Professional Documents
Culture Documents
Business Development
Pursuit Management BD-203
1. Scope
This procedure applies to the pursuit management process which applies to all Expressions of Interest,
Pre-qualification, Request for Proposal and Tender and/or bid invitations received by Parsons
Brinckerhoff Middle East (PBXX) and its associated companies. It covers the work that is undertaken on
the pursuit of all opportunities up to the point of contract acceptance at which point all documentation
relating to this phase of work is transferred to the nominated Project Director/Project Manager (PD/PM).
2. Definitions
Definitions of terms used in this procedure:
Bid — The process of submitting proposals and qualifications to secure future work. Also, a bid is the
written offer of services to a client in response to an invitation to submit a bid.
Bid Director (BD) — The Market Sector Director (MSDMkt Dir), when nominated, or a senior individual
within the unit appropriately qualified to oversee the bid process.
Bid Manager (BM) — The individual responsible for managing all aspects of the Expression of Interest,
Prequalification, and Proposal related to an opportunity; from invitation to appointment for an opportunity
as nominated by the Bid Director. May also be referred to as a Proposal Manager.
Business Development Opportunity Administrators (BD OA) — The person, in each sector
responsible for maintaining opportunities in Maximzer
Brand Client — One of seven key clients identified for the Middle East (ME) region and tagged in the
Maximizer system.
Client Relationship Management (CRM) Champion — A representative from each sector/location to
ensure the dynamic progression of the CRM process/plans growth plans and utilisation of Maximizer.
Regional Director - Commercial — A designated individual responsible for commercial reviews, bonds
and guarantees, and tax issues in the Middle East (ME) region.
Decision to Bid (DTB) — A review on receipt of invitations or bid documents, by the Proposal Review
Board (PRB), to confirm whether or not to submit a bid.
Decision to Pursue (DTP) — A review by the MSDMkt Dir required to confirm approval to submit an
Expression of Interest or Pre-qualification.
Expression of Interest (EOI) — A document containing company qualifications and other marketing
material submitted to qualify for inclusion on a tender or bid list; Also known as a Pre-qualification or
Statement of Qualifications.
General Counsel — The designated legal advisor appointed to carry out legal reviews within the region.
Global Management System (GMS) — An ORACLE application comprising a number of modules
designed to record and distribute all PBXX’s marketing information in a consistent and transparent
manner throughout the world. Please refer to BD-204 MSOpportunity Tracking and Reporting-204 Global
Management System (GMS) for details on creating and managing opportunities in GMS.
Invitation to Bid (ITB) — A request from a client organisation inviting PBXX to submit a bid for
undertaking work and/or providing services. Also known as Request for Proposal (RFP) or Invitation to
Tender (ITT).
Lead Unit – The lead unit be the unit with the largest net revenue component of the bid. Where net
revenues from multiple units are within 25% of each other, the lead unit shall be the unit that is best
placed to manage a successful bid either because it has the strongest relationship with the client and/or
has the necessary skills to implement the project.
Legal and Commercial Review Panel (LCRP) — The commercial and legal panel responsible for
carrying out commercial and legal reviews of all Requests for Proposal (RFP’s) and/or Tender requests
received by PBXXME.
Legal and Commercial Review Panel Co-ordinator (LCRPC) — The person from time to time
appointed to co-ordinate the activities of the Legal and Commercial Review Panel (LCRP).
Country Manager — A designated individual responsible for all PBXX activities in a location and
accountable for PBXX’s performance in that location.
Marketing Activity on GMS — Activities falling under marketing responsibility, full process up to linking
of agreement but not including soft-backlog.
Maximizer — PBXXME local CRM software, incorporating an opportunity tracker with planning tools.
Pre-qualification (PQ) — A request from a client to submit information to address specific issues to
qualify for inclusion on a tender or bid list (see EOI above).
Project Director/Project Manager (PD/PM) — The individual responsible for the successful execution of
a project once awarded.
Proposal — A project opportunity that is being developed into a formal, usually priced, offer to a client.
Proposal Review Board (PRB) — The bid review committee constituted at Corporate or Market Sector
level and chaired by the Managing Director (MD) or Market Sector Director (MSDMkt Dir) as appropriate.
PRB Meeting — A meeting held to review and approve proposals prior to submission. Attendees are
drawn from the PRB for Category A pursuits, senior market, location and service staff for Category B and
senior market sector staff for Category C.
Regional Director - Finance and Administration — The senior financial individual in the region.
Sector Client — Key clients for each market sector, yet to be identified.
Sector Business Development Manager (BDM) — The main person responsible for business
development in each sector.
Trigger point — The point where 24 bookable hours have been spent on a specific pursuit or a go at
Decision to Bid (DtB).
