breakfast $375
All-Inclusive $400

Marketing Strategies:

Eden Oasis is an ideal business in east Tennessee because though there

are more visitors to Pigeon For and Gatlinburg per year, there are only
three businesses around like Eden Oasis. Eden Oasis is also the only
affordable business with an all-inclusive option.

The benefit of the computer system that Eden Oasis will be buying is that
it will handle all marketing collateral. This is highly effective, because it
saves money on having external sources design them. Eden Oasis would
still have to pay for the actual advertising.

Statistics show that visitors coming to east Tennessee come from about
330 miles away during any time of year from any given direction
(http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf).

Eden Oasis Business Plans | 6

Because of that, Eden Oasis will focus its marketing efforts in Nashville,
Knoxville, Chattanooga, and Atlanta.

Eden Oasis will be promoting its business through the use of

advertisements in the Nashville Tennessean, the Knoxville Sentinel, the
Chattanooga Free Times Press, and the Atlanta AJC. This method of
newspaper advertising is good because retirees are more likely to read
the newspaper.

Since magazine advertising is expensive, Eden Oasis proposes to partake

in cross-representation. The business will subscribe and keep Southern
Living magazines in each cottage. Eden Oasis will also promise to only
produce recipes from Southern Living. In return, Eden Oasis would like
editors from Southern Living come and review the establishment and
post it in Southern Living.

Information fliers, similar to the ones seen in hotels and other areas of
interest, will be placed in key cities such as Chattanooga, Pigeon Forge,
Gatlinburg, Knoxville, and Nashville. Informational fliers at marriage
counseling centers in those areas would also benefit marketing
strategies.

Ads and coupons on cruises will be placed on popular cruise lines to

entice travelers to come to Eden Oasis on their next trip.

For the younger generation, bridal/honeymoon magazines will be

targeted with Facebook advertising because it is less expensive and easier
to target exact markets. For instance, it is possible to pick a message that
will reach only 18 to 30 year old women who are engaged in the
southeast. Because Eden Oasis focuses on being a honeymoon spot as
well, the business would like to make a name for itself on bridal websites
such as weddingwire.com or theknot.com. On each website there is a list
of potential honeymoon destinations and Eden Oasis will register to be
on those lists. Another marketing strategy implementation is handing out
informational fliers at wedding fairs in the area.

Eden Oasis Business Plans | 7

Competitive Niche:

Eden Oasis provides a unique perspective in the hospitality industry in

east Tennessee because it is the only business that provides a hotel-like
setting in individual cottages. While this idea is not particularly unique—
there are many log cabin rentals in east Tennessee—the fact that there
are themed and not log cabins is what makes them unique.

Additionally, Eden Oasis is the only business with an all-inclusive option

available at an affordable price. More often, couples seek this when
booking so this will be highly beneficial.

Industry Competition:

There is a minimal amount of competition in the area—only three other

businesses resemble Eden Oasis. These businesses are all either on the
high end of the price scale or occupy a slightly different niche than Eden
Oasis. These businesses are Blackberry Farm, Whitestone, and
Christopher Place. These businesses would add synergy to the market,
because the proximity and common market of hospitality would bring in
guests. Eden Oasis will attract those guests who want to go to the
expensive places, but can’t afford it.

FACTOR Eden Oasis Strength Weakness Blackberry Farm Christopher Whitestone Inn
Place
Products Rooms, suites,
15 private Multiple buildings
Uniqueness Small size cottages, multi- Rooms/Suites
cottages w/ suites
room houses
Average Price More
Per Night Fair for all- expensive than
$368 $1,595 $227 $272
inclusive some
competitors
Quality Stunning Cottages only- AAA Four- AAA Four-
4-star 5-star
Decor no activities Diamond Award Diamond Award
Service All-inclusive plus Overnight plus Overnight plus
All-inclusive Affordable No amenities
amenities and spa amenities amenities and spa
Image Not What Highly Wedding, Event,
Intimate Escape Coziness Romantic
Retirees Want Sophisticated and B&B Resort
Location 1 mile from the
Loudon, TN Rural Walland, TN Newport, TN Kingston, TN
lake
Style European,
Tropical, and Eclectic Too varied High-class Elegant Romantic Classic Southern
Classic Southern

Eden Oasis Business Plans | 8

Legal Form of Ownership:

Eden Oasis is registered as an LLC corporation.

