BRIAN AUGUSTIN

17915 SW 35th St
Miramar, Florida 33029
954-815-3820
ba23269a@westpost.net
Executive Summary
Energetic, experienced Operations, Sales, and Marketing Executive with expertise
in business's experiencing rapid change in highly competitive market conditions
. Many of these skills were enhanced in my role as a member of the executive te
am at Morey's, Inc., an $110,000,000 manufacturing and distribution company. In
my fours years I developed and managed the entire sales organization, and then
went on to lead a $20,000,000 distribution division as an EVP/General Manager.
During the past 7 years I've dramatically grown a large region for The Princeto
n Review. All of these positions were 100% responsible for the P&L, and include
d multi-site operations.
PROFESSIONAL EXPERIENCE
The Princeton Review Oct. 2003 - current
Regional Vice President - SE
The Princeton Review is a $220 million dollar company specializing in Educationa
l services targeted at schools, universities, non profit organizations and also
directly to consumers. I was responsible for all P&L activity for 9 sites in 6
states and the island of Puerto Rico.
Accomplishments
I was the only RVP to achieve Revenue and EBITDA budget numbers in 2009. (7 Reg
ions)
My financials demonstrated EBITDA growth of over 50% during the same time period
.
I was selected to open sites in two new cities in late 2008. Both sites exceede
d budget and were profitable in the first year of operations.
Course quality measurements indicate my region achieved a Net Promoter score in
excess of 30% in past 4 years. This is 66% above the 18% baseline.
Attrition was reduced from approximately 100% in years 1 and 2 to approximately
25% annually.

MOREY'S SEAFOOD INTERNATIONAL

Jan. 2001 - Oct. 2003
EVP General Manager
Morey's Seafood Inc was a $110 million dollar organization that recruited me to
build a sales organization and to become a key member of the executive team. In
my last two years, I restructured the St. Louis and Kansas City distribution an
d sales operations. I led this $20 million division to a sales and profit growt
h of over 15% annually during my tenure. During this same time period we were a
ble to decertify the union that was voted in two years prior, through improved m
anagement and leadership practices. This resulted in a trusting culture and env
ironment while simultaneously growing the business and leading to employees real
izing union representation was not required.
Accomplishments
I was a key member of the senior management team reporting to the CEO of the com
pany.
Total P&L responsibility, and seven direct reports including VP Sales, Operation
s Manager, Purchasing Manager, Controller, Human Resources and Training Manager,
VP sales and operations (KC division), and Transportation Manager.
Vice President of Sales Accomplishments
I changed the company sales organizational structure, including new job titles,
job descriptions, and reporting structure.
Created national sales teams to grow current business and generate new business
with national accounts. These include Red Lobster, Marriott, Wal-Mart, Super K-
Mart, Super Valu, Kroger, and Spartan Foods.
Developed and implemented a sales training process consisting of orientation tra
ining, skill identification / career development training program, Performance M
anagement training for the sales managers, and a new sales selling process.

TRAVELERS EXPRESS / MONEY GRAM 1997 - 2001

Region Manager - Eastern United States
During my tenure this company grew from $220 million dollar company to over $600
million. During this rapid expansion EBITDA margins were always maintained at
over 20%. This financial service organization developed technology, products,
and services to sell to the retail and banking industries. I managed all regio
n activities and 11 direct reports covering 33% of the United States and Puerto
Rico. These Executive Territory Managers are responsible for contractually sign
ing new agents and working with current agents to meet sales objectives.
Accomplishments
Within one year I turned around the disappointing East coast sales organization
through improved training, stronger discipline, terminations, and stronger hires
.
Developed a career succession development program (Career Vision) for my region
team. This was then rolled out to the entire Travelers Express organization.
Sales results in terms of revenue and profits exceeded budgets during all 4 year
s I lead this team.
NABISCO BRANDS, Minneapolis, MN
Business Development Manager 1995 - 1997
Nabisco is a world leader in the manufacturing and sales of snacks. My progress
ion in this company included roles as sales rep, account manager, account execut
ive, and business development manager.
Accomplishments
Manage Non-Grocery account chain business in the ten states Central Region Funct
ion as communication liaison to the Sales, Marketing, and Operations departments
. Customer classes of trade include Mass Merchants, Membership Clubs, Conventio
nal and Discount Drug, Convenience and Wholesale Distributors.
I played a key role in obtaining a 30% sale increase in the Convenience group th
rough active management of the wholesaler distributor network.
The establishment of a Territory Manager Call Process for the Mass Merchandiser
group lead to a consistent application of this system with 30 District Mangers r
esulting in record sales volume.
District Manager
1993-1995
I managed 14 Territory Mangers and 30 Service Representatives selling snack prod
ucts to wholesaler and retail accounts, generating annual volume of $20,000,000,
while simultaneously obtaining aggressive cost reductions to enhance expected p
rofitability. Responsibilities included workload analysis, product budgeting, e
xpense controls and staffing requirements.
The district substantially exceeded expectation in both 1994 and 1995 to earn pl
acement on the Leadership Council (top 4% of Managers).
The implementation of strategic planning, leading to a reduction of headcount by
20%.
I restructured sales team, resulting in elimination of two territory managers' p
ositions, a saving of 5% of total payroll costs.

EDUCATION
MBA, Carlson School - University of Minnesota
BS, Business, Minnesota State