3. Responsibilities
Market Director/Bid Director
Accountable for achieving sales targets within the respective sector, which will require leading and
supporting Client Relationship Management (CRM) activities, identifying opportunities, managing
pursuits, training and industry representation and adhering to the Business Management System
(BMS) processes.
Appoint Bid Manager
Direct the pursuit process, ensuring that the appropriate business units and resources are involved,
no conflicts of interest exist, a winning strategy is identified and the quality of submissions and
presentations will meet the client’s requirements
Identify business units that should be involved or consulted and resolve any external conflicts of
interest
Appoint reviewer(s) to check and review development of proposals to optimise bid approach and
deliverables where required
Confirm arrangements for legal and commercial review
Assess legal, commercial and other requirements including draft contracts, power of attorney, bonds,
foreign exchange, tax advice, Israeli boycott clauses, etc
Regularly review data on the Global Management System (GMS) relating to the opportunity
Confirm approval to proceed on expressions of interest and pre-qualifications, attend BRG Meetings
and confirm arrangements for sign-off
Bid Manager
Manage all aspects of the Expression of Interest, Prequalification, and Proposal related to an
opportunity; from invitation to appointment for an opportunity
Co-ordinate, compile and submit the EOI, Bid, Tender or Proposal
Ensure corporate sign off is obtained prior to submission of the Bid, Tender or Proposal.
Establish and manage the bid team
Confirm bid team members and their roles/ /responsibilities. As a minimum, all three dimensions of
the business shall be represented by the appropriate Market Director and Country Manager or their
nominees
Manage all disciplines involved in the pursuit and ensuring proper communications are maintained
with all disciplines involved throughout the proposal process
Organise the appropriate reviews and approval meetings
Develop methodology, resources and pricing to be included in proposal, prepare documentation and
associated technical/strategic review
Ensure resources and other requirements of all submissions including expressions of interest, pre-
qualifications, tenders, proposals and/or negotiations
Determine the base price make-up
Agree pricing strategy to be applied to the bid and preparing/submitting the formal offer
Arrange a timely DTB including legal and commercial reviews, risk appraisal and associated
supporting documentation
Include outputs from legal and commercial reviews
Arrange timely BRG meetings and issue required documentation
Arrange for the Opportunity Tracking module within the GMS to be populated and updated
Unless otherwise stated, all actions arising from this document shall be assumed to be the responsibility
of the appointed Bid Manager.
Regional Director - Commercial
Chair the LCRP
Support the pursuit process by reviewing commercial terms to insure that they are acceptable to
PBXX
Arrange bonds and guarantees required for bids
Provide input and oversight on the proposal process including pricing, risk assessment, key staff and
go/no-go decisions
Ensure local licensing requirements are met
Regional Director - Finance and Administration
Provide input and oversight to the proposal process including pricing, risk assessment, key staff and
go/no-go decisions
General Counsel
Review commercial and legal terms and conditions as provided in the RFP
Ensure all proposed contracts have commercial and legal terms acceptable to PBXX
Regional Manager Information Technologies (IT) and Business Systems
Ensure all proposals contain suitable IT review and input, including financial review
Country Manager
Support the MSDMkt Dirs in identifying prospects and potential pursuits in the respective location(s)
and developing on-going relationships with key local decision makers with a focus on client
relationship management through delivery
Managing Director (MD)
Provide adequate leadership and resources to meet the company’s marketing and sales objectives
Chair the PRB meeting and approving strategic pursuits and bids in accordance to their fee and risks
classification
Regional Manager - Communications
Support MSDMkt Dir /BM in major pursuits and proposals when required
Marketing
Set up client in GMS and Maximizer system
Set up of opportunities at trigger point in GMS
Maintain GMS data up to the win/lose decision
Enter proposal budgets in a timely manner on receipt of request
Report generation for checking GMS accuracy at period end
Template creation for interim max reports as required by each sector
Helpdesk support on how to use either system
Maintain competitor entries
Update relevant news stories and activities
Upload CRM plan to the Maximizer system once agreed on and finalised by sectors and marketing
Sector BDM
Ensure all GMS OA tasks are completed and period deadlines met
Review and confirm period end report
CRM Champions
Ensure all client data is kept up to date
Attach relevant documents to the system
Develop/maintain CRM plans where appropriate
Monitor client interaction, issues and opportunities
BD OA
Day to day Maximizer data entry and maintenance
End of period updates by final Tuesday in each period
Verification of GMS data in a timely manner at period end
All GMS activities post win/loss
Generate adhoc reports with marketing support
Link agreements, manage opportunities, soft backlog and financial information in GMS after the
opportunity has be declared won
Client Relationship Manager (CRM)
Oversee and advise on all client relations with their assigned clients
Keep a watching brief and advise where necessary
Talent Acquisition Manager (TAM)
Identify resources needed within PBXX and in the backlog of submitted resumes by job seekers
Coordinate with the Bid Manager and Market Director, for establishing resources and recruitment
plans related to opportunities and upcoming projects
4. Procedure
4.1 Marketing information and resources
The Bid Director and Bid Manager shall:
ensure they are aware of sources of marketing information and other resources available for the
efficient and effective preparation of submission documents. In particular, invitations to submit
expressions of interest, pre-qualifications and proposals or tenders should be compatible with the
PBXX Strategic Plan, Direction and International Strategic Plan.
utilise PBXX’s training and development programs in Pursuit Management, Project Management and
Presentation Skills to assist them in achieving higher success rates when pursuing sales leads and
prospects and converting them into profitable projects.