Flow Chart of Organization:

Position Responsibilities:

The key company principals will serve as the governing board for Eden
Oasis and will meet once a week to update each other. Each principal’s
primary responsibility is to direct the vision and direction of the
company. In addition, it is the job of the principals to issue the salaries
and to pay the bills.

Benjamin Salmon will be in charge of the gardener and the grounds. If the
gardener has a problem or if there is an emergency on any part of the
grounds, Salmon will be the contact. He will also be in charge of
delegating any upkeep or updating of the grounds.

Eden Oasis Business Plans | 9

Chelsey Koronich will be the manager of the administrative side of the
business. She will oversee the work of secretaries and maids. She will
make certain that the cash flow is running smoothly, as well as
supervising the customer flow. If a problem occurs with the maids and
the secretaries can’t fix it, then Koronich will determine a solution and
delegate it. If secretaries have a problem, they will speak directly to
Koronich.

Joseph Key will oversee guest satisfaction via the concierge. If the
concierge has a guest complaint or comment, it will be reported to Key.
He otherwise will interact with the guests and be the face of the
company.

Christina Fullerton will manage the cuisine. From food quality to menu
planning, she will oversee all of it. She will collaborate with the head chef
quarterly to create a seasonal menu and to pick new wines to pair. If a
problem happens in the kitchen whether it is with the kitchen staff, head
chef, or stocking issues, it will be reported to her. She will also be in
charge of designing the menus as well as the plating design.

The groundskeeper is responsible for the appearance and upkeep of the

grounds. This includes trees, streams, grass, the fountain, landscaping,
and the exterior of the cottages. There will be repair and upkeep funds
available each month for them to use. The groundskeeper is to maintain
a constant stock of landscaping and basic repair supplies. To restock, the
groundskeeper will supply the secretaries with a list. Should repairs
require skill beyond the groundskeeper occur, they will be reported to
Benjamin Salmon.

The secretaries’ main responsibility is record keeping. They will be

responsible for documenting reservations and monitoring the website.
They will also answer the phones or e-mails and serve as an information
center for Eden Oasis. The secretaries are to put in orders for any restock
necessary. They will also delegate paychecks received from Chelsey
Koronich. If the maids should have a problem, they will report it to the
secretaries.

Each of the maids will primarily be responsible for the cleanliness of the
cottages. They will check each day to make beds, tidy up, clean the
bathrooms, restock the towels, and change out any dirty laundry. Any
problems or restock orders will be reported to the secretaries. The maids
will also take on additional duties of making house calls, should the
concierge need it. That entails making deliveries of food and/or
beverages.

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The concierges are the hospitality experts. If a guest needs something,
they will provide it. Their primary responsibility is the overall satisfaction
of each guest. Upon arrival, guests will be greeted and escorted to their
cottage by the concierge. They will then offer ideas and pamphlets on
activities and attractions available in the area. When the guests would
like food, they will call him to order it. The concierge will then place the
order with the head chef. The concierges are responsible for making food
and drink deliveries. However, if they become overwhelmed at any point,
the concierges may delegate the house calls to either a maid or a kitchen
hand. Should the concierge have a complaint, they will report it to Joseph
Key.

The head chef is responsible for the oversight and preparation of the
food. They will meet with Christina Fullerton quarterly to create seasonal
menus. When the concierge places an order, they will make the meal,
delegating any necessary duties to the kitchen hands. They will also give
restocking lists to the secretaries. The head chef will also be in charge of
managing the kitchen staff and making sure that they are doing their
jobs. They will be responsible for monitoring the health regulations and
ensuring that they are met. If there are any problems or emergencies,
they will be reported to Christina Fullerton.

The kitchen hands are responsible for jobs delegated by the head chef.
They will assist in preparing meals, keeping the kitchen running smoothly,
dishwashing, and the overall cleanliness of the kitchen. If a kitchen hand
notices something needs to be restocked, then they will report it to the
head chef. The kitchen hands will also take on additional duties of making
house calls, should the concierge need it. That entails making deliveries
of food and/or beverages.

Philosophy:

Eden Oasis is a customer-oriented, quality-centered business which seeks

to provide outstanding service and hospitality to each guest that walks
through our doors. Our aim is to provide a unique and romantic escape
for our guests, giving them the experience and luxuries of staying at a five
star hotel at a price they can afford.

We strive for the highest level of quality and service. We strongly believe
in a quality-focused business, aimed at customer satisfaction rather than
capital gain. We believe that a business is only as good as those who run
it and we take great pride in maintaining a professional, capable and

Eden Oasis Business Plans | 11

ethical staff. People are at the heart of what we do and our associates are
the excellence that drives our company. Excellent people provide
excellent results.

