MARGARET ELIG

2479 Claremont Avenue

Los Angeles, CA 90027
323 662-2879 office
323 393-5554 Cell
me51d148@westpost.net
www.linkedin.com/in/margaretelig
PROFESSIONAL PROFILE
Experienced marketing, communications, product and project management profession
al delivering treasury solutions to clients with complex financial services need
s for over 20 years; Innovative and effective thought leader handling million do
llar budgets and global projects for cash management, trade finance and card sol
utions
EXPERIENCE
COMMUNICATIONS CONSULTANT, WELLS FARGO, LOS ANGELES, CA - 09/09 - 05/10
Drive Account Analysis annual repricing and merger integration customer and inte
rnal communications in coordination with treasury management marketing communica
tions;
Assist in establishing pricing and integration communication strategy across who
lesale and regional bank
Lead communications plans, managing to project plans and timelines
Draft and coordinate approvals of all customer-facing and banker-directed accoun
t analysis communication
Respond to production issues with communication strategy and tactical execution
Develop and maintain current repricing webpage content
Create market conversion presentations for senior management, regional president
s and lines of business
SVP MARKETING COMMUNICATIONS; BANK OF AMERICA, LOS ANGELES, CA - 01/99 - 08/07
Marketing manager for global treasury services, card and trade finance, targetin
g government, business banking, commercial and large corporate clients; Executed
multi-media marketing campaigns including market research, customer testing, co
llateral development, billboard and print advertising, press releases, website d
evelopment, demo DVDs, webinars, case studies, Op-Ed articles, newsletters, trad
e shows, client events, direct mail, and results tracking; Organized matrixed te
ams and executive support for strategy, schedules and budget;
Created and executed "Turn your Treasury into a Profit Center" campaign, revolut
ionizing sales approach to increase client card usage
Development of three high-impact demo DVDs for full range of treasury and card c
apabilities, improving ease-of-use and clients' product understanding
Orchestrated enterprise-wide website content redesign for government services
Organized various treasury and trade client webinars and teleconferences, addres
sing how to reduce DSO, card solutions, e-payment consolidation (Paymode) and im
age lockbox, including pre and post client touch
Published numerous Op-Ed articles and white papers including a feature on disast
er preparedness, how to use cards to fund major infrastructure improvements and
how to turn your treasury into a profit center
Created first comprehensive commercial card payment solutions marketing plan for
Treasury Services
SVP INTERNATIONAL PRODUCT MANAGEMENT; BANK OF AMERICA, LOS ANGELES, CA - 05/93 -
01/99
Managed the International Trade Bank's Product Management team, overseeing produ
ct selection and implementation, developing business and functional requirements
, internal costing, customer pricing, client workshops, marketing collateral and
advertising
Expanded customer front-end product suite with successful product selection, ven
dor contract management, system testing, training and launch
Managed successful operations back-office system migration
Implemented first international product advertising plan
VP TRADE FINANCE MERGER PROJECT MGR; BANK OF AMERICA, LOS ANGELES, CA - 01/91 -
05/93
Managed Bank of America and Security Pacific Bank merger integration project for
the international trade finance business operations, adhering to PMP standards
Orchestrated migration of ~2,000 customers and ~6,000 trade finance instruments
to merged banking platform
Managed staff of 6 and 20 constituent team members to execute data migration and
physical operations move, integrating two banks
Established project migration plan, testing plan, training, pricing and customer
notification strategies to the delight of clients, legal department, and manage
ment
AVP TRADE OPERATIONS PROJECT MANAGER; BANK OF AMERICA, LOS ANGELES, CA, - 11/89
- 01/91
System conversion project manager for trade finance back-office system
Established system requirements, GL interface specifications, conversion plans,
operations training program, pricing algorithms, and client communications
Minimized cross-department operational impact and mitigated client risk
AVP SYSTEMS ANALYST; SECURITY PACIFIC INSTITUTIONAL SERVICES CORP, PASADENA, CA
- 11/85 - 11/89
Spearheaded user experience definition of client front-end system, managing all
aspects of user interface requirements, design, testing, training and user manua
ls
Thorough testing, documentation and feedback to system developers resulted in a
positive client experience upon going live with new front-end product
EDUCATION
Wharton School of Business, Executive Education
Marketing Achievement, 2002
University of La Verne
Bachelors of Science degree, Business Administration, 1991
SKILLS SUMMARY
Client-focused strategic planner with expertise in product management, project m
anagement, market planning, PR, ad campaigns, website content design, collateral
development, event management, training, internal and client communications.
Proficient on Mac and PC (MS Office, Word, Excel, Power Point, Outlook and Lotus
notes); Excellent written, verbal and presentation skills
Six Sigma trained