YVETTE F.

ZIOLS
Washington, DC 20016
(202) 302 5902
yvettefziols@yahoo.com

SENIOR MARKETING MANAGER

Dynamic and well-rounded professional with more than 12 years of experience in m
arketing, promotions, and solutions designed to increase ROI, membership retenti
on, brand management, team building, and customer relations development. Demonst
rated ability to direct and mentor self-motivated, customer-oriented employees;
possess remarkable presentation, negotiation, and closing abilities. Change-driv
en with strong leadership abilities combined with facilitation, crisis managemen
t, and problem solving skills, adept at building trust at all levels of the orga
nization through excellent communication and decision-making aptitude. Initiate
effective marketing process improvements, business plans, and research-developme
nt initiatives. Articulate communicator, proficient in English with working know
ledge of Japanese language.
- Known for exceptional performance in meeting and exceeding revenue targe
ts; coordinated with distributors and established accounts; planned, promoted, a
nd executed marketing activities internationally
- Skilled at performing rapid assessments and revising tactics to ensure p
rogress and goal achievement; utilize proficiency in Microsoft applications, Ado
be Acrobat, Photoshop (CS4), HTML, and Survey software

Areas of Expertise:
- Marketing and Promotions Development
- Competitive; Goal- and Profit-Oriented
- Research and Business Intelligence
- Articulate Communicator
- Building Key Strategic Relationships
- Outstanding Customer Service
- Analytical and Strategic Planning
- Team Building and Leadership

PROFESSIONAL EXPERIENCE
AABB ~ Bethesda, MD
Marketing Coordinator 2008-Present
Supervise B2B and B2C marketing programs, projects and activities, as well as, p
roduct marketing publications, creative briefs, and programs, including membersh
ip services for AABB’s affiliates: National Blood Foundation (NBF), CareerLink, AABB
Membership, and Cellular Therapies Program. Prepare surveys and provide statist
ical analysis. Oversee special budget for a 6,000-participant annual meeting. Re
present AABB at multiple major biotech and medical conferences.
Key Achievements:
- Created trial membership which continues to grow membership base; propos
ed additional, innovative ideas that are currently being evaluated for implement
ation
- Effectively organized and coordinated all project details, including par
ticipation in outside conferences; negotiated with prospected and existing membe
rs regarding support, services, and products offered by AABB
- Developed marketing services through superior multitasking skills; align
ed logos and manage AABB branding and its subsidiaries to be succinct with overa
ll AABB branding
YMarketing & Design, LLC / Gillis Greenwald Group ~ USA/Japan
Principle 1995-Present
Provide go-to-market strategy consulting for promising B2B products and service
providers. Evaluate and review market trends and consumer research to determine
target markets for product launches.
Key Achievement:
- Coordinated planning and execution of marketing campaigns to increase RO
I, traffic, and sales for clients including Stateline.org of Pew Research Center
, and “Chef Cheo†as seen on Martha Stewart Living
Votenet Solutions Inc. ~ Washington, DC
Senior Elections Consultant 2007-2008
Successfully facilitated B2B and B2C high-tech sales and marketing to various cl
ients, such as associations, groups, businesses, financial institutions, securit
ies firms, and non-profit organizations. Trained clients on the implementation a
nd utilization of software for highest effectiveness. . Used positive customer f
eedback to perpetuate more sales.
Key Achievements:
- Created and outlined different marketing pieces and press releases to ob
tain sales increases
- Spearheaded capturing of testimonials and other best practices of divers
e clients for external and internal uses
Department of Defense/ Morale Welfare Recreation (MWR) United States Navy, Saseb
o, Japan
Facility Manager, Instructor, Teacher 2004-2006
Assumed full responsibility in international facilities management, handling mar
keting, teaching, and inter-cultural relations. Provided primary direction to a
staff of 10 personnel, surpassed quality assurance standards, and implemented ma
ndatory, weekly in-service training for safe practices and procedures. Managed t
wo recreational MWR facilities on base.
Key Achievements:
- Obtained special certificate and passed DoD background check needed to t
each; obtained teaching credentials from CBEST
- Conceptualized and formulated marketing plans and campaigns to increase
revenue and American customers for Japanese businesses; instructed English to Ja
panese nationals while learning Japanese
- Served as member of ‘Sasebo 99 Masters Swim Team’ and recruited Americans for cr
oss-country competitions while strengthening Japanese-American relationships out
side the U.S. Naval Base
Gillis Greenwald Group of Countrywide Home Loans ~ Carlsbad, CA
Director of Marketing 2003-2004
Key Achievements:
- Functioned as consultant to local agents on B2B and B2C marketing demand
generation
- Reviewed market trends, designed strategies that increased annual sales
by 27%, and led product marketing position and branding plans for optimal market
saturation
iExplore.com ~ Chicago, IL
Key Account Manager and Accounting 2002
Key Achievements:
- Performed key account management and accounting duties for small, high-e
nd travel agency selling B2B and B2C services; enhanced business processes to es
calate internal operational functions
Hyatt Regency Chicago ~ Chicago, IL
International Sales Manager 1999-2002
Carried out strategic sales and marketing focused on business travelers, small g
roups, and international travel groups.
Key Achievements:
- Achieved and exceeded average monthly sales quota of $1.4M, achieving av
erage of 127% of goals
- Effectively prospected and closed competitor-based clients resulting in
multi-million dollar contracts; successfully completed several sales programs an
d training at Hyatt

EDUCATION
Bachelor of Science in Marketing, Concentration in Psychology
Associate of Science in Advertising and Public Relations
Johnson & Wales University, Providence, RI: 1998
Dean’s List; Vice President of governing body for all campus sororities and fraterni
ties;
Recruitment Co-Chair, Theta Phi Alpha Sorority
Environmental Science, Sociology, and American/British Literary Experience
Grimsby University, Grimsby, England, 1997

TRAINING
AABB Training Programs: Blood banking, processing of whole and part blood produc
ts, medical procedures including transfusion and cellular therapies

AFFILIATION AND ACTIVITIES

American Marketing Association DC Chapter, Research Committee Member; DC Triathl
on Club Member (Ironman, FIRM Man Narragansett, RI); DCRP Masters Swim Team Memb
er; Special Olympics Volunteer, VIP/ Logistics, Nagano, Japan; National Junior H
onor Society Sponsor; National Panhellenic Council, Member; Japanese/English Tea
cher; LAPD and SDPD Cadet Candidate
Interested in Photography and Outdoor Activities