We also are concerned with improving the community and businesses

surrounding Eden Oasis; therefore we are committed to purchasing
produce locally.

Overview of the Code of Ethics:

Honesty, integrity and ethical business conduct are vital elements of our
company. We seek to uphold a strict set of standards and policies that
associates are expected to maintain while working with this company.
This is to protect the company’s reputation and avoid any inappropriate
activities that could result in adverse consequences to the company and
to associates involved. Failure to comply or disregard any of these
standards/policies will be grounds for discharge or appropriate
disciplinary action.

Handling Company Property

Misuse of Company property by associates for personal use or for resale
is strictly prohibited. In these cases, the Company may, without notice,
dismiss the offending employee.

Use of Substances on Property

The use of illegal or mind-altering substances on company property is
strictly prohibited.

Disclosing Illegal, Unethical, and Dishonest Behavior

Associates must agree upon entrance to the company to disclose
unethical, dishonest, fraudulent or illegal behavior, and the violation of
company policies and procedures, directly to management.

Environmental Responsibilities
The company gives the highest priority to the health, safety and security
of all its associates and to the protection of the environment.

Required Licenses and Permits:

A business license is the first and most important license to receive. This
is administered by the county clerk’s office.

Eden Oasis Business Plans | 12

The state of Tennessee requires a liquor-by-the-drink license for any
business that wants to sell wine. Since Eden Oasis only seeks to sell wine,
a wine-only license liquor license will be needed. This will have to be
renewed annually.

Two different kinds of permits will be needed: a health permit and a

building permit. Both permits are renewed annually.

The health department requires two different kinds of permits for the
business we are looking to establish. The first is a Bed & Breakfast license,
which covers guests staying in a free standing building and being served
food through breakfast. Since it only covers breakfast, a food license
permit will be necessary as well.

The building permit is distributed by the zoning office and its price is
dependent upon the value of the property.

Personnel Plan:

To keep up with the demand, Eden Oasis will hire one full-time and one
part-time receptionist to take care of administrative duties. To supply the
needs of the kitchen, one full-time chef and three part-time kitchen
hands will be hired. Two full-time concierges will be hired to wait on the
guests hand and foot. One of those will be a night-time concierge to take
care of guests during the night. Three part-time maids and one full-time
groundskeeper will be hired to provide upkeep and cleaning to the
business. All of these are in addition to the four key company principals.

Eden Oasis Business Plans | 13

Eden Oasis has decided to use State Farm as the business insurance
provider. For $13875 a year, they would provide $560,000 insurance for
the structures, $400,000 for the furnishings, and $1,000,000 in liability.
They also have given a rate of $500 a month per full-time employee for
health and dental insurance.

Eden Oasis Business Plans | 14

II. Financial Data

Reasons for Loans:

In order to bring in more capital so as to procure a loan, ten acres will be

sold bringing in $120,000. This was determined by an appraiser. The
majority of the loan would be attributed to the construction and
establishment of the buildings and the grounds. The premise would
consist of 15 cottages and one main building which has an industrial
kitchen and the receptionist office. To enclose the 34x60 pavilion for the
kitchen/laundry area, it will cost $160,000. To build 15 250 sq. ft.
cottages with Nationwide Homes, it would be $400,275. The main
essentials for upkeep would be the utilities, buildings/landscaping
upkeep, food purchases, salaries, and marketing. $90,970 will be used as
an 11% down payment for an $827,000 loan. This loan will be repaid with
the interest in 25 years.

Description of Necessary Loans:

Eden Oasis will be applying for SBA 7(a) loan which provides a maximum
of a $2 million loan. With the lender, the SBA can assure 75% of loans
more than $150,000. That means if Eden Oasis were getting a $1,095,000
million loan, that the SBA would provide the bank with $821,250. The
loans provided will have a 2.75 interest on it.

Eden Oasis Business Plans | 15

Loan Application:

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The assumption is that each cottage for the first two months will be filled
for at least fifteen days, which is half capacity. If each couple stays for
two nights, which is the average stay of visitors coming to east Tennessee
(http://www.pigeonforgedevelopment.com/pdfs/VisitorOverview.pdf),
we expect 112 couples each month the first two months. For eight
months we expect each cottage to be filled seven days each month,
functioning at one-quarter capacity. If each couple stays two nights, we
expect 53 couples total each month. For the holiday and Valentine’s Day
months, we expect each cottage to be filled at least 22 days, or three-
quarters capacity. Once again, we expect each couple to stay two nights.
We expect 165 couples each month those two months.