Where Bid Managers are required to respond to specific questionnaires from clients on quality, health,
safety and/or environmental (Q/HSE) management, and if assistance is required to complete these
questionnaires, the Bid Manager shall:
contact the appropriate Q/HSE Managers (in the ME region and then other regions as a fall back
position)
agree a budget to cover the required time inputs, which shall be borne by the specific pursuit budget
get an appropriate manager’s input (also applies to any other aspects of the submission).
The Bid Director shall ensure that feedback is obtained from the client on proposals or tenders and
circulated as appropriate for the benefit of improved subsequent submissions.
The Bid Manager shall also inform any other interested parties within PBXX of specific opportunities
being pursued where there is common interest due to geography, skill, market or client.
This procedure takes precedence over any other procedures and all requirements stated in this document
must be complied with in addition to any local or business requirements.
The process maps and associated text confirms the process to be followed at each stage of the pursuit
process from initial identification of lead through to contract acceptance. Unless otherwise stated, the Bid
Manager shall be responsible for ensuring that the appropriate process is followed and the necessary
actions implemented.
Note: Each proposal shall have a footer, similar to the one used on this procedure, to identify the revision
status.
Submission of EOI’s (including capability statements and letters of interest) and PQs for an opportunity
shall follow the process outlined in Appendix 1. In particular, the following points should be noted:
The Market Sector Director/Bid Director should:
confirm no other part of the organisation is applying to the pre-qualification invitation
no conflict of interest exists
appoint a Proposal Manager to be responsible for submission.
The Sector BDM organises a Decision to Pursue (DTP) meeting in accordance with the requirements
outlined in Appendix 1
If the DTP is a yes, the Bid Manager shall:
coordinate with Regional Manager - Communications, the appointment of a Marketing Coordinator to
the pursuit, when necessary
manage requests to support groups for pre-qualification information on Q/HSE management,
financials and other required information. The majority of information is available on the intranet and
Hub
provide the relevant GMS opportunity number at the time of the request where technical staff from
support groups is required to provide additional information or complete questionnaires.
coordinate and submit the pre-qualification documentation following appropriate review and approval,
updating Maximizer on submission of the pre-qualification and on notification of the outcome.
ensure all of the following issues are raised for review, comment and/or preparation to the General
Council prior to the issue of the Bid/Tender:
9. Warranty Requirements (review by General Councel)
10. Affidavit (review and/or preparation by General Councel)
11. Confidentiality and/or Non Disclosure Agreements (review by General Councel)
Items 1 to 10 shall all be identified by the Legal and Commercial Review Panel as part of the early
decision to bid phase and notified to the Bid or Proposal Manager.
Ccoordinate with the Talent Acquisition Manager (TAM) in Human Resources for the staffing needs of
the project. It is important to identify staff requirements that are not available within PBXX in order to
set a recruitment plan.
coordinate with the Regional Manager – Communications for any Marketing and Communications
support required
coordinate with Regional Manager – IT and Business Systems for any IT and business system
support required
ensure the financial arrangements to operate between the various PBXX parties are agreed and
documented by the Bid or Proposal Manager before submission of the proposal
ensure the financial arrangements and contractual arrangement between PBXX and subconsultants
shall be agreed and documented prior to submission of the proposal
Seek assistance from the Regional Director - Commercial in respect of sub-consultancy terms and
conditions. Where possible sub-consultants are to be on a back-to-back basis with PBXX’s terms and
conditions with the client.
If appropriate, arrange for the PRB meeting in accordance with the requirements in Appendix 2
Record the outcome of the meeting and the appropriate signatures to confirm approval to submit.
Else, simply ensure the appropriate signatures are provided for submission of the bid documents.
Once all inputs, review and approvals are completed, the Bid Manager shall:
put a hold on any further input to allow the document production team to do final editorial work,
graphics and layout ready for submission
make adequate allowance in the schedule for this activity
arrange for an editorial review to be carried out including scrutinising documents for content, style,
punctuation, grammar and physical appearance.
o Text must be in clear concise English and the use of a recognised editor shall be included unless
the technical reviewer has good written expression skills.
