CHARLES E.

SALLEE
32 Whittington Course
St. Charles, Illinois 60174
708.790.1908
cs1d4e6f@westpost.net

- SENIOR MANAGEMENT PROFESSIONAL -

Consumer Products/Services Industry
SALES/MARKETING ... BUSINESS DEVELOPMENT ... STRATEGIC PLANNING ... MARKET EXPAN
SION
Senior Management Professional with documented successes within the Consumer Pro
ducts/Services Industry, including business development, client/account manageme
nt and strategic planning. Experienced in business/profitability analysis, cros
s-functional team development, and budgets/financial controls.

QUALIFICATIONS OVERVIEW:
SALES/MARKETING OPERATIONS BUSINESS/TERRITORY DEVELOPMENT NETWORKING/TARGETING
MARKET ENTRY/EXPANSION NATIONAL ACCOUNT MANAGEMENT CLIENT RELATIONSHIP DEVELOP
MENT
COMPETITIVE POSITIONING CRITICAL THINKING/DECISION-MAKING PRESENTATIONS/NEGOTIA
TIONS
CORPORATE STRATEGIC PLANNING ORGANIZATION/PROCESS STREAMLINING STRATEGIC ALLIANC
ES/PARTNERSHIPS
CONSULTATIVE SOLUTIONS SALES FINANCIAL CONTROLS/BUDGETS/P & L CROSS-FUNCTIONAL T
EAM DEVELOPMENT
BROKER MANAGEMENT BUSINESS/PROFITABILITY ANALYSIS LIAISON RELATIONS/COMMUNICAT
ION

PROFILE SUMMARY:
Award-winning Sales/Management Professional with proven expertise in generating/
developing relationship marketing, territory expansion, and customer loyalty pro
spects within the consumer products/services industry.
Manage complex sales/marketing initiatives across multiple environments; asserti
ve and dynamic sales competitor with solid reputation for cultivating/maintainin
g prosperous business relationships.
Experienced in creating/delivering customized programs to maximize customer acqu
isition and retention.
Innovative and results-driven with demonstrated strengths in strategic planning,
streamlining operational processes, implementing enhancements, and improving pr
oductivity/profitability.
Highly analytical with sound judgment, critical thinking, decision-making, and p
roblem/conflict resolution skills.

PROFESSIONAL EXPERIENCE:
2007 to Present
ILFG, INC. / I LOVE FOOD GROUP - Chicago, Illinois
DIRECTOR of SALES & MARKETING
Develop and execute business acquisition strategies for a six-restaurant consort
ium in the Chicago market. Create and facilitate annual and multi-year Strategic
Business Plans. Work in partnership with Operations Managers and Owners to cre
ate insight-based business plans and marketing initiatives designed to increase
revenue and productivity. Independently negotiate all catering contracts for th
e organization. Execute succession planning and development for select staff to
sustain/increase sales. Lead strategic alliances and coordinate participation
in relevant trade and industry events.
Key Accomplishments ...
Conducted training sessions on incremental selling opportunities, resulting in i
ncrease of over 35% in
dessert revenues for 2009.
Increased new sales catering revenue by 40%, doubling number of catering account
s over previous year.
Promotional programs produced 20% of overall revenue versus 5% over previous yea
r.

2005 to 2007
ARAMARK - Chicago, Illinois
DIRECTOR OF BUSINESS DEVELOPMENT, HIGHER EDUCATION
Led and facilitated cross-functional team in marketing outsourced contract dinin
g services. Championed strategic business development initiatives, successfully
developing/securing new accounts and upgrading/upselling existing accounts. E
stablished and maintained key relationships with C-Level Executives in universit
ies with a net worth of $15-$20 million.
Key Accomplishments ...
Successfully led team that developed/created proposal as part of a $30 million r
etention bid with University of Minnesota.
Created a communication whitepaper that led to overcoming resistance barriers, s
uccessfully securing contracts with previously unresponsive clients.

2000 to 2005
COCA-COLA ENTERPRISES - Detroit, Michigan
NATIONAL ACCOUNT EXECUTIVE
Managed a portfolio of national beverage accounts, generating $20 million annual
ly in beverage sales. Developed and managed annual strategic plans, P& L report
ing, budgets, and other financial controls; independently managed a $5 million
promotional budget. Led cross-functional team consisting of Regional Bottler, K
ey Account Field Managers, and Finance/Logistics to drive revenue and process im
provement initiatives.
Key Accomplishments ...
Planned and executed comprehensive marketing and sales initiatives.
Successfully negotiated on-boarding of three key national accounts - Borders, Di
ck's Sporting Goods, and
Murray's Auto Discount, resulting in a 27% revenue increase.
Simply the Best Award recipient for top performing ROI account - 400%, Hilton Ho
tels.

1994 to 2000
RALSTON PURINA - St. Louis, Missouri
NATIONAL ACCOUNT DIRECTOR
SUPER KMART (NATIONAL) - 1998-2000
Managed nine Regional District Managers and all trade funding activities. Devel
oped fact-based promotional plans, presentations, and pricing strategies. Achie
ved $30 million in combined account revenue, resulting in eight consecutive quar
ters of volume/revenue growth.
KMART RETAIL OPERATIONS (NATIONAL) - 1996-1998
Directed four Regional Territory Managers and a force of 80 Direct Retail Sales
Representatives. Served as key interface/liaison in managing broker partnership
s across 3,000 stores in 48 states. Conducted ongoing category reviews to ident
ify promotional opportunities within each category at each account. Recognized
for reducing "out-of-stocks" by 30% across national Kmart system, resulting in a
15% sales increase for Purina and a 7% increase for the customer.
REGIONAL SALES TEAM LEADER
GROCER RETAIL (REGIONAL) - 1994-1996
Held regional responsibility for local markets, including six account representa
tives, customer interface, and internal management of retail account base. Led
semi-annual business reviews to identify opportunities and highlight successes f
or future business use. Conducted all required consumer tests and assured stric
t retail compliance. Achieved 10% sales increase through direct execution of im
proved Category Management strategies.
Key Accomplishments ...
Strategic Vendor of the Year Award - Kmart Corporation.
Business Excellence Award recipient for attaining rank of #1 Revenue and Leaders
hip Team - Purina.
Innovation Award recipient in recognition of work with Team Kmart - Purina.

ACADEMIC BACKGROUND:
BACHELOR OF SCIENCE DEGREE - LIBERAL ARTS
OHIO STATE UNIVERSITY - Columbus, Ohio

PROFESSIONAL DEVELOPMENT:
- SERIES 7, 63 LICENSURE
- DALE CARNEGIE DEVELOPMENTAL TRAINING COURSE
- KARASS NEGOTIATION SKILLS SEMINAR
- TEAM-BUILDING, KELLOGG SCHOOL OF BUSINESS - NORTHWESTERN UNIVERSITY

AFFILIATIONS / ORGANIZATIONS:
- CHAIRMAN, MENTORSHIP COMMITTEE, NATIONAL SALES NETWORK - OUTSTANDING ACHIEVER
AWARD, 2008
- MEMBER, NATIONAL ORGANIZATION FOR DIVERSITY IN SALES AND MARKETING
- VOLUNTEER, BIG BROTHERS / BIG SISTERS OF AMERICA

* COMPUTER/TECHNICAL PROFICIENCY INCLUDES MICROSOFT WINDOWS, EXCEL, OUTLOOK, WOR

D, & POWERPOINT