The second year we expect to run at half capacity during seven months
out of the year, three-quarters for holiday and Valentine’s Day months,
and one-quarter capacity for three months.

The third year we expect to run at half capacity for six months, three-
quarters capacity for four months and one-quarter capacity for two
months.

Since this is a destination luxury resort, Eden Oasis assumes that guests
will be more interested in the all-inclusive plan because it saves them
from the hassle of making reservations and saves them money. Because
of that, Eden Oasis is assuming that 66% of guests will utilize the all-
inclusive plan. It is assumed that 24% of guests will choose the bed and
breakfast option. Only 10% of guests are expected to just spend the
night.

Eden Oasis Business Plans | 28

III. Supporting Documents

Tax returns of principles are available upon request.

Purchase Agreement
THIS PURCHASE AGREEMENT Dated this 17th day of October, 2010

Between:

Nationwide Homes of 1100 Rives Road, P.O. Box 511, Martinsville,

Henry County, Virginia
(the ‘Seller’) OF THE FIRST PART -AND-

Eden Oasis of 940 Cave Creek Road, Loudon, Roane County, Tennessee
(the ‘Purchaser’) OF THE SECOND PART

IN CONSIDERATION OF THE COVENANTS and agreement contained in this

Purchase Agreement, the parties to this Agreement agree as follows:

Purchase of Goods
1. The purchaser will purchase from the seller the following goods: 15
custom modular cottages.

Purchase Price
2. The seller will sell, transfer and deliver the Goods to the Purchaser on or
before November 8, 2010. The Purchaser will pay to the seller the sum

Eden Oasis Business Plans | 29

 of four hundred thousand, two hundred seventy-five ($400,275.00)
USD, paid by cash as required in clause 4 of this Agreement.
3. The Seller and Purchaser both acknowledge the sufficiency of this
consideration. In addition to the purchase price specified in this
agreement, the amount of any present or future sales, use, excise or
similar tax applicable to the sale of the Goods will be paid by the
Purchaser, or alternatively, the Purchaser will provide the Seller with a
tax exemption certificate acceptable to the applicable taxing authorities.
4. Payment for the Goods will be made to the seller when the Purchaser is
notified that the Goods have been delivered by the seller to carrier for
shipment to the Purchaser or, in the alternative, when any document of
title or registrable bill of sale, bearing any necessary endorsement, it
tendered to the Purchaser.

Delivery of goods
5. The goods will be deemed received by the Purchaser when delivered to
the Purchaser at 940 Cave Creek Road, Loudon, Roane County,
Tennessee. The method of shipment will be within the discretion of the
Purchaser. However, the Seller will only be responsible for the lesser of
truck freight or rail freight to the purchaser.

Risk of Loss
6. Risk of Loss will be on the Purchaser form the time of delivery to the
carrier. The Purchaser will provide at its expense insurance on the
Goods insuring the Seller’s and the Purchaser’s interest as they appear,
until payment in full to the Seller.

Warranties
7. THE GOODS ARE SOLD ‘AS IS’ AND THE SELLER EXPRESSLY DISCLAIMS
ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING BUT
NOT LIMITED TO, ANY IMPLIED WARRANTY OF MERCHANTABILITY OR
FITNESS FOR A PARTICULAR PURPOSE. The Seller does not assume, or
authorize any other person to assume on the behalf of the Seller, any
liability in connection with the sale of the Goods. The Seller’s above
disclaimer of warranties does not, in any way, affect the terms of any
applicable warranties from the manufacturer of the Goods.
8. The Purchaser has been given the opportunity to inspect the Goods or
to have it inspected and the Purchaser has accepted the Goods in its
existing condition. Further, the Seller disclaims any warranty as to the
condition of the Goods.

Title
9. Title to the Goods will remain with the Seller until delivery and actual
receipt of the Goods by the Purchaser or, in the alternative, the Seller
delivers a document of title or registrable Bill of Sale of the Goods,
bearing any necessary endorsement, to the Purchaser.

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Certificate of Occupancy:

All construction will be in compliance to building codes and subject to

final inspection by Roane County in order to receive a certificate of
Occupancy, are shown below.

Plan Requirements for Building Permit

1. Site Plan if building is located in a flood plain.

2. Uncomplicated Homes-Floor Plans with written details and
Elevations if available.
3. Larger Complicated Homes-Full Set of Plans w/details.
*NOTE: All plans for homes that are to be built on lots with
questionable soil conditions will have a designed footer and foundation
and be stamped by a licensed architect or engineer.