The following guidelines and checklists should be used by the Bid or Proposal Manager in the process of
evaluation of the RFP and preparation of the proposal:
BDCL-2013-G01 RFP and Enquiry Guideline
BDCL-2031-G02 Major Proposal Development Guideline
The Regional Director - Commercial or the Bid Director shall:
ensure the appropriate PBXX legal entity is used for the bid
ensure appropriate authorisations have been received from that entity to proceed.
If PBXX is selected, the Bid Manager, in coordination with the TAM and the assigned PM for the project, if
available, shall activate the recruitment plan for needed staff from within and outside PBXX.
5. Appendices
1. Process Map
2. Authorisation Levels – Proposal Review Board (PRB) Meetings
3. Negotiation and Contract Acceptance
6. References
Document no. Document type Document name
BD-203-F01 Form Proposal Review Checklist
BD-203-F02 Form Price Review Checklist
BD-203-F03 Form Prospect Summary
BD-203-F04 Form Bid Preparation and Approval
BD-203-F05 Form Request for High Level Commercial and Legal Review
BD-203-F06 Form Make Up of Selling Price Summary (SPMU)
BD-203-G01 Guideline RFP and Inquiry Guideline
BD-203-G02 Guideline Major Proposal Development Guideline
7. Revision
Rev. Details Date Prepared Approved
00 Initial Issue TBD Karen Block Stuart Wallace
The PRB is constituted as decided at the weekly senior management conference call for all Category A
proposals. Market sector arrangements apply to Category B and C proposals.
Bid Managers have the responsibility of arranging PRB meetings for their pursuits by contacting the
Managing Directors Executive Assistant 24 hours in advance for the Category A meetings or contacting
the MSDMkt Dir as appropriate for Category B and C reviews.
The criteria for Categories A, B and C in PRB meeting is set out in Tables 1.1 to 1.3.
Table 1.2 - Minimum requirements for decision to bid and BRG meetings
Table 1.3 - Notice periods and read-ahead material for bid reviews
Authorised Signatory
The bid document and the covering letter shall be reviewed and authorised for issue by the authorised
approver as detailed below.
Category ‘A’
Those above US$5,000,000 – Managing Director (MD)
Others – Mkt Sector Director (MSD)/Regional Director - Commercial
Category ‘B’
MSDMkt Dir or designate (in writing)/Regional Director - Commercial
Category ‘C’
Bid Director
The bid document and the covering letter shall be signed by an authorised signatory of the bidding
company (the statutory PBXX entity in whose name the bid is being submitted)
Subject to confirmation of the above, the contract shall be approved for signature by the Authorised
Approver in accordance with the tender categories as follows:
Category ‘A’
Above US$5m – MD
Others – Market Director/Regional Director - Commercial
Category ‘B’
Market Director or designee (in writing)/Regional Director - Commercial
Category ‘C’
Market Director or designee (in writing)
The contract document shall be signed by an authorised signatory of the bidding company (the statutory
PBXX entity in whose name the bid is being submitted)
Work commencing in advance of contract acceptance
In the event that a client requires the company to commence work before the contract is signed or the
order is received, the company, through the Bid Director, shall obtain a written confirmation that payment
for any work undertaken before signature shall be reimbursed to the company in full.
Where confirmation is not forthcoming then the decision to proceed in advance of a signed contract may
only be taken by the Mkt Dir or the MD. In such situations, directors responsible for the project shall
ensure the Mkt Dir/MD’s agreement is given prior to their authorisation of the launch of the project. If
there is a dispute over contract terms which is delaying signature, then the company shall seek
compensation for all work undertaken until the dispute is resolved or the company declines to be
involved. In the former case once the contract is signed then the contract arrangements for compensation
shall apply. In any instance where the client simply acknowledges receipt of and acceptance of our offer,
acknowledgement must be sent to the client. The acknowledgement shall be signed by the above
authorised signatory.
Retention of legal documents
All signed contracts or legal documents, or client POs, shall be passed over to the CDRegional Director -
Commercial for retention. Legal documents include client contracts, contract agreements, Sub-
consultancy agreements, confidentiality agreements, and memoranda of understanding, associated
schedules and specifications. Original signed versions of legal documents shall be passed on to the
CDRegional Director - Commercial and only copies shall be held in project files.
Global Management System (GMS) update
The Bid Manager shall arrange for GMS to be updated with the win information, including the funded
value and the total and PBXX ECV values. If the proposal is lost, the Proposal Manager shall arrange for
GMS to be updated accordingly, including the reason(s), where known.
The lead market sector shall enter the expected contract value (labour revenue + expenses) in GMS,
ensuring that any subcontract values are separately identified as required. When a sale involves more
than one market sector, GMS allows part of the expected contract value to be credited to a secondary
market sector where their involvement is >10% of the total PBXX fee.