Jaydene Drew

18 Green Tree Drive

Jackson, NJ 08527
(732)833-1251
(908)692-2634 cell
jd70ec5e@westpost.net
Summary Creative executive with extensive experience in buying, licensing, produ
ct development, retail and wholesale management and marketing
Experience 2007- 2010 Drew Designs Jackson, NJ
Product Development and Licensing Products Consultant
* Consult companies on product and packaging lines for bedding, bath products, t
oys, jewelry, keychains, hair accessories, men's accessories, novelties, car acc
essories, cosmetics, gifts, pet accessories and stationery items. Companies inc
lude: Franco Manufacturing, Metuchen, NJ, Silver Links, Lakewood, NJ and VHI, Po
int Pleasant, NJ, Creative Minx Marketing, Westlake Village, CA.
* Work with creative and marketing and teams to develop new product opportunitie
s and pricing/margin plans and strategy for implementation. Develop timelines t
o meet market week product launches.
* Communicate with Asian suppliers and offices to coordinate new suppliers and n
ew development projects. Review and approve samples. Negotiate costing and ter
ms.
* Conduct focus groups and consumer research for new product concepts to identif
y profitable strategic growth opportunities.
* Source and design quality products with overseas suppliers compliant to social
and safety standards.
1996 - 2007 Buy Rite Designs Freehold, NJ
Senior Vice President Product Development, Marketing and Licensing
* Directed product and marketing plan for all product lines including jewelry, k
eychains, hair accessories, novelty toys, car accessories, pet accessories, cosm
etics, gifts, room decor, and stationery items for $25 million dollar company.
* Develop and implement business plans that include new product, pricing, packag
ing, merchandising/promotion strategies and plans.
* Identify new product opportunities and corresponding cost/price/margin targets
and launch timing.
* Extensive travel domestically to assist with customer presentations to mass ma
rket and specialty stores and overseas for trend research and sourcing of produc
ts and factories.
* Guided art team on creative packaging and copy to create a point of difference
in marketing of products. Utilized different packaging and POP materials to ut
ilize products in numerous channels of distribution including, department and sp
ecialty stores, mass market, c-stores, supermarkets, dollar stores.
* Worked with purchasing and logistics to guide them in handling changing busine
ss environments. Assisted them in social compliance issues, factory audits, pro
p 65 compliance and testing issues.
* Secured and managed licensing programs including Marvel, Sponge Bob, Fairly Od
d Parents, Family Guy, Happy Bunny, GM, Rudolph the Red Nosed Reindeer. Develop
ed projections and negotiated deals through deal memo stage.
* Developed new product plans for business development. Built novelty categori
es from 0 base to $13 million in sales.
* Managed all aspects of product development from trend research to concept to p
rototype to final product. Directed art and marketing teams.
* Managed POP program implementation, package development, developed plan-o-gram
s for retailers, sales materials, website and tradeshows.
1998-2002 TeenShop Freehold, NJ
(A Division of Buy Rite Designs)
President
* Created and implemented business plan to cater to "tween" and teen consumers w
ith distribution focus of mass and specialty stores. Buy Rite previously sold o
nly wholesalers.
* Successfully developed branded licensed products for target consumer with Teen
Magazine, All About You, Hot Rod, Kim Anderson and MTV and distributed in Wal-m
art, Target, K-mart, Claire's and Spencer Gifts.
* Created marketing program that included advertising in trade and national maga
zines. Secured models, managed photo shoots and ad layouts.
1992-1996 Afterthoughts
New York, NY
Buyer
* Responsible for open to buy for $40 million dollars in sales in jewelry, gift
and seasonal categories.
* Extensive overseas travel to develop and source product in factories to increa
se margins.
* Development of plano-grams for categories purchased.

1988-1992 Accessory Place Albany, NY/Paramu

s, NJ
District Manager/Store Manager
* Directed 11 stores in Northeast. Member of new store opening team. Trained n
ew managers and staffs.
* Assisted in the creation of monthly company plano-grams
* Managed highest volume store in chain in Paramus, NJ
Education 1985-1989 College of St. Rose Albany, NY
* B.S., Business Administration Accounting and Marketing
* Graduated magna cum laude.
Interests Baseball Youth Coach, running, biking, gardening, golf.
Member NJAWBO, BNI