Requirements Prior to Issuing Building Permit

1. Driveway Permit (obtained through the Roane Co. Highway
Dept.).
2. Septic Permit/Sewer Tap (obtained through the Roane Co. Health
Dept.).
3. Building Permit (obtained through the Roane Co. Zoning Office).

Inspections Required
1. All footers prior to pouring.
2. All foundation walls, prior to framing and/or pouring.
3. All framing at completed dry-in.
4. Final at completion of all parts of a project.
5. A Certificate of Occupancy, prior to inhabiting the building.
*NOTE: Utility districts require an electrical inspection by the local
state inspector.

Inspection Details for Residential Projects

Plan Review
 Site Plan if building is located in a flood plain
 All structural aspects must be built to comply with the current
Standard Building Codes
 All egress issues addressed as per codes

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Footer Inspection
 Excavation (Bottom of footer a min. of 12" below surface)
 Rebar as per drawings/codes
 Steps in footers property formed
 Random mix inspections (proper concrete mix design)

Foundation Wall Inspection

Block Walls
 Proper block size per drawings/code
 Reinforcing rebar installed
 Cores filled per drawings/code
 Capped properly
 Anchor bolts installed as per drawings/code

Poured Walls (prior to pouring)

 Proper forms size per drawings/code
 Reinforcing rebar installed per drawings/code
 Anchor bolts installed as per drawings/code

Framing Inspection
 Sill Plate (PT Lumber and bolted down)
 Proper girder size and construction
 Proper Span of Floor Joist
 Proper hangers/ledgers
 Proper Sheeting
 Framing complete as per drawings/floor plans
 Proper header construction
 Proper stair box construction
 Stairs to code(treads, risers, landings and width)
 Proper plates
 Proper span for rafters/trusses
 Proper construction of rafters/trusses
 Roof sheeting
 Felt as per drawings/code

Final Inspection
 Proper block size per drawings/code
 Reinforcing rebar installed
 Cores filled per drawings/code
 Capped properly
 Anchor bolts installed as per drawings/code

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Certificate of Occupancy is issued by the building inspector on Passing
Final Inspection and must be issued prior to inhabiting dwelling.
Business License, Liquor License

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Benjamin Salmon
23A Godfrey Lands, Mandeville, Manchester, (876) 383-5109, Benjamin.salmon17@gmail.com

Personal Profile
 3.8 GPA
 Bachelor of Arts, Business Management
 Focused and moral driven personality. Articulate, charming and very sociable.

Education
Belair High School- Mandeville, Jamaica
High Honors, Class President, Vice Captain of the Soccer Team

Lee University – Cleveland, TN

Bachelor of Arts, Spring 2013
Business Administration
Instructed in basic business management techniques, basic knowledge of accounting skills and
computer based systems operations.

Professional Experience
Professional Experience
Jamaica Broilers Group of Companies, 2009-2010
 Customer Service Clerk Assistant- Trained in customer service; in interacting with customers
and addressing customer needs.
 Marketing Assistant- Assisted in the research and promotion of a new product, which went
on to be very profitable.

Professional Experience
Hi-Pro Feeds, 2008-2009
 Feed Packer- Learned the importance of lower level workers and to appreciate the reward
of a hard days work.

Activities
 University Rugby Team (2010-2013)
 Member of Invisible Children, an International outreach group. (2010-2013)
 Involved in several community outreach projects

Eden Oasis Business Plans | 34

Chelsey Koronich

Eden Oasis Business Plans | 35

 1850 Magnolia Street Apartment #4, Cleveland, TN 37320
(727) 798-5545
Christina.fullerton@yahoo.com
Objective
To form a start-up business in which marketing, managing and basic business skills are necessary.
Academic Preparation
Lee University | 2007-present Cleveland, TN
Pursing a bachelor’s degree in public relations with a minor in business with anticipated date of graduation: May 2011. GPA: 3.7/4.0
Experience
Server | Rusty Bucket Restaurant & Tavern | May-August 2010 Worthington, OH
Worked as a server for the Rusty Bucket. Responsible for taking orders, cleaning, fulfilling side work, answering phones, and moving the
expo line.
Marketing Intern | Cameron Mitchell Restaurants | May-August 2010 Columbus, OH
Worked at a multi-million dollar, multi-concept restaurant company as a marketing intern. During term, was responsible for social media
research, planning & implementation in each market, local store marketing research, proofing marketing collateral, and editing material for a
new website.
Marketing Assistant | Jazzman’s Café | October 2007-May 2010 Cleveland, TN
Originally employed as a Barista before being promoted to Night Shift Supervisor in spring 2008 and adding additional duties as Marketing
Assistant in fall 2009. Responsibilities included supervising employees on the night shift and promoting new products through the use of
interviews, décor, events, and advertising. Implemented new customer service training program and since title promotion, sales have almost
doubled in one year.
Administrative Assistant | Hammesfahr Neurological Institute | September 2005-August 2007 Dunedin, FL
Worked as an administrative assistant for a Nobel Peace Prize nominated neurologist. Responsible for filing paperwork, answering phones,
handling customer service issues, insurance verfication, setting up appointments, and small accounting tasks.
Achievements
 Produced one in-class business plans for startup companies including mission statements, breakeven analyses, and SWOT analyses.
 One of 100 students at Lee University to be chosen for Focus 2008, a leadership conference.
 Former President of Lee Women’s Rugby Football Club where membership rose 40% during tenure.
 Developed a web page for the Lee Women’s Rugby Football Club.
 Completed two successful in-class public relations campaigns for a local company including implementing news releases, interviews
and tactics.
 Volunteered with the Tennessee branch of the FBI to train Cleveland, Tennessee police officers in communication skills, specifically
in negotiation.
 Awarded Dean’s List with Honors Spring 2008 and Spring 2010.
 Member of the Public Relations Student Society of America, Lambda Pi Eta honor society and Phi Eta Sigma honor society.
Qualifications
 Skilled communicator with experience in customer service in the medical and restaurant industries
 Punctual with good time management
 Practiced ability to plan and coordinate public events
 Enjoys challenges, taking on new responsibilities and is strongly motivated by commitment to excellence
 Ability to write news releases and articles in AP style
 Proficient in use of Microsoft Word, Excel and PowerPoint, as well as Adobe InDesign and Photoshop
 Experienced photographer

Eden Oasis Business Plans | 36

 Joseph Key
865-684-0227 -- Jkey0001@leeu.edu

Objective

To establish a viable business of hospitality and service, growing others and myself in the
experience.

Experience
Middlebrook Gardens Knoxville TN
April 2007-December
2009
Server
 Understood the importance of Professionalism when serving others
 Learned the value of team work in stressful situations
 Interacted with costumers to meet their needs

Education
Christian Academy of Knoxville Knoxville TN
August 2002-May
2009 Drum line & Soccer Captain

Principal Leadership & Servant Heart Award

Lee University
Cleveland TN

August 2009- May

2013
Bachelors of Science in Business Administration

References

Affiliation Telephone Email

Number

Katherine Young Boss 865-673-0330 info@my-law.net

Brad Boswell Swim Coach 815-262-3574 bboswell@siu.edu

Donald Snider High school 865-690-4721 dsnider@cakmail.org

Principle
ext. 118

Eden Oasis Business Plans | 37

Chelsey Koronich, Vice-President of Administration
Eden Oasis
940 Cave Creek Road
Loudon,Tennessee

Date 10/20/2010

Dear Ed Poore,

After our discussion on Wednesday, I discussed the situation with my business partners, and we came to

the conclusion that we intend to purchase the products your company, Scruggs Restaurant Equipment,

offers. We are willing to pay your requested purchase price of $16,400, which includes all the kitchen

equipment necessary to operate an industrial kitchen, as we discussed earlier.

We would like to meet with you Thursday November 4th to finalize the sale. We will complete all the

necessary paperwork and tender payment, as agreed. At that meeting, we will also set a date, within the

next ninety days, on which we will take over the operation of the firm.

Sincerely,

Chelsey Koronich

Eden Oasis Business Plans | 38

Chelsey Koronich, Vice-President of Administration
Eden Oasis
940 Cave Creek Road
Loudon,Tennessee

Date (11/20/2010)

Dear Mr. Steven Nickerson:

After our discussion on Wednesday, my business partners and I discussed the situation, and we

concluded that we intend to purchase your business services. We are willing to pay your requested

purchase price of $37,000, being a unit price for the 15 units we will purchase, as per our discussion.

We would like to meet with you next Thursday, November 4th, to finalize the sale. We will bring all the

necessary paperwork, signed and completed, and we will tender payment, as agreed. At that meeting, we

will also set a date that will not exceed thirty (30) days for when we will take over the operation.

Sincerely,

Chelsey Koronich

Eden Oasis Business Plans | 39